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H.A. Abduzalilov

Digital technologies in international education marketing: features and possibilities of use in the educational process

Keywords: export of Russian education, Russian education, proctoring, online exam, online technologies, educational services, international educational market, qualifying tests, quota selection, unified state exam, foreign citizens, entrance exams.

Annotation.

Purpose: to substantiate the role of proctoring in the marketing of education exports. Discussion: The article discusses the possibilities of proctoring in the marketing of universities in the Russian Federation, and outlines its role in the export of education. The author considers the possibility of developing a single unified exam in all areas and specialties using online technologies, which would coincide with the internal exams of universities and with qualifying events, the possibility of which would be provided by the RCSC within the framework of a quota company. Results: the article presents the possible positive effects from the introduction of a single unified exam for foreign citizens. This approach will save not only the applicant’s time and nerves, but also the money needed to travel to Russia, and universities will not have to travel to field exams or conduct internal exams.


O.A. Aslanova, D.A. Rozanov, N.V. Vahrusheva, A.A. Chernik

Key vectors for forming financial literacy and activating hr marketing: searching for balance in the conditions of crisis dynamics

Keywords: financial literacy, financial behavior, HR-marketing, population, manager, leader, organization, pandemic, employees.

Annotation.

Purpose: to consider the key vectors of the formation of financial literacy of employees in the context of crisis dynamics. Discussion: The article discusses the negative aspects of the low level of financial literacy, it is noted that in most developed countries, many companies have financial training programs. Formed and presented the basic skills of a financially competent manager of an organization, which are manifested when making managerial decisions. The process of making managerial and financial decisions in the organization must comply with the standards presented by the authors. The value of the decisions made is closely related to the timeliness of their adoption and implementation. Results: the correct application of modern financial and economic mechanisms will change the nature of economic relations at the organizational level and make the business autonomous in the implementation of commercial tasks. In modern realities, an important measure of the effectiveness of human resources management is meeting the needs of employees for new financial and educational services.


M.F. Afanas’eva, D.N. Beresnev, V.A. Bondarenko, T.S. Popova

Questions of the priority of modern university models in the justification of benchmarking of socio-ethical marketing standards

Keywords: university models, benchmarking, social and ethical standards, marketing, regional development, ecosystems, innovative development, scientific and technological initiative.

Annotation. Purpose: to consider modern university models in justification of benchmarking social and ethical marketing standards. Discussion: in the article, the authors investigate the existing priority models of universities, the features of the renewed role of higher education, its mission, including the socio-ethical orientation of its own activities and society, socio-ethical marketing. The study substantiates the point of view about no alternativeness of socio-ethical standards in higher education and the need for benchmarking comparisons of priority models of universities in order to find the optimal path of positive evolution. Results: for a regional university, career guidance seems to be the leading area for comparisons, since it is directly associated with attracting potential consumers to a university that is still only aimed at being included in the overall agenda of innovative development. Nevertheless, it seems significant to study the approach to the formation of benchmarking assessments of the implementation of social and ethical marketing.


M.F. Afanas’eva, A.A. Maksaev

Key benchmarks for benchmarking social and ethical marketing standards

Key words: social and ethical standards, marketing, benchmarking, benchmarks, organizations, services, market, social responsibility, investments.

Annotation.

Purpose: to identify and characterize the key benchmarks for benchmarking socially ethical marketing standards. Discussion: in the article, the authors actualize the importance of social and ethical standards of marketing for organizations in modern conditions. The importance of socially ethical, socially responsible business behavior is emphasized, as well as the special role of social and ethical standards in relation to constitutive social services, which include, for example, education and medical services. The authors substantiate the criteria for benchmarking socio-ethical marketing standards in relation to constitutive social services that are relevant in the present economic reality. Results: the disclosed aspects of the SESM_KSU benchmarking reflect the high management significance of this marketing event and allow us to consider the broader effects of the socio-economic activity of the organization, which determine its role and prospects in the market. Disclosure of the content of corporate social responsibility from marketing positions allows clarifying the strategic aspirations of using social and ethical standards, clearly identifying their place in the hierarchy of consumer value for various organizations.


V.A. Bondarenko, T.S. Romanishina, L.A. Vinskovskaya, A.A. Markushina

Issues of assessing the impact of higher education on the development of regions: emphasis on attracting young people

Keywords: influence, universities, youth, assessment, human capital, regional development, types of regions, higher education.

Annotation.

Purpose: to study the issues of the influence of higher education on regional development. Discussion: the article reflects the leading role of universities as attractors for young people, which is the key to increasing human capital. The main approaches to the existing formats for assessing the role of higher education in territorial evolution are given and the author’s improvements in the mechanism of such validation, justified at the present stage, are substantiated. The authors provide the existing classification of regions according to the criteria for attracting and retaining young people, and also propose corrective measures that contribute to the growth of human capital, which is the key to attracting investment, innovative activity and economic growth. Results: the role of higher education in substantiating the directions and implementing specific steps to form a marketing-oriented infrastructure in the region is one of the defining ones, which allows us to state the presence of a significant contribution of the regional higher education system to positive transformations in the region.


T.B. Brikota, R.S. Luchaninov, N.B. Fedorova

Methods and manifestations of unfair competition in modern markets: marketing practice and legal consequences

Key words: violations, legislation, competitive relations, business, unfair competition, consumer deception, business ethics, rivalry, market, antimonopoly activity, Federal Antimonopoly Service.

Annotation.

Purpose: to consider the methods of manifestation of unfair competition in modern markets and the existing ways to combat it. Discussion: Increasingly, the business sector is paying attention to such an intricate phenomenon as unfair competition. Who competes with whom in the market space, what is the expression of dishonesty and whether it can affect each entrepreneur personally, what is the responsibility for violating the legislation on unfair competition – all these and similar issues will be relevant all the time that the market will exist. The article discusses the basic concepts of unfair business conduct and the legal framework for regulating these offenses. Results: today, no business entity is insured against an unfair competitor, and therefore must carefully study the market in which it operates and, in case of any unfair actions or inaction in relation to its activities, you need to immediately respond.


G.G. Vukovich, L.N. Zaharova, O.A. Kondrat’eva, A.V. Nikitina

Features of personnel management in the context of digital transformation

Keywords: personnel management, digital transformation, digital receptivity of personnel, digitalization, innovation, human capital, digital future, digital imperative.

Annotation.

Purpose: to study the process of IT-transformations in personnel management. Discussion: The article focuses on the importance of people in the digital development of an organization. The role of the use of information and digital technologies in the management of personnel systems, defined by the concepts of “digital transformation” and “digital perception of employees”, revealed the need to develop a strategy for the digital transformation of personnel management systems in order to develop the principles and main directions for the implementation of this strategy. Results: the introduction of digital innovations in the practice of personnel management is required in the current conditions of globalization, digitalization and increased competition. The transition to digital activities of organizations and the effective work of employees with high productivity is the main task of personnel management in a digital environment. The development of a strategy for the digital transformation of personnel management systems will allow organizations to apply new approaches in their activities.


F.F. Gaev, T.S. Smirnova, O.V. Golub, V.A. Maryev

Implementation of the strategy for the development of the waste management industry in the Russian Federation

Keywords: waste processing industry, waste management, secondary resources, infrastructure, waste processing, waste disposal, industries, micro-enterprises.

Annotation.

Purpose: to consider ways of implementing the Strategy for the Development of the Waste Processing Industry in Russia. Discussion: The strategy for the development of the industry for the processing, utilization and disposal of production and consumption waste has been in effect for three years. Currently, the document is being updated: the set of measures for the implementation of the Strategy is being adjusted, the target indicators of its implementation are being revised. The article presents the results of the analysis of statistical data of enterprises engaged in the field of waste management during the period of the Strategy from 2018 to 2020. The analysis of the functioning of the new industry revealed the insufficient provision of infrastructure for the waste management sector, a high level of turnover of enterprises (a large number of liquidated enterprises). Results: the revenue, turnover and profit of enterprises are increasing, the volume of investments and innovative products in the field of waste management is growing. However, the share of profitable organizations in the industry has a downward trend, while the overdue debts of enterprises on liabilities and payments to the budget are growing. A positive trend is the strengthening of the role of state industrial policy in the formation of the waste processing industry.


I.V. Danilova, N.V. Pravdina, E.N. Salimonenko

Centers of industry development of monospecialized regions:

Diagnostic so perspective specializations

Keywords: mono-specialized regions, centers of sectoral development, promising specializations, mono-industry, urbanization, innovation, domain, growth rates.

Annotation.

Purpose: to consider the existing and possible centers of sectoral development of monospecialized regions. Discussion: the article examines the theoretical provisions that reveal the nature, directions and forms of the modern mechanism for the development of the region in terms of the transformation of the sectoral structure of the economy: the emergence of new industries and the diversification of existing ones, the evolutionary formation of centers of specialization at the junction of activities. The study is devoted to the identification of the centers of sectoral development on the example of monospecialized regions in the context of the development of assessment criteria in terms of the significance, growth dynamics, connectivity of sectoral production and innovativeness of products. A methodology for analyzing regions with a similar sectoral structure and a predominance of metallurgy is proposed, which made it possible to identify several centers of sectoral development on the example of Lipetsk, Vologda, Chelyabinsk regions and Krasnoyarsk Territory. Results: the analysis allows us to reorient state policy in the field of regional development to support real and promising centers of sectoral growth, i.e. not so much individual industry specializations as a complex of industries that are important for the region’s economy.


N.V. Demyanenko

Marketing management of human capital generation: student scientific landing

Keywords: generation of human capital, student educational landing, competencies, competitiveness of organizations, effective interaction, professional orientation, management algorithm, marketing management. 

Annotation.

Purpose: to study the features of marketing management of human capital generation. Discussion: the scientific article is devoted to the search for directions of marketing support for regional processes of generating human and creative capital as a basic factor of production in the post-industrial economy. The original form of the marketing event is proposed – student educational landing, its promising directions and objects are revealed. The algorithm of marketing management of scientific student landing is substantiated. It seems that the landing force will have the greatest efficiency on the basis of three-way interaction: a university, an educational institution (high school), an organization / enterprise. A recommendation was given to heads of business structures in terms of increasing loyalty in relation to interaction with the younger generation. Results: the organization of student scientific landing will provide an opportunity for the formation of initial competencies in schoolchildren and students, it will also contribute to the further development of the competence of the personnel of organizations, i.e. will provide the process of generating human capital.


T.A. Dzhum, M.Y. Tamova, M.V. Ksenz

Development of fish projects as a modern trend of restaurant business

Keywords: assortment, catering establishments, suppliers, reputation, consumer market, fish projects, demand, concept, optimization policy, social networks, ketogenic nutrition, competition.

Annotation.

Purpose: to consider the ways of successful implementation of modern restaurant business projects. Discussion: This article highlights the relevance of knowing your consumer for a public catering enterprise; it is noted that this gives unlimited opportunities for business development. Wrong relations with guests, inability to build a dialogue with them can deprive the project of loading the hall. Therefore, it is very important to make the guest your consultant and mentor, adding your own knowledge and professionalism in order to improve the work of institutions of a wide variety of formats. Results: competition in the catering services market is growing every day, which makes it increasingly difficult for a catering company to attract and retain guests. In this situation, it is necessary to clearly know and understand for whom the institution works and who it wants to see in the hall. Any project of an institution must be independent and profitable, and for this, it must be properly organized. It is better to enter trends at the very beginning, and it is even more correct to create them yourself, then the business will be successful.


T.A. Dzhum, E.S. Franchenko, R.V. Bryushkov

Communication policy directions in a modern public catering facilities taking into account market realities

Keywords: restaurant business, post-pandemic market, commercial activity, enterprise rating, communications with guests, Digital marketing, guest base, event marketing, Influence marketing.

Annotation.

Purpose: to consider the directions of communication policy in a modern catering enterprise. Discussion: This article highlights the relevance of promotion tools: Digital marketing, CRM systems, event marketing, Influence marketing in building communications with guests. Any online and offline marketing campaign should rely on the use of data from real guests. When working in the hall with a guest, it is necessary to go from the client, then the proposals and actions of the service personnel will be clear, purposeful and satisfy consumer needs. Results: the specifics of the work of a modern public catering enterprise in the post-pandemic market is the adaptation of their ideas to a single request with a single high standard of service level associated with a variety of menus, special presentation, the availability of additional delivery services and a clear strategy for promoting their services by activating information about themselves using various marketing tools.


A.V. Dubrovskij

Theoretical and methodological aspects of intellectual potential management in a modern enterprise

Keywords: intellectual potential, production, enterprise, management theory, knowledge economy, economic system, education, knowledge capital.

Annotation.

Purpose: to study the theory and practice of managing the intellectual potential of an enterprise when modeling its development at domestic enterprises. Discussion: dynamic changes in the economic environment popularize the problems of intellectualization of labor in the system of a new paradigm of the functioning of modern enterprises, the solution of which can be ensured, first of all, on the basis of the development of individual intellectual capital. The article proposes a new approach to enterprise management, in which intellectual activity is considered as an independent economic process that forms intellectual potential. The foundations for the formation of a management system for the intellectual potential of an enterprise have been developed, including: a) principles of building and functioning of the system; b) conceptual approaches to the formation of intellectual activity at the levels of the organizational hierarchy; c) options for building knowledge, providing an increase in intellectual potential. Results: disclosed methodological aspects of the formation of a management system for the intellectual potential of an enterprise, which include specialized goals and objectives; regulation of the intellectual activity of personnel.


L.N. Zaharova, G.G. Vukovich, E.A. Stepanovskaya, V.V. Solov’eva

Impact of the coronavirus pandemic on human resources management: consequences and development trends

Keywords: personnel, personnel management, development trends, digitalization, modern technologies, predictive analytics, chatbots, recruitment processes, HR-teams, HR-analytics.

Annotation.

Purpose: to study the impact of the COVID-19 coronavirus pandemic on the sustainability of employee positions and human resources management processes. Discussion: the use of digital HR technologies in the context of the global coronavirus pandemic associated with economic entities of the Russian Federation is analyzed. The forecast for the assessment of the transformation of human resource management technologies for the near future is given. The prospects of remote employment and the preservation of a stable status of employees in the new socio-economic conditions are summarized. Results: The market for creative and productive employees is now defined by Generation Z. As they grew up surrounded by equipment and technology, they also place high demands on the company’s adaptability. This also applies to the organization of the workplace, the elimination of archaic procedures. Millennials combine experience, technical knowledge, and an understanding of how to do something manually. If technology is an objective reality for GenZ, then millennials a lot during the training phase.


L.N. Zaharova, A.V. Nikitina, K.V. YAn, I.D. Burdzhaliani

HR-management and digitalization

Keywords: HR-management, digitalization, information technology, HR processes, online training, digital recruiting, aggregation, uberization.

Annotation.

Purpose: to consider the features and key trends in the field of personnel management that directly affect the development of HR digitalization. Discussion: digitalization and digitalization have affected the field of personnel management: already today, companies have the opportunity to automate document management and candidate selection procedures, use technologies that process large amounts of data and analyze the work of personnel. Results: the main theoretical principles of digitalized personnel management are considered, its structure, components, and impact on the internal environment of the company and the labor market as a whole are outlined. The article presents an analysis of the results of research and statistical data, the points of view of foreign and domestic practitioners on this topic. The following methods were used: analysis of scientific articles, publications, Internet resources on the stated problems, comparative analysis. Digital trends in HR management of modern companies are analyzed, the main advantages and disadvantages of digitalization of the HR sphere are determined.


N.N. Zubareva, N.N. Iver, I.M. Kublin, E.E. Prokof’eva

Prospects and marketing support development and introduction of innovative products and services to the market

Keywords: marketing strategy, sales channels, innovative product, market, information, production, market segments, competitors.

Annotation.

Purpose: to consider the prospects and marketing support for the development and launch of innovative products to the market. Discussion: the issue of launching an innovative product at an enterprise is referred to as forming a strategic plan and managing the production process. The rhythmic work of the production units of the enterprise depends on the quality of its development and implementation. the needs of buyers and the demands of the market are growing rapidly. The study used: evaluative, analytical and statistical methods, a systematic and integrated approach, which involves the study of the processes of bringing an innovative product to various market segments. Results: bringing an innovative product to the market largely depends on comparing the current properties and parameters of the product with what the end consumers expect from it. For this, research, questionnaires are carried out, statistical data collection is carried out. Such an assessment is necessary because the manufacturer will be able to make changes in the design of the most innovative product in a short time with minimal risks and costs, as well as maximize consumer interest.


N.N. Zubareva, V.A. Chisnikov

Marketing solutions within the framework of the “smart city” concept: integrating healthcare into the overall model

Keywords: sustainable development, health care, environmental medicine, telemedicine, risks, marketing solution, the concept of a “smart” city, quality of life of the population.

Annotation.

Purpose: to investigate the issues of medical ecology, the potential of telemedicine, as well as the health risks of citizens living in large cities and urban agglomerations. Discussion: the authors actualize the focus, within the target setting, of the concept of sustainable development, to achieve economic, environmental and social effects in the life of society. The uncontested development of megalopolises and urban agglomerations, along with innovation and progress, correlates with additional environmental pressure and risks to public health. Within the framework of marketing planning for the development of territories, the role of accounting for environmental medicine is substantiated. Results: the concept of a smart city is presented as an organizational marketing solution that allows, when building healthcare as an element in its design, taking into account the development of environmental medicine and telemedicine to provide citizens with preventive medical services and expand the coverage of the population served, to reduce the manifestation of environmentally mediated risks.


A.V. Ivanov

The role of SMM in the formation of the university’s image

Keywords: image, reputation, social networks, SMM, VKontakte, Telegram, Facebook, Instagram, YouTube, TikTok.

Annotation.

Purpose: to consider the role of the actual social networks of the university as a tool for reputation management. Discussion: the article presents one of the ways to measure the effectiveness of the university’s interaction with the target audience through social networks. The latest statistical data are presented, proving the need for communication through modern channels of interaction with consumers. Results: observing the rules of advertising communications for each specific social network, using native formats for integrating brand communications in their feeds, it became easier for universities to win new consumers and create a positive image. For universities, the emergence of multi-format social networks heralded a new era of effective, fast and interesting interaction with their external and internal audiences. The formation of an ecosystem of social networks of the university – a pool of social media with the generation of unique content for each audience, will make it possible to correctly create an up-to-date and modern image of the university, which forms a successful reputation.


A.S. Ivanov, I.M. Kublin, N.N. Kalinina, A.B. Chukain

Approaches to quality management in an industrial enterprise

Keywords: concept, quality management, six sigma, deviations, processes, requirements, industrial enterprise, products.

Annotation.

Purpose: to consider the main approaches to quality management in an industrial enterprise. Discussion: The article substantiates the application of the Six Sigma concept to improve product quality and strengthen the competitive position of an enterprise. The problems of stable operation of an industrial enterprise and the creation of conditions for the release of products with high quality characteristics are considered. The factors influencing the efficiency of technological and production processes have been analyzed, which made it possible to formulate key tasks in the field of development of the quality system at an industrial enterprise. Proposals are presented to improve the quality of production processes, minimize losses from defects, and reduce statistical deviations that arise during the production of products. Results: comprehensive problem solving from the perspective of the Six Sigma concept, based on quality management methods and statistical methods of quality control of manufactured products, will contribute to the successful functioning of industrial enterprises and create favorable conditions for the implementation of a model of sustainable economic development in a competitive market.


E.S. Kalinskaya, G.G. Vukovich, A.V. Nikitina, S.I. Zhovanova

Organization economics and personnel management: development trends

Keywords: organization economics, development trends, personnel management, trends, freelance, employees, remote work, competitive advantages.

Annotation.

Purpose: to consider modern trends in personnel management, shaped by the global financial crisis and pandemic. Discussion: the article discusses the main channels of the pandemic’s influence on the economy of organizations, it is noted that these factors affect certain sectors of the economy in different ways: the crisis had the most significant negative impact on the air and oil industries, and its impact is least noticeable in the food retail industry … The state-of-the-art HR levers that a highly skilled employee must rely on are outlined. Results: the identified directions and trends in the development of modern organizations determine the adoption, reproduction and implementation of innovations in various areas of activity. Despite all the negative consequences of the pandemic, the accelerated development of digital technologies, which contribute to both the efficiency and productivity of existing business models, can serve as compensation. Preparing employees for future «professional» potential transformations remains a top priority for the employing organization.


R.S. Luchaninov

Use of marketing methods and tools in unfair competition

Keywords: business, marketing tools, unfair competition, consumer deception, violation of business ethics, rivalry in the market, antimonopoly activity, legislation.

Annotation.

Purpose: to consider the features of the use of marketing methods and tools in unfair competition. Discussion: It’s no secret that all people play games, one of which is business. Business, like any game, can be different – with or without rules. Our Russian business is a set of complex games with complex rules, both written and unwritten. And, as with any game, the goal of business is to win. Results: quite often in Russian business practice there are such marketing tools of unfair competition as: deliberate misleading of potential buyers, unfavorable comparison of a competitor, infringement of rights to copyright objects and trademarks; often there is an excessive reduction in the price of their products, or, more simply, dumping, abuse of means of individualization, dissemination of false information that distorts reality, etc. Protection from unfair competition and unfair advertising has been and remains one of the priority tasks of business and the state.


I.A. Morozova, A.A. Gaverdovskaya, Namusula, I. Chzhan

Support and regulation of small and medium-sized business in a pandemic: state support and attracting creative centers of spatial development

Keywords: small business, medium business, government support, pandemic, creative centers, development, support measures, SMEs.

Annotation.

Purpose: to consider the types of government support for small and medium-sized businesses during a pandemic. Discussion: the relevance of this topic is gaining momentum today, because a pandemic is raging in the world and often many small and medium-sized enterprises are forced to close or ask for help from the state. The article examines the issues of supporting small and medium-sized businesses in the context of the COVID-19 pandemic using the example of domestic experience. Results: it is preferable to carry out activities to support small businesses by the state through the establishment and control of general rules for the operation of SMEs through federal and regional legislation. The combination of actions of the state and public structures implies the development of mechanisms to stimulate small business and share risks.


R.R. Mukuchyan, E.A. Prohorova, D.N. Beresnev, E.G. Martiros’yan

Optimization configuration of interaction between participants of marketing and HR activities in the system of tools HR management

Keywords: personnel marketing, HR-activity, personnel management, competitiveness, management tools, marketing technologies, IT-technologies, HR-digitalization.

Annotation.

Purpose: to study and analyze the features of interaction between participants of marketing and HR activities in the system of personnel management tools. Discussion: the tasks of modern HR are visualized; the characteristics of classical tools of internal event management, as well as innovative marketing technologies based on HR processes are given; the principles of HR organization in digital marketing and trends in e-training of personnel are analyzed; the aspects of personnel marketing development as a condition for ensuring the convenience of employees working remotely are investigated; new priorities in workflow design are considered. Results: qualitative transformation of human resources is one of the most objective indicators of improving business efficiency. Innovation and hybridity in approaches to personnel training are an integral part of the HR work of a competitive company, and the trend towards HR digitalization is becoming key.


R.R. Mukuchyan, E.A. Prohorova, E.N. Danilevskaya, A.B. Cukahin

Strategic imperatives of the “road map” for the formation of financial literacy of the population based on the innovation of personal marketing mechanisms in the regional labor market

Keywords: financial literacy, “road map”, personnel marketing, labor market, technological armament, labor productivity, digital transformation, digital receptivity.

Annotation.

Purpose: to study the strategic imperatives of the “road map” for the formation of financial literacy of the population based on the mechanisms of personnel marketing in the regional labor market. Discussion: the key directions of improving financial literacy of all segments of the population are considered; the criteria for the formation of financial literacy are analyzed; the principles of the digital transformation aggregation strategy and financial literacy are characterized; the directions of the strategy of digital transformation in the personnel marketing system and the “road map” of digital transformation of organizations and enterprises-subjects of the regional labor market are given. Results: The low level of financial education and financial literacy has a negative impact not only on consumers of financial services and the private sector, but also on countries, regions and companies. Improving financial literacy creates competent behavior among the population not only in the effective management of money, but also in business activities and business practices, the use of various digital technologies in the selection and employment.


А.S. Onufrieva, О.А. Goranova

Economic development with waste prevention: the necessity of a strategy

Keywords: decoupling, sustainable development, GDP, circular economy, waste intensity, waste hierarchy, population size, product life cycle.

Annotation.

Purpose: to study the relationship between the transition to sustainable development and the implementation of policies to prevent the formation of production and consumption waste at the federal and regional levels in Russia. Discussion: The article analyzes possible ways to reduce the interdependence between economic growth and the growth of production and consumption waste generation in Russia and a number of constituent entities of the Russian Federation. To assess the effectiveness of the waste prevention policy at the regional level, a comparison of the average growth rates of the gross regional product, population and waste generation in the constituent entities of the Russian Federation for the period 2012–2018 is used. Results: the article confirms the existence of an interdependence between economic growth and waste generation in the Russian economy in 2004–2018, as well as in its separate sector – mining, which is the main source of waste generation. At the regional level, differences in the effectiveness of waste prevention policies have been identified. The necessity of forming a long-term program for the prevention of waste generation has been substantiated.


K.V. Papenov, S.M. Nikonorov

Consequences of fractal changes in the components of the «nature – man – production» system

Keywords: economic development, demographic problem, quality of life, “Man” – “biosphere”, boomerang law, laws of entropy, human capital, shadow economy, disability, digitalization of the economy, national wealth.

Annotation.

Purpose: to analyze the problems of the relationship between man, nature and production. Discussion: the key directions of the components of the development of the “Nature – Man – Production” system as a triune base of the cycle of different levels have been analyzed. The necessity of a fractal and systematic approach to the demographic problem, to economic development and to improving the quality of life of the population has been substantiated. Shows the modern nature of the relationship in the system “Nature – Society”, which can be called antagonistic. It is proved that a person in the process of cognition and use of various economic models in economic and household activities, the development of nature, came into conflict with it. Results: the position on the relationship between “Nature” and “Society”, characterized by a number of laws and rules, was clarified: the law of feedback of the interaction “Man” – “biosphere” or the law of boomerang; the law of irreversibility of the interaction between “Man – biosphere”; the laws of entropy; rules of measures for the transformation of natural systems, etc.


N.V. Polujanova, V.G. Bush, I.A. Kunakovskaya, I.G. Peshkova

State and regional regulation of socio-economic development of territories in a competitive environment

Keywords: socio-economic development, consumer basket, inflation, competitiveness, region, retail trade, wholesale trade, business entities.

Annotation.

Purpose: to study the issues of state and regional regulation of the socio-economic development of territories in a competitive market environment. Discussion: the cancellation of the consumer basket in 2021 is premature, but its more detailed summary and grouping based on the use of the instrumental approach requires serious refinement and public openness in the methodology of calculus. The groups presented by the authors with a gradation from more popular products to products that are in individual demand, in conjunction with the inclusion of the inflation rate, will eliminate the problems of social tension in society and improve interaction between authorities, business and the population of the territories, the state as a whole. Results: ensuring the competitiveness of territories depends on many factors (natural, material, financial, labor, etc.), including various projects and programs to support individual territories based on differentiated state policies, which need to be regulated in conjunction with the population of the country’s economic entities.


E.A. Prohorova, R.R. Mukuchyan, N.N. Kalinina, S.I. Holodionova

Analysis and optimization of economic activities of small and medium businesses of the krasnodar region in the conditions of the coronavirus pandemic: features of new trends

Keywords: economic activity, small business, medium business, pandemic, trends, government support, online services, SMEs.

Annotation.

Purpose: to analyze the economic activities of small and medium-sized businesses in the Krasnodar Territory in the context of the coronavirus pandemic, to study the features of new trends. Discussion: the article examines a set of measures of state support for the economy in emergency conditions caused by the spread of the 2020 pandemic. The authors analyzed the unprecedented measures of financial support taken by the state aimed at the restoration and development of small and medium-sized businesses, and also listed the main trends that are already developing in all areas of business. Results: Companies using digital technologies such as websites, online ordering, online payments, remote access and customer bases have a high potential for survival and development, including through bankruptcy of competitors and the use of various forms of government support.


D.A. Rozanov, O.A. Aslanova, N.V. Laktionova, Z.A. Sharudina

Cross-border management of the cumulative effect of the growth

of financial literacy of the population and special training for its provision

Keywords: financial literacy, training, saving behavior, financial decisions, financial services, financial behavior, financial attitudes, financial market.

Annotation.

Purpose: to study the tools for increasing the financial literacy of the population and special training for its provision. Discussion: the values of the sub-indices and the final Russian index of financial literacy of young people and the population as a whole are evaluated; statistically significant changes in the financial literacy of the population are investigated; changes in the savings behavior of citizens are analyzed; elements of the program for improving financial literacy are visualized; the problems of the development of financial literacy of the population are considered: the attitudes of financial behavior of people associated with the assignment of responsibility for personal financial decisions and financial risks to the state, as well as a passive attitude to the control of personal finances; technologies for improving financial literacy of the population. Results: every Russian citizen appears in the financial services market to some extent. Understanding economic categories, processes, and the ability to use effectively in reality presupposes financial independence and is the key to success.


D.A. Rozanov, O.A. Aslanova, K.S. Savina, T.B. Samarskaya

Strategic long-term trends that determine the positioning of financially literate youth in the technologies of personnel marketing in the labor market

Keywords: financial literacy, financial competence, financial behavior, financial education, personnel marketing, labor market, youth, training programs.

Annotation.

Purpose: to consider the long-term trends that determine the positioning of financially literate youth in the technologies of personnel marketing in the labor market. Discussion: the article develops tools for improving the financial literacy of young people in the technologies of personnel marketing; describes the problems in financial education of young people and analyzes the features of personnel marketing of young people. Results: the interactive form of training is the most effective tool of financial education due to the peculiarities of the material studied by students. International experience has shown that the early participation of citizens in the financial education system has increased its efficiency and effectiveness. It is necessary to create and implement programs and educational methods of interaction with young people, develop educational resources for digital games about financial literacy, information and specialized mobile applications, as well as organize online Olympiads.


T.S. Romanishina, N.A. Dadayan, A.A. Maksaev, I.A. Shumakova

Marketing analysis of the role of universities in the social and infrastructural development of regions

Keywords: marketing competencies, marketing analysis, universities, role, assessment, social and infrastructural development, region, infrastructure.

Annotation.

Purpose: to study the role of universities in the social and infrastructural development of Russian regions. Discussion: the article carried out a marketing analysis of the influence of universities (based on existing approaches to assessing the impact, the results of empirical studies, the author’s conclusions and generalizations), which makes it possible to demonstrate the ranking of their contribution to economic development, the choice of opportunities for positive evolution in the interests of the current reality and prolonged requests for positive evolution of the territory in the future. Results: a number of modern university models (global research and infrastructure for R&D) directly contribute to the growth of economic potential and the creation of a marketing-oriented infrastructure in the region (both research and other), aimed at meeting the needs of current and future audiences of consumers of a territorial product with a high share of innovative component.


T.S. Romanishina, N.A. Dadayan, N.V. Poluyanova

Issues of uneven regional development in the justification of the marketing orientation of social and infrastructural provision of the territory

Keywords: unevenness, marketing orientation, territory marketing, social and infrastructural development, infrastructure, regional budget, regional development, integral index.

Annotation.

Purpose: to study the problems of uneven regional development of the constituent entities of the Russian Federation. Discussion: the article actualizes the search for a marketing approach to leveling the socio-economic development of Russian regions in view of the asymmetry manifested in the current situation. The study substantiates the demand for operating with the concept and using in practice the social and infrastructural development of the territory, based on the awareness of the marketing orientation of the infrastructure created in the regions, its initial focus on the interests of society. Results: the authors are convinced that the introduction of a marketing component into the strategic planning of the future of the territory, focus on the needs of its residents, businesses and guests consuming a regional product can help smooth out the uneven development. This circumstance actualizes the issue of marketing decisions that allow counting on leveling the situation and finding conditions for activating regional social and infrastructural development in relation to the opportunities and circumstances characteristic of a certain territory of Russia.


V.A. Salomatin, L.N. Drobyshevskaya, L.A. Isaeva

Improving the tools for improving the economic security of tobacco industry enterprises

Keywords: financial sustainability, Altman Z-score, financial security, Taffler’s model, Sayfullin’s model, Kadykov’s model, economic security, tobacco industry.

Annotation.

Purpose: to investigate the tools for ensuring the financial security of the tobacco industry. Discussion: The article analyzes the level of financial security of tobacco industry enterprises using the example of Philip Morris Izhora JSC. By planning indicators to ensure the financial stability of the enterprise, monitoring these parameters, and developing management solutions to improve financial stability, the enterprise creates conditions for improving its financial security. The author’s classification of instruments for ensuring the financial security of enterprises is presented, and the rating scale of Philip Morris Izhora JSC is drawn up. Results: the authors proposed a system of measures aimed at increasing the level of financial security of tobacco industry enterprises. Philip Morris Izhora JSC needs to focus on creating a strategy for expanding production in the future and creating conditions for attracting new customers and retaining existing ones.


S.A. Smirnov

Stabilizing the income of the entrepreneurial structure in a dynamic external environment: the role of stress testing of the stability of the business model being used

Keywords: stress factor, stability, business model, scenario approach, quantitative assessments, improving the business model, entrepreneurial income, sustainability.

Annotation.

Purpose: to consider the impact of stress testing the sustainability of a company’s business model on stabilizing the income of an entrepreneurial structure Discussion: the article studied the influence of the choice of the method of stress testing the stability of the business model designed by the entrepreneur and the test results on the level of entrepreneurial income. As the main research method, a questionnaire survey was used, in which managers and leading employees of business structures took part. Results: the choice of the methodology for analyzing the sensitivity of the business model to changes in the factors of the external environment of doing business using a quantitative rating scale contributes to more informed decision-making about the nature of the transformation of the business model based on quantitative indicators and ensures a sustainable increase in entrepreneurial income. The assessment of the feasibility of transforming the business strategy, included by the author in the methodology, allows laying the foundation for a closer relationship between the business strategy and BM as a tool for its implementation.


O.A. Snimchikova, O.P. Desenko, I. M. Kublin, M.G. Tindova

Monitoring of problems of regional animal husbandry (on the example of the Saratov region)

Keywords: regional economy, statistical analysis, cointegration analysis, component analysis, animal husbandry, time series, livestock, models.

Annotation.

Purpose: to study the dynamics of changes in the size of the livestock in the region, as well as to build models that describe the process of these changes. Discussion: The article examines the main indicators of the functioning of animal husbandry in the Saratov region on the basis of time series analysis, which combines the sequential application of component and cointegration modeling. Results: the models for the development of animal husbandry in the Saratov region presented in the article, based on additive trend-seasonal models (for the number of cattle and pigs in live weight), as well as ARIMA models for the number of sheep and goats, are the result of the practical application of the analysis carried out by the authors. In addition, the effect on the livestock population of such indicators as: feed consumption and gross grain harvest has been studied. Models are constructed that describe this effect based on the regression equations for deviations from trends. As a result, forecasts were made for the development of animal husbandry in the Saratov region for the next three years.


R.M. Tamov

Features of formation of aglomeration associations at the regional level

Key words: industrial policy, region, agglomeration, stake-holders, regional economy, agglomeration associations, industry, resources.

Annotation.

Purpose: to reveal the peculiarities of the formation of agglomeration associations on the example of the Krasnodar Territory, which make it possible to determine constructive solutions for the management of the region. Discussion: the processes of regional management increasingly need to apply the principles of agglomeration transformations, because such a vector of development makes it possible to increase the productivity of a territorial entity. The essence of agglomeration transformations consists in changing the modes of management decisions, which actualizes the chosen topic of work, defining its goals and objectives. The methodology of the article consists in identifying the fundamental characteristics of the main stakeholders in the development of the industrial sector of the regional economy, which make it possible to describe the system of formation of agglomeration formations. Results: agglomeration policy should be systemic both at the federal and regional levels. The basis for the successful modernization of the industry of regional management systems, and the concept of its development is inextricably linked with measures to improve the efficiency of the territory management system.


T.Y. Tarasova

Features of marketing of banking products in the digital business environment

Keywords: banks, banking products, banking services, innovation, competition, marketing, customers, digitalization.

Annotation.

Purpose: to identify the main features of marketing activities in banks at the present stage of development, characterized by the digitalization of the economy. Discussion: Clients’ requirements for the banking market are constantly changing in an unstable external environment, with the emergence of new global challenges and heightened competition. All this necessitates the introduction of innovations by banks in their activities based on market trends and their use of new marketing tools. The article analyzes the features of modern marketing tools in the banking sector, reveals the prevailing trends. The paper emphasizes the importance of bank marketing as one of the methods of competition based on the proven dependence of the final results of banks’ activities on their marketing investments. Results: based on the results of the study, an up-to-date list of banking marketing tools was formed that most effectively influence consumers of banking services and products in a digital business environment. The effectiveness of new methods of marketing communications between banks and clients based on the use of advanced digital technologies has been confirmed. The prospects of social networks and native advertising as innovative channels for promoting banking products and maintaining customer loyalty to the bank are outlined.


O.V. Titova, E.E. Shvakov

Main components of operational management and support of the level of development of an industrial enterprise

Keywords: operational management, support, level of development, operational management model, flexible production systems, hedging, high-tech industrial enterprises, logistics.

Annotation.

Purpose: to study the influence of factors of the internal and external environment on the organization of the organizational structure of the management of an industrial enterprise. Discussion: the article shows the main components of operational management and support of the level of development of an industrial enterprise, which are based on the achievements of better control, where the inventory management system is well accepted by the industries, as well as methods for forming the characteristics of the key functions of flexible production systems of industrial enterprises that are formed taking into account the pace of production and the levels of stocks of raw materials and materials, which are formed in the model of operational production management, which regulates the rate of production. Results: An optimal production management policy is a switch policy that is characterized by a set of actions to switch to industrial activities of a high-tech industrial enterprise. At the same time, the production management model in order to meet the needs of customers in a timely and cost-effective manner.


I.V. Shevchenko, A.V. Pohlebaev, M.A. Uksekova

Script and ftools management architecture enterprise in the context of business process optimization

Keywords: management tools, scenarios, business processes, enterprise architecture, information technology, business, competence center, IT systems.

Annotation.

Purpose: to study the improvement of business processes in the context of the formation of enterprise architecture. Discussion: This article is devoted to the mechanism of forming a toolkit for managing business processes and, in particular, managing the architecture of an enterprise, which is based on increasing the value of information technology to optimize production processes. The considered methods of enterprise architecture management are based on the postulates and requirements of systems engineering. Results: enterprises define the overall structure and functions of IT systems and business systems of the entire organization, as a whole, including forming an “extended enterprise” that includes partners and other contractors, and provide a common base model, standards and guidelines for the architecture level of individual projects. The architecture of the enterprise makes it possible to design uniformly adequate systems of interoperability and integration.


Y.A. Shevjakov

Content, features and limitations of the theory and practice of applying the concept of social and ethical marketing

Keywords: consumerism, consumption, social and ethical marketing, consumer culture, consumer society, consumer rights, mass culture, consumer trends.

Annotation.

Purpose: to consider the features and limitations of the theory and practice of applying the concept of social and ethical marketing. Discussion: the scientific article considers and critically analyzes the developments of the leading domestic authors in terms of the methodology and specificity of the application of the tools of socio-economic marketing. The conclusion is made about the need for a scientific focus on the problems of economically effective integration of subjects of marketing processes on the social and ethical priorities of long-term and sustainable functioning and development of marketing systems. Results: long-term and mutually beneficial interaction of subjects of marketing systems, according to the author, is impossible only on the basis of technical or technological solutions, it requires an in-depth understanding of the factors and motives of consumer behavior, their correction in accordance with current and prospective social norms and restrictions, implementation in corporate strategies and social and ethical marketing specialization programs.


Y.A. Shevjakov

Social and ethical approach as a result of the evolution of marketing and management concepts

Keywords: consumerism, consumption, social and ethical marketing, consumer culture, consumer society, consumer rights, mass culture, consumer trends.

Annotation.

Purpose: to study social and ethical approaches to the evolution of marketing and management concepts. Discussion: the scientific article is devoted to the presentation of the results of scientific research and generalization of the fundamental concepts of social and ethical marketing management, relevant at the present stage of development of consumer markets in the Russian Federation. The irreversibility of the evolution of the subjective marketing role of consumers and consumer communities is emphasized, a conclusion is made about the prospects of massive use of social and ethical principles for the implementation and assessment of the effectiveness of marketing strategies. Results: the market and marketing processes within it are identified with the level of development of social relations, quite rightly, according to the author, acting as a projection of these relations within the current socio-economic formation. The implementation of socio-ethical marketing impacts should have positive, but reliably identifiable results that contribute to the development of the corporate entity, otherwise, there is a risk of loss of reproductive resources in the form of their misuse to meet social needs.


V.N. Shcherbakov, A.V. Dubrovskij

Economic potential of energy in technical and technological modernization of the industry

Keywords: economy, production, efficiency, modernization, potential, fuel and energy complex, economic system, industry.

Annotation.

Purpose: to identify and substantiate the patterns of innovative growth as the most important components of the development potential of the country’s productive forces and the fuel and energy complex, in particular. Discussion: an innovative economy requires a search for an increase in the efficiency of the use of technological potential and priorities for structural modernization of the economy in conjunction with the growth of the fuel and energy complex. The depth of underestimation of prices for energy resources in the structural and technological transformations is fraught with an imbalance in investment and a transition to an extensive option for the development of the country’s industry. Results: it was proved that the imbalances in pricing, the devaluation of the ruble, do not meet the strategic goals of industrial development in achieving the country’s economic security, and the low technical and technological level of the extractive and processing industries of the fuel and energy complex reduces the overall development potential of the economy.


V.N. Shcherbakov, A.V. Dubrovskij, YU.I. Nozdrina

Assessment of the potential for sustainable socio-economic development of russian regions

Keywords: economic potential, regional development, strategic priority, expanded reproduction, inflation, per capita income, investment, fixed assets.

Annotation.

Purpose: to identify and substantiate the patterns of socio-economic development of subjects as components of the potential for sustainable growth in the region, as well as the development of methodological foundations for a comprehensive assessment and monitoring of socio-economic potential from the standpoint of finding reserves for sustainable growth. Discussion: the article examines the dynamics of economic security indicators in the context of the viability of the subjects of the Central Federal District of the Russian Federation. A number of economic and social indicators were used to assess the level of development of the regions. The calculation of the integral parameters of economic and social development was carried out by means of standardization according to the average Russian value. Results: the development of theoretical, methodological and practical provisions is presented, providing, on the one hand, the possibility of assessing the potential of socio-economic development of a territory, and on the other hand, finding directions for managing and stimulating sustainable development of territories based on monitoring and a comprehensive assessment of socio-economic potential. The priority directions of socio-economic development of the subjects of the Central Federal District of the Russian Federation, leading to sustainability, are substantiated, methodological recommendations for its assessment are proposed.


D.B. Erendzhenova

Theory of economic quants in justification of cluster transformations of a depressive region

Keywords: economy, region, regional economy, economic depression, economic space, economic quanta, clusters, socio-economic sphere.

Annotation.

Purpose: to consider the “trigger mechanism” of the formation of cluster forms of organization of the economy on the basis of the introduction of the construct “cluster quantum” into scientific circulation, thereby complementing the provisions of the theory of clustering of the economy with the transformative capabilities of the concept of economic quanta. Discussion: the economic space is “permeated” by various impulses, quanta and corpuscles, which modify its structure and functional properties. Under the influence of a certain combination of different types of impulses in the regions, favorable prerequisites are formed for the activation of the processes of cluster formation. Results: the article provides a classification of “cluster quanta” by a set of typological grounds. From the standpoint of taking into account the peculiarities and specifics of the economy of a depressed region, the substantiation of rational options for “cluster quanta” leading to the initiation and development of cluster projects is carried out. The results obtained contribute to the theory of the cluster organization of the economy, the functioning of the economic space and socio-economic systems of the depressive type.


M.L. Bagaynikov, I.B. Maksimov

Features of the financial and economic mechanism for increasing the water resource potential of the Irkutsk region: the basin approach

Keywords: regional economy, basin organizations, water rent, transboundary water use, economic development of regions, economic potential of the region, natural resources, reserves.

Annotation.

Purpose: to develop directions for the preservation and development of the water resource potential of the Irkutsk region. Discussion: water in the modern world is becoming an increasingly valuable resource, therefore, it is transboundary river and lake basins that can become potentially conflict-prone areas in the near future. This actualizes the need to improve the mechanism of economic water use. To study the current situation in the region’s water sector and assess the water resource potential, some statistical methods of analysis were used. A brief review of the state of the water economy in the region is carried out, the dynamics and structure of consumption of surface and ground waters are studied, their qualitative state is assessed, etc. Results: it was proposed to form a basin body coordinating the use of water resources, ensuring the observance of the principle of basin solidarity. The directions of the formation of a financial and economic mechanism for ensuring the activities of basin coordinating structures are proposed. The necessity of giving the water resources of the region a special status is substantiated, as a guarantee of the preservation of their quantitative and qualitative state for future generations.


O.V. Galkina, O.N. Esina

Development of the paradigm of diagnosing the financial condition of an enterprise

Keywords: financial condition, diagnostics, aggregated balance sheet, econometric models, financial ratios, financial analysis, bankruptcy, stocks.

Annotation.

Purpose: to conduct a financial analysis of the efficiency of using the financial condition of the enterprise. Discussion: Diagnostics of the financial condition is one of the main types of economic research that allows assessing the condition and prospects for the development of enterprises from the financial side. The article defines the content of the definition of “diagnostics of financial condition”, the sequence of its implementation is formed and the characteristics of the main stages are given, taking into account the author’s additions and clarifications. Particular attention is paid to the formation of the aggregate balance sheet, taking into account the specifics of the movement of the main elements of assets and liabilities of the balance. Results: the proposed provisions regarding the expansion and addition of existing approaches to the diagnosis of financial condition will improve the quality of the research and their importance in the current business development activities.


N.V. Makarova, E.A. Mamiy

Financial stability assessment: problems and solutions

Keywords: financial stability, analysis of financial condition, sources of financing, analysis technique, stability, comprehensive assessment, rating model, enterprise.

Annotation.

Purpose: to study the problems of analyzing the financial stability of an enterprise. Discussion: in the article, the authors identify three conceptual approaches to the definition of the concept of financial stability, which is reflected in the methods of its analysis. The systematization of theoretical views on the problem under study has shown the feasibility of an integrated approach for developing a methodology for assessing the financial stability of an organization. The advantages of the rating approach are determined, which is proposed to be used to assess the financial stability of an organization when customizing for a specific economic entity. Results: maintaining financial balance, taking into account financial and economic constraints, allows for optimal growth of the organization’s income for a given development strategy in a changing internal and external environment. The advantages of the process of modeling a system for assessing financial stability, based on the application of a rating assessment methodology, make it possible to individually customize the integral model, taking into account the characteristics of an economic entity.


A.S. Molchan, E.V. Zanyukov

Instruments for financial support of the country’s economic security in the conditions of the crisis

Keywords: budget, investments, coronavirus, public investment, financial security, financial instruments, economic security, development strategy.

Annotation.

Purpose: to study the existing instruments of financial support of the country’s economic security during the crisis, to analyze the steps taken to improve the country’s economic security. Discussion: The article provides an analysis over the past few years in the field of legislation and steps taken to overcome economic shocks in Russia. The main directions and tools used to ensure the country’s economic security, determined by the Economic Security Strategy of the Russian Federation for the period up to 2030, are considered. Results: for the implementation of innovations, approbation of financial instruments, as well as the successful functioning of the already introduced systems, stable economic development of the country and weakening dependence of the Russian economy on external factors and shocks. For this, first of all, it is necessary to maintain peace and not to enter into trade wars, as well as continue to respond exceptionally competently to provocations and imposed sanctions against our state.


O.A. Shavandina, E.Y. Kovalenko, N.V. Tydykova

Improving of financial participation level sources analysis of non-profit sports organization

Keywords: non-profit sports organization, legal support, partners, sponsors, financial sources, level of financial participation, modified model, coefficient of financial participation, dispersion of shares, entropy, level of significance source.

Annotation.

Purpose: to correct the methodology for the analysis of funding sources for a non-profit sports organization. Discussion: the study and analysis of domestic and foreign experience of legal and financial support for the activities of non-profit sports organizations is of great importance for improving the legal framework that regulates the most important aspects of relations in the field of sports. The development of the sports legislation of the Russian Federation contributes to harmonization with the norms of international law and the interaction of sports organizations in the international arena. Results: insufficient budget funding necessitates the search for financial sources for the implementation of effective activities of non-profit sports clubs (organizations). Controlling the attraction of financial resources, the management of a sports organization performs their (resources) analysis, which is expanded by the coefficients of financial participation, entropy, variance of shares and a modified indicator of the concentration of funding sources for a non-profit sports organization. The results of the analysis enable the management to identify the dominant sponsoring partners and timely control the flow of cash and other resources in time and volume. Correction of the analysis methodology is aimed at improving the quality of research of financial sources of a non-profit sports organization.


L.I. Egorova, T.S. Aliev, M.A. Uksekova

Algorithm of choosing foreign trade strategies in the practice of russian enterprises

Keywords: foreign trade strategies, competitive positions, world market, unstable conditions, foreign trade interaction, enterprises, exporting enterprise, economic relations.

Annotation.

Purpose: to consider the problem of choosing the most effective areas of foreign trade interaction. Discussion: the article is devoted to the mechanism of formation of the algorithm for choosing foreign trade strategies of Russian enterprises. The development of foreign trade relations in the context of the instability of the world economy is one of the most important tasks of the foreign economic policy of the state, both at the macro-, meso-, and micro-levels. Therefore, the improvement of tools for the strategic development of VTD makes it possible to determine not only the most effective vector of interaction with foreign partners, but also to ensure the stability of the competitive positions of Russian enterprises in the world market. Results: the effectiveness of the implementation of the foreign trade strategy of an exporting enterprise to enter, conquer and gain a foothold in the world high-tech market can be ensured by optimizing the directions for the development of high-tech export potential, foreign trade interaction of Russian enterprises with East Asian partners in non-resource high-tech markets.


V.L. Erokhin, T. Gao

Improving sustainable economic development of Russia’s arctic territories and potential role of China

Keywords: Arctic, investments, infrastructure, China, Northern Sea Route, territories, sustainability, economic development.

Annotation.

Purpose: to explore the opportunities for Russia-China economic and investment cooperation in the High North across nine administrative territories of the Arctic Zone of Russia. Discussion: China’s investments and technologies have been increasingly attracted to the Russian Arctic, but their territorial distribution remains fragmented – gas production projects on the Yamal and Gydan peninsulas and some infrastructure projects. Given Russia’s vision of the Northern Sea Route (NSR) as a passage connecting European and Asian markets, disjointed industrial facilities and underdeveloped infrastructure significantly hamper the integration of circumpolar territories into global supply chains. There are significant barriers to the implementation of China’s Polar Silk Road initiative, which requires the comprehensive development of territories along transport and economic corridors in the High North. It is necessary to converge the interests of the two countries in the Arctic to improve the sustainability of the economic development. Results: the authors explore the most promising projects across the territories along the NSR where investments from China could be attracted. The highest potential is revealed in the spheres of resource extraction, transport and cargo infrastructure of seaports, river waterways, railways, as well as tourism, forestry, and fishery.


I.L. Litvinenko

Digital economy, innovation and coronacrisis: new conditions for development of Russia and the world

Keywords: digitalization, innovation, COVID-19, national economy, regional economy, modernization, technological platforms, globalization.

Annotation.

Purpose: to identify new conditions for the development of Russia and the world, taking into account the experience of the coronavirus crisis and the requirements of the global competitive space for the activation, innovation and digitalization of the economic and production process. Discussion: the article discusses the problems of the development of the digital economy in the context of the formation of a post-crisis competitive environment of the global market. The study of the dynamics of indicators of the development of innovative, in particular, digital technologies as an element of the global competitive system is carried out. The main trends in the economic and technological development of global production chains at the beginning of the 21st century are identified, indicating those spheres and industries in which digital transformation is being carried out at a faster pace. The analysis of measures to adapt the domestic economy to the conditions of coronavirus crisis and mega-economic turbulence through the introduction of digital technologies into the activities of domestic business is carried out. Based on the analysis of domestic and foreign experience, the author proposes directions for restructuring the post-crisis economic space of Russia based on the innovation and digitalization of the national manufacturer. Results: the reasons for limiting the influence of digital technologies on all spheres of the global economic and production system in the pre-coronavirus period are indicated. The mechanisms of reorientation of the global manufacturer to a more comprehensive use of innovative, in particular, digital technologies in the post-crisis period have been identified. The general recommendations of the post-coronakisis world experience are adapted by the author in relation to solving the problems of national innovative development in 2021–2030.


O.V. Nikulina, D.M. Demidenko

Development of innovative activities of international oil and gas companies during pandemic and digital transformation of the world economy

Keywords: international companies, oil and gas companies, innovation, digital technologies, sustainable development, crisis, oil, corporate client.

Annotation.

Purpose: to develop practical recommendations for the development of innovative activities of international oil and gas companies during a pandemic and digital transformation of the world economy. Discussion: the article substantiates the need for the introduction of new technological solutions of a digital nature for international companies in the oil and gas industry. For the development of innovative activities of Russian and foreign companies, based on the application of the systematic approach, measures are proposed to eliminate problems in the oil and gas industry. The key areas of digitalization of business processes of international oil and gas companies in the field of working with clients, geological exploration and production, transportation of gas, oil and oil products are outlined. Results: the developed recommendations will help oil and gas companies in the context of overcoming the crisis (pandemic) to improve the efficiency of their operations, as well as to increase financial stability indicators, which will positively affect the competitiveness of companies and the attractiveness of the industry.


O.V. Nikulina, V.YU. Ivanov

Problems of development of foreign trade cooperation between Russia and China and ways of their solution

Keywords: foreign trade partnership, export, international settlements, development of cooperation, import, business, national currency, trade.

Annotation.

Purpose: to develop practical recommendations for shaping the prospects for the development of foreign trade relations between Russia and China on the basis of identifying key problems and finding ways to solve them. Discussion: The article examines the problems of foreign trade interaction between Russia and China associated with the narrow foreign trade specialization of the Russian economy, based on the export of commodity groups of goods, which is accompanied by a shortage of goods with high added value. An insignificant share of Russia in China’s trade turnover was noted in comparison with the main external partners, which negatively affects the development of foreign trade cooperation between the two countries. Results: the analysis of the problems of the development of foreign trade relations between Russia and China made it possible to determine the prospects for the formation of new areas of cooperation in the field of high-tech production, increasing the volume of international settlements in the national currencies of Russia and China, and creating an effective financial infrastructure.


K.A. Siparo

Perspectives and problems of cooperation between

Uzbekistan and Russia in labour migration

Keywords: Uzbekistan, prospects, cooperation, development, economy, problems, migration, pandemic.

Annotation.

Purpose: to study the issue of labor migration from Uzbekistan to Russia. Discussion: the article examines the dynamics, prospects and problems of this direction, support and interest from both states. The indicators of recent years, the impact of the pandemic on this area are analyzed, its strengths and weaknesses are identified. Results: on the basis of the data obtained, conclusions are drawn about the further development of labor migration, solutions to some existing problems are proposed, among which: the feasibility of liberalizing small and medium-sized businesses in order to create jobs and reduce unemployment, because rent relations are widespread in Uzbekistan, which are harmful to the economy. The author believes that it is appropriate to provide tax and other incentives for firms and entrepreneurs that ensure the opening of new vacancies in the labor market.


I.V. Shevchenko, A.V. Pohlebaev, T.A. Logvinenko

Problems and perspectives managing the interaction architecture of russian and foreign retailers as the basis for optimizing their business-process

Keywords: architecture of interaction between companies, foreign retailers, Russian retailers, optimization of business processes, owners, brands, retail, transnational corporations.

Annotation.

Purpose: to study modern approaches and tools for improving the tools for regulating the interaction of Russian and foreign retailers from the standpoint of optimizing business processes. Discussion: In most cases, large overseas retailers are expanding their policies to national markets and are gradually taking over both retail and wholesale. The article presents a number of foreign owners of Russian companies, perceived by buyers as domestic, as well as brands of the Russian FMCG market owned by TNCs. Results: the authors note that in the future, transnational corporations will only strengthen their dominant role in international interaction with Russian companies in the retail sector. The importance of the role of state regulation of foreign trade interaction between Russian and foreign companies in the field of retail is noted.


A.S. Alenikov, K.I. Kololeeva, G.G. Vukovich, A.V. Nikitina

Innovative approach to human resources management during the pandemic

Keywords: personnel management, innovative technologies, digitalization, corporate knowledge, HR management, world economy, innovation management, HR processes.

Annotation.

Purpose: to evaluate the results of theoretical and practical management of enterprises and organizations, taking into account the processes of digitalization, globalization, humanization and other trends in the development of modern society, as well as to formulate priorities for the development of socio-economic systems. Discussion: 2020 has become a period of serious tests, including for strength. The epidemiological situation in the world, the economic crisis, the emotional turmoil of the employees of any organization-all this indicates that most employers are reluctant to take decisive measures in crisis situations. Results: The pandemic has become a stress test that has a major impact on management decisions in the labor market and in organizations in each sector. The role of HR as a business partner is particularly important to help managers maintain the company and respond quickly to spontaneous changes. A painful lesson forces almost all organizations to re-prioritize and re-engineer their business processes.


A.V. Pahomov, E.L. Chechetka, G.G. Vukovich, A.V. Nikitina

Personnel marketing technologies in the context of a coronacrisis

Keywords: personnel marketing, business transformation, digital economy, sustainable development, labor market, corporate relations, modern trends, personnel management.

Annotation.

Purpose: to consider the technologies of personnel marketing in the conditions of the coronacrisis. Discussion: the conference discussed the importance of personnel marketing in a modern organization, which is used as a tool for managing team loyalty and as an incentive to attract promising employees to work in the company. The importance of this tool is updated in order to improve the organization’s ability to adapt to changes in the market in the context of a coronacrisis. Results: for the purpose of competent motivation of personnel of various categories and obtaining good labor productivity, modern organizations need personnel marketing. The result is achieved by increasing their involvement in the company’s goals, which allows them to use their enthusiasm, non-material incentives in addition to material ones, as well as rationally use the financial reserves of companies in terms resistance to market transformations.


E.L. Chechetka, N.V. Dem’yanchenko, A.V. Nikitina, G.G. Vukovich

Updating strategic scenarios of personnel marketing during the coronavirus pandemic

Keywords: personnel marketing, HR-technologies, crisis management, corporate culture, engagement management, staff efficiency improvement, communication with employees, information exchange.

Annotation.

Purpose: to assess the possibilities of organizing effective personnel marketing during the pandemic. Discussion: the organization of work of employees during a difficult epidemiological situation, during the non-working days announced by the president, was a difficult challenge for business. There were a lot of questions in working with the staff, regardless of whether the companies continue to work or have suspended their activities. Results: the experts reviewed the techniques of staff motivation and ways to solve the problems that the staff faced when performing work tasks. The experts shared their personal experience in the development of corporate culture and explained the efficiency of staff and improve business performance. The HR manager needs to make sure that the organization not only supports the daily processes that existed before the crisis, but also the creation of new products, ideas and innovations, employees are involved and they have enough creativity.


V.V. Rublev

Assessment of the impact of THE COVID-19 pandemic on the decline in air traffic at Europe’s leading air transport hubs

Keywords: air transportation market, European airports, regional airports, regional air traffic, low-cost airlines, crisis management, crisis management, risk management, regional logistics, statistical analysis.

Annotation.

Purpose: to analyze the impact of the COVID-19 pandemic on the drop in air traffic by the end of 2020 of the leading air transport hubs in Europe: Heathrow (London), Charles de Gaulle (Paris), Schiphol (Amsterdam), “Frankfurt-am-Main” (Frankfurt-am-Main), “Barajas” (Madrid). Discussion: The COVID-19 pandemic has had an extremely negative impact on the air passenger market. The introduction of temporary restrictive and prohibitive measures on the implementation of international air transportation reduced the international aviation traffic of the European Union by more than 80% at the end of 2020, in general, the European passenger air transportation market showed a record decline in passenger traffic by more than 70%. Air traffic is expressed in terms of the number of passenger flights (regular and charter) served by the airport during the reporting period. The analysis of the indicator of aviation traffic can serve as the basis for forecasting the development of the European market for passenger air transportation in the context of post-crisis development. Results: A likely scenario for the development of the European market for passenger air transportation in the context of overcoming the crisis in 2020 is the strengthening of the role and influence of low-cost airlines in the structure of leading airports in Europe. At the end of 2020, the drop in aviation traffic at the leading airports in Europe exceeded 70-75%, where the share of low-cost airlines in the structure of the route network is much higher, showed lower drop rates (35-55%). In the event of a drop in passenger traffic in the period 2021-2022, and the possible bankruptcy of a number of classic airlines, European low-cost airlines can expand their route network based on the leading air transport hubs in Europe: Heathrow, Charles de Gaulle, Schiphol, Frankfurt on the Main “,” Barajas “. The results of the analysis of aviation traffic of the leading air transport hubs in Europe can be used in the development of a national concept for the development of the passenger air transportation market in Russia in the context of overcoming the 2020 crisis.