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V.A. Bondarenko, D.D. Kostoglodov, K.V. Karpenko
Issues of implementation of financial and production trends in the economic sphere in the strategy of socio-economic development of the region (on the example of the rostov region)
Keywords: trends, strategy, socio-economic development, harmonization, development indicators, regional economy, anti-sanction measures, investments.
Purpose: to consider the implementation of financial and production trends in the economic sphere in the strategy of socio-economic development of the Rostov region. Discussion: the article actualizes the understanding of the role of the strategy of the socio-economic strategy of the region in its positive transformations. Using the example of the Rostov region, the authors analyzed the indicators of the development of the region laid down in the strategic documents in a number of areas, identified the main trends in the regional economy, and also identified the breakpoints of the planned and actual development indicators presented in the strategy for socio-economic development. Results: conclusions are drawn about the need to supplement indicators and indicators related to the implementation of the goals of the socio-economic development of the region, which will allow, based on the trends in the economic sphere, to improve the corresponding strategy and, on its basis, to implement positive evolutionary changes in the regional economy.
V.A. Bondarenko, T.I. Razinkova, V.A. Bespal’ko
Digital transformation of agriculture in russia: current situation, forecast changes and marketing-management features
Keywords: digital transformation, agriculture, efficiency, involvement, technology demand, digital technologies, food security, ecosystem.
Purpose: to consider the main trends and problems in the development of digitalization in the field of Russian agriculture. Discussion: the article updates the importance of digital transformation for the agricultural production in Russia, taking into account the need to ensure food security and technological sovereignty. Based on an analysis of the current situation and a forecast of changes in the demand for digital technologies, as well as objective difficulties in deepening digital changes, the authors conclude that it is necessary to form an integral ecosystem of digital agriculture, including not only planning, managing and controlling digitalization processes, but also the participation of all stakeholders and their business processes. Results: in the current situation, in order to achieve the target setting for ensuring technological sovereignty in the field of agricultural production in Russia, it is necessary to deepen the digital transformation being implemented in relation to it. The implementation of measures in conjunction with the steps already being taken will make it possible to achieve the forecast indicators and deepen the processes of digital transformation in agriculture.
O.V. Vaganova, L.A. Konshina, V.V. Richkin
Research of regional and marketing aspects of import substitution policy formation
Keywords: import substitution, regional policy, regional strategy, export, import, marketing aspects, foreign trade activity, authorities.
Purpose: to explore the process of forming a regional policy on import substitution as one of the effective tools for the socio-economic development of regions in modern realities. Discussion: first of all, the article discusses the content of the concept of “import substitution”, defines approaches to the formation of import substitution policy in the regions of Russia, as well as the positive effects of the implementation of this policy as one of the tools for developing and maintaining the security of the Russian economy. The features of the regional policy on import substitution in the Belgorod region were studied, as well as an assessment of the region’s foreign economic activity in the context of import substitution. The main problems of the implementation of the regional policy on import substitution, which are typical for the subjects of Russia, are characterized. Results: on the basis of the identified problems, the main provisions for the formation of a regional policy on import substitution in the Belgorod region were formulated.
K.D. Efimov, O.V. Dorofeev
Import substitution policy as a strategic vector for the development of the energy sector of the russian federation
Keywords: competitive products, management, import substitution, energy, key competencies, intellectual personnel, production technologies, high-tech industries, transformation of the electric power industry.
Purpose: to consider the issues of import substitution in the energy sector of Russia. Discussion: The article explores the theoretical aspects of the restructuring of the world economic market and the reorientation of enterprises to their own production in the context of import substitution, which is the main task in the transformation of business in the conditions of the “new reality”. The government supports import substitution processes by helping businesses: establishes the priority of Russian goods in public procurement; allocates subsidies for the production of prototypes and pilot batches of products in the fields of mechanical engineering, equipment and instrumentation; improves customs regulation and administration; simplifies export controls; reimburses VAT for certain types of activities, etc. Results: recommendations are given regarding the introduction of innovations in the activities of domestic energy enterprises by the type of national technology initiative (NTI) and lean technologies.
Model of the level of economic protection of the interests of the region
Keywords: economic security, level of security, economic security, factor, correlation-regression analysis, region, budget, government agencies.
Purpose: to study the formation of a model of the level of economic protection of the interests of the region. Discussion: in the context of rapid changes in the global economic environment, as well as growing threats, including military ones, leading to a sharp decrease in the economic potential of individual regions, and in some cases states, the issues of ensuring the economic security of the interests of the regions become relevant. In the course of the research, a general model of the level of economic protection of the interests of the regions was proposed. At the same time, the author’s approach to the formation and analysis of the model allows us to consider the level of security in the context of the mutual influence of its constituent factors. In addition, the author considers not only financial and economic factors affecting the level of security, but also social, demographic, and managerial ones. Results: based on the results of the study, during which the analysis of randomly modeled data was carried out, evaluated depending on the specified criteria in the scoring, a general model was obtained. The results of the study can be applied in practice by the administrative, managerial and statistical services of enterprises and government agencies.
E.N. Kamyshanchenko, O.N. Bunchikov, M.YU. Kazakov
Comparativistics of spatial structure of regions of agrarian and industrial type for the purposes of specification of regional economic policy (by the example of Belgorod and Rostov regions)
Keywords: economy, region, economic space, spatial structure, economic policy, agro-industrial regions, screening methodology, operational screening, spatial screening.
Purpose: to carry out the development of specific methodological approaches for operational diagnostics and identification of the spatial and economic profile of the regions of the agro-industrial type. Discussion: the article formed a set of organizational and methodological provisions for compiling a methodology for operational screening of the existing spatial profile of regions of the agro-industrial type. Practical testing of the developed logic for carrying out analytical actions and procedures was carried out on the factual basis of two typical regions of the agro-industrial profile – Belgorod and Rostov regions. Despite the relative similarity (isomorphism) of the sectoral structure of the economy, its spatial component and the archetype of the organization of the economic space in the two compared regions differ significantly. It is shown that as reference points of the spatial structure of the economy, it is advisable to use both the nodal (nodal) districts-leaders of the sectoral rating of economic development, and the cities of the second echelon, the growth of which most quickly reformats the structure of the spatial-economic “fabric” of the subjects. Results: the final recommendations on the use of the results of spatial screening for the purpose of clarifying and specifying the principles, approaches and provisions of the regional economic policy have been formed. The study can be useful for the regional management system, as well as in the context of a cycle of similar surveys for other regions.
E.N. Kamyshanchenko, E.N. Danilevskaya, E.L. Chechetka, I.YU. Lopatina
Regional aspects of system modernization human capital management as a key asset of subjects of market interaction
Keywords: region, modernization, human capital, regional economy, regional management, human resources, labor motivation, A. Maslow’s pyramid, personnel management, regional competition.
Purpose: to study the regional aspects of the motives underlying the professional activities of modern specialists. Discussion: the study conducted in the article made it possible to highlight modern views on the regional nature of labor motives. At different life stages, labor motives will depend on a number of factors, for example, the presence of certain social roles, personality characteristics, working conditions, level of education, level of aspirations, etc. It seems to us legitimate to focus on the regional features of motivational mechanisms as the core of the personnel management functionality. Results: the essence is described, the conditions for the emergence of the motive of the professional activity of the employee are highlighted, various approaches are considered that describe the nature of the motive of labor, in particular, the possibilities of using psychodiagnostics are studied in order to determine the nature of the relationships that arise between the types of professional self-relationship and the activity of the subject of labor.
E.P. Kochetkov, E.N. Kamyshanchenko, E.N. Danilevskaya, G.G. Vukovich
Regional aspects of transformation of HR systems with a high component uncertainty of their functioning
Keywords: regional systems, regional economy, digital economy, NBICS technologies, digital competencies, artificial intelligence, competency model, HR management, regional management.
Purpose: to analyze the regional aspects of the changes arising in the personnel management system as a result of the dissemination of experience in the use of digital technologies. Discussion: The article discusses various aspects related to the implementation of the development strategy and the creation of a single technological information space on the territory of the Russian Federation. The views of scientists on the possibility of introducing technologies of the core of the sixth technological order are analyzed. Results: the mechanism for the formation of digital human resources in the regional labor markets is described, the content of the cluster of basic digital competencies is disclosed, the possession of which in the current conditions determines the prospects for the development of the regional economy. Regional management allows you to modify existing mechanisms and rules, taking into account the peculiarities of regional labor policy, as well as some inaccuracies and errors that occur at the initial stages of digital integration.
Rationale for the need for sustainable industry development based on industry 4.0.
Keywords: sustainable development, industry, industrial enterprise, Industry 4.0, efficiency, economic growth, economic development, environmental friendliness.
Purpose: The article explores the possibilities of using the advantages of Industry 4.0 in the context of industrial development in Russia. Discussion: Analysis is carried out on the basis of the presented strategic recommendations, which are based on current scientific research and theoretical foundations. Industry 4.0 represents a new phase of industry development, combining advanced technologies such as automation, the Internet of Things, machine learning and data analytics. The article justifies the importance of introducing Industry 4.0 principles into industry, explored the potential benefits and challenges associated with this process. Results: analysis shows that the use of Industry 4.0 technologies in the Russian industry can lead to improved production efficiency, optimization of processes and resources, as well as increased competitiveness. In addition, they contribute to the creation of safer and more sustainable production, reducing risks and improving working conditions than those that exist now. However, the successful implementation of Industry 4.0 in Russia requires consideration of several factors, such as cybersecurity, training and retraining of personnel, as well as cooperation between various stakeholders, including the government, industrial enterprises and research institutions.
Ensuring the reliability of monitoring the effectiveness of regional socio-economic policy
Keywords: policy effectiveness, regional policy, regional control, population satisfaction, management organization, regional management, socio-economic policy, sustainability.
Purpose: to assess the improvement of existing methods of monitoring the implementation of the socio-economic policy of the region. Discussion: the study substantiates the need to expand the methods of monitoring the effectiveness of the socio-economic policy of the region by assessing the satisfaction of the population with the activities of the authorities. For this, the provisions of the regional policy developed in the Rostov region, measures for its implementation and the methods of control used are analyzed. Results: supplementing the existing system of indicators of the effectiveness of regional policy with assessments of satisfaction with the work of government bodies and verification of the popularity of development programs. The proposed assessments are new and significantly improve the quality of information for making managerial decisions. The proposed approach makes it possible to clarify the quality and significance of the achieved results of regional policy, the rationality of spending budgetary funds, and to determine the directions for its improvement for the harmonious economic, social and political development of the region.
Rural territories of the region: trends and state regulation of development
Keywords: rural areas, sustainable development, government regulation, development of territories, saving people, demographic potential, social infrastructure, subsistence level.
Purpose: to develop proposals for improving the measures of state regulation of the development of rural areas in order to increase its sustainability. Discussion: this article attempts to determine the trends in the development of rural areas of the Republic of Mordovia, compare the indicators of their socio-economic development with the average Russian, average for the Volga Federal District; analysis of measures and instruments of state regulation of the development of rural areas, which largely determine the trends in their development. Substantiated are proposals for improving the program-target approach in the state regulation of the development of rural areas in order to achieve a balance in the development of the economy, social infrastructure, and improve the level and quality of life of rural residents. Results: the problems of development of rural territories of the Russian Federation and its regions require a comprehensive study. Despite a number of regulatory measures taken by the state in recent years, the development of rural areas of the country can hardly be called sustainable and inclusive. The goals of strategic documents on rural development should be recognized as unambitious and not meeting modern challenges.
D.A. Rakov, E.K. Misyautova, M.H. Aliev
Regional policy as an agent of digital transformation of russian regions
Keywords: assessment of regions, digitalization, digital economy, regional policy, digital development, development index, regional development, digitalization of regions.
Purpose: to develop a comprehensive methodology for assessing the Quality Index of regional policy in the field of digital development of the constituent entities of the Russian Federation. Discussion: the methodology provides for ranking subjects according to an integral indicator, as well as in the context of four thematic areas that reflect key aspects of regional policy (availability of initiatives to create points of growth in the field of ICT; active participation of organizations in supporting projects in the field of digital development; assessment of the level of organizational support for digital development of the region; assessment of the completeness of the regulatory legal framework governing the digital development of the region). The basis of this methodology was the segments reflected in the documentation of the Ministry of Digital Development of the Russian Federation, the data for calculating the Index indicators were used official statistics from the Federal State Statistics Service (Rosstat). Results: the results of the calculations carried out using this methodology allow us to comprehensively study the structure of the digital development of the subjects of Russia, as well as make effective decisions in the field and strategic development of digital technologies in the regions.
T.S. Smirnova, O.V. Golub
Assessment of progress the strategy for the development of the waste management industry in the russian federation
Keywords: waste processing industry, monitoring, waste, infrastructure, waste processing, waste disposal, waste sorting complexes, resources.
Purpose: to analyze the results of monitoring the implementation of the Strategy for the Development of the Waste Processing Industry in Russia. Discussion: The Strategy of the waste recycling, treatment and disposal to 2030 was approved in 2018. This is the first strategic act directly aimed at the creating of an integrated waste management system, including the development of a national industrial industry and infrastructure for the treatment, recycling and environmentally friendly disposal of waste, its applying as secondary raw materials in the manufacture of products and the provision of services. Later, an action plan was also approved for the implementation of the Strategy, that placed the main emphasis on achieving its purpose and objectives in the field of improving legislation and regulatory methodological support for the development of a new industry and creating conditions that ensure the innovative development of the industry for the treatment, recycling and disposal of waste. Results: in progress based on several information sources, the manuscript analyzes the results of monitoring the Strategy implementation: positive trends, problematic issues and prospects for the new industry development are identified.
M.G. Tindova, A.A. Voronov, L.V. Kuharenko, V.P. Nasibulina
Dynamics of transformation of the semiconductor products market: assessment and forecast
Keywords: series analysis, time series, semiconductors, fractals, scientific and technological progress, company shares, periodic fluctuations, component analysis, fractal analysis.
Purpose: to study the dynamics of the share price, as well as to present a forecast for the further development of TSMC. Discussion: The article examines the dynamics of the semiconductor market using the example of TSMC, a world leader in the production of integrated circuits and semiconductor products. An analysis of the dynamics of the company’s shares is carried out using time series analysis tools: the equations of the main trend are built, the length of periodic fluctuations is determined. At the next step, based on fractal analysis, the real lag of the influence of previous periods is determined, which turned out to be 32 levels for a series of daily stock prices, 28 levels for a series of monthly values, and 26 levels for a series of quarterly value of shares. Results: at the last step, the hypothesis about the impact on the value of TSMC shares of scientific and technological progress in the 21st century is tested using the tools of cointegration analysis of time series. As a result, a forecast for the value of the company’s shares at 4 levels in 2023 was built.
Methodological provisions for the economically sustainable development of the Russian oil and gas complex
Keywords: state regulation, oil and gas complex, sustainable development, theoretical study, methodology, scientific research, system-functional approach, domestic industry.
Purpose: to develop methodological provisions for the economically sustainable development of the oil and gas complex in Russia. Discussion: in modern conditions, there is an increasing need to make well-considered decisions aimed at the sustainable development of the national economy. Of particular relevance is the development of methodological foundations for state regulation of the oil and gas complex (GR OGC) as a source of GDP formation, state budget revenues and export earnings. The OGC GR mechanism should function effectively in any situation, be involved in operational regulation and use reserves under special conditions. The oil and gas complex as an object of state regulation is considered from the standpoint of a system-functional approach. Methodological provisions are based on accumulated experience, have internal flexibility and practical applicability to internal specifics. Results: the developed methodological tools allow to increase the effectiveness of state regulation, to ensure the economically sustainable development of the oil and gas complex.
E.V. Shestakova, A.M. Sitzhanova, R.M. Prytkov
Problems and prospects for the development of industrial enterprises in the region
Keywords: industry, production, enterprise, organization, region, Orenburg region, industrial complex, modernization, import substitution.
Purpose: to identify the problems of functioning of enterprises of the industrial complex, assess their prospects and develop directions for the development of industrial enterprises in the face of uncertainty in the external environment. Discussion: An analysis of the potential of the Orenburg region and the state of the industry in the region made it possible to identify the factors influencing the development of the industrial potential of the region. On the basis of the study, the directions for the development of industrial enterprises in the context of changes in the geopolitical and economic situation are substantiated. The significance of the results of the study lies in the fact that the main provisions and conclusions can be used in the formation of a set of measures and the development of recommendations for the formation of the industrial policy of the region. Results: the developed recommendations and methodological provisions can be used in the development of the concept and strategies for the development of enterprises in the region in order to increase their competitiveness in Russian and foreign markets. The implementation of the developed recommendations will ensure the growth of competitive advantages and the sustainable functioning and development of the industrial sector of the economy.
The impact of reserve requirements as a monetary policy instrument on macroeconomic targets
Keywords: monetary policy, monetary policy, “target-tools”, time lag, inflation rate, unemployment rate, statistical methods, liquidity, solvency, money supply.
Purpose: to contribute to the discussion on the use of macroeconomic policy instruments to stimulate economic growth and achieve macroeconomic targets, to develop Tinbergen’s “target-instrument” approach. Discussion: The article develops J. Tinbergen’s approach to the development of economic policy from the standpoint of goals and tools. The aspect of time lags is included in the development of monetary policy from the position of “goals – tools”. The time lags of the impact of a change in the monetary policy instrument – the required reserve ratios – on the achievement of macroeconomic targets: GDP, inflation rate and unemployment rate for the period 2000-2020 are determined. in Russia, China, Japan, Norway, USA. Results: the study structured the principle of Tinbergen’s “goals-instruments”, taking into account the aspect of the time lag for the instrument of the required reserve ratios for a number of countries: Russia, China, Japan, Norway, the USA. The most significant relationship between the required reserve ratio and GDP was revealed: in Russia, the expected negative character is -0.66 with a lag of 15 months; in China, the expected positive character is 0.66 with a lag of 13 months. In Russia, the instrument of monetary policy, reserve requirements, works not only as an instrument of macro- or microprudential supervision, but also as a full-fledged instrument of monetary policy that affects economic growth. Correlations of the required reserve ratio with GDP, the inflation rate and the unemployment rate demonstrate the greatest relationship in Russia with the required reserve ratio and GDP of a negative (expected) nature, also with a positive (not expected) inflation rate and with a positive (expected) unemployment rate. The time lags of the correlation of the required reserves ratio with GDP and with the level of inflation in Russia are 15 and 14 months, respectively, with unemployment of 9 months.
Innovative approaches to the management of financial literacy of the population: strategic reactions, problems and solutions
Keywords: financial literacy, population of the Russian Federation, budget planning, financial skills, income, expenses, financial services, financial well-being.
Purpose: to update the elements of financial literacy in the face of high uncertainty in the financial services market. Discussion: the article discusses the main areas of financial literacy, current problems of developing financial literacy in the Russian Federation, financial skills and tools that can ensure financial well-being for every citizen of the Russian Federation. The Government of the Russian Federation is implementing a policy of increasing the level of financial literacy of citizens. Since July 2011, the project of the Ministry of Finance of the Russian Federation “Assistance in improving the level of financial literacy of the population and the development of financial education in the Russian Federation” has been operating in the Russian Federation. The main objective of the project is to form reasonable financial behavior among citizens, considered decisions, increase the protection of their interests in the field of finance and responsibility. Results: financial literacy of the population determines the financial stability of the country. The special attention of the state to this area emphasizes the importance of the ongoing changes related to the digitalization of public life, as well as education, advanced training and retraining in core and financial literacy topics.
Analysis of the impact of the transition to project financing of participants of the primary real estate market
Keywords: project financing, developer, shared construction, escrow account, authorized bank, real estate market, primary real estate, housing construction.
Purpose: to identify the consequences of the transition of the domestic primary real estate market to a scheme of using project financing and to assess its impact on market participants. Discussion: the paper examines changes in quantitative and qualitative indicators of the real estate market, including the volume of housing commissioning and housing under construction, as well as the number of developers in the period after the legislative consolidation of the project financing scheme in 2018 to the present. Results: based on the results of the study, the author made conclusions about the growth of the volume of housing commissioned annually with a decrease in the number of developers. At the same time, the conclusion is substantiated about the increase in the share of housing being built by twenty leading developers of the domestic market due to the displacement of small players, mainly those who do not have access to project financing.
S.M. Nikonorov, A.N. Kulikova
Assessment of the potential for the growth of municipal budget revenues due to the improvement of urban areas
Keywords: improvement, public space, city, sustainable development, municipal budget, city economy, territorial planning, employment of the population, welfare of the population.
Purpose: on the example of the cities of Pskov and Veliky Novgorod to assess the growth potential of municipal budget revenues due to the improvement of urban areas, as well as to describe possible limitations for achieving this growth. Discussion: the research was conducted based on the Urban Environment Quality Index (developed by the Russia’s national economic development institution VEB.RF), indicators of the Federal State Statistics Service and information from the municipal budgets of Pskov and Veliky Novgorod. The analysis makes it possible to assess the contribution of landscaping from the point of view of the budget structure, to estimate the amount of money lost annually and to draw the attention of city governments to the areas of the urban economy that need development to obtain a budget effect from improving the quality of the urban environment. Results: The potential of Pskov for the growth of municipal budget revenues is estimated at 171,6 million rubles per year. Nevertheless, during the analysis of the economic indicators of Pskov and Veliky Novgorod, it was found out that the conditions prevailing in the labor market in Pskov currently limit the possibility of increasing the value of land and real estate in the city.
Sustainable development of territories: fiscal instruments for ensuring environmental sustainability
Keywords: sustainable development, tax incentives, environmental sustainability, fiscal instruments, Asia-Pacific region, territories, energy efficiency, green infrastructure.
Purpose: to explore fiscal instruments of environmental sustainability and assess the impact of fiscal incentives on the development of sustainable cities. Discussion: the issues of ecological fiscal stimulation of the development of territories are described; the evolution of building environmental taxation systems in the leading countries in terms of the number of sustainable cities in the Asia-Pacific region (Japan, Singapore, China) was studied; studied works on assessing the impact of fiscal incentives on the sustainable development of territories; substantiates the impact of fiscal instruments to ensure environmental sustainability on the rate of economic growth, company profits, the introduction of eco-innovations, pollutant emissions, including carbon. Results: the impact of environmental fiscal incentives on the development of sustainable cities is substantiated, a comprehensive approach to ensuring environmental sustainability in the Asia-Pacific region is identified. In particular, measures to improve energy efficiency have been identified and the widespread use of “green infrastructure” has been identified: renewable energy sources, the construction of “green” buildings and enterprises, recycling and waste recycling systems.
Applied aspects of management of a closed socio-economic system on the example of Cuba
Keywords: closed system, socio-economic system, feedback, stability, Russian-Cuban relations, globalization, sanctions, system stability, self-sufficiency, mental mass, human potential, quality of life.
Purpose: to study the applied aspects of managing a closed socio-economic system on the example of Cuba. Discussion: The experience of the Republic of Cuba, as a closed socio-economic system, is invaluable for the Russian Federation, which has been under sanctions since March 2014. The study is carried out taking into account the principle of self-sufficiency of any state, i.e. is considered as based on the available internal resources of five types: material, information, energy, financial and labor, thanks to which it is possible to ensure the sustainability and evolution of SES, i.e. a sustainable transition to a high level of the economy and a high level of quality of life for its citizens. At the same time, the stability of the socio-economic system of Cuba is analyzed from the point of view of the main properties of the system: autonomy, communicativeness, internal heterogeneity, structuredness, functionality, manageability, variability, and emergence. Results: based on his own practice and research, as well as research by Soviet, Russian, Cuban scientists, the author answers the question: how the Republic of Cuba maintains and strengthen stability through negative feedback and increase its economic sovereignty through positive feedback. Negative feedback made it possible to harden and make sustainable the socio-economic system of Cuba through a timely response to various kinds of challenges. Without positive feedback, namely, without timely updating of the country’s economic model during every crisis, Cuba would be doomed. Based on the analysis of applied aspects of the Cuban experience pilot on a global scale, and also taking into account the reasons for the collapse of another closed SES – the USSR, the author proposes to pay attention to the importance of neutralizing cognitive attacks and the growth of the mental mass of the population through the use of negative and positive feedback similar to SES.
The main trends in the use of marketing communications by companies in foreign markets in the context of the growth of e-commerce
Keywords: marketing communications, trends, influencers, consumer communities, digital platforms, e-commerce, digital tools, personalized content.
Purpose: to study the situation with the approach to the use of marketing communications and the presence of a digital component in them in different countries, taking into account the development in the world of e-commerce. Discussion: in the article, the author is based on clarifying the influence of consumer communities, personalized content, the influence of influencers on consumers to increase their loyalty to brands represented on the markets. Results: interaction in online consumer communities influenced by “opinion leaders” allows to increase the impact on client choice, establish an emotional connection with the target audience, use individual interaction technologies when using digital channels. Such realities in the use of marketing communications based on the wide possibilities of digital platforms must be taken into account by businesses when working in foreign markets and providing marketing support for the promotion of their goods and services.
A.V. Gololobov, E.N. Danilevskaya
Marketing activity as a form of international economic cooperation
Keywords: foreign economic activity, international activity, marketing activity, international trade, internationalization, marketing activity, economic cooperation, sanctions, export-import operations, world market, competitiveness factors, international standards.
Purpose: to consider aspects of international marketing as a global strategy for expanding international business interaction. Discussion: The key trend of the modern international economy is the globalization of markets. This trend significantly affects the strategy of enterprises, as well as the structure and tools of the marketing mix. Today, new logistics routes have already been built, our country is open for export-import transactions. Marketing tools play an important role in this process. The article will consider the goals, objectives and features of international marketing, the signs of international marketing operations, the sequence of decisions made in international marketing, the motives for entering a foreign market, as well as the key priorities of international economic cooperation and international development assistance. Results: in order to maintain a leading position in global markets, companies need to have sufficient mobility and maneuverability. The product range must be constantly updated to reflect new trends and purchasing power, and the geographic scope of activities must only increase.
A.V. Gololobov, M.A. Orlov, A.A. Malianov, I.M. Kublin
Sanction restrictions in the commercial and marketing activities of Russian companies in international markets
Keywords: sanctions, oil industry, oil, oil products, economy, marketing activities, international markets, commercial activities.
Purpose: to study the impact of sanctions restrictions on the commercial and marketing activities of Russian companies in international markets. Discussion: the article discusses the problems of the oil industry associated with the introduction of new sanctions against Russia. The factors influencing the domestic oil sector in the paradigm of trends in the introduction of the sanctions regime are analyzed. The state of the country’s economy is analyzed in connection with the restrictions imposed by sanctions in the oil industry. At present, trends have formed in the conditions under which the world oil complex will function. In this regard, the problems of studying the impact of sanctions on the economy of the Russian oil industry belong to the category of fundamental. Results: different approaches to leveling the effect of sanctions related to solving the economic problem lie in the plane of taking retaliatory anti-sanctions measures, which should be aimed at stabilizing relations in the country’s oil sector. The complexity and ambiguity of this problem requires constant and close attention from the Government of the Russian Federation and relevant ministries, which necessitates a constructive combination of response measures taking into the economic interests of the country.
A.A. Manaev, I.M. Kublin, S.A. Kucherjavenko, А.А. Voronov
Information technologies as a tool for transforming the russian and world economy: new operational, marketing and control possibilities
Keywords: economics, analytics, information technology, digitalization, digital economy, IT industry, IT market, consulting companies.
Purpose: to analyze the statistics of the information technology market, as well as to assess these changes both from the point of view of the global market and the Russian one, to consider the most common and relevant examples of the use of information technology in Russian business. Discussion: the article deals with the issue of global application of information technologies in business, their relevance and impact on the global economy. Objective statistical data were collected and conclusions were made on their basis, the main theses were noted and forecasts for 2023 were formed, information technologies were discussed in terms of economic impact on business and the global economy, their effectiveness and efficiency, and examples were given of the most common areas in in which information technology is applied. Results: new technologies should appear in the work of each employee, not only in the management apparatus, but also in the place of ordinary employees of enterprises. A comprehensive transition to new technologies and gradual training of personnel contributes to a more balanced and painless transition to a new era of production using advanced technologies.
Development of cross-border settlements in yuan: stages, trends, main factors
Keywords: cross-border settlements, yuan, yuan internationalization, digital yuan, financial system, offshore market, economic development, foreign trade.
Purpose: to investigate the trends in cross-border transactions in yuan and key influencing factors against the background of historical development and current circumstances. Discussion: As part of the research, a detailed analysis of cross-border transactions in yuan was conducted, starting from 2009, when a pilot project for cross-border trade settlements was launched in China. The factors considered include the level of China’s economic development, the state of the offshore yuan market, the degree of government policy support, and the degree of financial market openness. Results: The study revealed a rapid increase in the volume of cross-border transactions in yuan since the launch of the pilot project, affirming a positive development trend. The role of digital yuan in cross-border transactions is expected to increase in the future. The identified key factors will play a crucial role in the further development of cross-border transactions in yuan.
Strategizing Singapore’s creative economy: experience in workforce development
Keywords: strategy, creative economy, cultural industries, creative industries, brand, technology transfer, public policy, quality of life.
Purpose: To identify best practices in Singapore’s creative economy strategizing. Discussion: Singapore’s strategic approach of creative economy development is characterized by a strong emphasis on collaboration, talent and infrastructure development, internationalization. These best practices have helped create a vibrant and dynamic creative economy in Singapore. Results: The study uses a qualitative approach to analyze the strategies used by government and the private sector in creative economy development. The results show that Singapore’s strategic success in the creative industries is due to a combination of strategic factors, including government support for long-term youth development, initiating a wide range of educational programs. Singapore’s proactive government policies are aimed at enhancing technology transfer as well as strategic collaboration between the science and business sectors.
Ala Abdulelah Ahmad Qasarweh
Features of assessing the competitiveness of the enterprise
Keywords: competitiveness, assessment of competitiveness, competitiveness of an enterprise, sanctions restrictions, financial stability, liquidity of assets, performance, competition.
Purpose: to consider and study in detail the scientific and theoretical features of the competitiveness of the enterprise to form the foundations for improving the process of its assessment and analysis. Discussion: Competitiveness is one of the most important components of any system, the formation and evaluation of which is crucial in modern conditions for the effective development and functioning of Russian enterprises. The research is aimed at studying the existing features of the competitiveness analysis process to form a scientific and practical basis for improving individual elements of the enterprise competitiveness assessment system. The article examines certain aspects of approaches to assessing the competitiveness of an enterprise and compares them, which is aimed at identifying opportunities for prospective application within the framework of the functioning of Russian companies. Results: recommendations are presented regarding the assessment of the competitiveness of enterprises in terms of the systematization of stages. They make it possible to unify the process of assessing the competitiveness of an enterprise and identify opportunities for research.
L.L. Alеkhina, V.V. Solodkin
Actual problems of personnel management in a large corporation
Keywords: personnel development, personnel training, corporation, personnel work, management system, personnel management, employees, monitoring.
Purpose: disclose the content of personnel work in corporations, justify the expediency of improving the effectiveness of technologies of professional development of staff to address the tactical and strategic objectives of organizations. Discussion: the article reveals the peculiarities of the elements and processes of personnel work in a corporation, highlights the main personnel technologies of personnel development. Since the basic component of personnel development is training, in this connection the concepts and modern features of the training system are considered. Personnel development defines rise and improvement of corporation’s activity as well as influences regional, state development and improvement of economy. Results: the dominant role of personnel development as a component of personnel management in a large corporation has been substantiated. The goals of personnel development and training are singled out and a step-by-step algorithm of this process, the basis of which is the cycle of professional training of employees, is proposed.
Seniors of Russia: employment and professional development
Keywords: demography, pensioners, senior citizens, employment of pensioners, digital skills, professional development, employment, digital literacy, labor market, working pensioners.
Purpose: It is necessary to assess the position of older people in the economy and social sphere of Russia. Discussion: the households financial situation, whose members are elderly people, forces pensioners to continue working. Every fifth pensioner by age continues to work. The state should stimulate the pensioners employment by organizing appropriate working conditions and training programs. It is necessary to widely inform seniors about the existing types of educational support for older people, as well as stimulate their digital activity in order to increase their competitiveness in the labor market and improve the quality of life. Results: an analysis of household income was carried out, which confirmed the main motive for employment of pensioners: the need for additional income. The professional and gender structure of employment of working pensioners is analyzed. The state of digital literacy of older people, their social activity have been studied. The state and employers need to take care of creating not just separate computer literacy courses for seniors, but building a system of digital education for older people.
Marketing model of banking business
Keywords: marketing activities, banks, banking marketing, marketing model, banking business, business model, digital marketing, financial services.
Purpose: to form a complete understanding of the marketing models of banking business in the current realities of the development of the financial services market. Discussion: in order to determine the models for the development of the banking business, the article examines the views of various scientists on the concept of “business model”, identifies the factors of the external and internal environment that determine the emergence of modern marketing models of banking business and their development, presents a model of transformation from traditional to digital marketing in the bank. Results: with the development and improvement of marketing, its influence on consumers of banking services is increasing. For the first time, the complex content of the concept of “marketing model of banking business” was proposed and scientifically substantiated, which includes the main characteristics of banking marketing, as well as factors of the external and internal environment for the development of banking activities.
K.V. Bykova, E.V. Efimova
Modern methods of organization management
Keywords: management, management, organization, strategy, management methods, framework, business planning, innovative solutions.
Purpose: to consider topical issues of application of modern management methods. Discussion: the article discusses the main problems that modern organizations face in the course of their activities. It is determined that they require new knowledge, skills and approaches to management from organizations, which makes modern management methods in demand. Methods and techniques are described that help to better manage business processes and achieve the expected results. Results: The practical use of modern management methods in an organization can lead to many positive results. In particular, accelerated development cycle, improved quality, more innovative approach, more efficient teams, increased profits. In general, the practical use of modern management methods helps organizations become more competitive, efficient and successful in the market.
M.YA. Veprikova, G.G. Vukovich, A.V. Ostrovskaya, N.A. Piven’
Cognitive approach to the introduction of innovative tools of personal management in the practice of domestic enterprises and organizations
Keywords: personal management, innovative tools, HR system, efficiency, personnel management, HR assessment, personnel, corporate culture, personnel reserve, cognitive approach.
Purpose: to substantiate the cognitive approach to the introduction of innovative personal management tools into the practice of domestic enterprises and organizations. Discussion: in order to improve the assessment of the effectiveness of the HR system, it is necessary to focus on the corporate goals of the enterprise, analyze the qualification characteristics of employees in a timely manner, maintain the psychological compatibility of personnel, improve the system of incentives and motivation, and also strictly control the activities of the personnel department. The cognitive approach to the analysis of the HR sphere must meet certain criteria for the effectiveness of its application in a practical context, presented in the article. Results: the introduction of organizational and managerial measures to assess the HR system helps to increase the general level of employee awareness of the HR activities of the enterprise, smoothes the consequences of a sharp introduction and innovations in the HR unit and creates conditions for productive work.
V.P. Vershinin, V.R. Schmidt
Russian project management systems: characteristics and development trends
Keywords: project management, software, projects, infrastructure, task applications, task manager, task trackers, market.
Purpose: to consider the characteristics of project management systems (Spider Project, 1C:ERP+PM, Advanta, Bitrix24, YouGile, Pyrus, Yandex.Tracker, Megaplan, LeaderTask, Kaiten, Flowlu, Headquarters, Weeek, amoCRM) from Russian development companies (Spider Project LLC, 1C-SOFT LLC, ADVANTA SOFT LLC, BITRIX LLC, MEGAPLAN LLC, PAYRUS LLC, YANDEX LLC, etc.). Discussion: comparative analysis of domestic project management systems (task applications) showed that such a choice is influenced by the following selection criteria: size, complexity, time and budget of the project; simplicity and intuitiveness of the interface; functionality and features of the service; price; size of the project team and the way it is managed; type of technical use; type of operating system; speed of technical support; versatility; be in the registry of recommended software from the Ministry of Finance of the Russian Federation, etc. Results: at the moment, due to the current situation, after the withdrawal from the Russian market of leading foreign companies-developers of project management system products (MS Project, Oracle Primavera, Wrike, Asana, Trello, Jira, etc.), the situation has changed dramatically, towards the support of domestic task applications, as the digitalization program of society, business and government, launched within the framework of the Federal project “Digital Public Administration”, has found its reflection and relevance.
O.A. Gerasimenko, S.V. Volkov, V.V. Rychkin, P.V. Orlov
Development of digital business models for companies in local markets: strategic conditions and marketing features
Keywords: local market, strategic planning, marketing planning, business model, digital transformation, e-business, customer centricity, digitalization.
Purpose: to consider the strategic conditions for the development of digital business models of companies in local markets. Discussion: The article examines the evolutionary features and competitive advantages of developing business models (“electronic business”, “customer-centricity”, “platforms”, “internal ecosystems”) of local market companies, taking into account global economic crises. The conditions, drivers of development (increase in the number of customers, development of service capabilities, change in the model of customer behavior) for the digitalization of the e-commerce market have been clarified. It has been established that the possibility of optimizing the costs of a local company can be rent, which can be managed by opening a retail outlet in a territorial location with a lower rental value (geomarketing approach). Results: it is proposed to supplement the marketing plan with procedural geomarketing components that combine marketing, geographic and digital factors of maintaining and developing business models. The proposed solutions in the format of geoservices can be applied in the implementation of a number of national and regional projects aimed at transforming digital initiatives.
O.A. Gerasimenko, P.V. Orlov
Digital location services for local companies as a factor in the effectiveness of the marketing mix and competitiveness
Keywords: location selection, optimal location, local market, geomarketing services, digital solutions, behavior model, clients, geomarketing research.
Purpose: to consider digital services for choosing the location of local companies. Discussion: the article explores the issues of practical application of various formats of geoservices, it is established that there are requests from the business community to develop unique software solutions for choosing a company’s location. An analysis of the grouping of signs of information processing of the international (visualization of analytical geodata, consulting services, geoinformation systems) and the Russian market (automated algorithm based on geodata analysis) of geoservices was carried out. Results: the functional features and stages of the author’s information solution “GeoMarketing Intelligence” for choosing a location are presented (preparation and processing of primary empirical data; determination of the distance of indifference; calculation of the area of potential attractiveness of a property for the target audience; entering data into an IT solution; visual representation in vector format maps) based on a combination of unique geographic, marketing factors. The results of approbation are given on the example of opening a point of issue of online orders.
V.E. Deruzhinsky, G.V. Deruzhinsky, A.L. Boran-Keshishyan, A.V. Ignatenko
Methodological aspects of labor productivity management
Keywords: labor productivity, factors, performance management, competitive advantages, navy, technical progress, maritime transport, managers.
Purpose: to clarify the definition of performance; bring a conceptual model of the performance management process and use it to systematize the author’s ideas regarding the measurement, evaluation, control and improvement of labor productivity. Discussion: the work explores the methodological foundations of labor productivity; different approaches to its study are characterized; it is shown that performance management is essential for the survival and success of the enterprise, and its successful management requires effective planning. Results: the increase in labor productivity in maritime transport is determined by the following main factors: the level of scientific and technological development; development of the transit potential of the Russian Federation in the directions North-South, East-West, including through the Northern Sea Route, with such countries as India, Pakistan, Iran, Turkey, China; improved use of vehicles; resolving issues with insurance and financing the construction of new ships after the refusal of foreign companies to provide financial services to Russian shipping companies; improvement of labor organization, etc.
A.V. Dubrovskij, E.I. Shchennikova
Methodological aspects of a comprehensive analysis and evaluation of the efficiency of using the resource potential of an enterprise
Keywords: resource potential, potential assessment, production management, production capabilities, management efficiency, organizational mechanism, regulation, information technology.
Purpose: identification and justification of the mechanisms for managing the production activities of the enterprise, ensuring the achievement of high rates of growth and development. Discussion: the article discusses the features of the resource potential in terms of assessing its elements and mechanisms of use, i.e. establishing interdependencies between the efficiency and effectiveness of the potential. Combining the target interests of the subjects of industrial relations makes it possible to achieve an increase in the efficiency of performance results. It must be recognized that existing resource management mechanisms do not fully realize the potential. In order to overcome urgent problems, it is necessary to rethink the mechanisms of governance in terms of targeted growth and development priorities. Results: theoretical and methodological provisions are presented that involve updating the organizational and technological relationships of production, which should interconnect motivational interests with the aim of developing production, which leads to an increase in the efficiency of using the resource potential. The importance of this approach lies in the fact that without defining the main goal, it is impossible to pursue an effective policy, and therefore ensure access to the forefront.
Programs for forming the image and reputation of tourist business organizations as an element of the marketing strategy of its market promotion
Keywords: image, reputation, marketing strategy, image improvement, tourism business, restrictions, implementation mechanism, market promotion.
Purpose: is to develop organizational and methodological approaches and instrumental and applied recommendations for their systemic improvement based on the recognition of the importance of such intangible elements of the market competitiveness of tourism enterprises as image and reputation. Discussion: In the course of conducting a practice-oriented study and developing practical recommendations, a set of restrictions was systematized that impede the formation and implementation of programs to improve the image and reputation characteristics of tourism facilities. In addition, it is shown that with an integrated approach to the development of market recognition of tourism enterprises, the formation of their brand elements will be more successful if the level of involvement of intangible assets in this process is constantly increasing. This kind of inclusion at the level of regulatory institutions should be carried out using the methods of program-targeted support, which are the most comprehensive. Results: as a result of the study, organizational and methodological provisions have been developed that can be applied in the regions with comprehensive program-targeted support for the processes of improving the image and reputation of tourism industry enterprises.
New trends in configuring the Russian space cluster management system based on the use of competitive advantages of public-private partnership
Keywords: production management, space industry, public-private partnership, competitive advantages, technological platform, sustainable development, knowledge-intensive infrastructure, space products, HR management.
Purpose: to form new trends in the management of the space industry within the framework of using the competitive advantages of enterprises operating on the basis of public-private partnership. Discussion: in order to create competitive advantages for Russia in the field of high-tech production, it is necessary to integrate the space industry of the Russian Federation into the international market despite the economic sanctions imposed. The economic policy of the country in the field of space exploration should be aggressive. Results: an analysis of the advantages and problems of ensuring the sustainable development of the space industry in Russia was carried out. Conclusions are drawn that the mechanism of public-private partnership is a catalyst for increasing the level of competitiveness of domestic enterprises in the market of high-tech products. This provision is based on attracting a significant amount of private investment for the implementation of space programs, the creation of innovative technologies and production tools, as well as the effective restructuring of the management system of agent enterprises in the space product market in general and HR management in particular.
D.S. Zhukov, N.V. Przhedeckaya
Formation of the company’s image as an element of marketing HR strategy
Keywords: image building, personnel marketing, marketing strategy, HR strategy, highly qualified personnel, local personnel, foreign personnel, sanctions.
Purpose: to study the role of the company’s image in attracting highly qualified foreign personnel, as well as to determine the prospects for improving the marketing HR strategy of Russian companies. Discussion: the relevance of the research topic lies in the fact that in the context of the aggravation of the international sanctions crisis in 2022-2023. Russian companies are faced with a shortage of highly qualified personnel. This article focuses on the scientific and practical problem of increasing the risk of a brain drain from Russia, for the solution of which it is proposed to integrate the practice of attracting highly qualified foreign personnel into the marketing HR strategy of Russian companies. Based on official IMD statistics for 2022, the author systematizes the international experience in building a company’s image as an element of a marketing HR strategy and determines its contribution to attracting and retaining both local and foreign highly qualified personnel. The study was conducted on the basis of a sample of 10 dynamically developing countries, the experience of which is most useful for Russia and can be adapted to Russian realities. Results: broad prospects for improving the marketing HR strategy of Russian companies through increasing the efficiency of forming the company’s image are substantiated. The key finding is that a company’s image is much more important for attracting and retaining highly skilled foreign personnel than it is for attracting and retaining highly qualified local personnel. The results can be applied to improve the marketing HR strategy of Russian companies.
The impact of digital transformation on HRM: models, elements and pathways
Keywords: digital transformation, HRM, models, elements, paths, digital age, personnel, resource management, digitalization.
Purpose: To provide an overview of the impact of digital transformation on Human Resource Management (HRM) and its implications for organizations. Discussion: The article provides an overview of digital transformation, its definition, context and opportunities it presents. The study then looks at the elements of digital transformation in HRM, including technical, organizational and managerial aspects. Various models of digital transformation, both internal and external, are considered and their advantages and disadvantages are compared. The article then explores the digital transformation journey in HRM, including the step-by-step journey, associated risks and challenges, and an analysis of success stories. Results: Highlights the impact and implications of digital transformation for HRM, as well as future trends and perspectives. Relevant links are also provided for further study of the topic.
Key requirements for the functionality of the information and analytical system for monitoring the implementation of projects and programs related to the creation of high-tech products
Keywords: key requirements, information and analytical system, projects, programs, high-tech products, scientific and methodological apparatus, information exchange, IT solutions.
Purpose: to show the key requirements for the functionality of the information and analytical system for monitoring the implementation of projects and programs related to the implementation of high technology products, which are conditionally divided into 3 groups: planning; control; monitoring. Discussion: to implement the functionality of the monitoring system, it is assumed that the organizational monitoring system should be a shared access system consisting of a central data bank and local data banks, the interaction between which is provided by means of telecommunications using computer networks. The logical and relevant development of the results achieved is the improvement and refinement of the scientific and methodological apparatus for monitoring projects and programs related to the production of high technology products. Results: the formation of a monitoring system will significantly improve the efficiency of the implementation of projects and programs related to the creation of science-intensive products by systematically obtaining information on intermediate results and the current degree of implementation of projects and programs.
Т.B. Klimova, E.G. Ershov
Segment of foreign tourists as the target audience of a marketing strategy educational tourism of modern universities
Keywords: segment, educational tourism, tourism system, foreign students, time limits, innovative forms, marketing, modern universities.
Purpose: to clarify the concept of educational tourism, to study the opinion of foreign students regarding their belonging to the category of educational tourists. Discussion: despite the fact that educational tourism originated quite a long time ago, there is still an active debate in the academic field regarding the essence of this phenomenon, the motives of travel, the need to take into account time limits in achieving educational goals. Undoubtedly, the absence of a legally defined term, statistical data, makes this area even more problematic, but at the same time interesting from the point of view of its conceptualization, the formation of theoretical foundations, as well as determining the potential for further development. Results: the study revealed gaps in the knowledge base of educational tourism, clarified the concept of educational tourism taking into account time boundaries. Based on empirical studies based on a survey of foreign students studying in two countries (Russia and the Republic of Kazakhstan), the conclusion is made and the hypothesis is confirmed that students studying in host countries do not always consider themselves to be educational tourists. It is noted that the role of universities should not be limited only to teaching foreign students. When implementing strategies to attract foreign students, universities should also take into account the tourist component, offering foreign students various opportunities to travel. At the same time, the main task is not only to attract foreign students, but also to maintain a continuous cycle of interaction with them. Future research should be based on obtaining additional empirical data illustrating behavioral, structural and functional differences between foreign students depending on their culture, nationality or ethnicity.
S.A. Kozlovskaya, A.V. Ostrovskaya, G.G. Vukovich, E.S. Apostolidi
The evolution of theoretical and methodological concepts on the development of the HR management system at the stage of economic limitations
Keywords: management system, personnel policy, personnel development, economic constraints, strategic objectives, planning, personnel management, competitiveness.
Purpose: to investigate theoretical and methodological ideas about the development of the personnel management system at the stage of economic constraints. Discussion: The purpose of the personnel policy of the enterprise is the selection of personnel who will be able to create a cohesive and effective team capable of responding in time and changing strategy in connection with changing market requirements. Work with the staff does not begin with the opening of a vacancy, writing a resume and does not end with an interview and hiring. The HR management process should be built in such a way as to quickly and efficiently achieve the desired result in solving any current problem in the HR field. Results: In the context of new challenges, the question of how to effectively, competently and correctly organize the personnel management process is relevant. Due to the new realities of enterprise development, there are a large number of ways, methods and tools for regulating personnel policy. A top manager can choose for himself an individual mechanism for the formation of personnel potential.
O.A. Konogray, S.V. Volkov, V.E. Garkovenko
Customer orientation as a basic principle of marketing management and logistics in the conditions of the modern world
Keywords: marketing, management, logistics, service, delivery, transportation, client, cargo, transport and logistics service, transport product, transport.
Purpose: to explore the development of existing products, services and services in the field of cargo delivery, in particular, an integrated transport and logistics service “from door to door” in modern conditions on various modes of transport. Discussion: in the article, the authors considered aspects of the door-to-door transport and logistics service in modern conditions, options for its implementation in rail, road and air modes of transport. Results: the service in question is considered to be in demand and is provided on all analyzed modes of transport. The authors note that the development of existing products, services and services in the field of cargo delivery is necessary to maintain the competitiveness of the company, improve the level of service, attract customers and meet their demand for transportation, taking into account the increasing requirements for the level of service.
Assessment of economic and technological problems and prospects for the development of import substitution in the CFD of Russia
Keywords: import substitution, industry, economic and technological problems, innovations, regional economy, Central Federal District, industrial complex, region.
Purpose: to analyze current problems of implementing the import substitution policy in the regions of the Central Federal District, in particular, economic and technological problems, as well as to consider further prospects for the development of import substitution in the industrial sector. Discussion: the article explains the importance of the implementation of import substitution plans in the regions of the Central Federal District for the Russian Federation. It was revealed that the leading industry in the Central Federal District is industry, in connection with which the key industrial complexes of the district were clearly considered. The sectoral structure of the economy of the Central Federal District is considered, on the basis of which the economic and technological problems of industrial complexes were formulated. Results: Based on the identified problems, further prospects for the development of import substitution in the Central Federal District were identified. Proposals are formulated for the implementation of potential ways of effectively solving the identified problems of import substitution in the regions of the Central Federal District for the development of the domestic economy.
K.A. Korshunova, I.M. Kublin, E.R. Ismagilov, A.A. Kovalenko
Marketing support of companies’ competitiveness in an unstable economic environment
Keywords: companies, crisis, marketing, pandemic, sales, strategies, stock market, economy.
Purpose: to analyze modern methods of managing the competitiveness of companies in an unstable economic environment. Discussion: A promising direction in achieving the competitive advantages of companies is marketing support and further development of an efficient financial system. In addition, the transformation of business conditions and the choice of priority development strategies are of particular relevance, since the current market conditions are pushing for strengthening in the field of achieving competitive superiority, increasing the efficiency of economic and commercial activities with the adoption of anti-crisis measures. The study shows the possibility of introducing innovations in the development of economic entities. Analyzed the dynamics of GDP growth by country, as well as changes in stock exchange indices. Results: the practical significance of the results of the study allows us to improve the use of marketing tools to achieve the competitive advantages of companies in an unstable market.
N.A. Kostanyan, S.S. Zmiyak
Analysis of the composition and structure of the organizational capital of municipal administration
Keywords: organizational capital, intangible assets, budgets, municipality, municipal administration, management, innovative tools, rural settlements.
Purpose: to substantiate the importance of the formation and development of the organizational capital of municipal government as a significant intangible asset of the municipal economy. Discussion: An analysis of the sources of income for a particular type of municipality – rural settlements – showed an acute shortage of development resources. Intellectual capital is considered as a complex of intangible resources that allow managing knowledge in order to obtain added value. The regional budget can co-finance the activities of municipalities for the formation of intangible assets of organizational capital, which will support the initiative of local authorities and increase the efficiency of budget expenditures. Results: formation of a conceptual approach to the allocation of the organizational capital of a municipality, determination of the composition and structure of intangible assets that form its basis. The allocation and expansion of organizational capital ensures the improvement of management processes, allows you to clarify the effects of decisions made, orients the management system towards the use of innovative tools.
E.P. Kochetkov, G.G. Vukovich, A.V. Ostrovskaya, N.A. Piven’
A systemic approach to HR management under a critical load
Keywords: personnel management, adaptation management, system approach, critical load, organizational structure, corporate culture, adaptation model, competitiveness.
Purpose: to consider issues related to a systematic and integral approach to personnel management in complex conditions with a critical load. Discussion: ensuring the high efficiency of the adaptive model of personnel depends on the implementation of various conditions: ensuring the prestige and attractiveness of existing jobs, the formation of various kinds of motivational attitudes, a flexible system of personnel training, an objective and understandable assessment of personnel, the timely development of corporate culture and maintaining a favorable socio-psychological climate in the team. Results: the process of assessing the adaptive model of personnel largely depends on the specifics of the enterprise. That is why top management needs a systematic approach to developing an assessment methodology, taking into account the value-oriented characteristics of employees. The further professional development of the staff depends on the vector of the adaptation policy, which determines the multi-level competitiveness of the team and the maintenance of a favorable social climate.
G.I. Palamarchuk, O.V. Bogatyreva, S.A. Kozlovskaya, G.G. Vukovich
Innovative approach to the development of HR management technologies at the stage of sanctions
Keywords: HR system, personnel management, efficiency assessment, personnel motivation, methodological approach, innovative approach, personnel management, enterprise management.
Purpose: to study an innovative approach to the development of personnel management technologies at the stage of sanctions restrictions. Discussion: the article discusses the main goals and stages of assessing the effectiveness of the HR system, the directions for assessing the effectiveness of the personnel management system, as well as the main provisions indicating the need for periodic assessment of the effectiveness of the HR system. It is worth taking into account the fact that, based on the data obtained from the assessment of the HR system, it is possible to determine the level of competence of employees, make rational management decisions in the HR area and increase the effectiveness of labor motivation. Results: the article uses an innovative approach to the development of personnel management technologies at the stage of sanctions restrictions and describes the procedures for assessing the effectiveness of the HR system. Adaptation ways are proposed, adhering to which it is possible to mitigate the consequences of sanctions in the HR sphere of domestic enterprises and organizations.
I.V. Rad’ko, R.O. Sharapov
Marketing opportunities for the non-profit sector in the era of global digitalization
Keywords: marketing, pandemic, non-profit organizations, digitalization, non-profit sector, social networks, official websites, charitable foundation.
Purpose: to study the marketing opportunities of the non-profit sector in the era of global digitalization. Discussion: the article is devoted to the state of the non-profit sector in the period of global digitalization and the emergence of new opportunities and products for the consumer in the NPO market. The pandemic, in fact, has opened a window into the era of digitalization, even for those who have avoided this rapidly changing world and digital technologies as much as possible. The sources analyzed by the authors provide an understanding of the changes that could occur in the NPO sector and their services to the consumer. The article is important in connection with the global transition of the population to online services and services. Results: in order to increase the activity of citizens in charity, it is necessary to ensure transparency and openness of the activities of foundations. Effective online NGO platforms can be a good tool to attract new participants and increase the effectiveness of charitable projects.
Evolution of marketing within the concept of sustainable development and digital transformation of society
Keywords: marketing, sustainable development, evolution, digital transformation, energy efficiency, resource potential, marketplaces, artificial intelligence.
Purpose: to conduct a study of changes in marketing activities due to the adherence of the society to the concept of sustainable development. Discussion: based on the consideration of the participation of digital marketing tools in the implementation of sustainable development targets, which actualizes the issues of the depth of digital transformation. Great interest in marketing has been shown in terms of the introduction of management decision support systems with the involvement of artificial intelligence, such solutions contribute to the growth of the quality of analytical work, understanding and forecasting the development of client requests and the ability to design products with initially demanded characteristics. Results: the article concludes that digital transformation provides a significant resource, expands the potential of opportunities, determines the nature of the marketing tools used with their dominant representation in the online sphere. In terms of changing marketing activities, one can predict a drift towards a socially-oriented direction.
T.I. Razinkova, M.F. Afanas’eva, T.B. Brikota, N.B. Fedorova
Actualization of marketing research involving representatives of the agricultural industry in digital transformation
Keywords: digitalization, agriculture, marketing research, transformation, digital transformation, digital solutions, agro-industrial complex, agricultural production.
Purpose: to conduct an analytical review and comparison of the results of empirical marketing research, expert assessments conducted by representatives of the relevant ministry and the academic community in order to understand the current digital transformation priorities in the industry, identify possible problems and correct them in a timely manner. Discussion: in order to deepen the digital transformation in the industry and the corresponding adaptive changes, it is necessary to conduct regular marketing research to assess the mood, prospects and results achieved. This study provides an opportunity to assess the understanding of the importance of digital transformation in the industry by agricultural producers and to predetermine expectations from changes. Results: based on the research, the lack of competencies and interaction with universities was revealed, which mediates the feasibility of supporting efforts to find business partners and attract investment, as well as interaction with universities to build the necessary competence-based trajectory of specialists in the field of agricultural production.
Digital transformation of the marketing and management function: statement of the problem in the spheres and branches of economic activity
Keywords: digital transformation, industry, plans, demand, costs, forecast, infrastructure development, digital technologies.
Purpose: to conduct a study of the current state of the digital transformation of the industrial production sector in Russia due to its decisive role in achieving technological sovereignty. Discussion: the digital transformation of the industrial sector in Russia is in the pool of objectively significant tasks for the purposes of national development. It evolves in the format of global trends, however, there is a lag behind the leading states in this direction. This basis must be leveled, since today Russia’s priority is to achieve technological leadership and ensure technological sovereignty, which is impossible without timely digital restructuring of the industry. Results: conclusions are drawn about the need for a set of institutional measures on the part of the state, the growth of business involvement and the formation of their own local strategic plans for digital transformation, including the issue of staffing, as well as the introduction of ready-made solutions and best practices on the ground and the development of infrastructure for seamless platform interaction of all stakeholders in the industrial production sector.
M.A. Rybalko, S.A. Kucheryavenko, M.V. Ksenz
Stakeholder approach in the marketing work of universities with participation in the development of the territory
Keywords: stakeholders, university, marketing activity, development of the region, territories, universities, marketing management, marketing activity.
Purpose: to study the potential of the stakeholder approach in the marketing activity of universities when they are involved in the development of the region based on determining the circle of internal and external stakeholders of the university in modern conditions and activating certain areas of marketing activity. Discussion: the article discusses the main approaches to the classification of stakeholders in business and the key stages in working with university stakeholders. Within the framework of interaction with employees and students, efforts in terms of internal marketing seem significant, since it is necessary to involve temporary, intellectual, reputational and other types of resources in the implementation of various projects. Results: have methodological and applied value, since they allow identifying marketing management when organizing work with internal and external stakeholders, internal marketing when working with internal audiences and relationship marketing in enhancing regular and productive contacts with external stakeholders in within the framework of regional development projects.
A.I. Ryzhih, YU.A. Gortinskaya, V.E. Fokina
Marketing tools performance management: criteria for evaluating real-time performance in the software market
Keywords: performance management, marketing tools, market, software, evaluation criteria, data analysis, marketing research, social networks.
Purpose: to consider the issues of managing the effectiveness of marketing tools and criteria for evaluating effectiveness, in particular in the field of software. Discussion: in the article, the authors present a review of the literature, reflecting the main approaches to managing the effectiveness of marketing tools as key criteria for evaluating the effectiveness in real time in the software market, among which are KPI, cohort analysis and A / B testing, etc. Problems are also considered. and challenges associated with managing the effectiveness of marketing tools in the software market: high competition, rapid development of technology, the difficulty of measuring the effectiveness of marketing tools, the need for a quick response to changes in the marketing environment. Results: the authors identified the following ways to manage the effectiveness of marketing tools in the software market: using an integrated marketing management platform, insights from social networks, technologies and methods related to data analysis and machine learning, constant monitoring of the results of marketing campaigns. In conclusion, the author provides conclusions and recommendations for managing the effectiveness of marketing tools in the software market.
System of management of medical personnel as a social and labor framework of the sphere of health care
Keywords: medical personnel, healthcare sector, human capital, management, occupational medicine, occupational health, psychological stability, personnel stability.
Purpose: to analyze current approaches to the interaction of mental and physiological processes associated with the implementation of labor functions by personnel. Discussion: the article analyzes the modern ideas that have been formed in the research environment regarding the nature of labor, in the context of the medical personnel management system as a social and labor framework for the healthcare sector. As a material basis for mental processes, incl. determining labor behavior, the human brain is considered, the indirect influence of the peripheral nervous system in this aspect is assessed. Results: modern approaches to the interaction of the psyche and physiology in line with the study of the problem of human capital management are considered; a description of the sections of psychophysiological science is presented, incl. psychophysiology of labor activity; determined the determinants of negative mental states in HR practice; a model of the formation of psychophysiological stability in the labor process has been developed.
Regulation of greenhouse gases emissions in Russia: retrospective of the development and current trends
Keywords: climate policy, climate change, gas emissions, greenhouse gases, Kyoto Protocol, Paris Agreement, carbon regulation, low-carbon development.
Purpose: to consider the retrospective of the formation and current trends in the development of state regulation of greenhouse gas emissions in Russia. Discussion: the article examines the retrospective of the formation of the state regulation of greenhouse gas emissions in Russia and its current trends. The paper generalizes and analyzes climate policy in Russian legislation, including mechanisms of the state regulation of greenhouse gas emissions, investigates the economic, institutional and legal aspects of the current carbon regulation. Based on the analysis of legal and institutional factors, greenhouse gas emission performance, author’s classification of the main stages of development of the system of the state regulation of greenhouse gas emissions in Russia is offered. Results: the author concludes that, despite the relatively lengthy and multi-step process of developing Russian climate legislation, carbon regulation in the country today is in the early stage of its existence.
S.V. Shepilov, V.E. Gar’kovenko, R.O. Sharapov
Conceptual approaches to assessing the efficiency of social management of organizations
Keywords: social management, organization marketing, performance evaluation, human capital, social capital, social assets, social sphere, competence provision, social service.
Purpose: to substantiate methods for evaluating the effectiveness of the organization’s social management as a significant factor in the growth of human capital and a mechanism for sustainable development of labor resources. Discussion: clarified in the article clarifies that the organization’s social management system is aimed at assisting employees in providing comfortable living conditions that allow them to fully unleash their labor potential. Assistance in meeting a number of these requests can be provided at the organizational level by providing various benefits and compensations, providing access to appropriate social services. Results: the analysis made it possible to substantiate the methods of evaluating the effectiveness of the organization’s social management in terms of the sustainability of its workforce, the preservation and expansion of human capital. The developed provisions can be used in the activities of enterprises and organizations of all forms of ownership, social sphere management bodies to develop measures to support the development of labor resources, improve the quality of personnel management.
L.V. Kucegreeva, I.M. Kuznecova, E.V. Kleckova, A.V. Ostrovskaya
Own managerial HR trajectories: reactions in the conditions of crisis market fluctuations
Keywords: personnel adaptation, new realities, HR transformation, top manager, employees, adaptation trends, adaptation personalization, corporate system.
Purpose: to consider various technologies for adapting personnel to the new realities. Discussion: the article is devoted to adaptation issues, mainly adaptation methods and identifying their advantages and disadvantages in modern conditions, which were covered at the conference “Personnel adaptation 2023”, which was held as part of the “HR transformation” marathon on March 15, 2023. At the conference, key topics for discussion were: trends in the adaptation of employees to new realities in 2022; HR changes in 2023; problems of building a corporate system for adapting employees in the face of continuous changes; effective adaptation and financial justification of the company. Results: at the end of the event, the speakers discussed each other’s successes, took the initiative to make new acquaintances in the HR field. The organizers of the event thanked all the conference participants with memorable gifts and shared their experience in analytics and platform solutions.
N.V. Laktionova, N.V. Vahrusheva, G.G. Vukovich, A.V. Ostrovskaya
Restructuring the HR management system in the conditions of new challenges
Keywords: management technologies, new challenges, personnel management, personnel adaptation, HR-specialists, digitalization, managers, employees.
Purpose: to identify the features of personnel management technologies in the face of new challenges. Discussion: the article discusses the new roles and functions of HR specialists in the context of the formation of a new economic model using the materials of the conference “Human Resource Management in Russia 2023”, which was held on April 27, 2023 in Moscow, as an example. The target audience was managers, executives and business partners of companies. At the sections, the participants discussed the following topics: corporate education systems, transformation of approaches to personnel assessment and selection, corporate insurance, digital transformation trends in the HR sphere, personnel electronic document management, outsourcing and many others. Results: at present, the focus in HR work is shifting to strategic issues, deep immersion in the business, due to the release from the routine. The content of traditional HR functions is changing: new HR functions are becoming more focused and technological, management tools are being transformed.
K.S. Savina, L.N. Zaharova, A.V. Ostrovskaya, N.A. Piven’
Strategic configuration of personnel management in conditions of critical dynamics
Keywords: personnel management, manager, communication competencies, managers, leaders, time management, corporate culture, employees.
Purpose: to study modern methods of personnel management based on communication competencies. Discussion: the article deals with the main communication problems in modern organizations when implementing the personnel management process on the example of the Multi-format conference for team leaders and managers, which was held at the WTC Congress Center in Moscow on February 27-28, 2023. An analysis is made of the impact of intracorporate communications on the management system company personnel. Results: The conference program was structured in such a way that each participant could find a unique way to develop human resources management through invited guests with their own history of successfully becoming leaders in various market sectors. They consolidated the following skills: building a strong team and creating a unified corporate culture; the use of new ways of finding and hiring employees; building competent and effective communication between employees and HR managers and others.
K.S. Savina, E.V. Morozova, N.T. Pertaya, N.A. Piven’
Human resources management: strategic trends in an era of change
Keywords: personnel management, strategic trends, management, digital solutions, personnel training, employees, business community, digitalization.
Purpose: to study the strategic trends in personnel management in an era of change. Discussion: the article deals with the problems of change management in organizations related to the HR sphere, because it is one of the most frequently discussed management topics in scientific and practical literature today. The article presents the materials of the fifth conference on the topic “Human Resource Management in Pharmaceutical Companies”, which took place on February 3, 2023. It reviewed new approaches to the process of attracting and hiring first-table employees, as well as key methods in working with personnel in 2023. , digital solutions were proposed in the practice of personnel management, a number of measures were considered to reduce the outflow of personnel. Results: as a result of the work, the conference participants formulated recommendations, emphasizing their unique nature, and also expressed hope for their approval and increased interest of the core business community.
SROI as a method of evaluating the effectiveness of projects of non-profit organizations
Keywords: SROI, social efficiency, NPO, analysis, method, non-profit organizations, charitable foundation, projects.
Purpose: to analyze the possibilities and prospects for applying the SROI (Social return on investment analysis) methodology in evaluating the effectiveness of projects of non-profit organizations (hereinafter referred to as NPOs). Discussion: Currently, there are many NGOs that spend at least 20% of the total budget on their operational activities, while their main activities do not always help to solve certain social problems. Therefore, there is an increasing need to measure the social or even socio-economic efficiency of NGOs using methods that allow assessing the social result (contribution) from projects and initiatives. Results: Based on interviews and analysis of the Inclusive Family Club Preodoley-ka project, questionnaires were developed to achieve the goals of this work, which helped to collect the necessary information for SROI analysis. All collected data were processed and analyzed, and subsequently the social benefits for each group of stakeholders were calculated in monetary terms. When analyzing the effects, the negative effects received by certain project participants were also taken into account, and it was also calculated what weight other factors have for obtaining a social result and the project’s own significance.