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E.S. Arumova

Economic accounts of damage compensation in the industrial development of the arctic territories

Keywords: socio-economic development, development of the Arctic zone, partnership, indigenous peoples of the North, Arctic zone, reconciliation of interests, economic mechanism, compensation for damage, ethnological expertise, local community, territories of traditional nature management, sustainable development.

Annotation.

Purpose: to investigate the main methods of compensation for damage in the industrial development of the Arctic territories, which is caused by subsoil users of the indigenous peoples of the North. Discussion: The article discusses the main methods of compensation for damage during industrial development, which subsoil users inflict on the local community of the northern territories. Certain areas of direct compensation for damage to the local community are identified. The reasons have been identified why conducting a traditional economy in the immediate vicinity of industrial facilities is considered impossible. Results: the main methods of compensation for damage in the industrial development of the northern territories to the indigenous small-numbered peoples of the North were identified, such as: organizing support for the participation of the local community in the conclusion of agreements, ethno-social monitoring, support for various programs in the social, educational, cultural spheres; and the development of joint management procedures. To address the issues of protecting the rights and interests of indigenous peoples, it is necessary to develop a mechanism for legal regulation at the federal level.


L.V. Afanasyeva, L.S. Belousova, I.N. Rodionova

Reindustrialization in the context of digitalization – the basis for providing safe development of the economy

Keywords: industrial policy, investment policy, digital economy, economic security, reindustrialization, innovation, digital technologies, competitive industrial products.

Annotation.

Purpose: to show the relationship and interdependence of the concepts that form the category of “reindustrialization” in the context of the development of the digital economy as the basis of economic security at the national level and to substantiate the key areas of achieving targets Discussion: the article is devoted to the problem of identifying the relationship and interdependence of concepts that characterize the new industrial policy in the context of digitalization. A new content of interrelationships of ensuring economic security of the innovative component of economic development is presented, the significance of the digital component of the segment of the economy in ensuring economic security is revealed. Results: the main components of ensuring economic security are formed from the economic opportunities for creating jobs, the level and degree of protection of the population’s income, existing long-term economic growth, and the level of competitiveness of the economy. The revealed relationship between the considered concepts demonstrates the importance of re-industrialization processes based on innovations and formalized using digital technologies for solving priority strategic tasks of industrial development in the system of ensuring economic security.


O.V. Bazhenov, S.A. Zverev, P.B. Kormachenko, A.V. Sheveleva

Organizational aspects of the strategic analysis of the enterprises of the arctic Norilsk metallurgical cluster

Keywords: strategic analysis, analysis of the external environment, analysis of the internal environment, complex analysis, graphical model Subarctic Norilsk metallurgical cluster, rating, cluster.

Annotation.

Purpose: to present and characterize the main organizational aspects of the strategic analysis of the enterprises of the Norilsk Subarctic metallurgical cluster, revealing the main provisions of the methodological approach to its implementation. Discussion: to achieve this goal, the authors briefly considered: the methodology and informational basis for the analysis of the external environment of the micro-, meso- and macrolevel; a methodology for a comprehensive assessment of the internal environment, which integrates assessment data of its production and non-production components. The procedure for the formation of a graphical model for reflecting the state of the external and internal environment, which clearly represents the position of an enterprise in the Arctic Norilsk metallurgical cluster under conditions of exogenous impact and in the context of the main strategies of corporate development (inertial strategy, strategy of intensive development, strategy of extensive development, recessive strategy). Results: the presented methodological approach can be used to formulate strategic and tactical management decisions by the heads of enterprises for the processing of recyclable copper that are part of the Arctic Norilsk metallurgical cluster, and also adapted to the activities of other metallurgical enterprises.


T.B. Brikota, T.S. Popova, N.B. Fedorova, Y.A. Shevjakov

Consumerism as a phenomenon of consumer behavior in the era of socio-ethical marketing: modern approaches and opportunities

Keywords: consumerism, consumption, socio-ethical marketing, culture of consumption, consumer society, consumer rights, mass culture, consumer trends.

Annotation.

Purpose: to consider consumerism as a phenomenon of consumer behavior and to study modern approaches and opportunities in the era of social and ethical marketing. Discussion: the article examines the sources of origin, characteristic features and individual practices of consumerism, which implies a creative rethinking of the consumption process and active participation of consumers in the production of consumed products. Results: the development of social and ethical marketing has led to the formation of the so-called consumer society, in which materialistic values are of primary importance, and which largely determines all economic and socio-cultural processes of our time. As a kind of protest to traditional values and attitudes in the consumer society, alternative consumer behavior practices based on the principle of priority of intangible values appear, strengthen and develop, which leads to changes in consumer behavior.


G.G. Vukovich, M.I. Pshmahova

Research of the personnel management system in the service sphere:

problems and ways of solution

Keywords: personnel management, HR-technologies, highly qualified specialists, personnel training, professional development, professional orientation, personnel strategies, personnel development, service sector.

Annotation.

Purpose: to consider the main problems of the personnel management system in the service sector and propose ways to solve them. Discussion: the main problems of personnel management in the field of public services were studied: personnel management strategies, stages of improving the personnel management system, personnel management methods. The features of personnel management in the service sector are analyzed. It has been proven that motivation is a key factor in improving HR management. The scheme of marketing communications in the digital environment of a service organization has been clarified. Identified bottlenecks of digital transformation and transition to remote work in the service sector. Results: current trends in business transformation using digital technologies lead to the fact that the demand for specialists capable of working in a remote (digital) format is growing. Working forms are being replaced by non-standard ones: flexible working hours, remote meetings, project work.


I.V. Gorokhova, L.S. Arkhipova

Diagnostics of territorial imbalances in the russian economic space

Key words:region, territorial differentiation, rating, development factors, disparities, population density, territory, mobile communications.

Annotation.

Purpose: to study the current problems of the spatial development of the Russian Federation and the tools for its diagnosis. Discussion: the article provides a scientific search for relevant approaches to the study of the characteristics of economic space within the regions, federal districts and the Russian Federation as a whole. Scientific approaches to the diagnosis of territorial features are analyzed, a conclusion is made about the need to significantly reduce territorial disproportions and monitor problem situations and the sources of their occurrence, in relation to specific problem locations as an extreme form of instability of socio-economic processes. Results: substantiated the main indicators and factors of territorial imbalances that have formed within the federal districts and the country as a whole. The rating of the constituent entities of the Russian Federation is calculated by the main indicators characterizing the level of spatial inequality. The monitoring has shown the urgency of solving such important tasks of the spatial development of the Russian Federation as increasing the accessibility of remote regions, increasing their connectivity with the main regions (economic poles), as well as comfort for the population. These tasks are among the most important strategic goals of the state, which will have to be addressed in conditions of external instability, a complex political environment and the interest of western countries in destabilizing the Russian economy.


C.V. Gumba

Ensuring social and ethical parameters of advertising as part of the development of modern marketing

Keywords: advertising, advertising ethics, marketing ethics, advertising production, social responsibility of marketing, behavior, advertising techniques, social and ethical marketing.

Annotation.

Purpose: to study the issues of advertising ethics and the correctness of methods of influencing the consciousness of consumers. Discussion: the article analyzes the ethical aspects of advertising. Developments are proposed that make it possible to move from prohibited mechanisms of adherence to ethical standards in the production of advertising products to voluntary control and expert procedures that ensure compliance with ethical restrictions at each stage of advertising production. Results: the presented author’s approach to the formation of the assessment system is focused on counteracting unethical advertising, and can also be used to highlight advertising that actively uses various value attitudes, referring to socially ideal values or to individually material ones. If the sum of assessments of the socio-ethical correctness of advertising for a long time testifying to its ethics can be considered as the level of implementation of socio-ethical attitudes, then the number of assessment procedures, tests of advertising for ethics is an indicator of its work on their development.


G.V. Deruzhinskij, N.E. Mal’ceva, A.N. Kosteckij, R.R. Mukuchyan

Features of the marketing strategy in transport sphere

Keywords: marketing, transport marketing, rail transport, passenger satisfaction, air transportation, rolling stock, road transport infrastructure, railway transport.

Annotation.

Purpose: to consider the peculiarity of marketing in the transport sector. Discussion: the article investigates the theoretical and methodological aspects of transport marketing, demonstrates the effects and advantages of using a graphical method of presenting the results of the research, visualizes the stages of implementing a marketing strategy in the transport sector; strategic planning system of a transport company; topical directions of transport marketing; features of marketing in rail transport; the scientific views of the leading experts in the field of transport marketing of the Russian Federation, formalized by them within the framework of a specialized international conference, are commented. Results: with increased competition in the transport market, there was a need to introduce marketing management principles in transport, since it is an integral part of the transport marketing complex, which is a system for collecting and analyzing information on planning transportation and operation of transport enterprises, controlling demand and improving transport services in the market in order to guarantee maximum effect at minimum cost.


T.A. Dzhum, M.V. Ksenz

Influence of new service formats on maintaining the economic stability of food enterprises in the conditions of the 2020 crisis on the hospitality market

Keywords: catering companies, crisis, service, delivery, offline marketing, cohort analysis, business processes, revenue recovery, CRM system, personnel, optimization of effective activities.

Annotation.

Purpose: to study the impact of new service formats on the preservation of economic stability of catering enterprises during the crisis of 2020. Discussion: this article highlights the relevance of finding ways to preserve the economic stability of an enterprise in crisis conditions, in which standard directions for optimizing business processes have lost their relevance. Because Since the 2020 crisis is associated with the coronavirus pandemic and people are afraid to visit public places, the delivery service has become one of the demanded service business processes, as a natural market reaction to changes in consumer behavior, linking the catering company with the consumer and reflecting the prospects of online services. Results: in this vein, the IT infrastructure, operational management and optimization of the efficiency of the delivery service, as well as the marketing promotion of the enterprise service based on the CRM system and cohort analysis are relevant, which is the focus of this article.


N.A. Dimitriadi, T.A. Hodareva, S.A. Andreev, M.V. Miholap

The frame analysis of managers’ notion about target market characteristics: a significance of business strategy expected effectiveness

Key words: target market, frame analysis, business strategy, functional strategies, reference structure, managers, frame structure, evaluation.

Annotation.

Purpose: to study the structures of managers’ perceptions of the target market, obtained during a questionnaire survey of practicing managers, the results of which were compared with the reference structure of the Target Market and Business Strategy frames, formed on the basis of interviews with experienced experts. Discussion: on the basis of the results of expert polls, frames were formed that characterize the reference structure of ideas about the properties of the target market and business strategy. An incomplete correspondence of the ideas of practicing managers to the “reference” structure was found; the most significant differences relate to the assessment of the role developed for the implementation of the business strategy in the target market, the functional strategies that form the business strategy, as well as the use of M. Porter’s typology of business strategies. Results: The results obtained indicate the feasibility of using frame analysis to identify defects in managers’ perceptions of the target market and business strategy.


V.E. Lazarenko, V.Z. Tuaeva

Social capital as a resource of regional development

Keywords: social capital, institutional trust, social networks, corruption, regional development, interpersonal trust, group, region.

Annotation.

Purpose: to consider social capital as one of the components of regional development. Discussion: Social capital is not always taken into account in regional development research. This often leads to the following negative consequences: the trust of a social group to the government is reducing, oligarchic structures are strengthening, and the level of corruption is growing. Applying the matrix of negative social capital, authors has analyzed the directions of its influence on the formation of programs for the socio-economic development of regions in the Russian economy. As the result, it was found that economic entities, not being members of the oligarchic structures, can not avail tax benefits and have some difficulties while obtaining state support. Results: Inadequate attention to social capital has led to increased corruption. It acts as a key barrier to the involvement of large enterprises in the socio-economic development processes of the regions of the Russian Federation.


Y.V. Levina

Strategic planning of industrial park residents’ activities

Keywords: strategic planning, industrial parks, public-private partnership, process stages, strategic tools, resident companies, business strategy, functional strategies.

Annotation.

Objective: to study the process of developing a business strategy (BS) by companies-residents of industrial parks (IP); the organization of the strategic process in private IP and in IP created on the basis of public-private partnership (PPP) was analyzed. Discussion: the BS is the main tool for creating a competitive advantage, while it is a set of functional strategies( FS), each of which characterizes the organization of a specific function implemented by the company in the target market. Creating a database usually involves several stages, where appropriate strategic tools are used to process the information received. During the research, the characteristics of strategic planning implemented in practice were compared with the elements of the “reference” process described by experts. Results: when studying the content of the real process of developing the BS of resident companies, it was found that entrepreneurs (owners/managers of resident companies) are largely focused on markets with guaranteed sales opportunities (mainly within the framework of participation in regional economic programs). Another feature of the BS developed by entrepreneurs is the focus on price competition; when forming the product portfolio and developing the FS, the IP managers ignore the opinions of external experts and a significant part of the available analytical data. The results obtained are discussed from the point of view of the advantages of IP organization based on PPP, which allows using analytical data, as well as the strategic planning skills of well-trained employees of management bodies.


O.A. Lymareva, N.E. Zhukova, E.A. Stepanovskaya

Tools for creating a corporate culture for remote employees

Keywords: corporate culture, personnel management system, remote employees, motivation system, freelance, online, HR specialist, HR manager.

Annotation.

Objective: Сonsider tools for creating a corporate culture for remote employees. Consider the features of remote work. Determine the importance of corporate culture in the current reality. Discussion: The article considers the concept of remote work in modern realities. The risks faced by employers when they hiring remote employees are considered. The processes of transition to a remote format of work in the digital sphere are also analyzed. Tools for creating corporate culture in modern realities are considered and analyzed. Tools for improving employee adaptation in a remote format are also considered. Results: All methods and tools are part of the work, including the creation of an internal and external HR brand of the company. Of-work activities, training, and a well-established adaptation process-all these things an employee will be happy to share with colleagues, relatives, in their social networks, and in their professional community. This way, the company can also be found out in the external environment.


A.A. Maksaev, D.A. Shevchenko, A.U. Shtezel

Internal communications of socially responsible marketing of the university

Keywords: internal communications, external communications, social responsibility of the University, socially responsible marketing, internal marketing of the University, social projects, communication channels, marketing management technologies.

Annotation.

Purpose: to study the internal communications of socially responsible marketing of the University. Discussion: the article presents and explores the possibilities of effective management of internal communications, which are a key part of the broader strategic plan of all universities. The problem of realizing the dormant potential, which can be used through a universal tool – internal communications, is analyzed. The most effective channels of communication with the staff for the implementation of social responsibility of the University in relation to its employees are identified. Results: this article is devoted to internal communications that implement the social responsibility of the University. The use of marketing technologies that reveal the potential of internal communications makes it possible to maximize its main mission, the responsibility of the University to solve socially significant problems, first of all, to its own staff. The responsible position of the University, according to respondents, is not in its voluntary commitment to society, but in the payment of a permanent social debt. This topic should be the subject of constant discussion and discussion within the University community. This is the main ethical topic of the University’s internal communications. Today, no one doubts that internal communications go beyond the effective management of the University. Employees are an asset that is crucial to the University’s social responsibility.


I.A. Morozova, V.N. Matasov

Threats to national interests in the energy sector and ensuring the country’s energy security

Keywords: fuel and energy complex, energy system, national economy, economic security, industry, ecosystem, energy consumption, energy sources.

Annotation.

Objective: to study the functioning of the modern energy system, as well as ensuring the country’s energy security and spatial development. Discussion: the article identifies threats to Russia’s national interests in the energy sector and ensuring the country’s energy security. Results: the study found that the study of threats to national interests in the energy sector and ensuring energy security of the country showed that there are objective and subjective reasons for the effective development of CHP industries in the national and global economy. At the same time, CHPP continues to play a leading role in the national economy of Russia, the driver of the development of CHPP industries can be the use of new energy sources, which will depend on two factors: the rate of reduction in the cost of new energy sources and the cost of duplicate capacity in the power system, and active state support in the event of restrictions on carbon dioxide emissions. The modern energy system should not create threats to national economic security systems, while the energy system itself is affected by various threats as a result of various political and economic factors. Threats to national interests in the energy sector are related to the specifics of the organization of business processes within the fuel and energy complex, as well as the influence of international, political trends and trends.


I.A. Morozova, S.A. Shevchenko, E.V. Kuzmina

Research of the main factors of sustainability of spatial development of the region from the position of a system approach

Keywords: economy, sustainable development, region, factors, systems approach, territory, infrastructure, innovation.

Annotation.

Goal: to clarify the main factors affecting the sustainable economic development of the region from the position of a systematic approach. Discussion: one of the key tasks of regional management at the present stage of economic development is to ensure sustainable economic development of the region. For the successful solution of this task, information on the factors of ensuring sustainable economic development of the region is important. The article presents a systematic approach to identifying factors affecting the sustainable economic development of the region. Results: the system-forming elements of the region as a socio-economic system have been identified, which include economic, resource and environmental, social and control elements. The economic and economic element is the main one in the system of the region, since it ensures the stability of the region’s economy due to its components. In the context of a systematic approach, the authors clarified the factors that affect the sustainable economic development of the region: natural and ecological, social, organizational and managerial, institutional, financial and economic, infrastructural and innovation and production factors. The content of the main factors (institutional, financial and economic, infrastructural and innovation and production factors) is considered and their role in the sustainable economic development of the region is determined.


A.V. Pakhomov, O.A. Snimshikova, O.P. Desenko

The methodological framework, the contents, forms and methods of strategic and operational marketing

Keywords: marketing, sales, strategy, SWOT-analysis, forecast, planning, Pareto principle, brand.

Annotation.

Purpose: to consider the methodological foundations, content, forms and methods of strategic and operational marketing. Discussion: This paper analyzes the effectiveness of the use of strategic and operational marketing, as well as identifies the main differences between strategic and operational marketing of financing. To implement the goals of strategic marketing, it is necessary to develop a development forecast, which consists of: identifying the demand for products; studying the volume of sales; studies of the level of effectiveness; determining the quantity and quality of resale companies. Results: marketing is studied as a unified management concept focused on considering the market environment and customer needs with the task of meeting them, as an impact on the market and existing demand to increase the company’s market share and increase sales profitability. In our modern world, it is difficult to imagine an enterprise that is not provided with marketing support, it is an integral part of our economy.


O.M. Pakhomova, O.A. Snimshikova, L.N. Khamzina

Development of virtual markets, training in marketing technologies in the organization of e-commerce and promotion of goods and services on the internet

Keyword: marketing, virtual markets, promotion, e-Commerce, Internet, advertising, a wide range of information, advertising agencies.

Annotation.

Purpose: to study Internet marketing and how it was formed in modern conditions. Discussion: the article discusses the main types and varieties of promotion of goods and services on the Internet and the main types of Internet marketing, provides the points of view of foreign economic researchers. It describes the main problems and factors that make it difficult to promote online products. Results: product Promotion on the Internet market is quite convenient and in demand, especially nowadays. The effectiveness of advertising on the Internet can be orders of magnitude higher than the effectiveness of advertising on transport, in the media, poster advertising, etc. This is especially obvious for companies and firms, enterprises and organizations that are not interested in restricting the promotion zone of goods or services to the locality of their location. As you know, the Internet practically has no borders either in space or in time – this determines the possibility of explosive nature of Internet advertising.


I.V. Petrov

To the question of the functioning of the mechanism of economic security of the enterprise in the conditions of the crisis

Key words: enterprise ‚economic security‚ threats ‚security‚ counteraction‚ economic activity, business entities, elimination of deficiencies.

Annotation.

Purpose: to consider the concept of “economic security of an enterprise”, to classify its constituent elements. Discussion: business entities are currently forced to adapt their activities to the conditions of political and socio-economic instability. The analysis of internal and external threats affecting the functioning of the enterprise, the development and implementation of a system for ensuring the economic security of the enterprise, which will increase the efficiency of its financial and economic activities. Results: a system of measures has been developed that will increase the level of economic security of the enterprise. The main directions can be considered: studying the specifics of doing business of an enterprise ‚analyzing the competitive environment and its own position in the market; research and forecasting of possible external and internal threats, modeling of crisis situations and development of ways out of them; development of a plan to eliminate deficiencies identified in the course of control activities; improvement of the mechanism for ensuring the economic security of the enterprise.


I.Y. Pushkarev

Sustainability of social and natural environment as a factor of long-term stability of corporation

Keywords: environmental sustainability, long-term sustainability, corporation, effective management, efficiency, reverse logistics, operating industry, survival potential, hedging, disposal.

Annotation.

Purpose: to study the factors of long-term sustainability of a corporation under the influence of social and natural environment. Discussion: The article shows that the long-term sustainability of industrial corporations depends on the sustainability of the social and natural environment. It has been proven that the development of the sustainability of a corporation’s product supply chains in relation to three dimensions is influenced by the use of operational management aspects to minimize non-value-added technological operations in order to achieve operational efficiency. Investigated the traditional division of labor and the demarcation lines between types of economic activity in industry have changed. Results: Currently, more and more attention is paid to the study of distribution infrastructure for reverse logistics, as more and more researchers realize the economic, social and environmental benefits of its effective management. The goal of reverse logistic processes is to either recover the value of goods, or to dispose of those goods in a way that recognizes corporate sustainability concerns.


T.S. Romanishina

Updating the marketing strategy for territory development

Keywords: marketing strategy, stages, positioning, promotion, development, territory, territorial development, brand, consumers.

Annotation.

Purpose: to study the significance of implementing a marketing strategy for the development of the territory in modern competitive conditions. Discussion: the author analyzes points of view on the prevailing role of marketing strategy in territorial development, as well as basic methods of determining the specific advantages of the region, important in the implementation of marketing strategy; describe the key stages of marketing strategy consists of positioning and promotion. The significance of distinguishing the non-material component (image and brand) in the positioning and promotion of the territory and the presence of real material advantages that ensure the formation of a positive brand perception based on existing and significant grounds for consumers is determined. Results: there is a need to emphasize the efforts to implement a marketing strategy for the development of the territory on the coordination of the interests of the authorities, the local community and business, as well as external consumers of the territorial product.


R.M. Tamov, O.V. Vaganova

Some aspects of formation of the regional development strategy based on a glomeration-concentrated approach

Keywords: development strategy, region, agglomeration, economic policy, territory, regional policy, economic space, trends.

Annotation.

Purpose: to study the expansion of the methodological groundwork in the field of strategizing the development of territories based on the use of a set of instrumental solutions integrated into the process of the agglomeration-concentrated approach. Discussion: the formation of any strategy for the development of territories requires the development of new provisions in the management process, which should take into account various aspects of a socio-economic nature. The agglomeration-concentrated approach implies new contours of development and the development of new provisions in the process of territorial management, which justifies the chosen topic of work, being an important issue of the regional economy. The methodology of the article consists in identifying the fundamental sequence of the process of forming a regional development strategy, which makes it possible to implement economic policy in the constituent entities of the Russian Federation, matching it with the socio-economic policy of individual agglomerations, districts and municipal districts. The methodology also assumes the formalization of the system of the main positive aspects from the use of the agglomeration approach. Results: the development of complex measures adopted on the basis of the use of the agglomeration-concentrated approach provides a full cycle of territory management: from the formalization of basic concepts to the description of specific advantages.


T.H. Toguzaev, H.M. Rahaev, N.P. Modebadze

Some institutional aspects of economic integration

Keywords: institutional system, economic integration, agriculture, rural territories, integration processes, cooperation processes, indicators, agricultural products.

Annotation.

Purpose: to study the institutional aspects of economic integration. Discussion: in recent years, agriculture has become the most important branch of the national economy, creating the main development drives. At the same time, there is, firstly, the instability of agricultural growth both by periods (2005 – 2020), and by territories, as well as by various segments (branches, sub-branches and sectors of agriculture). In this regard, there is doubt that the growth, which was set by agriculture in the second half of the 2010 s. will be prolonged without noticeable structural and technological changes. An attempt to solve this problem through active technical and technological modernization, as well as the creation of new logistics communications, apparently, will not give the expected result without an adequate change in the organizational and institutional components of agriculture. Results: we consider the development of integration processes in the countryside to be an important aspect of the development of agriculture. This is not only about the development and deepening of integration in agriculture itself, but also in related sectors and branches of the national economy, as well as in the countryside – in the system of municipal development.


A.S. Khvorostyanaya, O.V. Dmitrieva

The main elements of the strategic management system of digitalization in municipalities

Keywords: digitalization, strategic management system, municipal education, quality of life, socio-economic development, digital transformation, competence centers, digital economy.

Annotation.

Purpose: to consider the main elements of the strategic digitalization management system in municipalities. Discussion: Russian municipalities play a key role in the national economy, but more and more often face challenges that hinder their effective socio-economic development. The article attempts to form a strategic management system at the municipal level in the context of digitalization. Results: the formation of a strategic management system in municipalities will provide a systematic approach to the implementation of digital transformation of the economy. The creation of a Competence Center in municipalities will help identify the best practices for implementing digital projects and increase the level of digital competence of specialists in all areas of the city’s economic activity. Bold decisions are also required at the state and federal levels to create the necessary framework conditions and thereby enable city administrations to transform. Therefore, proper coordination between different administrative levels is vital.


L.Ya. Shubov, K.D. Skobelev, D.A. Zagorskaia

Formation of an interregional eco-industrial park as an exemplary pilot project to achieve economic susbtainable development goals

Keywords: environmental industrial policy, eco-industrial park, national projects, socioeconomic development, economic assessment, economic impact, ecological economic impact, regional economics.

Annotation.

Purpose: to analyze the possibility of creating eco-industrial parks as an instrument of environmental industrial policy implementation using an example of an interregional eco-industrial park in the Cisuralian area. Discussion: the article discusses the perspective of implementing environmental industrial policy of the Russian Federation by means of forming eco-industrial parks (EIP). An argument is presented for a connection of EIP with already implemented environmental industrial policy, i.e. best available techniques. A concept of forming an EIP in the Cisuralian area is provided as an example. Global experience of EIP or industrial symbiosis is examined (China, Japan, United Kingdom, Finland). Results: it is demonstrated that EIPs are capable of playing a major part in implementation of environmental industrial policy. Formation of an interregional EIP will allow to improve economic and social integration of regions and to facilitate achieving the goals of the Russian Federation’s strategic planning and sustainable development goals.


E.A. Yakovleva

Green restructuring of industrial systems in the context of sustainable development

Keywords: sustainable development, green production, industrial systems, instruments, green bonds, sustainable development strategy, energy efficiency, industry.

Annotation.

Purpose: to assess the results of industrial systems restructuring aimed at building more sustainable business models. Discussion: the methodological basis of the study was scientific publications, systemic, criterial, institutional analysis, as well as the method of empirical generalization. Indicators of investments in environmental projects are used to determine the progress of the transition to a green economy. The article examines the concept of a green economy and the restructuring of industrial systems as factors driving sustainable development in the context of the UN Sustainable Development Agenda until 2030. Industrial companies are integrating sustainable development goals into their corporate strategies, introducing new standards of responsible business practices, developing charity and corporate volunteering. Results: Based on an analysis of information from major global sources, it was concluded that the implementation of the green economy concept strengthens sustainable production, marketing and consumer chains by increasing social, economic and environmental benefits. The formation of a green economy and sustainable development contributes to a significant reduction in environmental risks, solving the problem of environmental scarcity, increasing human well-being and social justice. Sustainable development of industrial systems is based on environmental requirements, energy efficiency, the use of voluntary sustainability standards, environmental labeling.


I.G. Davydenko, T.N. Shcherbakova, D.N. Misirov, M.A. Akopyan

Determination of financial literacy of social groups and behavioral risks in the conditions of digitalization of the banking sector

Keywords: financial literacy, financial competence, financial awareness, financial awareness, behavioral risks, psychological readiness, social groups, subjects of social risk, digitalization of the banking sector.

Annotation.

Purpose: to consider the scientific and practical problems associated with the conceptualization of approaches to increasing the level of financial literacy of social groups of the population on financial issues as educational and consulting content and an institutional factor that helps to minimize behavioral risks in conditions of high dynamism of the functioning of financial markets, development and implementation of innovative banking technologies. Discussion: the methodological basis of the study is the methods of economic and socio-psychological analysis. As an economic scientific and methodological toolkit, the classical theory of rational behavior of market agents, institutional theory, in particular, one of its directions – the conjuncture-statistical theory were used. During the research, psychological and analytical methods of behaviorism were used. Results: a permanent increase in the level of financial literacy creates a cumulative effect that strengthens the individual to competently analyze and assess the risks generated by the digitalization processes in various industries and sectors of the economy, including banking. Financial literacy, transformed into financial competence, related, inter alia, to psychological and social characteristics and personality constructs, acts as an institutional determinant that helps to minimize behavioral risks in the face of upward trends in the digitalization of the banking and financial sector.


O.M. Ermolenko, M.S. Popov, Y.V. Kareeva, G.L. Gabrielyan

Analysis of legal and individuals inflational expectations as a factor of inflation development

Keywords: inflation expectations, economic agents, inflation factors, socio-economic development, Central Bank of the Russian Federation, correlation and regression analysis, trend line, inflation.

Annotation.

Purpose: to identify the impact of inflationary expectations of legal entities and individuals on the nature of inflation. Discussion: inflation is one of the most dangerous processes adversely affecting finances, the monetary and economic system as a whole. In modern economic conditions, one of the causes of inflation is inflationary expectations – forecasts of economic entities regarding the development of inflationary processes in the future. This work is devoted to the analysis of the most significant factors affecting the inflation expectations of individuals and legal entities in the Krasnodar Territory. The relevance of the problem under study is due to the fact that the nature of inflationary expectations largely determines the results of disinflation programs aimed at improving the effectiveness of economic policy. Results: the practical significance of the results obtained during the research is that the conclusions and suggestions contained therein are aimed at increasing the level of understanding of the inflation process, including the effect of inflationary expectations of the population on the process of its formation. A correlation and regression analysis of inflationary expectations factors identified during the survey of individuals and legal entities was carried out to further explore possible ways of developing the state’s anti-inflationary policy, including by developing a mechanism for managing inflationary expectations that can be applied today.


A.V. Zemlyakova, A.A. Belousova

Transformation of special tax regimes

Keywords: taxes, special tax regimes, tax code, tax burden, simplified taxation system, unified agricultural tax, patent taxation system, budget.

Annotation.

Purpose: to study the taxation of small businesses using special tax regimes. Discussion: the article discusses topical issues of the application of special tax regimes. These regimes were introduced to support small businesses through the tax system. Currently, Russia is undergoing a reorganization of special tax regimes, within the framework of which it is planned to eliminate the single tax on imputed income, popularize the patent taxation system, and legalize self-employment by introducing a tax on professional income. Budget revenues from special tax regimes are increasing every year. Results: the transformation of special tax regimes will improve the efficiency of the tax system and increase tax collection, motivate entrepreneurs to pay taxes, make business more transparent, which will generally have a positive impact on the entire financial system.


A.V. Ovcharenko

The role of the financial sustainability of the enterprise in the pandemic

Key words: uncertainty, risks, financial analysis, new economic conditions, financial stability, instability, pandemic, financial crisis, cash flow management.

Annotation.

Purpose: to determine the role of financial stability of enterprises in the current conditions of an unfavorable epidemiological situation and the global crisis. Discussion: a stable financial condition is formed in the process of all production and economic activities of the enterprise. Determination of the financial condition at a particular date answers the question of how correctly the company managed its financial resources during the reporting period. It is worth noting that if the last months are considered as the analyzed period, then it is unlikely that there will be at least one enterprise whose financial condition has not been shaken as a result of the pandemic. Today, every economist and non-economist expresses his opinion about the consequences of the coronavirus in 2020. Results: everyone predicts a recession in the economy, the need for state support for enterprises and citizens of Russia, as well as a crisis that will certainly come as a result of the introduction of a prolonged self-isolation regime, non-working days, and the closure of some industries economy, etc. These “parameters” cannot but affect the financial well-being of all economic entities.


I.G. Portnyagin, I.V. Nikitushkina

Barriers and incentives to development of the green bonds market in developing countries

Keywords: green projects, developing countries, development banks, transaction costs, institutional barriers, market barriers, standards, markets.

Annotation.

Objective: to analyze the green bond market over the past few years, highlighting its key drivers and barriers that prevent developing countries from using this new but fast-growing source of funding. Discussion: the article summarizes the latest trends in the green bond market, shows the rapidly developing trend for the development of green bonds as a tool to attract financing for green infrastructure projects, and also analyzes the possibility of a successful application of this tool in developing countries. The key drivers and barriers of the green bond market in developing countries are summarized and systematized. Result: After analyzing the main barriers to the green bond market, measures to promote the development of the green bond market in developing countries were developed.


M.I. Pshmahova, N.V. Dem’yanchenko, S.S. Mamaj

Theoretical aspects of financial regulation of the national economy: propedeutics of verbal-graphic modeling

Keywords: financial policy, financial regulation, tax policy, credit policy, government spending, monetary policy, development of finance, financial methods, taxes, financial support, budgetary security.

Annotation.

Purpose: to consider the theoretical aspects of financial regulation of the national economy. Discussion: the article proves the advantages of verbal-graphic modeling, describes the types and directions of financial policy; the content of the financial policy of the state; types of financial regulation depending on the regulatory entity; theoretical and methodological foundations for the application of financial methods; methods of state financial regulation; structural elements of financial policy; the goals of the financial policy of the state; types of financial policy of the state; the structural elements of fiscal policy and monetary policy are visualized. Results: The theory and methodology of verbal-graphic modeling of key issues of financial regulation at the macro level remains a field of interest to various subjects of market interaction. Pluralism, multi-vector nature, interdependence of the main characteristics of financial policy serve as a space in which relevant technologies are formed to address issues of ensuring the level of financial literacy of economic agents necessary in the context of increasing socio-economic challenges.


E.O. Goreckaya

Modern trends in the development of the international economic integration of the EAEU

Keywords: international integration, EAEU, post-Soviet space, cooperation, economic crisis, development strategy, investments, world markets.

Annotation.

Purpose: to consider the current state of international integration processes in the post-Soviet space within the framework of the Eurasian Economic Union. Discussion: at the current stage of development of the world economy, the issue of the development of international integration processes in the post-Soviet space within the framework of the Eurasian Economic Union is of particular relevance. Currently, a strategy for Eurasian integration is being worked out, which is planned for approval. A non-discriminatory approach remains a priority in the integration process; the leaders of the integrating states are systematically working to overcome the economic and political barriers that hinder the integration of the EAEU. Results: the current difficult stage in the development of the world economy has a serious impact on the integration processes in the EAEU. Today, the issue of overcoming negative trends is of particular importance. The article examines the prospects for the further development of integration processes in the post-Soviet space in the new conditions of the world economy and determines the place of Russia in the integration process.


S.M. Nikonorov, S.I. Huseynova

Implementation of the best available technologies in Azerbaijan

within the transition to the concept of sustainable development

Keywords: sustainable development, best available technologies, greening, introduction of BAT, environmental strategy of the country, Bureaus, reference books, international cooperation.

Annotation.

Purpose: to present the results of a study on the implementation of the best available technologies in the enterprises of the Republic of Azerbaijan. Discussion: the study presents approaches to the terminology of “sustainable development”. The table shows the indices of sustainable development of countries for 2019, including Russia and Azerbaijan. The author defines BAT as innovative technologies used in the production of goods and services with the least negative impact on the environment. Pollutants released into the country’s atmosphere from stationary sources are presented. The paper gives a formula for calculating the economic efficiency of the technology. The research results highlight the decision-making process when evaluating the cost effectiveness of enterprises ‘ transition to BAT. Recommendations are given to industrial enterprises and the Ministry of ecology and natural resources of Azerbaijan to switch to BAT. Results: to increase resource efficiency and reduce the negative impact on the environment, it is necessary to carry out comprehensive measures. Greening and transition to BAT in Azerbaijan is undergoing its initial development. The set of measures should consist of state support and proper treatment of the environment by the population.


O.V. Nikulina, T.D. Bezdolnaya

Cooperation of russia and china in strategically significant spheres of the international business

Keywords: Russia, China, innovative development, strategic areas, joint innovation projects, technology transfer, incentive methods, high-tech products.

Annotation.

Purpose: to reveal the prospects for the development of cooperation between Russia and China in strategically important areas of international business. Discussion: the analysis of various aspects of joint activities of Russian and Chinese companies allowed us to reveal the prospects for cooperation between Russia and China, identify the key competencies of each country in strategically important areas of international business, assess the accumulated innovative potential of the countries to justify the possibility of implementing joint projects in the field of high technology. It was noted that China and Russia are interested in developing cooperation within the framework of the global megaproject “one belt, one road”, which involves the creation of transport routes, the development of trade relations, and the development of logistics solutions, which will eventually contribute to the development of related sectors of the economy through the introduction of innovative technologies. Results: today, both countries are interested in close cooperation, both in the political and economic aspects. Despite some differences, relations between Russia and China are developing rapidly and are aimed at developing cooperation in strategically important areas of international business.


O.V. Nikulina, D.M. Demidenko

Analysis of the dynmamics of the development of innovative activities of oil and gas companies in the field of international business

Keywords: international companies, innovative activity, oil and gas industry, innovative projects, innovative development strategy, oil, export, economic efficiency.

Annotation.

Purpose: to develop strategic directions for the development of oil and gas companies in the field of international business based on the analysis of the dynamics of the development of their innovative activities. Discussion: the assessment of the level of innovative activity of the leading companies in the oil and gas industry is given. The innovative strategies of competitive oil and gas companies are analyzed and the priority areas of their innovative development are highlighted. The necessity of integration interaction of oil and gas companies in the implementation of joint innovation projects has been substantiated. Results: Currently, the leading Russian oil and gas companies are seeking to finance innovative activities from their own funds, formed on the basis of net profit and depreciation. The use of advanced technologies will allow Russian oil and gas companies to create sustainable competitive advantages and build up their innovative potential for the development of innovative activities in order to ensure sustainable economic development.


O.V. Nikulina, V.J. Ivanov

Analysis of dynamics of development of the foreign trade relations of Russia and China

Keywords: international trade, foreign trade cooperation, export, import, joint projects, diversification of cooperation, transformation of trade relations, innovations.

Annotation.

Objective: substantiation of promising directions for the development of economic cooperation between Russia and China based on the analysis of the dynamics of their foreign trade relations. Discussion: cooperation between Russia and China is developing rapidly and demonstrates the growth of mutual interests in strategically important areas of the economy. Promising directions for the development of foreign trade relations between Russia and China in the sphere of agricultural and chemical industry supplies are substantiated, as well as opportunities for diversification of cooperation in the aspect of joint implementation of projects in the field of innovation and digital technologies are revealed. Results: in the conditions of recovery from the economic crisis and overcoming the coronavirus pandemic, the issues of substantiating the prospects for the development of China’s foreign trade policy and cooperation between Russia and China in the field of international trade are of particular relevance. The analysis of indicators of foreign trade turnover between Russia and China for the period 2013-2019 demonstrated the predominance of energy resources and mineral products in the structure of Russia’s exports to China.


O.A. Shavandina, E.Y. Kovalenko

Features of regulation of sports relations in the Russian Federation and abroad: economic and legal aspects of ensuring the competitiveness of athletes

Keywords: economic and mathematical modeling, competitiveness of athletes, industry competitiveness, economic efficiency, productivity, economic thinking, economic support, international cooperation, international level, social policy, sports relations, economic and legal regulation, labor relations.

Annotation.

Purpose: to conduct a comparative analysis of the economic and legal regulation of sports relations abroad and in Russia. Discussion: the study and consideration of positive foreign experience in the effective regulation of relations arising in the field of physical culture and sports is important for improving the norms of national sports law, including for the codification of Russian sports legislation, and is one of the important reasons for the development of international cooperation Federations with foreign countries. Results: the developments of scientists are mainly aimed at analyzing sports achievements and do not provide a quantitative assessment of the competitiveness of athletes. This makes it necessary to supplement the system of legal regulation of sports relations with an evaluative component and to improve the assessment of the competitiveness of athletes. The factors identified as a result of the analysis of foreign and domestic studies were used as the basis for an integral model for assessing the competitiveness of an athlete. The apodicticity of the model is confirmed by the results of its adaptation. Assessment of the competitiveness of an athlete will contribute to the promotion of an athlete in the “sports market”, including the international arena, and affect the competitiveness of a sports organization as a whole.


G.G. Vukovich, R.R. Mukuchyan, A.V. Nikitina

Problems, trends and prospects of personnel management

Keywords: human capital, small business, medium-sized business, personnel management, leadership, staff motivation, product promotion, individual entrepreneur, HR management, digital technologies.

Annotation.

Objective: to study the problems, trends and prospects of human resource management. Discussion: the main objective of the forum is to expand the horizons of entrepreneurs in such areas as: personnel management, leadership, staff motivation, product promotion, formation of an effective team, etc.the event raised a topical topic – human capital management. High technologies in society and business set completely new requirements for the skills of entrepreneurs. There is a gap between the speed of development of digital technologies and the level of skills of specialists. More than 100 events were held during the two days of the forum. More than 25 thousand entrepreneurs from 70 regions of Russia took part in the forum. Results: during the two days of the forum, more than 100 events were held (lectures, round tables, panel discussions, master classes, business games, and more). Well-known businessmen spoke at the forum. It was held within the framework of the national project “Small and medium-sized businesses and support for individual business initiative” with the support of the Ministry of economic development of the Russian Federation and the Department of investment and development of small and medium-sized businesses of the Krasnodar region.


A.N. Kosteckij, V.V. Lobanova, R.R. Mukuchyan, L.G. Zvereva

Internet marketing: problems, trends and development prospects in conditions of market uncertainty

Keywords: Internet marketing, higher education, Internet promotion tools, marketing promotion, advertising, brand management, communications, high school, educational services.

Annotation.

Purpose: to consider the Global Conference on Technologies in Education EdCrunch Ural: New Educational Technologies at the University, dedicated to innovations in education and the use of digital technologies in solving complex educational problems that contribute to the transformation of the future university, which took place on April 24-26, 2019. Best practices were highlighted and tools for the formation of key competencies of the digital economy and Internet marketing among students. Discussion: the realities of the digital economy and the challenges facing universities in the new environment were considered. The possibilities of acquaintance with various models of a digital university and the main global trends in the transformation of education have been studied. Results: the conference participants shared their experience in implementing technological innovations and talked about the support of partners in solving complex educational problems.


R.G. Kuprin, O.B. Latonova, V.A. Maryev, T.S. Smirnova

Involvement of secondary resources in industrial cycles

as one of the main ways of the environmental

industrial policy implementation in the Russian Federation

Keywords: sustainable industrial development, resource efficiency, negative impact, environment, secondary resources, infrastructure, waste processing, eco-technology parks.

Annotation.

Purpose: to substantiate the main directions of the implementation of the environmental industrial policy of the Russian Federation. Discussion: environmental problems associated with an increase in waste generation in industrial and municipal spheres and a shortage of natural resources from year to year are aggravated throughout the world, and Russia is no exception to this trend. To meet the difficult task of balancing industrial development and environmental aspects, it is necessary to use all available reserves. The priorities of the environmental industrial policy outlined in the article are a reflection of the priority national goals and strategic development objectives of the Russian Federation. Among the main tasks is the creation on the territory of the Russian Federation of infrastructure for the development of complex industrial production, using, among other things, the material resource of waste and secondary resources. Results: international experience in the implementation of industrial policy shows that reindustrialization leads to an increase in the role of state regulation and planning of industrial development in both advanced and developing countries. The modernization of industry, which ensures an increase in resource efficiency and a decrease in the negative impact on the environment, as well as contributes to the involvement of secondary resources in the economic turnover, is the basis for the implementation of the environmental industrial policy of the Russian Federation.