Issue (65)

L.L. Abdulaeva, S.G. Gadzimagomedova, Z.L. Abdulaeva

Sustainable development of public-private partnership construction projects in the context of digital tools implementation

Keywords: public-private partnership, construction industry, construction project, digital platform, digital management, information modeling, digital tools, and design.

Annotation. Purpose: to identify the shortcomings and risks of managing construction projects without digitalization mechanisms and to develop recommendations for implementing digital interaction platforms in practice. Discussion: the article provides an overview of modern digital services that have been applied in the construction industry for implementing projects using the public-private partnership mechanism, which was carried out to achieve the main goal of the study. The relevance and importance of digitalizing decision-making processes are justified, taking into account the specific features of the interaction between private investors and government customers. For the further sustainable development of public-private partnership construction projects, improving the quality of the constructed facilities, reducing resource intensity and optimizing costs, and reducing risks, the existing models of interaction between participants have reached their limits. It is necessary to develop digital platforms and accelerate the implementation of digital solutions at the stages of design, surveys, and construction and installation works. Results: recommendations are proposed for the implementation of a digital comprehensive public-private partnership project management system, which will create a common data environment where the customer, designer, and contractor can interact more effectively with each other by automating the processes of document management, work planning, supply, and documentation preparation.

M.S. Abrashkin, D.KH. Imatshoev

Assessment of factors of spatial differentiation of the unemployment rate in the Russian Federation

Keywords: unemployment, spatial differentiation, labor markets, regional development, socioeconomic development, correlation and regression analysis, constituent entities of the Russian Federation, unemployment factors.

Annotation. Purpose: to substantiate and evaluate the factors of spatial differentiation of unemployment in the Russian Federation. Discussion: the empirical base was formed on the basis of nine key socio-economic indicators for 85 constituent entities of the Russian Federation. Their values were taken from the official statistics data for 2023. The calculation was carried out using the method of correlation and regression analysis in order to identify stable interrelations of indicators. Results: the diagnostics of the model revealed the presence of multicollinearity between a number of variables, which required the exclusion of a number of factors in order to achieve the stability of the final results. The constructed multiple regression model is statistically significant and explains about 40% of the variation in spatial unemployment disparities. It has been established that two factors have the most statistically significant impact: the share of the urban population and the share of actual individual entrepreneurs in the total population. The results indicate the importance of supporting small businesses and developing the urban environment in implementing regional employment policies.

M.V. Avramenko

Anti-crisis potential of promoting local brands in the regional food market

Keywords: food market, regional development, anti-crisis potential, anti-crisis management, consumer stress, economic growth, food products, trademarks.

Annotation. Purpose: to develop anti-crisis tools in the regional food market. Discussion: food meets basic human needs, therefore, interruptions in the availability of these products can cause crisis processes caused by an acute consumer reaction, expressed in panic, stress, and excessive demand. The development of a crisis in the food market can lead to significant social and even political effects, therefore, regional authorities need to have sufficient anti-crisis tools to counteract crisis processes. One of these tools is to encourage producers in the region to ensure guaranteed food supplies and to support the promotion of their products under the local brand in the retail network in order to ensure consumer adaptation to the new conditions of food availability. Results: the results of the study make it possible to form anti-crisis measures based on the promotion of regional trademarks of guaranteed suppliers of basic food products, for which their goods are provided with places on the shelves of retail enterprises and are considered as an element of strengthening customer confidence in the availability of food in any conditions.

N.A. Arlazarov, A.S. Galiasovskii, T.V. Tatarov

Impact of business model architecture on the company’s financial sustainability and scalability amid changes in consumer behavior and technological trends

Keywords: business model architecture, financial sustainability, scalability, platform ecosystems, digital transformation, technological shifts, market relations, consumer behavior.

Annotation. Purpose: to explore the business model architecture as a key factor in the financial sustainability and scalability of companies in the context of accelerating technological shifts and volatile consumer behavior, where traditional linear value chains are being replaced by service, platform, and ecosystem configurations. Discussion: Based on panel data from 450 companies for the period             2018-2023, it is shown that the rigidity of the operational and active structure increases vulnerability to external shocks through the growth of cash gaps, deterioration of liquidity, and limitation of investment maneuverability, while modularity, digital integration, and the transfer of fixed costs to variable costs increase the resilience of financial performance. A comparison of model types reveals the advantage of platform architectures in terms of liquidity (CR 2.14), debt load (Debt / EBITDA 1.87), and scalability (SI 1.43), with comparable return on assets, which is interpreted as a result of revenue diversification and network effects. Results: It is demonstrated that a high proportion of fixed costs increases operational leverage and profit volatility, while digital investments with a short development cycle accelerate monetization and improve capital turnover. The impact of monetization models on the predictability of cash flows is also discussed: subscription and freemium approaches are associated with lower churn, higher LTV / CAC, and less revenue variability.

N.A. Arlazarov, A.S. Galiasovskii, T.V. Tatarov

The impact of infrastructure investments on the balance of socio-economic development of regions under conditions of labor and capital market asymmetry

Keywords: infrastructure investments, socio-economic development, regional development, regional balance, labor market, capital asymmetry, spatial polarization, GRP multiplier.

Annotation. Purpose: to examine how infrastructure investments affect the balance of socio-economic development in Russian regions with pronounced asymmetry in labor and capital markets, where improving the connectivity of a territory can trigger not only growth effects but also mechanisms of increased polarization. Discussion: the article discusses the ambiguity of the infrastructure impulse, where infrastructure reduces transaction costs and increases the mobility of production factors, but differences in the absorption capacity of territories can create an “agglomeration shadow” and lead to the “leakage” of human and financial capital from the periphery. Based on statistical data from 2012 to 2023 for 85 regions, panel estimates, inequality indicators, and spatial metrics, the study reveals significant variations in returns: the GRP multiplier is highest in the central macro-regions and decreases to levels below one in Siberia and the Far East; efficiency is positively associated with the involvement of private capital. The study also identifies a nonlinear response of the labor market to transport accessibility, which manifests itself in migration outflows and increased structural imbalances in agricultural and remote clusters. Financial asymmetry is reflected in the gap in long-term interest rates and the concentration of lending in low-risk regions, which perpetuates the cycle of underinvestment. The dependence of the fiscal efficiency of infrastructure transfers on the quality of governance and the ability to co-finance is highlighted, along with the significant delays and low fiscal returns in crisis-ridden regions.

S.B. Babichev, S.A. Kozlovskaya, V.A. Bespalko, A.V. Ostrovskaya

The evolution of marketing technologies for business management in the face of ongoing internal demographic threats

Keywords: marketing technologies, business management, economic challenges, human resources, technical development, staff shortage, target audience, customer experience, digital transformation, business processes, and demographic threats.

Annotation. Purpose: to consider the key trends in the development of marketing technologies at the stage of staff shortage. Discussion: demographic changes significantly alter the image of consumers, the structure of demand, and the availability of labor. The aging population becomes an increasingly important part of the «silver economy» with specific needs and expectations. The younger generation places new demands on brand value and communication methods. Migration processes and regional imbalances require locally adapted marketing solutions. In such circumstances, the evolution of marketing technologies becomes crucial. Results: The evolution of marketing business management technologies reflects the broader social, economic, and technological transformations taking place in the modern world. It is transforming into a strategic mechanism for business adaptation to the changing demographic reality, ensuring the sustainability, competitiveness, and social responsibility of companies.

D.A. Batalov

Marketing approach to managing the competitiveness of educational organizations

Keywords: marketing, education marketing, competitiveness, educational organization, additional education, marketing strategy, digitalization, state universities.

Annotation. Purpose: to consider modern approaches to managing the competitiveness of educational organizations based on marketing principles. Discussion: additional professional education (DPE) is an important part of the Russian education system. It is actively developing in the context of modern economic, social, and technological changes. Higher education institutions that offer DPE programs face several challenges, such as high competition, the need to constantly adapt programs to the demands of the labor market, and changes in legal requirements. To address these challenges, they actively use marketing approaches to enhance the competitiveness of their educational services. Results: Attention is paid to the activities of state universities that implement additional professional education programs in the context of digitalization, changes in the labor market, and increased competition from non-state educational institutions and online platforms. The article discusses practical tools for marketing management, their impact on the positioning of universities, as well as the challenges and areas for improving marketing strategies in the field of additional professional education.

V.V. Begansky

State stimulation of innovative activities of small enterprises in the Russian Federation

Keywords: small business, innovation, methods, tools, innovative activity, financing, state incentives, state strategy.

Annotation. Purpose: to consider the existing systems of methods and means of state encouragement of innovative activity of small firms in the Russian Federation, and to identify the main institutional and economic constraints on their effectiveness. Discussion: the set of methods and levers of state stimulation of innovative activity of small enterprises in the Russian Federation is studied. The importance of small innovative enterprises and new startups in the state innovation structure, the innovation policy of the Russian Federation at the state level and its legislative basis, and the typology of methods of stimulating innovative activity are investigated. It was found that the effectiveness of stimulating innovative activity of small enterprises in the Russian Federation is limited due to a number of circumstances. The article assesses the degree of innovation activity in small businesses and argues for the need to create a specialized structural framework for cooperation between science, small businesses, and large corporations. The article provides a comprehensive system-analytical and comparative analysis. It conducts an institutional and legal analysis, examines government laws, regulations, and innovation support plans, examines the tools of government strategy, and compares the Russian system for encouraging innovation growth with foreign experiences.

V.V. Begansky, G.G. Tugushi, G.YA. Belyakova

Innovative activity in the Russian forestry complex: status and development prospects

Keywords: technological innovations, forest industry, forestry, innovative activities, natural resources, innovative products, product cycle, and innovative infrastructure.

Annotation. Purpose: to conduct a comprehensive analysis of the level and changes in the activity of innovation implementation in the timber processing sector of the Russian Federation for the period 2020-2025, and to determine the structural characteristics of innovative progress in various areas of this sector. Discussion: The timber complex of the Russian Federation, which includes the logging, woodworking, and pulp and paper industries, is traditionally considered as one of the key raw materials industries in the national economy. With the world’s largest reserves of timber, Russia has enormous potential for developing deep wood processing and producing high-value-added products. Results: The extensive analysis conducted, including the measurement of innovation activity, changes in costs and volumes of production of innovative goods, as well as the use of predictive modeling, has enabled the identification of leading and lagging areas of innovative development in various industries. These data can serve as a foundation for the development of strategic directions for both timber industry enterprises and government regulators.

O.N. Beketova, D.V. Pershukov

Innovation potential: conceptual evolution and implementation specifics in the gas transportation industry

Keywords: innovative potential, industry characteristics, gas transportation companies, drivers, development barriers, innovative development, gas transportation industry, energy transition.

Annotation. Purpose: to study the genesis of the concept of enterprise innovative potential and identify the specifics of its formation in the gas transportation industry. Discussion: Based on an analysis of scientific literature, three key approaches to understanding innovative potential are identified and systematized: resource-based, performance-based, and comprehensive (systemic). These approaches reflect the evolution of scientific thought from a static accounting of resources to an analysis of the system’s dynamic capacity for transformation. From the perspective of a systems approach, the current operating conditions of gas transportation enterprises, which determine the nature of their innovative activity, are examined. Key technological, economic, organizational, and regulatory features of the industry, which form specific drivers and barriers to innovation, are identified. Results: Based on the conducted analysis, an industry-specific definition of the innovative potential of a gas transportation enterprise is proposed, emphasizing its ability to safely and systematically integrate innovations into the continuous production process to achieve strategic sustainability. The novelty of the article lies in the synthesis of theoretical, methodological and industry analysis, which resulted in an evidence base for the need to create adaptive industry models of innovation management that take into account the systemic features of gas transportation enterprises.

N.I. Bykanova, I.A. Naumenko, S.S. Engel

Marketing trends of consumer behavior of bank customers in offline and online environments

Keywords: digitalization of banks, consumer behavior, mobile banking, online banking, digital platforms, bank branches, personalization, biometrics, digital payments, financial literacy.

Annotation. Purpose: to identify and analyze changes in the consumer behavior of bank customers in the context of the digital transformation of the financial sector, based on a comparison of offline and online interaction models, as well as an empirical study of the preferences, motives and behavioral attitudes of Russian bank customers. Discussion: the article examines the main changes in the consumer behavior of bank customers in the context of accelerated digitalization of the financial sector. Special attention is paid to comparing traditional and modern models of customer interaction, changing service channels and key selection factors. The survey was analyzed as part of a study of changes in consumer behavior of bank customers. Results: based on the analysis, trends in the growth of online transactions, personalization of services, formation of digital trust and improvement of financial literacy are highlighted. A new approach to considering the consumer behavior of bank customers is proposed. It is concluded that the success of credit institutions in the context of digital transformation is determined by their ability to combine innovation with accessibility and reliability of service.

Wang Mengyu

Definition and classification of digital technologies in public administration

Keywords: digital technologies, public administration, classification, digital transformation, e-government, classification model, project portfolios, roadmap.

Annotation. Purpose: systematization and analysis of existing approaches to the definition and classification of digital technologies in the field of public administration, as well as the proposal of a multidimensional classification model that can serve as a basis for further theoretical research and practical developments in this area. Discussion: the study used a systematic, comparative legal, historical-logical, and hermeneutic approach, as well as the analysis of programmatic and strategic documents and international reports, which ensured interdisciplinary coverage and comparability of the results. The empirical base includes scientific publications on law, policy, and IT, national digital development programs, and e-government maturity indicators that allow us to trace the evolution of concepts from informatization to digitalization and digital transformation. The results of deconstruction and separation of related definitions (“e-government”, “digital government”, “digital transformation”) have been obtained, and three complementary classifications have been developed: evolutionary (based on paradigms and goals), functional (information and communication, service-oriented, analytical and predictive, and control and supervision), and based on the level of transformational impact (incremental, architectural, and radical). Results: it is shown that the choice of technology without taking into account the required level of organizational change leads to systemic implementation failures, while the combination of the functional profile with the depth of impact and the stage of evolution forms a coherent map of solutions and management priorities. The practical significance lies in the applicability of the model for digital transformation strategies, assessing the maturity of departments, typifying project portfolios, and designing educational programs for civil servants. Recommendations are proposed for unifying terminology in legal acts, harmonizing performance metrics, and developing a step-by-step roadmap for changes.

Wang Mengyu

Data management and interoperability in digital public administration

Keywords: data management, interoperability, public administration, digital government, digital transformation, data platforms, legal mechanisms, and institutional leadership.

Annotation. Purpose: to systematize approaches to understanding data management and interdepartmental interoperability in public administration and to develop a multidimensional classification model. Discussion: based on the analysis of domestic and foreign publications, strategic documents, and international indicators, a key problem has been identified: the fragmentation of terminology and the confusion between the concepts of «digital government», «data platforms», «integration», and «interoperability». Using systemic, comparative-legal, and hermeneutic methods, the article distinguishes between levels of digital development and shows that sustainable results are achieved not so much through individual IT projects, but rather through the establishment of data ownership rules, exchange standards, and trust mechanisms. The article examines the experiences of Estonia, Singapore, Denmark, and China, which demonstrate the role of interdepartmental data exchange and institutional leadership in digital transformation. Results: three complementary classifications of data management technologies are proposed: evolutionary (from document digitization to a data platform ecosystem), functional (data collection and quality, integration and exchange, access control and identification, analytics and reuse), and by level of impact on management processes (incremental, architectural, and ecosystem). It is shown that the implementation of analytical and predictive solutions without prior data quality and compatibility leads to management risks and project failures.

D.S. Veselov, E.O. Goretskaya

The role of effective migration policy in ensuring economic growth in the Russian Federation

Keywords: labor resources, economic growth, migration policy, labor productivity, inflation, unemployment, monetary policy, birth rate.

Annotation. Purpose: to examine the trends of an effective migration policy that ensures the economic growth of the Russian Federation. Discussion: the scientific article provides an assessment of the dynamics of Russia’s main current macroeconomic indicators. It concludes that the economic growth rate will slow down in 2025, including due to the presence of a limiting factor such as a shortage of labor resources. Migration is the only short- and medium-term tool for compensating for demographic losses and maintaining the number of economically active population. Effective management of migration flows allows not only to compensate for the quantitative shortage of labor, but also to attract high-quality human capital that contributes to innovative development. Results: the authors propose measures that, according to them, can increase the country’s economic growth rate. The most important of these measures is the implementation of an effective migration policy.

V.E. Dovbysh, S.S. Engel, N.A. Margatskiy, A.V. Ostrovskaya

Strategic transformation of social and ethical marketing imperatives in the matrix of domestic business digitalization

Keywords: socio-ethical marketing, digital transformation, marketing imperatives, ethical capital, domestic enterprises, digital technologies, consumer trust, algorithmic ethics, marketing strategies, sustainable development.

Annotation. Purpose: to identify patterns in the strategic transformation of the fundamental principles of social and ethical marketing under the influence of digitalization in Russian companies’ economic activities. Discussion: This article analyzes the main ways in which digital technologies influence the evolution of ethical marketing communications requirements. It establishes that these processes manifest themselves unevenly across different segments of the national market. The most rapid changes are observed in e-commerce, financial services, and digital platforms, where reputational risks and the demand for transparency are critical. In traditional industries, the transformation of ethical standards is proceeding more slowly. The key imperatives that determine the behavior of companies seeking to maintain competitiveness in the context of digitalization are characterized. Results: The identified vectors of transformation of these imperatives (verifiability of business practices, individualization while preserving privacy, and the sustainability of digital infrastructure) necessitate a revision of established approaches to organizing marketing activities and the introduction of fundamentally new standards for interacting with consumers. A compensatory mechanism for mitigating the costs of the transition period is the accumulation of reputational capital, based on the trust of the target audience and ensuring the sustainability of business models in the long term. Developing the competencies necessary for marketing specialists to operate in an environment of increasingly stringent ethical requirements for digital communications is of paramount importance for modern companies.

L.I. Egorova, I.S. Katrichev, A.N. Babakov, G.I. Palamarchuk

Machine learning in economic forecasting: ensuring the economic security of international business

Keywords: machine learning, forecasting, business processes, international business, artificial intelligence, data analysis, competitive advantage, and economic security.

Annotation. Purpose: to explore the processes of international business forecasting based on the use of ML through the lens of its economic security. Discussion: the role of the Prophet model in economic forecasting technologies and procedures has been clarified, and the areas of application of ML and the percentage of its implementation in international business have been studied. Results: scientific understanding of the management tools used by international companies has been expanded, and an analytical assessment of ML approaches in economic forecasting has been conducted as a contribution to the economic security of international business. Practical recommendations for using ML in international business forecasting have been developed, and ways of using AI and ML as a basis for forecasts in the context of ensuring economic security of business processes have been described. ML requires large amounts of high-quality, up-to-date, representative, and unified data. Incomplete or incorrect data can lead to erroneous results.

L.I. Egorova, I.D. Mut’ev, V.E. Gar’kovenko, A.A. Voronov

Theoretical and methodological approaches to strategic management of international companies in the context of ensuring their financial and economic security

Keywords: strategic management, international companies, financial and economic security, risks, threats, business, development, global uncertainty, global chains, sustainability, adaptation mechanism.

Annotation. Purpose: to consider the theoretical and methodological approaches to the strategic management of international companies in the context of ensuring their financial and economic security. Discussion: classical approaches that focus primarily on maximizing profits and gaining market share often do not fully take into account the multidimensional nature of threats to financial and economic security on an international scale. They require significant adaptation and integration with specialized risk management, compliance, and business continuity tools, which requires a deep interdisciplinary synthesis. That is why the article analyzes the features of strategic management in the context of global economic instability and the multinational nature of companies’ activities. Results: domestic and foreign approaches to the formation of a strategy focused on sustainability and risk management are summarized. Based on the analysis of the structure of key threats to the financial and economic security of international companies presented in international analytical studies, priority areas for improving strategic management have been identified. Practical recommendations have been developed to integrate risk management mechanisms into the strategic management system of international companies.

E.N. Eliseeva

Digital transformation of industrial enterprises: risks of cyber-physical systems introduction

Keywords: digital transformation, cyber-physical systems, economic security, Industry 4.0, digital twin, hybrid risks, industrial enterprise, hierarchical structure, management cycle, threat classification.

Annotation. Purpose: to substantiate and classify the hybrid risks of digital transformation that arise in the process of implementing cyber-physical systems (CPS) at Industry 4.0 enterprises. Discussion: the architectural specifics of CPS as the foundation of digital twins are analyzed. The institutional asymmetry between the pace of digital transformation and the development of tools for protecting economic interests is identified. The expansion of the attack surface during the digital transformation of industry is considered in the context of connecting previously isolated industrial systems to corporate networks. Special attention is given to the hierarchical structure of CPS and the economic consequences of failures at each level. Results: conceptual approaches to the integration of protection systems into the general contour model of digital transformation security are formulated, a classification of current cyber-physical threats is proposed based on the analysis of the closed cycle of the CFS functioning, and the factors affecting the scale of economic losses from cyber incidents are systematized. A comparative analysis of the effectiveness of ensuring the digitalization of industrial enterprises is presented.

E.N. Zakharova, M.E. Ordynskaya, A.A. Karpusenko

Creative industries as a driver of regional development: the potential of the territory and its implementation in the republic of Adygea

Keywords: economy, regional economy, creative industries, creative sector, creative economy, human capital, creative inequality, creative potential, socio-economic development.

Annotation. Purpose: to study the current state, problems and prospects of the creative sector in the Republic of Adygea from the point of view of an attempt to form a model of its strategic development capable of converting the rich cultural heritage of the region. Discussion: in a post–industrial economy, when knowledge and innovation become key factors of competitiveness, the development of human capital, namely, its creative component, creative potential as the embodiment of the creative abilities of the inhabitants of the territory, which, with the skillful support of its implementation, ensures the generation of innovations and the formation of unique cultural products, is of particular importance. This circumstance actualizes the study of the management of the creative potential of the development of socio-economic systems of regions. Results: the creative potential of a region is understood as a complex and dynamic set of interrelated resources and conditions that ensure the generation, accumulation, development and effective use of new ideas, knowledge, and original creative approaches to ensure sustainable and balanced socio-economic development of the territory.

A.V. Ivanova, A.V. Konstantinov, V.L. Lopatin

Assessment of the effectiveness of officially approved strategies and programs aimed at reducing greenhouse gases in the forest sector in the Russian Federation

Keywords: forestry, sustainable development, greenhouse gases, strategies, programs, performance indicators, strategies, programs, carbon neutrality.

Annotation. Purpose: based on a study of the regulatory framework, analyze officially approved strategies and programs aimed at reducing greenhouse gas emissions in the forestry sector. This will inform the development of proposals for the implementation plan for the Russian Federation’s Low Greenhouse Gas Emissions Strategy to 2050. Discussion: the development of proposals for the implementation plan for the Russian Federation’s Low Greenhouse Gas Emissions Strategy to 2050 should be based on establishing mutual consistency between the provisions of programs and strategies at various hierarchical levels, the structure of measures and their implementation periods, and the harmonization of approaches to financing and effectiveness assessment. Results: a comprehensive picture of the potential and shortcomings of measures implemented within the framework of existing state and industry strategies and programs in the areas of state scientific and technical policy, environmental management, climate change, and the implementation of forest climate projects has been formed, thereby providing a basis for informed decision-making regarding achieving carbon neutrality.

O.V. Kaznina

The need to implement environmental marketing in the fuel and energy sector companies

Keywords: environmental management, sustainable development, environmental marketing, eco-innovations, business greening, environmental challenges, environmental communications, domestic companies.

Annotation. Purpose: to substantiate the necessity of implementing environmental marketing as a tool for sustainable development in Russian companies amid escalating global environmental challenges, the transformation of consumption models, and the growing demands for corporate environmental responsibility. Discussion: аs an illustrative case, the paper analyzes leading Russian companies in the fuel and energy complex (FEC). According to the author, these companies possess significant resource and institutional capacity to create and sustain the branding of an «ecological society» and to promote the principles of «sustainable production and consumption». Results: Russian companies in the fuel and energy sector show tangible effectiveness in implementing sustainable development principles through investments in energy efficiency, emissions reduction, the use of renewable energy sources, the development of circular practices, and environmental communication with diverse target audiences in both B2B and B2C segments. In addition, sustainability outcomes are reinforced through the integration of mechanisms that stimulate environmental responsibility into marketing activities, including participation in government initiatives and educational campaigns, revision of corporate missions, and the communication of competitive advantages associated with the adoption of new environmental standards.

E.N. Kamyshanchenko, V.YU. Grebennikov, O.V. Bogatyreva, G.G. Vukovich

Theoretical and methodological aspects of the study of regional economic systems through the prism of their sustainability factors

Keywords: economic system, sustainable development, sustainability factors, economic security, regional resilience, adaptive capacity, spatial development, territorial planning, endogenous factors, exogenous factors, assessment methodology, sustainability indicators, regional economy.

Annotation. Purpose: to consider theoretical and methodological aspects of the study of regional economic systems through the prism of their sustainability factors. Discussion: the article examines the main theoretical and methodological approaches to the study of regional economic systems. It is noted that these factors affect certain types of regions in different ways: the most significant negative impact of crisis phenomena is experienced by mono-specialized regions with a narrow sectoral structure, while their impact is least noticeable in diversified regional economies with a developed innovation sphere. Modern methodological tools that should be relied upon when assessing the sustainability of regional systems are outlined. Results: the identified theoretical and methodological approaches and directions for studying regional economic systems determine the adoption, reproduction and implementation of innovative assessment methods in various spheres of regional management. Despite the complexity and multifaceted nature of the sustainability problem, the accelerated development of interdisciplinary approaches and digital technologies of spatial analysis, which contribute to both the deepening of theoretical concepts and the improvement of methodological tools for assessing the sustainability of regional systems, can serve as compensation. The priority task for researchers remains the preparation of a theoretical basis for future transformations in the field of regional management and planning.

N.A. Kuzminykh, A.R. Nurgaleeva

Mechanism for developing and implementing a corporate strategy for innovative development based on ESG principles

Keywords: innovative development, corporation, strategy, ecology, social policy, corporate governance, balanced development, oil and gas sector.

Annotation. Purpose: to substantiate methodological and practical recommendations for the formation of a mechanism for the development and implementation of a corporate strategy for innovative development based on ESG principles aimed at ensuring a careful attitude towards the environment, social responsibility and social justice, and effective corporate governance in the process of strategizing innovative activities. Discussion: a study of the issue of developing and implementing a corporate strategy for innovative development based on ESG principles in the Russian Federation has shown that the existing problems of domestic practice are the presence of an innovation development strategy and the absence of mandatory ESG principles in corporate strategies, which implies the personal interest of individual businesses in their implementation by borrowing foreign experience and converting it to goals and objectives of companies. At the same time, many strategies of a particular company may not be consistent with each other, which affects the effectiveness of its activities. Given this, it is important to implement the corporation’s innovation development strategy in conjunction with the sustainable development strategy in the context of ESG principles. Results: a mechanism for the development and implementation of a corporate strategy for innovative development based on ESG principles is proposed, including an algorithm for the ESG transformation of a corporate strategy for innovative development and an approach to assessing a company’s compliance with ESG principles in the context of its innovative development. The proposed recommendations on the formation of a mechanism for developing and implementing a corporate strategy for innovative development based on ESG principles were tested using the example of PJSC «Gazprom» and their effectiveness was assessed.

I.V. Kuksova

Tools of the ecological and economical mechanism of nature use

Keywords: environmental management, regional economy, tools, ecology, economics, natural resources, environmental and economic mechanism, environmental and economic incentives, natural wealth.

Annotation. Purpose: to develop an environmental and economic mechanism for nature management that allows for both retrospective and prospective assessment of an enterprise’s activities, based on the parity between the economic and environmental spheres. Discussion: the paper analyzes domestic and foreign sources, which show that there is no unified approach to the environmental and economic assessment of enterprises’ activities based on standard financial and environmental reporting, as well as non-financial reporting standards. It is determined that, theoretically, the economics of nature management forms the scientific basis for the concept of sustainable development, while practically, it provides sound recommendations for the rational use of resources and the maintenance of a comfortable living environment. Results: it was revealed that the formed toolkit will allow to assess natural resources through the dynamics of economic and environmental indicators. Tools of ecological and economic incentives are necessary for an effective environmental policy in market conditions.

E.D. Makarenko

Methodology for assessing the potential of a circular economy sector in a region

Keywords: economic potential, economic development, closed cycle, assessment, assessment methodology, waste, region, production waste.

Annotation. Purpose: develop a methodology for assessing the circular economy potential of a regional sector based on existing approaches to assessing the economic potential of a territory. Discussion: As part of the active transition to circular economy principles, there is a need to analyze and subsequently assess the region’s readiness to integrate a modern circular economy model, taking into account its regional specifics, as well as to perform a subsequent oversight function for the implementation of specialized measures, if necessary. Results: Existing approaches to assessing economic potential were analyzed to establish a basis for developing a preliminary methodology for assessing the circular economy potential within a regional context. Effective integration of the new circular economy model requires an understanding of the territory’s capacity and its readiness to implement an innovative approach that will move beyond the traditional linear consumption model and reduce the amount of production and consumption waste sent to landfills.

E.I. Makrinova, E.V. Matuzenko, A.N. Kononov

Digital development strategies and marketing methods for companies in the Russian market

Keywords: digital strategies, digital technologies, promotion channels, Russian retail, commercial activities, consumer market, company business processes, competitors.

Annotation. Purpose: to develop a company’s development strategy based on the use of digital technologies to enhance its competitiveness in the market. Discussion: Currently, the consumer market is characterized by fierce competition among its participants. To maintain a certain market share, companies must be competitive, which requires long-term business planning. As a result, the creation and implementation of a company’s development strategy is essential. The article analyzes the types and elements of company development strategies in today’s environment. The authors identify the stages of implementing a strategy, group digital technologies for its implementation, and develop a strategy for the development of commercial activities using these technologies. Results: The developed strategy for developing commercial activities using digital technologies will contribute to increasing the company’s competitiveness in the market, increasing the number of loyal customers, improving the company’s business processes, and increasing the productivity of its employees, which will ultimately lead to an increase in the company’s overall profits, which is its primary goal.

A.Е. Malkhasian

Specifics of developing and implementing a staff development strategy in educational service organizations

Keywords: strategy, personnel development, educational services, digital technologies, personal brand, digitalization of the economy, communication skills, and labor resources.

Annotation. Purpose: to identify the specific features of developing and implementing a personnel development strategy in organizations that provide educational services. Discussion: developing a human-resources management strategy for modern organizations is a fairly complex procedure that requires selecting appropriate approaches and methods. The digitalization of the modern economy and the increasing pace of innovation across all areas of corporate activity make it necessary to analyze industry-specific characteristics of strategic personnel development. The study employed methods such as analysis of publication-activity in the field, as well as systemic, process-oriented and score-based evaluation methods. Results: the study revealed particular features of the development and implementation of personnel development strategies in educational organizations, the most important of which are the prominent role of personal branding, professional and communicative skills, and staff competence in using digital technologies.

S.V. Markova, L.F. Nugumanova

Development of green building in modern conditions

Keywords: green building, sustainable development, construction, carbon footprint, energy efficiency, carbon unit, environmental load, resource efficiency, environment.

Annotation. Purpose: to explore the prospects for green building development in Russia. Discussion: For over twenty years, the concept of sustainable development has been dominant in determining the economic development prospects of both developed and developing countries. The idea of preserving natural resources for future generations unaltered is also prevalent in Russian practice. One of the tools for ensuring sustainable development is the implementation of ESG principles, which ensure the coordinated development of three components: economic, social, and environmental. The introduction of environmental standards in the activities of economic entities is aimed at reducing their carbon footprint, developing environmental habits and skills, creating products with minimal or no impact on the environment, reducing energy consumption and increasing energy efficiency, etc. Results: This study aims to identify effective tools to support the development of green building in order to reduce the negative impact on the environment and conserve natural resources in Russian and global practices.

E.YU. Moskvitin

Algorithm for forming a set of measures to support the sustainability of regional business entities

Keywords: remote diagnostics, set of measures, sustainability, business entity, algorithm, incentives, innovative goods, import-substituting goods, technological sovereignty.

Annotation. Purpose: substantiation of an algorithm for forming a set of measures to promote the sustainability of regional business entities, as well as the development of methodological tools for the rapid diagnosis of risks of violating the conditions for providing state support for the production of innovative and import-substituting products. The study addresses the challenges of creating an early warning system based on cumulative reports and color indicators, enabling the timely identification of threats of non-compliance with regulatory requirements and the adoption of informed management decisions. Particular attention is paid to the justification of the need to adjust the criteria for providing budgetary assistance, taking into account industry specifics, the stage of the enterprise life cycle, and the structure of product costs. Discussion: The need to resolve complex business situations arises not only as a result of unfavorable factors, but also when business entities operate in new economic conditions, the criteria and requirements of which differ from traditional ones. The production of such products helps to increase the financial stability of the enterprise. Results: the relationship between key economic indicators is revealed, and the conditions for economic activity for entrepreneurs are clarified. Given a certain cost structure of innovative and import-substituting goods, for example, a high level of material costs, low labor intensity and profitability, characteristic of new automated production.

E.YU. Moskvitin

Diagnostics of sustainability in the system of choosing support measures for regional entities

Keywords: sustainability, support measures, business entity, diagnostics, risks, threats, state support, development forecast, monitoring, innovative activities.

Annotation. Purpose: of this article is to provide a theoretical and methodological substantiation of the significance and to determine the trajectories for implementing diagnostics of sustainability of business entities in the system of selecting regional support measures. Discussion: the article examines the main theoretical and methodological approaches to sustainability diagnostics, noting that the goals of diagnostics include identifying possible threats to the stable functioning of a business entity, and in the event of a complex economic situation, determining its causes and forming a development forecast. Modern methodological tools for diagnostics are outlined, including methods of observation, examination, analysis, as well as digital technologies (automated systems, color-coded risk indication, simulation modeling), which should be relied upon when assessing the sustainability of entrepreneurial structures in the context of regional development. Results: the identified theoretical and methodological approaches and directions for studying sustainability determine the development and implementation of a system for diagnosing the sustainability of domestic business as a mechanism for resolving complex economic situations. Despite the complexity and multifaceted nature of the problem of diagnostics, compensation can be provided by the accelerated development of interdisciplinary approaches and digital management technologies, which contribute both to deepening theoretical understanding and improving the methodological toolkit for diagnosing the sustainability of entrepreneurial structures. The priority task for researchers remains the preparation of a theoretical basis for future transformations in the field of crisis management and improving the system of support measures for business entities at the regional level.

A.V. Murova, A.YU. Schtezel, G.I. Palamarchuk

The problem of the «last inch» and its solution in the unmanned vehicle concept

Keywords: unmanned delivery, unmanned logistics, logistics, economic efficiency, unmanned technologies, transport and logistics complex, cost reduction, delivery speed, logistics chain, delivery economics, unmanned delivery.

Annotation. Purpose: to study the features of the so-called «last inch» problem, i.e., the final stage of cargo delivery directly to the recipient; to systematize existing technological solutions to the problem of cargo transfer and conduct a comparative analysis based on the criteria of economic efficiency, reliability, and safety. Discussion: it is the moment of parcel delivery that hinders the widespread adoption of drones in cities. The four main technical solutions – parachute drop, winch use, direct drone landing, and the creation of a network of drone ports – are analyzed in the context of the advantages and disadvantages of each approach. Results: current data on delivery costs, development investments, and legal restrictions are presented. Special attention is given to Russian realities and climate challenges. The study concludes that the solution to the «last inch» problem lies at the intersection of technology, urban infrastructure changes, and legislative adaptation, and the first mass-market solutions will be available by 2028-2030.

E.V. Nezhnikova, V.A. Zelenin

Assessment of the economic efficiency of emergency recovery works at gas producing enterprises, taking into account the loss of production function

Keywords: emergency and restoration work, economic efficiency, production functions, marginal profit, recovery period, gas industry, contracting, specialized units.

Annotation. Purpose: to substantiate and test the economic efficiency criterion of AWR based on the minimization of expected total losses. Discussion: economic efficiency is interpreted as the minimization of expected total losses, including direct costs for performing AWR and losses from limiting the production function of the facility until the recovery of the initial production level. For practical consideration of the recovery dynamics, a step-by-step production function is proposed, allowing to link the recovery period and the amount of lost marginal profit. Uncertainty in terms and price parameters is taken into account through a combination of PERT estimates and Monte Carlo simulation. The approbation was carried out on the data of four Gazprom Group gas producing subsidiaries in 13 areas of the ADB for 2024. Results: an approach is proposed to assess the economic efficiency of emergency recovery operations at gas producing enterprises in the context of the transformation of the market for contracting services and logistics. It is shown that the prevented losses from limiting the production function significantly exceed the savings in direct costs, and the choice of an alternative to execution is primarily determined by the recovery time. The proposed criterion can be used in the development of internal company standards for planning and monitoring of AWR, as well as in justifying decisions on «in-house / contractor / mixed» options.

E.V. Nezhnikova, I.M. Sharoputo

Competitiveness factors of industrial enterprises: adaptation to new challenges

Keywords: industrial enterprise, competitiveness, competitiveness factors, strategic potential, strategic guidelines, competitive pressure, integral indicator, economic model.

Annotation. Purpose: to systematize and evaluate internal and external factors of competitiveness based on M. Porter’s five forces model, as well as to build an economic model demonstrating the dependence of the integral indicator of competitiveness on the ability to resist external forces and the level of development of internal factors. Discussion: the article examines a set of factors determining the competitiveness of industrial enterprises in the context of modern global challenges, technological transformations and tightening of sanctions restrictions. The relevance of the topic is due to the formation of a new management paradigm that requires the adaptation of approaches to strategic planning to counteract the high intensity of the competitive environment. Results: based on the analysis, the key determinants of competitiveness have been identified and strategic guidelines for managing the potential of an enterprise under high competitive pressure have been substantiated. The dynamics of industrial production indices and the main sectors of the economy are considered.

K.A. Novikov

Multiparametric analysis of the national b2b market of digital solutions and services in the context of developing vectors of a marketing strategy for its prospective development

Keywords: economy, marketing, market, marketing support, digital solutions, digital services, dynamic analysis, marketing strategy, consumption dynamics, market conditions.

Annotation. Purpose: to conduct a multi-parametric analysis of the national B2B market for digital solutions and services. Discussion: the processes of domestic economy sovereignty have identified a number of markets that are particularly sensitive to accelerated development. One of these markets is the market for digital solutions and services. Currently, it is in the process of active formation, both in terms of its production concept and its positioning and promotion approaches. It is the phase of formation and active development of the market for digital solutions and services that requires a comprehensive approach to marketing support for its evolutionary dynamics. In this regard, the development of a comprehensive and effective marketing strategy for the long-term development of the national market for digital products and services is a complex organizational, methodological, analytical, and instrumental task. Results: the paper presents empirical findings and the results of a multi-parameter analysis of the national B2B market for digital solutions and services in the context of forming an analytical basis for justifying the directions, principles, mechanisms, and tools for developing and implementing a marketing strategy for its long-term development.

A.S. Nuzhnyy

Identification of the main socio-economic problems and determination of the degree of their impact on the investment attractiveness of the region

Keywords: socio-economic problems, investment attractiveness, regional development, degree of influence, structural imbalances, tourist flows, resource block, material block, personnel shortage.

Annotation. Purpose: Theoretical and methodological substantiation of the significance and determination of trajectories for identifying the main socio-economic problems and assessing the degree of their impact on the investment attractiveness of the region. Discussion: The article considers the main theoretical and methodological approaches to the analysis of socio-economic problems of regional development, noting that these factors affect certain types of regions differently: structural imbalances, personnel shortages, environmental constraints and territorial unevenness of digital development have the most significant negative impact on mono-specialized regions with a narrow industrial structure, while their influence is least noticeable in diversified regional economies with a developed innovative sphere. Modern methodological tools (comparative analysis, statistical data normalization, graphical interpretation, content analysis) are identified, which should be relied on when assessing the investment attractiveness of regional systems. Results: The identified theoretical and methodological approaches and areas of research into socio-economic problems determine the adoption, reproduction and implementation of innovative assessment methods in various areas of regional governance. Based on the author’s approach to identifying “investment vulnerability zones” across three resource potential blocks (resources and materials, personnel, and organizational), the need for economic diversification, production automation, and development outside the oil and gas vertical is substantiated to increase the investment attractiveness and sustainable development of the region. Despite the complexity and multifaceted nature of assessing investment attractiveness, this challenge can be offset by the accelerated development of interdisciplinary approaches and digital technologies for spatial analysis, which contribute to both the deepening of theoretical understanding and the refinement of methodological tools for assessing regional systems. The researchers’ task remains to develop a theoretical basis for future reforms in regional management and planning.

А.S. Onufrieva, G.A. Plotnikova, A.A. Kazak

Green infrastructure in the long-term socio-economic development of cities

Keywords: green infrastructure, human-centered development, ecosystem services, long-term development, urban development, urban infrastructure, strategic planning, investment project.

Annotation. Purpose: to develop proposals for the development of urban infrastructure as an important element of sustainable urban development. Discussion: green infrastructure is a strategically planned network of natural and semi-natural areas (parks, squares, green roofs, rain gardens, and wetlands) that are designed and managed to provide a wide range of ecosystem services. Unlike isolated elements of green space, the «green framework» of a city functions as a connected system that can not only improve the environmental parameters of the city, but also generate significant social and economic benefits. Results: In the context of the ongoing trend of shrinking cities, the results of investment projects aimed at creating urban green infrastructure should be taken into account in the target indicators of urban socio-economic development strategies, as well as in the assessment of the effectiveness of local government bodies. The article analyzes the current urban socio-economic development strategies in comparison with the dynamics of the urban environment quality index for green spaces.

E.A. Osadchij, S.V. Volgina, M.YA. Veprikova, N.A. Koltsova

Strategic configuration of regional economic policy: tools and assessment in the digitalization loop

Keywords: regional policy, regional development, territories of the Russian Federation, digital transformation, tools, efficiency, assessment methods, and balance.

Annotation. Purpose: to study the tools and methods of assessing regional policy at the stage of increasing digitalization and digital technologies. Discussion: regional economic policy is a complex, multifaceted, and dynamic element in the system of public administration. Its foundation is formed at the intersection of economic theory, geography, law, and political science. The speed of a country’s economic growth, the quality of life for its citizens, and its geoeconomic stability directly depend on the effectiveness of regional policy. Its theoretical approaches clearly reflect the key goals and objectives. Results: a comprehensive toolkit for regional economic policy and methods for assessing its effectiveness are proposed. It has been revealed that a balanced regional economic policy takes into account economic, social, and environmental factors, as well as their interaction, which guarantees sustainable territorial development in the context of digitalization.

S.P. Pavlenko, D.N. Beresnev, N.A. Margatsky

The impact of brand equity on consumer choice

Keywords: brand, university, university, intangible assets, selection factors, efficiency, admission campaign, applicants, marketing research, higher school.

Annotation. Purpose: to develop proposals and activities that enhance the effectiveness of the university’s admission campaign. Discussion: in the context of demographic decline and growing competition between universities (including from online platforms), applicants remain «consumers of educational services». In this situation, the choice of future students is influenced by intangible brand factors (recognition, reputation, loyalty), which are reflected in decision-making. Results: recommendations are proposed for departments organizing admission campaigns at the university, the main components of the university brand and the factors determining its potential are clarified, and the influence of brand capital on the consumer decision-making process is analyzed. It is important for domestic universities to take a strategic approach to brand capital management through the development of awareness among applicants, the creation of positive associations and long-term loyalty.

A.A. Pakina

Ecological and economic efficiency of environmental management: the institutional aspect

Keywords: institutional field, energy intensity, carbon intensity, environmental management, balanced environmental management, ecosystem functions, low-carbon development, economic assessment.

Annotation. Purpose: to analyze the current institutional framework for environmental management and its potential for improvement in order to develop recommendations for improving the efficiency of environmental management. Discussion: The fragmented nature of the environmental management sector’s representation in the institutional framework does not provide sufficient conditions for fully accounting for the entire range of environmental management outcomes in the context of transition to low-carbon development. Since the energy intensity of the economy is the primary driver of greenhouse gas emissions, land use plays an important regulatory role. A number of documents provide estimates of the contribution of ecosystem functions, including their absorption capacity, to the regulation of the carbon intensity of the economy, but the development of institutional frameworks for regulating this area is necessary for their systematization and consideration as a factor in the efficiency of environmental management. Results: the systematization of terminology and its consolidation in legislative acts contributes to the development of economic assessment tools for the full-fledged consideration of ecosystem functions as a factor in the regulation of the efficiency of environmental management.

E.YU. Savicheva, S.D. Penkovskaia, N.A. Kalinichenko

Econometric analysis of macroeconomic factors influencing the dynamics of iflationary processes in Russia

Keywords: price stability, regression analysis, panel data, consumer prices, inflation, regional heterogeneity, cluster analysis, machine learning, regional economy, econometric model, territorial differences.

Annotation. Purpose: to identify the optimal pathway to achieving price stability in the Russian economy. Discussion: attaining this objective requires identifying the key drivers of inflationary dynamics within the domestic economic system. In this context, the authors propose the construction of an econometric model explaining the dynamics of the Consumer Price Index (CPI) in the national economy. In developing the model, they account for the heterogeneity of economic development across the constituent entities of the Russian Federation, which leads to the adoption of a cluster-based approach to provide a more robust and comprehensive analysis of the inflationary process in Russia. Results: based on a thorough analysis of a set of macroeconomic indicators across 85 regions of the Russian Federation over the period 2016–2023, an econometric model is estimated to assess the dependence of the Consumer Price Index on a range of regressors. The findings indicate that the most significant contributors to the rise in the overall price level in the Russian economy are the exchange rate, the monetary base, labor productivity, and consumer expenditure. The paper visualizes the final data clustering.

T.K. Salina

Factorial approach to assessing the sustainability of development of fuel and energy complex objects in new geopolitical conditions

Keywords: fuel and energy complex, factorial approach, sustainable development, fuel and energy facilities, fuel and energy subsystems, national economy, geopolitical conditions, and energy resources.

Annotation. Purpose: to reveal the content of the factor approach for assessing the sustainable development of fuel and energy complex facilities in the context of changes in the geopolitical conditions of the country’s economy. Discussion: the sustainability of the development of fuel and energy complex facilities in the new geopolitical context is a multidimensional category that goes beyond financial sustainability. It includes technological flexibility, resource and logistics adaptability, environmental responsibility in the context of energy transition, and socio-political legitimacy. The synthesis of these aspects requires a systematic toolbox that allows not only to state the current state, but also to identify key influencing factors. Results: the grouping of factors into such subsystems of the fuel and energy complex as economic, technological, energy, social, and environmental subsystems is proposed. To assess the sustainability of the development of fuel and energy complex facilities according to the identified groups of factors, it is proposed to use a balanced scorecard.

Si Fuyuan, B.A. Mutsolgov

Integration of sustainable development factors into investment strategies of macroregions: a scientific and methodological approach

Keywords: sustainable development, investment projects, sustainable investment, investment strategy, structural strategies, macroregion, regional development, economic balance.

Annotation. Purpose: to clarify the essence of the sustainable development of the region in order to identify the factors influencing the achievement of sustainability, followed by the development of methodological approaches to their integration into existing investment strategies. Discussion: The research is based on a wide range of scientific and theoretical approaches, which have been used to identify approaches to substantiating criteria for evaluating investment projects in the structure of the macroregion’s investment development strategy. The theoretical foundations of the sustainable development of the region have been clarified, taking into account the generalization of the relationship between the categories «region», «development», and «sustainability». Results: the signs characterizing the parameters of sustainable development of the macroregion are indicated. According to the identified factors, a justification was given for the designation of criteria suitable for the development of the ESG index. The applied value of the ESG index is substantiated, which will simplify the procedure for evaluating the effectiveness of sustainable investment projects at the preparatory stage.

D.A. Tidzhiev, V.P. Babarykin

Existential marketing in fast food chains as a tool for shaping the meaning of everyday consumption rituals and long-term loyalty in the context of digital overload

Keywords: existential marketing, fast food, ritualization of consumption, consumer market, digital overload, indices, existential loyalty, shareholder value.

Annotation. Purpose: to study existential marketing as a tool for shaping consumption rituals and long-term loyalty in the face of digital overload. Discussion: The article demonstrates the transformation of fast food chains from utilitarian saturation points into an infrastructure of everyday rituals that provide consumers with a sense of stability amid digital overload, and substantiates the financial viability of existential marketing as a mechanism for capitalizing on the «meaning» of standardized service. An interdisciplinary interpretation of behavioral and financial metrics links the «ritualization» of consumption with a decrease in the price elasticity of demand and an increase in marginality due to an increase in the average order value, frequency of visits, and retention, while simultaneously reducing acquisition costs. An existential loyalty index (ExL-Index) is introduced, demonstrating the multiplicative gap between ritualistic and situational customers in terms of annual contribution to profits and resilience to competitive offers. Results: A correlation between the effectiveness of meaningful campaigns and digital penetration was identified: as screen time increases, the return on discounts declines, while communications that appeal to belonging and the predictability of the experience increase. A separate link was also identified between human capital and economic performance: increased employee engagement correlates with increased LTV and decreased churn. A comparison of positioning strategies reveals the superiority of the «meaning» model in terms of ROIC spread over WACC and market multiples, which is interpreted as a reduction in the risk premium and an increase in the value of the brand’s intangible assets.

M.G. Treyman, D.YU. Ignatova

Assessment of the natural resource potential of the arctic zone of the Russian Federation

Keywords: natural resource potential, environment, Arctic zone, regions, socio-economic situation, infrastructure, quantitative index, regional development.

Annotation. Purpose: to develop a methodology for assessing the ecological potential of the territory, including natural resource features, taking into account the negative impact on the environment (direct and indirect factors) characteristic of the Russian Arctic. Discussion: the study presents an analysis of the natural resource potential and socio-economic situation of the Arctic zone of the Russian Federation. Key studies in the field of natural resource potential analysis and distribution across the territory are reflected. The analysis of the natural resource base of hydrocarbons and minerals is presented, and the key features of mining and development of deposits are identified, as well as barriers to the organization of this development. Results: the author’s methodology has been developed, which includes a number of indicators: resource security of the territory, infrastructural security, territorial and geographical conditions, technological and economic feasibility, social security, which is transformed into an integral indicator that allows for a comprehensive assessment of the natural resource potential of territories.

G.G. Tugushi

Organizational and economic conditions for the formation of competitive advantages of Russian timber companies based on digital transformation

Keywords: digital transformation, competitive advantages, organizational and economic conditions, competitive advantages, timber companies, forest plantations, forest-forming species, timber industry complex.

Annotation. Purpose: to consider the organizational and economic conditions that ensure the formation of competitive advantages for Russian timber companies based on digital transformation. Discussion: the fundamental principles that shape the specifics of digital transformation in the forestry industry are reflected in strategic documents. These documents not only emphasize the unique aspects and critical importance of digitalization, but also highlight its role in stimulating the competitiveness and innovative progress of the timber industry. Results: the article highlights the importance of forming competitive advantages based on the organizational and economic conditions of Russian timber companies’ operations through digital transformation. It is proposed to consider the digital transformation of timber companies as a strategic modification of their business models and operational cycles based on end-to-end technologies, which ensures the formation of sustainable competitive advantages. The article analyzes statistical data describing the state of organizational and economic conditions necessary for updating, identifying, and specifying the competitive advantages of timber companies in order to develop special methods for their assessment and to find tools for increasing competitiveness that are relevant to the current level of digital development.

M.L. Fadeeva, T.O. Tolstykh, E.N. Kamishanchenko

Development of a framework of criteria for assessing projects as an element of a mechanism for sustainable development of regional economic systems

Keywords: Arctic regions, sustainable development, sustainability coefficient, sustainability assessment, regional economy, extractive industries, criteria system, scoring, Arctic sector.

Annotation. Purpose: to substantiate the need for an integrated approach to assessing the sustainability of regional economic systems, taking into account sectoral and institutional specifics. Discussion: In conditions of economic turbulence, decision-making on project support, financing or implementation requires a shift from a narrow economic approach to an integrated, multi-criteria accounting of economic, social, environmental and institutional effects. The evaluation criteria system is becoming a tool that links the strategic goals of regional development with the practice of selecting and supporting projects, ensuring transparency, comparability and focus on long-term sustainability. Results: a system of criteria has been developed that meets the following requirements: measurability of indicators; completeness of the assessment; the ability to translate characteristics into a score; gradation of values. The key factor of «sustainable development» is the implementation of large-scale investment projects, mainly in extractive industries.

N.M. Tciselskii

Trends in the development of the Russian marketplace market in a dynamic and uncertain environment

Keywords: online commerce, e-commerce, marketplaces, platform economy, consumer behavior, digital transformation, trade, modernization of business models.

Annotation. Purpose: to identify development trends, opportunities, risks and threats. Discussion: Today, the marketplace as a business model is a unique phenomenon that creates two-way value. On the consumer’s side, it offers an unprecedented breadth of product choices within a single platform. On the part of sellers, it provides instant access to a wide audience without the need to create a digital infrastructure on their own. The scientific novelty lies in forecasting various scenarios of market development. The object of the study was the Russian marketplace market. The objectives of the research are to analyze the evolution of Russian marketplaces, identify key growth points, determine the current market position, consider trends and their impact on the strategy of organizations, and identify scenarios for the development of the marketplace market. Results: theses on trends in the development of marketplaces in Russia are formulated, a forecast of scenarios for the development of Russian marketplaces from 2026 to 2030 is presented.

E.I. Shafikov, YU.V. Khodkovskaya

Risk analysis of implementation of digital innovations in the context of sustainable development of oil and gas companies

Keywords: digitalization, innovation, risk, sustainable development, analysis, oil and gas companies, management, cascading effects, transformation, model.

Annotation. Purpose: to develop a practice-oriented risk analysis methodology for the implementation of digital innovations in the business processes of oil and gas companies. Discussion: deep digitalization, leading to the creation of cyber-physical systems, transforms the nature of operational risks. Hybrid threats emerge, where a cyber-attack on the control system can initiate a real technological accident with consequences for the environment and personnel. Traditional risk management models are unable to assess such cascading scenarios, creating critical blind spots in management that jeopardize the entire sustainable development strategy. Results: the conducted research substantiates the need to change the management paradigm to a predictive-proactive one. Within the framework of the scientific article, a three-loop system of models (macro-, meso-, and micro-level) has been developed and tested for integral quantitative assessment of hybrid risks. It has been proven that operational sustainability is directly determined by the ability to manage digital threats proactively. The proposed methodology forms the basis for building a sustainable digital ecosystem that ensures the long-term sustainability of a company in the context of digital transformation.

A.V. Shleenko, O.V. Vaganova, E.N. Kamyshanchenko

Territorial endogeneity in balanced regional development

Keywords: sustainable development, endogeneity, exogeneity, region, regional economy, territory, regional system, regional policy, resources, location.

Annotation. Purpose: to substantiate that the basis of sustainable development is the principle of endogeneity, which is fundamental for the development of any regional system aimed at ensuring economic, food, technological, and other security. Discussion: the measure of export regional orientation is the localization coefficient or the share of industries focused on intraregional consumption in the GRP. It is rightly noted that the higher the localization coefficient, the higher the endogenous opportunities for regional economic development. Results: the endogenous development of the region is driven by the local economy, i.e., industries that are primarily focused on intraregional consumption. This is the source of balanced dynamic sustainability, as the domestic market is first saturated before any surplus is exported to other countries and/or regions.

I.A. Shumakova, A.N. Kononov, V.P. Nasybulina, A.V. Ostrovskaya

The genesis of the concept of territory marketing as a factor its socio-economic development: theoretical understanding based on structural and logical models

Keywords: territory marketing, regional economy, new technologies, competitive advantages, socio-economic development, resource potential, investment, sustainable development, structural-logical model, city marketing, regional marketing, country marketing, integrated system, infrastructure marketing, territory development, marketing stages.

Annotation. Purpose: to study the genesis of the concept of territory marketing as a factor of its socio-economic development based on structural-logical models. Discussion: the types of territory marketing, the key areas of sustainable development marketing, the system of implementing the stages of territory marketing, and the main tools of territory marketing are described. Results: the article discusses the current topic of the concept of territory marketing, analyzes the main theoretical concepts of domestic authors, and constructs structural-logical models. The genesis of the marketing concept is related to the resource capabilities of regional markets for goods and services. Territory marketing is a key condition for socio-economic development in the modern domestic market. The further development of the marketing concept will be related to the introduction of new technologies, ESG criteria, and the capabilities of artificial intelligence to create a sustainable environment.

A.D. Epstein, M.A. Epifanova, U.T. Homyakova

Categorization of ecosystem services based on their impact on society in the context of strategic and territorial planning

Keywords: ecosystem services, environment, natural resources, strategic planning, territorial planning, anthropocentrism, classification of benefits, impact assessment.

Annotation. Purpose: to propose integration directions of the results of the assessment of ecosystem services in the documents of strategic development and regulatory acts of the Russian Federation. Discussion: the conceptual contradictions in the definition of ecosystem services are analyzed, including the anthropocentricity of approaches, the fuzzy boundaries between ecosystem functions and services, and the subjectivity of the choice of objects of assessment. The authors propose to consider ecosystem services on the methodological basis of object-oriented ontology as integral results of the interaction of natural, technological, and institutional objects. The socio-economic functions of territories are highlighted. Results: a classification of ecosystem services based on the scale of their impact on society is proposed, which is linked to the levels of strategic and territorial planning (global, national, regional, and local). A targeted approach to assessment is developed, which minimizes subjectivity and ensures the practical applicability of the results within the framework of current legislation.

R.M. Yunusova, E.D. Makarenko

Algorithm for audit of the digital profile of Russian enterprises in the context of digital transformation and implementation of the ECG approach

Keywords: data quality, digital data, data exchange, information systems, enterprise sustainability, algorithm, audit, digital profile.

Annotation. Purpose: to develop an algorithm for auditing an enterprise’s digital profile in the context of digital transformation and the implementation of the ECG approach in the Russian Federation. Discussion: the article analyzes the legal and regulatory basis for the formation of digital profiles, examines cases of their construction based on state information systems, and provides a comparative assessment of the applied audit mechanisms in terms of their compliance with the principles of environmental, social, and managerial sustainability. Results: it is proven that the financial and tax block has a high frequency of updates, the environmental block is characterized by detailed information, and the legal block reflects specific aspects of an enterprise’s obligations. The developed algorithm can be used to assess compliance with regulatory requirements and identify risks related to environmental, managerial, and legal aspects. Further research is needed to develop standardized requirements for the structure of a digital profile.

D.V. Aseev

On the issue of financial and legal regulation of cash turnover in the Russian Federation

Keywords: regulation, cash, finance, law, circulation, monetary relations, financial and legal regulation, financial institutions, national economy.

Annotation. Purpose: to study the legal regulation of cash circulation in the Russian Federation. Discussion: The state, being a key social institution, performs the function of streamlining social processes and ensuring the sustainable development of society. These strategic objectives cannot be realized without an effective system of financial institutions and centralized financial control, the functioning of which is based on clear and consistent legal regulation of the circulation of funds, especially in the field of cash payments. It is the regulatory consolidation of the principles of cash circulation that ensures transparency of financial flows, prevents abuse and helps to strengthen confidence in the national monetary system. Results: the current stage of development of the Russian financial and legal system is characterized by an active process of digitalization, which naturally requires rethinking and updating the traditional categories of monetary circulation. The most important step in this direction was the adoption of Federal Law No. 339-FZ of July 24, 2023, which amended the Civil Code of the Russian Federation.

М.А. Drozdova, V.A. Politiko, A.A. Zakovorotnij

Logistics integration of Russia and China as a catalyst for the development of the Eurasian economic architecture (2024-2025)

Keywords: Russia, China, Eurasian economy, transport integration, logistics integration, multipolarity, infrastructure investment, transport geoeconomics.

Annotation. Purpose: to analyze how in the period 2024-2025 joint Russian-Chinese logistics initiatives became a catalyst for qualitative changes in the regional economy, contributing to the redistribution of cargo flows, the creation of new institutions of cooperation and the formation of prerequisites for a sustainable multipolar economic model in the Eurasian space. Discussion: The research focuses on transportation indicators and their structural and institutional implications for the economic development of the entire Eurasian macroregion. Results: the new economic architecture of the Eurasian space is polycentric in nature. Its sustainability will be determined not only by the capacity of railways or icebreakers, but also by the participants’ ability to propose attractive and transparent rules of economic interaction for all countries of the continent. The implementation of these initiatives will consolidate the Eurasian space as an independent pole of the global economy, whose dynamics will be determined by the internal logic of integration and cooperation, rather than external pressure.

M.A. Drozdova, A.A. Cvilij-Buklanova, A.V. Cvilij

From sanctions to a new multipolarity: the formation of a new center of power in the Moscow – Beijing – Delhi axis

Keywords: economic cooperation, strategic triangle, sanctions, de-dollarization, transcontinental logistics, economic architecture, financial autonomy, cooperation.

Annotation. Purpose: to analyze the increasing role of strategic cooperation between Russia, China and India as a key factor in the reformatting of the economic architecture of Eurasia. Discussion: the article analyzes how the implementation of large–scale infrastructure projects (the International North-South Transport Corridor and the Transarctic Transport Corridor) creates a new map of continental logistics. Special attention is paid to the impact of sanctions pressure, which, contrary to its original goals, acted as a catalyst for deepening economic cooperation between the three powers. Results: a steady transition to settlements in national currencies forms the basis for the financial autonomy of the Eurasian region. Collectively, these processes lead to the formation of a self-sufficient economic contour that defines the contours of a polycentric world order. The development of the North – South transport corridors and the Transarctic Route solves a twofold task: it creates new efficient logistics arteries that reduce time and costs, and at the same time forms a «strategic framework of sovereign connectivity» that minimizes dependence on traditional, Western-controlled sea routes.

O.V. Klimovets, I.I. Staroverova

Managerial approaches to marketing asset accountability in Russian companies

Keywords: marketing assets, marketing accountability, marketing performance, management approaches, cluster analysis, measurement tools, evaluation, online survey.

Annotation. Purpose: to identify and systematize managerial approaches to the assessment of marketing assets, taking into account the differences in marketing accountability regimes. Discussion: Marketing assets are an important component of a company’s intellectual capital and can significantly impact its value and market position. This paper addresses the issue of fragmented assessment of marketing assets, which is caused by the dominance of an instrumental approach to metrics and the lack of consideration of the managerial context in which they are applied. The theoretical framework is based on research on marketing assets as sources of long-term economic value and marketing as a accountable management function. Results: Based on a mixed research method that includes interviews and an online survey, cluster analysis was used to identify seven distinct marketing accountability modes. The study found that approaches to evaluating marketing assets are primarily determined by accountability modes rather than a set of specific practices.

B.N. Kurilov

Egrocery market in Russia and globally:from expansion to sustainable development

Keywords: e-commerce, online retail, grocery delivery, express delivery, omnichannel retail, logistics, last mile, digital platforms, unit economics.

Annotation. Purpose: to systematize eGrocery service operating models, conduct a comparative analysis of the Russian and global markets, and identify issues with unit economics and business model sustainability. Discussion: This article analyzes the structural transformation of the eGrocery market in the Russian Federation and globally during the transition from expansion to operational optimization. A classification of delivery formats (dark store/q-commerce, omnichannel models, D2C) is presented, and consumer behavior and competitive dynamics are examined. Unlike food delivery, where the product requires minimal preparation by the consumer, eGrocery involves the sale of products for preparation and consumption. Results: This article focuses on the high cost of the last mile, the negative unit economics of ultra-fast delivery, and the challenges of scaling. Based on an analysis of the practices of leading players, areas for adapting business models in the face of slowing growth and increasing profitability requirements are identified.

K.A. Barmuta

Features of business process management in trade organizations

Keywords: business processes, management, trade organizations, trade and technological process, consumer satisfaction, marketing technologies, market economy, trade sphere.

Annotation. Purpose: to identify the features of managing the business processes of a trade organization. Discussion: business process management in modern organizations is a rather complicated procedure that requires choosing the right approach and methods. The main part of the existing interpretations of business approaches, management tools and methods of their implementation is generalized and does not reflect the specifics of specific industries. In this regard, there is a need to identify the distinctive characteristics of trade organizations, which should be taken into account when optimizing the management system of their business processes. Such methods as analysis of the field of publication activity, systemic, situational and process analysis were used as research methods. Results: the features of managing the business processes of a trade organization are revealed, the most important of which are the high role of the logistics component, marketing technologies in the activities of a trade organization, as well as the speed of response to changes in the external environment.

P.V. Blagodatskiy

Digital organizational design constructor for high-digital-maturity organizations as a foundation for managed transformation

Keywords: digital twin, organizational design, optimization, scenario modeling, digital maturity, managed transformation, institutional sustainability, organizational adaptability.

Annotation. Purpose: to analyze the transformation of a national infrastructure organization operating in conditions of high digital maturity and institutional complexity. Discussion: the work is based on a systematic approach, structural and functional analysis, parametric modeling and the use of a digital twin to assess the consistency of management levels, identify structural overloads and verify the viability of design solutions. The modeling included comparing regulatory and actual controllability parameters, testing organizational configuration options, and analyzing the sustainability of the solutions obtained. The scientific significance of the research lies in substantiating a parametric approach to the design of complex systems and demonstrating how digital models can enhance organizational adaptability and institutional sustainability. Results: A digital organizational design constructor has been created that combines modules for structural modeling, production and functional relations, HR architecture, and digital support. Its testing has shown a reduction in the number of iterations, increased transparency of structural dependencies, and improved manageability of transformational processes.

T.K. Blokhina, I.A. Moshayev, L.M. Mukhametshina

The space technology market: assessment of the state and growth drivers

Keywords: space economy, private investment, competitiveness, economic efficiency, growth drivers, stage, life cycle, space companies, market segment, space technologies, risks, technological breakthrough, venture investors, and commercialization.

Annotation. Purpose: to assess the state of the space technology market and identify its growth drivers. Discussion: the article focuses on analyzing the state of the space technology market, determining its life cycle stage, highlighting key drivers of its growth, and assessing the size of the commercial sector as a major factor in its growth. It is noted that this market demonstrates immense long-term potential at the intersection of high technology and strategic planning. Results: it is concluded that the potential of the space technology market is shaped by the influence of key drivers that determine the trajectory of the space industry over specific time periods. The commercial segment of the space technology market was assessed using indicator analysis, where the key indicators are points of technological breakthroughs, taking into account the main drivers of growth for the period 2000-2024.

O.V. Vaganova, S.D. Shcherbak, O.A. Golovko

Looking to the future: the development of ESG leasing as one of the perspective directions in the economy of the Russian Federation

Keywords: leasing, leasing activities, leasing companies, economic development, external financing, financial sector, national economy, non-financial reporting.

Annotation. Purpose: to review the basic principles of green leasing, reflecting the main concepts of activity, its objectives and the main subjects related to this type of leasing. Discussion: financial instruments capable of stimulating the transition to more environmentally friendly and socially responsible practices are coming to the fore. Leasing is one of such instruments with significant potential. The development of so-called ESG leasing is a financing model for the acquisition of assets that meet high standards of environmental performance, social responsibility and corporate governance. Results: the prospects for the development of ESG leasing as one of the promising areas in the economy of the Russian Federation were analyzed. Special attention was paid to studying the ESG leasing market and the services provided by leasing companies. Based on the analyzed information, the main recommended measures for maintaining and developing green leasing were proposed.

D.S. Grigoryev

The role of personnel development in implementing a socio-value approach to ensuring the sustainability of recreational a ND leisure services enterprise

Keywords: experience economy, workforce, sustainability, leisure industry, social responsibility, leisure enterprises, leisure services, recreational services, staff development, and staff management.

Annotation. Purpose: to offer recommendations on improving the work with personnel for the implementation of a socio-value approach to the activities of enterprises of recreational and leisure services. Discussion: the restoration of the emotional and psychological state of employees is becoming increasingly important, which is largely carried out through the activities of enterprises of recreational and leisure services, providing an opportunity to gain new experiences and satisfy their spiritual needs. The economic mechanism of these enterprises is focused on providing opportunities for gaining impressions and emotions. The implementation of this approach involves not only finding acceptable artistic and creative forms of entertainment services, but also the targeted work of personnel, the management recommendations of which are presented in the article. Results: the author’s approach involves the effective restoration of the workforce and the sustainable functioning of the enterprises themselves, an important element of which is the qualified work of personnel who have sufficient competence to implement the social and value parameters of entertainment activities.

M.G. Dolenko, T.S. Poltavchenko

Management of communication politics in the medical equipment industry

Keywords: teaser, flash mob, communication policy, communication management, marketing communications, stakeholders, verbal and graphic modeling, information transfer, and direct marketing.

Annotation. Purpose: research of the theoretical and methodological basis of communication management in organizations, formation and implementation of the process of communication marketing management in the field of development and production of medical equipment. Discussion: positive results of the implementation of the author’s proposals allow us to conclude that they can be scaled and adapted to the needs of enterprises in the studied and related industries. Results: specific measures that have improved the target metrics of increasing stakeholder loyalty, brand recognition, and customer service quality may be of interest to postgraduate students, teachers, organization leaders, managers, as well as practitioners and specialists who face similar challenges. The research results obtained in the form of a positive effect allow us to conclude that this experience can be scaled up and replicated at other enterprises in similar or indirectly competitive fields.

A.V. Kruzhalov

Factor model of adaptation of competitive strategies of trading enterprises in conditions of market instability

Keywords: competitive strategy, digital platform, retail enterprise, market instability, omnichannel, strategic adaptation, factor analysis, retail trade.

Annotation. Purpose: develop a factor model for competitive strategy adaptation in retail enterprises operating under market instability while integrating digital platforms. Discussion. Internal and external factors driving competitive strategy transformation across Russian and international retail chains were examined. Key determinants of adaptation processes were identified, including consumer demand volatility, technological infrastructure maturity, and workforce digital competency levels. Omnichannel model development practices from X5 Group, Magnit, Wildberries, and Ozon were analyzed. Results. An original factor model incorporating five strategic adaptation levels was developed. The model enables structured decision-making during competitive strategy adjustments and accounts for digital platform characteristics as transaction cost reduction mechanisms. Practical recommendations for model implementation across retail enterprises of varying scales were formulated.

G.V. Meshkova, E.V. Lukiyanchina, A.A. Tagibova

A model for improving human resource management in the context of digitalization of the economy and business

Keywords: personnel management, development model, digitalization, digital technologies, motivation, labor relations, management, digital economy.

Annotation. Purpose: to develop a model for the development of a personnel management system in the context of digitalization. Discussion: in the context of the formation of the digital economy and the emergence of new tools for transmitting and processing information, personnel requirements, the recruitment system, motivation, organization of labor relations, management techniques and methods are fundamentally changing, that is, almost all aspects of systemic personnel management. The improvement of the personnel management system of a modern organization should be associated with the use of digital technologies and expressed in the expansion of digital tools for personnel management and tools for evaluating the management system in the context of digitalization. Results: a model for the development of a personnel management system in the context of digitalization has been developed. The model is characterized by its focus on digitalization of the personnel management system as the main vector of development, as well as its integration not only into the overall development strategy of the organization, but also into the external processes of digital transformation of the economy and business.

N.A. Serebryakova, T.L. Bezrukova, N.A. Maslov

Application of digital technologies in the processing of secondary resources

Keywords: digital technologies, secondary resources, environmental efficiency, economic efficiency, methodology, performance indicators, circular economy, economic modeling, environmental modeling, sustainable development.

Annotation. Purpose: to substantiate the need for the use of digital technologies to optimize the processing of secondary resources in order to increase environmental and economic efficiency. Discussion: The research analyzes modern digital tools, including the Internet of Things, radio frequency identification, global positioning system, fifth-generation networks and QR codes, as well as assessment methods such as key performance indicators, life cycle analysis and analytical hierarchical process. Special attention is paid to modeling the improvement of waste sorting efficiency, logistics and quality control of materials, in particular polyethylene terephthalate by X-ray fluorescence analysis.  The study aims to quantify the impact of digital technologies on reducing carbon dioxide emissions, increasing recycling rates, and achieving sustainable development targets in 2030. Results: recommendations have been developed for the integration of information systems, blockchain, and machine learning into waste supply chains, contributing to the rationale for the industry’s transition to the principles of a circular economy.

A.B. Firsov

Assessment of structural shifts and sustainability factors in the Russian extractive industry: the relationship between new strategic deposits and digital transformation

Keywords: extractive industry, structural shifts, sustainability, strategic deposits, critical raw materials, digital transformation, digital twins, operational efficiency.

Annotation. Purpose:  to assess the structural changes in the Russian mining industry over the period 2020-2025 and identify the key factors that will determine its future sustainability, focusing on the relationship between the development of new strategic deposits and the depth of digital transformation in companies’ operational models. Discussion: The extractive industry has been a key element of the Russian economy for decades, contributing 10-12% of the country’s gross domestic product and generating a significant portion of its export revenues. The crisis has led to a shift towards complex assets (such as titanium and copper), whose efficiency relies heavily on end-to-end digital solutions (digital twins and artificial intelligence). However, key challenges include a shortage of skilled workers and fragmented strategies. Results: The study has demonstrated that sustainability can be achieved through a combination of diversified raw materials, systematic digitalization of greenfield projects, and supportive government policies.

A.O. Khokhlova

Key characteristics and features of digital transformation in international high-tech companies

Keywords: digital transformation, organizational culture, technological innovations, high technologies, high-tech companies, strategic advantage, entrepreneurial activity, and innovative management.

Annotation. Purpose: to explore the role of digital transformation in international high-tech companies and assess its impact on their organizational culture and competitiveness. Discussion: Digital transformation has garnered significant attention from researchers due to its relevance and rapid global adoption. This is particularly evident in the context of high-tech companies. Results: In this article, a special role is given to the study of the main characteristics and features of digital transformation in international high-tech companies, and the key concepts of «digital transformation» and «high-tech company» are defined. A theoretical and methodological analysis of works related to understanding the role of digital transformation for companies, as well as literature on the specifics of managing digital transformation, is conducted. The key factors for successful digital transformation implementation are identified.

E.M. Ahmetshin, A.I. Baksheev, N.A. Sokolicyna, M.A. Dubinina

Strategic management of organizational imperatives for balancing competition and cooperation in the marketing matrix of universities

Keywords: marketing, higher education, digitalization of universities, competition between universities, transformation, educational programs, teaching marketing, educational services, digital technologies, international cooperation.

Annotation. Purpose: to identify the key problems and directions for the development of marketing in higher education, caused by modern challenges of digitalization, increased competition, and changing consumer values. Discussion: The transformation of the educational environment requires universities to reconsider their approaches to the formation of curricula and teaching methods, especially in the field of marketing, where theory and practice develop most dynamically. The panelists focused on three key aspects: the impact of business digital technologies on educational content, marketing strategies of universities in a competitive environment, and the adaptation of teaching methods to the new values of students and the labor market. Results: the discussion was addressed by leading experts and scientists: R.R. Sidorchuk (Plekhanov Russian University of Economics), I.S. Berezin (Gildia Marketerov), Y.G. Gribanov (Frank RG), representatives of the Pan-European University “Apeiron” and the College of Banja Luka (Republika Srpska), as well as leading lecturers from Russian universities. The speakers proposed specific solutions for updating educational programs and enhancing the prestige of the marketing profession.

N.A. Sokolicyna, M.S. Port, A.B. Murashov, V.E. Gar’kovenko

The transformation framework of Russian industry in the context of risk management

Keywords: risk management, industry, cybersecurity, internal audit, production risks, digital threats, sanctions, hedging.

Annotation. Purpose: to identify current trends and practical approaches to risk management in industrial companies at the current stage of development. Discussion: A risk management system is a key element of industrial enterprise sustainability. Effective risk management not only minimizes losses from realized threats but also increases business predictability and ensures asset and reputation protection. In the context of sanctions pressure, digital transformation, and logistical constraints, early warning tools, cybersecurity, and the integration of risk management with internal audit are particularly important. Results: The event featured speakers including Alexey Chernoplekov (EuroChem), Galina Klapotskaya (Global Transport Solutions), as well as experts from Transmashholding, TMK, Gazpromneft-ITO, and others. The speakers presented effective case studies and methods for identifying, assessing, and minimizing industrial risks.

A.V. Murova, A.YU. Schtezel, G.I. Palamarchuk

Logistics of emergency medicine: relevant tracks of unmanned medical transport

Keywords: medical transport, logistics, arrival time, economic efficiency, cargo transfer, medical air delivery, direct landing, stationary drone ports, and landing infrastructure.

Annotation. Purpose: to explore the use of unmanned aerial vehicles for the delivery of critical medical supplies in a time-constrained environment. Discussion: Modern medicine faces challenges where time is often a critical factor in saving lives. The transportation of critical medical supplies in urban areas, remote locations, and hard-to-reach areas is traditionally fraught with the risk of delays. Geographical barriers and the high cost of emergency transportation create «vulnerability windows» in the healthcare delivery chain. In this context, unmanned aerial vehicle (UAV) technologies offer a paradigm shift in medical logistics. Results: forecasts of the development of medical air delivery until 2035 are formulated. Based on the empirical data of Zipline, Everdrone, Matternet companies, a comparative analysis of the effectiveness of drones and traditional medical transport is carried out according to the criteria of speed, cost and cargo safety; four main ways of transferring medical cargo to the recipient are considered in detail: parachute dropping, cable system, direct landing and stationary drone ports.