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V.S. Azaryan, E.A. Pavlova

Analysis of the prospects for the use of ecological rice husk packaging for the pharmaceutical industry

Keywords: pharmaceutical industry, eco-friendly packaging, eco-friendly materials, rice hulls, blisters, packaging, suppliers, regional aspects.


Purpose: assess the prospects for the introduction and use of a new type of rice husk packaging in the pharmaceutical industry. Discussion: the urgency of the problem of environmental friendliness of packaging is associated with the growing consumption of pharmaceutical products and the difficulties of processing and disposal of currently existing types of packaging. The paper examines the existing type of packaging and its characteristics, the costs of disposal and examines the impact of packaging on the environment. The arguments in favor of using rice husk packages for the manufacture of packages are given. The prerequisites for the use of rice husks as raw materials for eco-friendly packaging have been studied, the prospects for the use of husks as the main component for the production of blisters for the pharmaceutical industry have been determined. The problem of storage of rice production waste is touched upon. Results: a schematic diagram of the production of eco-friendly blisters is proposed, the risks associated with the composition of rice husks and possible cleaning methods are considered. The possible ways of collecting and processing the type of eco-friendly packaging proposed by the author are highlighted. The analysis was carried out and the main potential suppliers of rice husks for the production of blisters were identified. The economic feasibility of using rice husks as raw materials for the production of packaging for the pharmaceutical industry is given.

N.V. Belova

On the issue of innovation in the Russian oil and gas sector

Keywords: technological innovation, fuel and energy complex, digital transformation, economic sector, RFID, CAD systems, SCADA systems, mining industry, oil production.


Purpose: to study the latest trends in innovative activities of Russian oil and gas companies. Discussion: digital transformation has not bypassed the Russian fuel and energy complex; the largest companies are in search of solutions to optimize business processes at all stages, including the initial ones related to geological exploration of the area, field development and its direct operation. Analysis of sources made it possible to form an idea of the trends emerging in the field of oil and gas production. Results: leading technologies have been identified, thanks to which companies in the Russian fuel energy market increase their own potential, increase capitalization and remain leaders in the production of “black gold”. Today, high technologies have already firmly entered the field of mining, and the result of their integration is assessed by analysts in the form of cost reduction, the involvement of a larger volume of reserves, and the optimization of the circulation of hydrocarbon raw materials.

N.S. Borzenkova

Conceptualization of the scientific foundations of the system of spatial-associated monitoring of socio-economic development of the region

Keywords: economic space, socio-economic development, regional development, spatial monitoring, regional economy, management system, territories, information and analytical support.


Purpose of the article is to carry out a conceptual rethinking of the existing scientific foundations for the formation of a system for monitoring the socio-economic development of regions, taking into account the ever-increasing importance of the factor of economic space. Discussion: The study was initiated under the influence of understanding the set of prerequisites for the modernization of instrumental support for the regional management system in terms of information and analytical support for making managerial decisions to regulate the development of territories. It is shown that the regulation of territorial proportions, the nature and dynamics of the socio-economic development of regions should follow the path of comprehensive consideration of the spatial factor, and the “spatial association” of socio-economic processes should be among the key approaches to monitoring. As a result of the study, the basic conceptual provisions of the system for monitoring the socio-economic development of regions are systematized, the transformation of its conceptual core in favor of “spatially associated monitoring of socio-economic development” is proposed, and the contours of the chronological boundaries of its renewal are outlined. The study was carried out within the framework of obtaining elements of conceptual novelty related to its highest level – transformation.

I.M. Gulyi

Trends in post-crisis recovery of Baltic basin ports

Keywords: cargo turnover management, cargo turnover dynamics, container operators, transport and logistics systems, transport market, stevedores, ports of the North-West, port of St. Petersburg, container transportation, container lines.


Purpose: to analyze trends in changes in cargo turnover of ports of the Baltic Basin with an emphasis on restoring the volume of port cargo transshipment. Discussion: the article considered the following methods: supply chain modeling, geo-economic analysis and parameterization of the main technical and operational indicators in transport and logistics systems. The author notes that the market for transshipment through Russian seaports in 2022-2023. (based on the available data for the 1st half of the year) underwent a significant transformation. Results: an analysis of changes in cargo transshipment through the ports of the Baltic Sea Basin of Russia was carried out in comparison with the dispatch of goods through the ports of the Azov-Black Sea, Far Eastern basins and other directions, changes in participants from among global and national sea container operators in directions through the Russian ports of the Baltic Sea Basin were determined, and new container lines, also shows the dynamics of cargo turnover at Russian ports in the context of various types of cargo.

I.V. Druzhinina, E.V. Kurushina, A.P. Ulyanova

Methodological approach to assessing the quality of well support in the focus of sustainable development goals of oil and gas companies

Keywords: development goals, sustainable development, well support, quality assessment, complex indicator, oil and gas company, wells, oil.


Purpose: development of a methodology for a comprehensive assessment of the quality of well lining at the stage of its construction, as an element of a generalized characteristic of the quality of its actual performance and as a tool for ensuring the sustainable development of oil and gas companies. Discussion: на основе анализа некоторых руководящих документов и исследований специалистов по вопросам оценки качества в бурении глубоких скважин на нефть и газ установлено, что понятие качества крепи скважины не определено, имеются различия в наборе оценочных показателей качества крепи, способах их группировки и свертки, параметрах весомости, в большинстве случаев единичные и комплексные показатели не систематизируются по группам свойств оцениваемого объекта. Results: he concept of well support quality is formulated, a hierarchy of complex, group and single indicators of well support quality at the stage of well construction is built; methods are proposed for determining relative quality indicators, convolution of single, subgroup and group quality indicators to determine a complex (generalized), a method for interpreting the latter and the possibility of practical application of the developed methodology, including as a tool for ensuring the sustainable development of oil and gas companies.

A.S. Ivannikov

Regional and sectoral features of agricultural development in the Lugansk people’s republic in the transition period

Keywords: agriculture, development, problems, features, factors, analysis, model, regional development.


Purpose: assessment of regional and sectoral features of agricultural development in the Lugansk People’s Republic. Discussion: a PESTLE analysis was carried out based on a combination with the results of a SWOT analysis, which made it possible to characterize the situation in agriculture comprehensively, taking into account the influence of political, economic, social, technological, environmental and legal development factors. Results: it was found that the level of development of the industry under the influence of threats and negative factors of the internal environment is characterized by uncertainty, which manifests itself in the instability of the pace of development, the instability of positive external conditions and the possibilities of economic activity of agricultural enterprises. During the discussion of ways to solve the problems of agricultural development, the need was substantiated to preserve the quality of land resource potential, increase the productivity of land use, improve material and technical support, increase the volume of agricultural production based on the introduction of rational farming systems and the formation of a rational production structure of agricultural producers, allowing to ensure food security of the region.

O.A. Kazankina, I.M. Kublin, N.I. Bykanova

Transformation of the leasing services market: development problems and marketing trends

Keywords: leasing payments, sanctions, risk level, leasing innovations, leasing services, marketing trends, leasing portfolio, risk management, business margins.


Purpose: to reveal various factors that influence the leasing services market in Russia. Discussion: By highlighting the current situation in Russia, the article identifies the challenges and opportunities facing leasing companies and how they can overcome these challenges to be competitive in a rapidly changing economic landscape. There are a number of features that determine the political and economic situation in Russia and accordingly affect the development of the leasing services market. Results: the article discusses the use of new technologies when concluding contracts, which can lead to lower costs, but have little direct impact on the liquidity of options. Changes in the structure of the leasing portfolio are considered, including the distribution of leased objects across various industries. An analysis of the impact of sanctions in Russia on the leasing services market was carried out, and the features of leasing operations and changes in risks for leasing companies were identified.

I.M. Kublin, V.I. Naidenkov, A.R. Pugacheva, A.A. Voronov

Industry features of the digital transformation of the main types of economic activity in the Russian Federation

Keywords: digitalization, enterprises, innovative solutions, technological level, production programs, agro-industrial complex, GIS technologies, unmanned vehicles.


Purpose: to analyze the features of the introduction of innovative technologies and production programs to increase the volume and pace of agricultural production, as well as to develop algorithms for improving the qualitative and quantitative effect of introducing innovations into the production and economic activities of economic entities. Discussion: in modern conditions, innovative digital technologies are becoming an important tool for the development of individual sectors of the national economy and the economy as a whole. Scaling up the positive experience of using such technologies in the agricultural sector makes it possible to significantly increase its efficiency, which will contribute to strengthening the country’s food security and increasing the competitiveness of products at the international level. Results: the introduction of innovative solutions in the activities of the agro-industrial complex while consolidating the efforts of the public and private sectors in the field of agriculture will help to minimize disadvantages associated with weather conditions, including allowing for prompt monitoring of sown areas and work on the introduction of chemical reagents when growing crops, and also reduce the theft of material assets.

D.KH. Mikhailidi, D.YU. Clegg, V.N. Tsevelev, O.V. Golub

Foundation of an innovative scientific and technological center in the cluster of glass industry enterprises to fulfill the goals of the concept of technological development of the Russian Federation

Keywords: industrial infrastructure, import substitution promotion, personnel training, industrial cluster, glass industry, competitiveness, resource efficiency, innovations, science and technology center.


Purpose: to analyze the Concept of Technological Development of the Russian Federation, which had been legally approved in order to create a favorable environment for the technological sovereignty of the economy and its sectors. Discussion: the implementation of regulations for import substitution is associated not only with the fundamental change in the paradigm of the economic development of the Russian Federation, but with the task of effective distribution of the educational, scientific, industrial, and financial resources. The research follows the selection of end-to-end and critical technologies, minimizing the period of adaptation to new conditions and reproducing the best practices during their constant improvement, which should escape from sanction caused failures, implement the growth of the resource efficiency of the enterprise, and form the Best Available Techniques of the new generation. Particular attention was paid to the issues of staff coaching; the foundation plan of innovative scientific and technological glass industry center based on a cluster of enterprises of the Vladimir region is submitted for discussion. In conclusion, a list of activities was presented to promote the organizing and stimulating for the processes of import substitution.

E.V. Smirennikova, A.A. Provorova, A.V. Uhanova

Socio-economic aspects of climate change in the Russian Arctic

Keywords: climate change, Arctic, socio-economic consequences, state partnership, territories, investment projects, ecological transformations, sustainable development.


Purpose: is to theoretically substantiate, analyze and systematize the socio-economic consequences of climate change in the Arctic. Discussion: the article is devoted to a theoretical analysis of socio-economic consequences caused by climate change in the Arctic. The authors analyze the main trends of climate change in the Arctic and propose a typology of the consequences of climate change affecting the socio-economic development of the Arctic territories according to the following characteristics: source and nature of influence, sphere and level of influence, type of assessment, type of socio-economic damage. Based on the theoretical analysis of the scientific publications the characteristics of a wide range of consequences of climate change depending on the spheres of influence are presented: environmental, social, economic. Results: an in-depth understanding and study of the nature of climate change, the identification of risks and threats, and consideration of regional specifics of the manifestation of climate change effects underlie the development of adequate management mechanisms to ensure the sustainability of the Arctic socio-economic systems.

S.E. Trofimov

Methodology of state regulation of the oil and gas complex: priorities and prospects for practical implementation

Keywords: state regulation, oil and gas complex, sustainable development, theoretical research, methodology, system-functional approach, national security, energy sustainability


Purpose: To systematize the developed methodological provisions for state regulation of the oil and gas complex, to assess long-term priorities and prospects for practical implementation. Discussion: In article are researching the developed provisions for state regulation of the oil and gas complex in the context of technological changes and external challenges. Methods: The oil and gas complex as object of research is considered from the standpoint of the system-functional approach. Practical implementation of the developed methodology of state regulation of the oil and gas complex is carried out taking into account internal specifics and long-term economic priorities. Results: The adoption of methodologically sound regulatory decisions contributes to improving the sustainability of the national economy in new technological conditions, ensuring national security and energy sustainability. The tools for influencing, preserving and strengthening one’s own positions can vary significantly, but they must be pragmatic and, in their entirety, imply coordinated interaction.

V.A. Bondarenko, M.F. Afanas’eva, O.D. Nuskhinova, D.V. Filin

Issues of digital transformation of operations and financial control processes in the fuel and energy complex

Keywords: digital transformation, fuel and energy complex, demand, forecast, digital technologies, financial control, digitalization, cyber threats.


Purpose: to conduct a study of the current situation in the digital transformation of the fuel and energy complex in Russia, implemented by initiatives, along with foreign experience, as well as clarify the difficulties that arise, and evaluate the forecast for increasing the digital evolution of the industry. Discussion: the article notes that the digital transformation of the fuel and energy complex is actively developing in the world, where, as part of the global trend, the focus on decentralized provision of services and increasing the share of “green” energy is leading. Results: the authors concluded that at present, in terms of the level of digitalization, the energy complex of Russia does not occupy a leading position and measures are appropriate to develop regulatory support, both in terms of supporting the work of a single digital platform, and reducing the risks of cyber threats and creating a mechanism for attracting government and private investment.

O.V. Grushina, D.A. Pototskiy

Applycation of objective indices to assess the economic efficiency of public investments in the construction of social objects: a case of the irkutsk region

Keywords: economic efficiency, construction of facilities, social facilities, social infrastructure, assessment methodology, efficiency assessment, budget expenditures, Irkutsk region.


Purpose: justification of a methodology for the evaluation of economic efficiency of the social facilities construction in a specific region (municipality). In addition, the practicability of such methodology development is analyzed. Preliminary recommendations concerning critical selection of the criteria and their possible applications are discussed. Discussion: The social infrastructure facilities are necessary to improve the living standards of the population. However, the need for the construction of these facilities exceeds the budget capacities of the constituent units of the Russian Federation. The annual selection of certain objects at the regional level, which are planned to be constructed in the current and planned period, requires the determination of criteria of such selection in terms of territorial priority. By the moment, this issue still remains underexplored. Results: the work is aimed to the analysis of the budget expenditures of the Irkutsk region for the design, construction and reconstruction of social infrastructure facilities, and identification of the municipalities that received the largest amount of funding for the above purposes in 2016-2020. The survey of literature and available approaches has allowed the criteria for the assessment of the economic efficiency of the social facilities construction on a territorial basis to be proposed. The possible application of some criteria for the evaluation of economic efficiency of the social facilities construction in certain municipalities is considered. A formula for calculation of economic efficiency of budget investments for social infrastructure facilities is developed. The possibility of practical application of the selected criteria on the example of objects implemented in various municipalities of the Irkutsk region is determined.

O.V. Zavodilo, I.M. Kublin, A.A. Voronov

Monitoring the effectiveness of investment activities of the Volga traction directorate of JSC “Russian Rail Ways”

Keywords: investments, development programs, business activities, rolling stock, investment activities, digital solutions, repair and restoration work, freight trains.


Purpose: to conduct a selective analysis of attracting investment funds for the development of railway infrastructure, to identify specific features of attracting investment funds for the development of railway infrastructure. Discussion: the article provides an analysis of the effectiveness of attracting investment resources to the production activities of economic entities. The characteristics of emerging changes related to attracting investments in strategic development are analyzed. The problems of the development of investment activity in various areas of economic and production activities, as well as the solution of issues of interaction between production structures within the boundaries of attracting investment resources, are considered. Results: monitoring was carried out and information was provided on general approaches to attracting investments in the activities of the Volga Traction Directorate of Russian Railways: implementation of investment projects aimed at eliminating infrastructure constraints on economic growth, including the development of energy and transport infrastructure, etc.; participation in the implementation of projects aimed at increasing the efficiency of using natural resources, protecting the environment and improving the environmental situation, etc.

E.N. Timchenko, V.I. Timchenko

Tax regulation of e-commerce in the context of achieving sustainable development goals in the field of the environment

Keywords: environment, taxes, tax regulation, sustainable development, ecology, e-commerce, digitalization, environmental efficiency.


Purpose: to identify trends and prospects for improving the taxation of the e-commerce industry in order to achieve sustainable development in the field of the environment. Discussion: The authors analyzed the environmental impact of e-commerce in the context of sustainable development; highlighted the trends in the current tax regulation of e-commerce and the prospects for the introduction of new taxes to reduce the negative impact of the industry to environmental sustainability. Results: it was determined that important areas for improving processes in e-commerce to achieve sustainable development in the field of the environment are to reduce the amount of harmful transport emissions during the transportation of online orders, as well as to reduce the amount of packaging used for online purchase. The authors propose the use of additional taxes and fees that take into account the characteristics of the industry, which will change the behavior of e-commerce participants for environmental well-being.

E.S. Guseva

International market of nuclear power plant construction in the context of world economy decarbonization

Keywords: nuclear energy, international market, nuclear power plant construction, energy transition, decarbonization, small reactors, modular reactors, competition.


Purpose: assessment of the international market on nuclear power plant construction in the conditions of decarbonization, carried out on the basis of a description of the activities of key exporting companies, a network analysis of trade in nuclear reactor parts, and an analysis of current market events. Discussion: in the context of decarbonization of the world economy, nuclear energy is receiving new impetus for development, in particular related to the low-carbon nature of nuclear power generation and the need to increase nuclear power capacity to achieve carbon neutrality. The article examines the key trends in supply and demand within this segment of international trade, driven by the global energy transition. Results: growing demand for international projects for the construction of nuclear power plants, partially due to the reorientation of the nuclear energy development center to developing countries, intensifies competition among suppliers of nuclear energy technologies for obtaining new export directions. The article concludes that innovativeness is the most important factor in increasing the competitiveness of the company due to the increase in demand for small modular reactors and the expectation of commercial commissioning of generation IV reactors. Despite the geopolitical tensions in the world, Russia remains the leader in the market of nuclear energy technologies, which is confirmed by the growth of export earnings, the continued implementation of international contracts and the expansion of international cooperation in the field of peaceful atom.

A.A. Kizim, E.N. Aleksandrova, L.V. Ponomarenko

The role of digital technologies in the development of the global logistics market

Keywords: logistics, logistics market, digital technologies, logistics technologies, digitalization, competitive advantages, infrastructure, supplies.


Purpose: to consider key areas of development and areas for the introduction of modern digital technologies in the logistics sector. Discussion: the global logistics market is currently actively developing, including under the influence of digitalization processes, which allows creating sustainable competitive advantages of organizations in the field of logistics. The article defines the tasks that can be effectively solved with the help of such technologies. For individual digital solutions, the most pressing problems in their implementation in the field of logistics are indicated. Among the key problems is the lack of financial resources for a number of companies to develop modern logistics technologies. Results: In a highly competitive logistics market characterized by the growth of logistics companies and the interest of investors looking to invest in a rapidly growing business, efficient technology is critical to success and customer satisfaction.

M.E. Kuznetsov

Comparative analysis of sustainable development models of countries the asia-pacific region on the example of south Korea and Vietnam

Keywords: development strategy, sustainable development, public welfare, South Korea, Vietnam, development models, public policy, factors of production.


Purpose: to illustrate the practical application of the author’s methodology for assessing and planning sustainable development of territories based on a comprehensive model developed by the author. Discussion: the relevance of the problem under study is due to the fact that the world community is facing a number of complex challenges, such as climate change, depletion of natural resources, demographic changes, inequality and social injustices. These problems require an integrated and sustainable approach to development that would combine economic, environmental, social and managerial aspects. The author’s methodology for assessing and planning sustainable development of territories based on an integrated model is a valuable tool for solving these problems. Results: The model includes an assessment of the overall growth of the country’s well-being, as well as an analysis of drivers (strengths) and drivers (weaknesses) of sustainable development. The model is based on data from the World Bank, the UN, the OECD and other international organizations. The article provides a brief description of the methodology of the author’s model for assessing the sustainable development of countries, as well as a comparative analysis of the development models of South Korea and Vietnam.

S.M. Nikonorov, I.YU. Khovavko, Caiquan Zhou

Assessment of the environmental and economic efficiency of the use of energy resources by the decoupling method (on the example of the regions of China)

Keywords: sustainable development, economic growth, economic efficiency, decoupling, energy efficiency, low-carbon development, fuel and energy complex, resource productivity.


Purpose: to assess the environmental and economic efficiency of using energy resources using the decoupling method using the example of regions of China. Discussion: The article examines issues of sustainable development in the energy sector in China. A modification of the methodological approach to assessing the environmental and economic efficiency of using energy resources using the decoupling method is proposed. The gradation of decoupling according to the level of sustainable development is justified. Decoupling calculations were carried out using indicators characterizing trends in economic growth, energy resource consumption and CO2 emissions for Beijing and the coal-mining province of China, Shanxi. Results: the results of calculations of environmental and economic efficiency for these provinces made it possible to identify and analyze the points of transition to an anti-sustainable development trend. In general, a gradual increase in the level of sustainable development in China is shown, but the strong decoupling indicator characteristic of a sustainable development economy has not yet been achieved.

E.E. Shvakov

Problems and prospects of development of mutual investments of the countries of the Eurasian economic union

Keywords: investment activity, foreign trade, foreign investment, foreign trade activity, world economy, economic integration, economic strategy, globalization, economic space.


Purpose: study of mutual investments of the EAEU countries in each other’s economies and their dynamics as evidence of the progressive development of integration ties between the EAEU countries. Discussion: the development of national economies in the context of economic integration determines not only an increase in foreign trade between countries included in integration associations, but also an intensification of investment activity in them. The reason for this is the increase in the volume of investments made by member countries of integration associations in each other’s economies. The increase in such investments is evidence of increased integration between them and the formation of a single economic space. This fully applies to the countries of the Eurasian Economic Union. Results: modern realities of the EAEU countries require further development of the methodological framework for the implementation of interstate investment projects and its regulatory consolidation in terms of the formation of a terminological base on a unified methodological basis that mediates the implementation of interstate investment projects; improving the system for assessing investment projects of the EAEU and detailing the corporate legislation of the EAEU member states.

E.G. Baladyga, G.I. Palamarchuk, G.G. Vukovich, A.V. Ostrovskaya

Research of the features of modern transformation of procedures and technologies of personnel management

Keywords: management technologies, personnel controlling, HR management, personnel management, technology transformation, personnel management, performance indicator, management system.


Purpose: having optimized and updated the methodological approaches used in analyzing the quality of HR management, to propose an original approach based on the use of universal criteria for assessing the personnel management system. Discussion: the analysis carried out in the article is based on a study of the authors’ publications describing methods of analysis and evaluation of the HR management system. Problems have been identified related to the complexity of consolidating the social and economic aspects of assessment, the informal nature of the processes, and the lack of working criteria for assessing the system. Results: the authors proposed to use universal criteria for assessing the effectiveness of the personnel management system, taking into account the social nature of work. Application of the proposed approach is possible in the practice of human resource management of organizations in various fields of activity; the number of factors can be increased taking into account the specifics. Further development of thought in a given direction, according to the authors, will make it possible to unify and systematize methods for assessing the effectiveness of a management system.

A.O. Batsokin

Theoretical model of the competency-based approach to remuneration

Keywords: competency model, labor productivity, human capital, performance management, competency development, wages, personnel assessment, personnel management.


Purpose: to create remuneration model that ensures the integration and adaptation remuneration mechanisms within the framework of a competency-based approach, which represent practical interest for assessing interaction of logically interrelated elements and remuneration processes with personnel management functions. Discussion: the theoretical model represents a structural system pattern in remuneration, which allows to create scenarios for the implementation of the remuneration function, taking into account the current state of the personnel management system, resource provision, goals and objectives of the organization. The theoretical model includes six structural blocks: theoretical, methodological, organizational, practical and results, which allows taking into account conditions and limitations of the application of the competency-based approach in remuneration. Results: the practical application of the theoretical model makes it possible to model the interaction between the elements of remuneration and personnel management functions, assess the degree of integration of the competency-based approach in order to achieve a symbiotic effect, adjust the elements of the remuneration system, taking into account the economic situation and external factors, as a result, ensure an increase in the efficiency of the payroll.

N.V. Danchenko, A.S. Danchenko

Transformation of the methodological concept of place marketing in the conditions of digitalization

Keywords: territorial marketing, regional marketing, place marketing, regional economy, scientific definitions, methodological concept, digital economy, industry specifics, tourism sphere.


Purpose: to identify and systematize the most essential elements of the methodological concept in this field of science and update them against the backdrop of the universal influence of digital transformation. Discussion: the dynamics of modern processes of development of the regions of the Russian Federation noticeably actualizes the already quite high interest in its relatively new direction of the regional economy, which is territory marketing. Publications on this topic, despite the apparent abundance, do not allow us to consider a number of methodological concepts in this area as fully developed. In particular, this concerns the definition of the key term “territory marketing”. Moreover, the unsystematized variety of its different interpretations is an obstacle not only to the further development of theoretical constructs, but also does not contribute to the development of applied solutions to improve the effectiveness of regional development. It is shown that the variety of approaches to the presentation of methodology in relation to territory marketing can be systematized according to several key platforms, within which the differences between definitions differ in minor nuances. Results: as a result of the study, the key elements of the methodological concept of spatial marketing were systematized: goal, objectives, object, subject, glossary of key definitions. The influence of external determinants and industry specifics significantly affects the theoretical constructs of the topic under consideration.

N.YU. Egorova, E.A. Tagirova, A.V. Ostrovskaya, G.G. Vukovich

Transformation of the personnel management system in conditions of critical dynamics: problems and solutions

Keywords: personnel adaptation, personnel management, human resources, sanctions restrictions, critical dynamics, adaptation methods, personnel loyalty, HR brand.


Purpose: to study the problems of transformation of the personnel management system in conditions of critical dynamics and propose ways to solve them. Discussion: the article contains a theoretical justification for the methodological foundations for developing a system for assessing the personnel adaptation model. The use of human capital in practice becomes fully possible when the adaptation process has been completed, the employee does not feel his own vulnerability, is confident in his abilities, knows what is required of him, and what methods are available to achieve professional goals. Results: the article describes the mechanism for the development of the adaptation process in personnel management, formulates the provisions underlying optimal adaptation models, and identifies parameters for assessing the adaptation model. The human resource management system still needs non-standard solutions that are not without scientific basis. The introduction of these into the employee integration system at the enterprise will help find a way out of the threat of significant work time, communication difficulties, reduce reputational risks for the employer and help avoid financial losses associated with HR management errors.

V.L. Zhdanov

Unification trend as a tool for interaction of high-tech production and PPP enterprises in the space industry

Keywords: production management, unifying trend, development tool, increasing efficiency, space industry, public-private partnership, private companies, high-tech production.


Purpose: to consider the unifying trend as the most promising tool for interaction between high-tech industries and public-private partnership (PPP) enterprises in the space industry. Discussion: the author notes that tools that provide development to private companies and PPP enterprises, as well as high-tech industries in the space industry, need information support. The main task is set: to establish and maintain interaction between all structures in the Russian space industry. Results: the unifying trend as a tool for interaction between high-tech industries and PPP enterprises in the space industry is a key component of innovation. Today we need support from private companies carrying out space activities within the framework of PPP, which will provide the opportunity to: revive the space market and accelerate the pace of its development; raise the level of provision of industrial enterprises with high-tech equipment, technologies and materials; increase the motivation of space industry workers, etc.

A.S. Kanaev, E.N. Stepashkina, G.G. Vukovich, A.V. Ostrovskaya

Modern trends in methodological support of HR management

Keywords: personnel management, personnel management, strategic management, personnel policy, human resources, personnel risks, HR system, tactics.


Purpose: to study modern trends in methodological support of personnel management; conduct a comparative analysis of the concepts of “personnel policy” and “personnel strategy” in the context of modern views on the human resource management system. Discussion: the article reveals the features that characterize the defining properties for the categories “personnel policy” and “personnel strategy”, and analyzes the opinions of the authors regarding their relationship. Organizations pursuing success must inevitably work to develop a system aimed at selecting preferable HR solutions. Finding optimal solutions to controversial situations will reduce the level of personnel risks, increase labor activity and productivity. Results: scientific views on the problem of interpretation of the concepts “personnel policy”, “personnel strategy” were analyzed; an idea of the semantic load of each category has been formed; a comparative semantic assessment is given.

E.V. Kletskova

Modern methods of providing state support at the federal level

Keywords: entrepreneurial activity, state support, federal level, intersystem connections, macroeconomic methods, industrial enterprises, effective systems, indirect state support, competitiveness.


Purpose: to consider how modern methods of providing state support are implemented at the federal level, how an economically active and comprehensive development environment for a business entity is formed. Discussion: the main criteria include: positive forecast criteria associated with the parameters of a potential increase in demand for relevant types of products in both the domestic and foreign markets, while identifying the advantages of the products of an industrial enterprise in relation to its competitors. Results: state support represents participation in targeted programs for the development of various sectors of the economy, which, in turn, leads to the comprehensive development of the industry as a whole and individual industrial enterprises in particular. The state promotes the development of infrastructural components of the market mechanism, because it is interested in ensuring that every economic entity finds its place in this infrastructure and contributes to its development and effective functioning. The state, with the help of these support measures, encourages industrial enterprises to improve the quality of their products and their competitiveness.

А.А. Korostylyova, O.A. Lymareva

Development of the system of motivation of employees

Keywords: motivation, personnel management, motivation system, system development, theory of motivation, personnel incentives, balancing system, employees.


Purpose: to consider the term “motivation system” as the main tool for increasing the efficiency of the company and improving human resources and to characterize the main provisions of the theories of personnel motivation, starting with the theory of Adam Smith, to offer options for their practical application. Motivation is considered on the basis of a system of incentives. The author suggests ranking employees by motivation and ways to motivate staff: material, non-material, delegation. Discussion: the article examines the scientific works of domestic and foreign scientists on the topic of staff motivation, provides a case of motivation in the company “ZeptoLab”. Result: a balancing system of motivation in the company is proposed, using tangible and intangible methods, when each employee is given a certain amount as motivation, which he can spend at his discretion.

S.A. Kucheryavenko

Digital transformation marketing function in higher school

Keywords: marketing, marketing control, information technology, digitalization, digital economy, higher education, information environment, universities.


Purpose: to study the specifics of marketing activities and determine the directions for the introduction and development of digital marketing technologies in an educational institution of higher education. Discussion: the article deals with the implementation of marketing activities in educational institutions of higher education, the implementation of the digital marketing function. The results of the marketing analysis of the educational market of higher education are presented, external threats and opportunities are identified. The research methods were content analysis of scientific publications on the research problem in the Russian scientific electronic library eLibrary.Ru, as well as SWOT analysis and PEST analysis of the external environment of educational institutions of higher education. Results: the use of digital marketing technologies will significantly increase communication activity and expand the target audience of university consumers. Evaluation of the effectiveness of the digital marketing technologies used can be indicators in international and national rankings, where representation in the information environment is one of the university ranking criteria.

N.A. Lazareva, E.A. Fursova, S.V. Volkov

ESG reporting as a tool for transforming the company management system and marketing promotion of a corporate socially responsible brand

Keywords: ESG reporting, sustainable development, non-financial indicators, management strategy, transformation, management systems, socially responsible brand, marketing promotion.


Purpose: to reflect the results of ongoing research in the field of theoretical and historical and logical substantiation of the introduction of ESG reporting as the most important tool for transforming the company’s management system. Discussion: the goal is due to the fact that in recent years, more and more attention has been paid to evaluating the effectiveness of doing business in the context of the introduction of ESG tools. Previously, these were mainly foreign companies, foreign investors, and these areas were introduced mainly in the production and commercial sector. At present, issues related to the environment, social programs of an economic entity and improving the quality of the functioning of the organization’s management have become interested in scientific and industrial enterprises, educational institutions and organizations engaged in almost all spheres of society. Results: environmental and social issues necessitate the transformation of the strategic management system, as well as theoretical and experimental research into the formation of a management system in a constantly changing business environment, including under the influence of digitalization.

I.L. Litvinenko

Territory marketing: innovative and investment aspects of regional development

Keywords: territorial marketing, regional policy, economic policy, infrastructure, digitalization, budget, innovation, investment.


Purpose: to determine the place and role of territory marketing as an element of state and regional policy for improving the innovation and investment situation in the region in the context of developing a set of practical proposals for the implementation of the information marketing agenda. Discussion: the article proposes the author’s conceptual vision of a marketing strategy for improving the innovation and investment climate of Russian territories in accordance with the socio-economic challenges that are relevant to the regions, the capabilities of these regions in the resource, technological and production plane and macro- and geo-economic expectations in the period after the start of the second wave of sanctions. The most significant ones in 2024-2030 have been identified. from the point of view of their effectiveness, territorial marketing tools are proposed and methods for their implementation in Russian practice are proposed, taking into account the current regulatory framework for the organization and regulation of the development of the country’s regions. Results: a set of practical proposals has been prepared that will allow, given the current level of technological and innovative demands and capabilities of the regions, to ensure their balanced integration into federal production chains through marketing tools with minimal financial assistance from the consolidated budget of the country.

A.I. Lyubimenko, E.A. Fursova, S.V. Volkov

Marketing grounding and forming the interregional expansion strategy of companies through integration

Keywords: marketing rationale, marketing choice, strategy, expansion, integration, business, development, market expansion.


Purpose: to formulate the global goal of the concept of the strategy of interregional expansion in the context of changing the technological basis for the development, production and sale of products, works, services. Discussion: the article aims to take into account the impact of the Technological Revolution 4.0, the change in the geopolitical and geo-economic landscape, the imbalance of production and logistics chains, the transformation of organizational structures for managing the activities of companies, and one should justify the need to expand the market in the indicated conditions, identify and classify the factors that determine the success of implementation the chosen option of the expansion strategy, to present the types of economic integration, to consider models of inter-regional integration. Results: The strategy of inter-regional expansion can be implemented in different ways, one of which is integration. It creates the best conditions for the development of innovative products by optimizing costs and financing development, production and sales; participation in the integration model provides relative protection of the company from competition in the market.

S.N. Novoselov, O.A. Gorkusha, A.A. Voronov, M.YU. Kazakov

Terminological aspect of the modern external transformation of the definition of “resource potential of the region”: management and marketing features

Keywords: resources, region’s potential, resource potential, definitions, regional economy, marketing features, sanctions measures, economic realities.


Purpose: to consider the content and modern transformational dynamics of the term “resource potential of the region”. Discussion: the article shows that under the influence of external conditions, not only the essential content of a scientific category changes, but also its terminological frame. Various approaches to the definition of the category under consideration, interaction with related terms, structure, various aspects, as well as principles of formation are analyzed. Results: sanctions measures against the Russian economy catalyzed the processes of modernization of the domestic economy based on domestic technologies, intensified digitalization processes, stimulated the processes of wider use of Russian developments and domestic raw materials, shifting the emphasis from the supply of imported equipment and technologies, focusing on a wider and, together with the more efficient use of local resources. Consideration of the definition of “resource potential of the region” in the context of modern economic realities has shown signs of transformation not only of the phenomenon itself, but also of the category, which must be taken into account in further research.

V.N. Pasikun, V.A. Mitrofanov

Non-functional consumer demand in the modern economy

Keywords: non-functional demand, Veblen effect, Snob effect, consumer demand, speculative demand, real estate, government regulation, financial literacy.


Purpose: to identify the features of non-functional demand and analyze its changes in the conditions of the modern economy. Discussion: The article discusses the features of non-functional demand in general and in the context of the Russian economy. An assessment of external impacts on non-functional demand caused by the effects of Veblen, Snob and joining the majority is given. An assessment of speculative and irrational types of demand is also carried out. The article identifies the main trends in non-functional consumer demand in Russia in the 21st century. It is noted that non-functional demand tends to decrease due to the increase in the financial literacy of the population. Results: in modern times, an entrepreneur needs to take into account the features of non-functional consumer demand for effective business. It is proposed to use marketing tools in order to create an image of an expensive and high-quality product.

D.A. Pashkovsky, P.N. Mikheev

Methodological approaches to climate risks management of vertical integraded holdings

Keywords: climate risks, sustainable development, joint-stock companies, integrated holdings, risk management, climate policy, energy efficiency, investment attractiveness.


Purpose: to consider methodological approaches to the integration of climatic risks into the corporate risks management process of vertical integrated holdings (hereinafter – holdings). Discussion: the relevance of the direction in which the study was carried out and the expediency of taking into account climatic factors in the practice of corporate governance are shown. The definitions of the concept of climate risks are given. An illustrative example of the distribution of functions of participants in risk management is presented. It is emphasized that management of climate risks requires coordination of the activities of the holding’s structural divisions, methodological support, preparation, collection and analysis of reports on climate factors, their systematization and comparison. Results: а standard list of categories of physical climatic risks of the economic activity of the organization has been developed. On the examples of Russian holdings within the framework of the sustainable development agenda, the features of the integration of climatic factors into the overall process of managing the risks of an organization are considered. It is concluded that integrated climate risk management can increase the long-term value and investment attractiveness of the holding.

V.A. Rudenko, S.A. Tomilin, T.S. Popova

Vocational guidance tools of educational marketing of viti niyau mifi aimed at inclusion of Donbass in the unified educational space of Russia

Keywords: economic potential, demographic potential, Russian regions, educational marketing, marketing research, competency-based approach, professional motivation, marketing communications, educational space, competitiveness.


Purpose: to demonstrate the positive experience of marketing communications of the Volgodonsk branch of NRNU MEPhI in the implementation of interactive career guidance technologies aimed at including Donbass in the single educational space of the Russian Federation. Discussion: the authors draw attention to the problems and prospects associated with the transformation of the educational space of the Russian Federation. The metamorphoses of the domestic educational system are caused not only by the accession of new federal subjects with their own “way of life”, somewhat different from the Russian one due to objective reasons, but also by the fact that Russia no longer participates in the Bologna process, and this, in turn, promises a revision “ rules of the game” in the educational services market. The results of the study, namely the consideration of the experience of supporting VITI NRNU MEPhI in the process of integrating Donbass into a single educational space of Russia, can be tested by other universities in the region and the country as a whole. Results: the study examined and proved the importance of career guidance work of Russian universities in the convergence of educational systems of the Russian Federation and the territories of the LPR, DPR, Zaporozhye and Kherson regions annexed to it.

M.V. Semibratskij, A.O. Kravets, I.A. Shumakova

Marketing characteristics  of educational products of Russian business schools

Keywords: educational organizations, additional education, vocational education, marketing strategy, market segmentation, services market, business schools, virtual space.


Purpose: to present the marketing characteristics of educational products of Russian business schools. Discussion: The article provides characteristics of the market for additional professional education services. The authors examine the best market practices of private and public educational organizations and provide summary marketing characteristics of various categories of educational products. The results of the study can be used to adjust the product portfolio and update the marketing strategy of national business schools. Results: we believe it is appropriate to transform the activities of companies taking into account the following short-term trends: reducing the duration of programs while maintaining the intensity of educational content and content; change in the set of marketing promotion tools due to the closure of certain advertising platforms on the Russian market (certain social networks); increasing the number of distance learning products; review of suppliers of educational products by corporate customers and choice in favor of more accessible programs from local counterparties and others.

S.A. Smirnov

Profiling of the process of new business project choosing by entrepreneurial company management

Keywords: business project, selection criteria, selection stages, profiling, selection process, information collection, information processing, management.


Purpose: describing of proposed by the author an original methodology of the process of new business project choosing which could be implemented in practical management for increasing the process effectiveness. Discussion: the original author’s methodology of profiling of new business project choosing described in the paper includes evaluation of three criteria – degree of stages consequences technological level, degree of validity of criteria’s sets and of information gathering and processing system. The author has conducted several expert interviews and three surveys. Results: the author elaborated a visual presentation of the methodology in a form of 3-D model, approaches to scoring when using each of 3 criteria, as well as described targets for management’s actions oriented on the process of new business project choosing correcting. Practical implementing of the methodology could assist for increasing of the new business project choosing process effectiveness.

A.A. Tagibova, E.N. Danilevskaya, N.YU. Egorova, L.S. Mihajlova

Personnel management in high-tech industries: features, problems and development prospects at the stage of sanctions restrictions

Keywords: personnel management, high-tech industries, personnel loyalty, holistic principle, personnel security, sanctions restrictions, labor relations, digitalization.


Purpose: to develop methodological approaches applicable to the analysis and assessment of personnel loyalty at the modern sanctions stage of development of the art of personnel management. Discussion: the reviewed articles by the authors demonstrate a very wide range of views on the problem of assessing staff loyalty. Various areas of commercial activity are analyzed, solutions are searched for that are applicable in small, medium and large businesses; for each category, of course, their own approaches must be developed that allow them to skillfully maneuver between the threats and challenges raging around a modern organization. Results: in the course of the work, it was possible to determine the socio-economic essence of staff loyalty, identify levels of loyalty, characterize and describe the social and behavioral signs of staff loyalty, consider modern methods of assessing it, and justify the use of a dynamic approach.

V.A. Chisnikov, A.O. Kravetz, I.A. Shumakova

Marketing trends: the main trends and issues of trust in specialists

Keywords: telemedicine component, marketing personnel, trends, medical services, marketing research, interaction model, trust, consumers, competencies, healthcare sector.


Purpose: to clarify the situation regarding patients’ trust in specialists; identification of leading trends in the use of advanced digital technologies within the prevailing model of organization of assistance (service). Discussion: among the key marketing trends, personification in interaction with patients, as well as building a model of preventive medicine and constant contact with consumers, which is based on the possibilities of advanced digital technologies, has proved to be especially significant. Results: insufficient confidence on the part of patients in the experience, involvement and competencies of medical personnel was revealed, which mediates the complex work related to improving the image and increasing the confidence of patients, including through the active use of advanced digital technologies that allow to create the effect of the constant presence of a specialist and his inclusion in solving patient problems.

I.V. Shatskaya

The issue of assessing the human resource of innovative economic development

Keywords: innovative development, strategic priorities, strategizing methodology, educational organization, localization, educational training, human resources, staffing.


Purpose: to develop indicators with the help of which it will be possible to measure the level of sufficiency of the number of graduates who have received education in a particular field of educational training for subsequent employment at enterprises involved in the production of innovative products. Discussion: The relevance of the study is due to many factors, including the need for a comprehensive assessment of the key components of the innovative development of the Russian economy, including indicators of its human innovation potential. Results: the paper is devoted to the issue of finding opportunities for evaluating the human resource of innovative economic development. Based on the V.L. Kvint’s methodology of strategizing, the author concludes that the implementation of strategic priorities of innovative development needs to be provided with competitive advantages, which include the number of graduates of educational institutions of higher education with formed professional competencies.

E.V. Kleckova, G.G. Vukovich, A.V. Ostrovskaya, N.A. Kol’cova

Problems and prospects of HR activities in the context of new challenges

Keywords: personnel management, personnel management, new challenges, transformation of HR management, management technologies, corporate solutions, business partners, cloud technologies, innovative development.


Purpose: to consider the features of personnel management technologies in the context of new challenges. Discussion: in the article the authors cover the conference “Human Resource Management in Russia 2023”, which was held on April 27, 2023 in Moscow; The topics of the sections are described, which touched upon: strategies and effective personnel management, questions about the transformation of approaches to personnel assessment and selection, corporate insurance, trends in digital transformation in HR, electronic personnel document management, outsourcing, non-material ways to motivate employees, etc. Results: the stated topics of the conference were useful and most of them fully revealed practical benefits to novice managers; the speakers were ready to answer all questions, exchange contacts for future cooperation and become part of the experience exchange community.

N.A. Kol’cova, A.V. Ostrovskaya, L.N. Zaharova, G.G. Vukovich

HR management: issues of practical implementation

Keywords: personnel management, HR sphere, anti-corruption security, HR managers, employee motivation, recruiting processes, HR problems, sanctions restrictions.


Purpose: to consider the problems of practical implementation of HR management in modern conditions. Discussion: the authors describe an international conference session that took place on May 15, 2023 at the Institute of Public Service and Management of the Russian Presidential Academy of National Economy and Public Administration. One of the important blocks of discussion was the creation and transformation of the HR system. New roles and functions of HR managers, reasons for changes in the HR sphere, the emergence of new cases of working with personnel were considered, and personnel management in the new realities of digitalization was also considered. Results: the speakers shared problems, noted careful adherence to procedures to achieve the goals of the anti-corruption policy, and proposed loyalty programs for employees with complications due to new challenges. All conference participants received certificates and diplomas of participants, as well as new knowledge for solving HR problems in connection with sanctions restrictions.

A.V. Ostrovskaya, N.A. Kol’cova, N.I. Denisova, G.G. Vukovich

Human resources management: narratives and triggers in HR and marketing practices

Keywords: personnel management, marketing practices, HR practices, marketing tools, modern realities, employees, communication effectiveness, benchmarking, sanctions restrictions.


Purpose: To introduce narratives and triggers in HR and marketing HR practices. Discussion: the authors are considering the HR conference “Strong Employer Brand 2023”, which was held on June 14, 2023 in Moscow. The topics of the sections were related to the company’s HR brand and the features of its development, EVP practices in current realities, ways to promote an employer brand and HR communications focuses, development of an HR brand in a changing market, digital tools for motivating employees were considered. Results: as a result of the conference, speakers and the target audience received best practices from company leaders, useful connections and live communication with HR specialists. How to choose the most necessary ones from the variety of events; what to look for when planning a budget for an HR brand and how to justify it: these and other questions were answered by the workshop speakers for conference participants.

V.A. Bondarenko, N.A. Dadayan, R.O. Sharapov

Social-ethic marketing in involving consumers in “green” transformations in the region

Keywords: environmental marketing, involvement, population, region, participation, projects, green transformations, territory marketing.


Purpose: the purpose of the study is to substantiate the directions for involving consumers in “green” transformations in the region based on the ideological content of the concepts of social, ethical and environmental marketing. Discussion: in order to achieve the set goal, the importance of environmental marketing in the socio-economic development of the region and the consideration of expert opinions of specialists on decisions to involve the population in environmental transformations were clarified. We also consider it important to involve representatives of industrial partners of universities, representatives of the business community of the region and public organizations in the events presented. Results: Territory marketing is an integral element of planning and implementation of strategic actions for the socio-economic development of the region. Conclusions are drawn about the advisability of intensifying work in a number of areas such as: environmental education, promotion of environmental initiatives and environmental entrepreneurship, information support, rating and encouragement.