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M.R. Anisimova, A.G.K. Gerko

Method of calculation the recyclable plastics’ market size

Keywords: secondary plastics, secondary resources, waste, market capacity, solid waste, municipal waste, industrial waste, business.

Annotation.

Purpose: to develop a calculation methodology for assessing the capacity of the secondary plastics market. Discussion: plastics are the most demanded group of secondary material resources allocated from waste. Recycled plastics are used in a variety of products, such as packaging, building materials and compositions, and plastic films and coatings. Therefore, it is important to know the volume of their annual education. However, at present in the Russian Federation the very concept of secondary resources is not legally enshrined, statistical records are not kept, and there is no reliable information on the volumes of processing and movement of secondary plastics. The method of determination consists of four stages, including the assessment of the resource base of secondary plastic resources from the groups “solid municipal waste” and “industrial waste”, the assessment of exports and imports for the formed groups of secondary resources, and a direct assessment of the estimated capacity of the market. Results: the main contribution to the secondary polymer market is made by secondary resources of polyethylene (50%), polyethylene terephthalate and polypropylene (46%). The results obtained are close to the available expert estimates and are comparable with the estimates of the capacity of the plastic waste market given in a number of sources. In the calculations, publicly available data are used, which makes it possible to widely use the proposed methodological approach without spending significant material and time resources.


M.R. Anisimova, A.G.K. Gerko, М.М. Naumova, I.V. Zaitseva

Efficiency and coherence assessment of strategic planning documents for fostering GHG emissions reductions in carbon-intensive industrial sectors of Russian Federation

Keywords: GHG, energy efficiency, resource efficiency, secondary resources, national aims, fostering GHG reduction, strategic planning documents, performance targets, Paris Agreement UNFCC.

Annotation.

Purpose: objective is to substantiate the need to take measures of state regulation of greenhouse gas emissions based on incentives and state support for industrial entities in the main carbon-intensive sectors of the economy, in particular through amending the relevant strategic planning documents and adopting the Long-term low carbon development strategy of Russian Federation until 2050. Discussion: in the article, the authors analyze strategic planning documents to identify performance indicators of the measures effectiveness laid down in these documents, which are key elements in achieving the long-term goals and objectives set by the state, including the field of sustainable development. Based on the identified performance indicators (output and/ or product export, natural resource extraction, involvement of secondary resources in industrial circulation, energy efficiency and resource efficiency indicators), the impact of these indicators on the reduction of greenhouse gas emissions in the main carbon-intensive economy sectors was assessed. Results: the result of the work is an algorithm for assessing the effectiveness and focus of strategic planning documents of the Russian Federation on stimulating the reduction of greenhouse gas emissions by direct or indirect methods, which consists of several stages.


E.N. Bavykina, S.A. Fomina, T.V. Koretskaya

Marketing research in the educational services market as the basis of the sustainable development strategy of the university

Keywords: marketing, marketing research, unofficial market, educational services, official market, universities, Internet, students, graduates.

Annotation.

Purpose: to analyze the portrait of consumers of the informal market of educational services. Discussion: the study is of interest to the administration of higher educational institutions in monitoring the employment of graduates and the implementation of a system for promoting their employment, as well as in developing a strategy for improving the quality of education. The article will also be of interest to potential employers in the implementation of programs for the selection, selection, adaptation, development and promotion of young specialists (graduates) of universities. The article presents an algorithm for identifying the features of the official and unofficial market of educational services. Results: it was revealed that the unofficial market of educational services is the main the competitiveness of graduates, an analysis of the situation in the parallel market of educational services from the point of view of demand and supply of services in this market is carried out.


E.N. Bavykina, S.A. Fomina, T.V. Koretskaya

Labour mobility in the labour market during the pandemic COVID-19

Keywords: labor market, pandemic, labor mobility, employment, unemployment, employment center, professions, age categories.

Annotation.

Purpose: to analyze the labor mobility of workers in the local labor market in the post-like period. Discussion: the paper considers the process of labor mobility of workers in the local labor market, which is realized through the state of unemployment. General information on labor mobility is obtained from official statistics compiled by the Employment Center. In addition, a survey of clients of the Employment Center was carried out, which makes it possible to determine individual indicators of interfirm labor mobility: absolute (the number of organizations at which an individual was employed) and relative (the rate at which an individual changed employment organizations), as well as to assess the influence of the respondent’s demographic characteristics on his labor mobility. Results: a methodological approach to assessing labor mobility realized through the state of unemployment in the local labor market was developed, institutional (form of ownership of an enterprise) and personal factors (gender, age, level of education) that affect the labor mobility of workers were identified.


K.A. Barmuta, N.V. Dem’yanchenko, N.V. Poluyanova

The main directions of increasing the efficiency of using socio-economic potential in modern conditions

Keywords: industrial enterprises, socio-economic potential, marketing tools, efficiency, needs, potential, fixed assets, business entities.

Annotation.

Purpose: to identify and outline the main directions for increasing the efficiency of using the socio-economic potential in modern conditions. Discussion: the socio-economic potential of organizations is the basis for their functioning in a market economy, ensuring the overcoming of the financial crisis and the consequences of the sanctions imposed on Russia by a number of foreign states. In this regard, the issues of its effective use have acquired particular importance in recent years for business entities. The article reveals the essential content of the socio-economic potential of organizations, presents the main directions for increasing the efficiency of using the socio-economic potential in modern conditions. Results: the authors came to the conclusion that improving the use of the socio-economic potential of enterprises plays a decisive role in ensuring their sustainable development in modern economic conditions.


M.E. Botalova

Infrastructure marketing as an independent area of territory marketing: key theoretical approaches, definitions and problems

Keywords: territory marketing, infrastructure marketing, marketing features, promotion, social infrastructure, region, infrastructure provision, territories, competitiveness.

Annotation.

Purpose: to consider the main theoretical approaches, definitions and problems of marketing the infrastructure of Russian regions. Discussion: the scientific article is devoted to the study of modern theoretical approaches to the formulation of the modern problem of infrastructure marketing related to the possibilities of activating external factors of regional socio-economic development and growth of investment attractiveness on the basis of modern methods, tools and technologies for marketing territories. Modern Russian regions are not limited by anything in terms of organizing the regional investment and infrastructure process and independently attracting investment resources necessary and sufficient for social transformations of municipal and regional scale and significance. Results: the regional social infrastructure as an object of marketing support and promotion today requires an expansion of the scale of scientific attention and the implementation of full-fledged regional marketing initiatives that can present it as a fundamental competitive advantage of the region.


M.E. Botalova

Regional investment and infrastructure projects as the main form of creating new infrastructure facilities of a social orientation: marketing justification and efficiency problems

Keywords: territory marketing, infrastructure marketing, marketing features, promotion, social infrastructure, projects, marketing trends.

Annotation.

Purpose: to consider existing regional investment and infrastructure projects as a form of creating new infrastructure facilities of a social orientation. Discussion: the scientific article reveals current theoretical approaches and applied developments in terms of marketing support for regional investment and infrastructure initiatives. The main directions of modernization of infrastructure marketing tools are formulated. Results: a conclusion was made about the prospects of implementing infrastructure marketing tools in stimulating regional socio-economic development. Internationally, the competition of territories for resources, especially for human and creative capital, has long been conducted with the help of infrastructure marketing tools, providing global competitive advantages and a steady flow of the most dynamic, enterprising, able-bodied and motivated migrants, internationally mobile and oriented towards social infrastructure. advantages of locations / territories as a factor in making targeted marketing decisions.


A.V. Bykova

Transformation of the Russian energy in the era of the digital economy

Keywords: digitalization, digital environment, fuel and energy complex, innovations, energy-saving technologies, electricity, companies, digital technologies.

Annotation.

Purpose: to consider topical issues of the development of digital technologies in the Russian energy sector. Discussion: The article provides an interpretation of the terms “transformation of the energy sector” and “digital economy”, which determines the uniqueness of the processes behind them. The current state of the fuel and energy sector of the Russian Federation is analyzed, the prospects for modernization and the complex nature of its development are assessed. The impossibility of economic growth based on the unrestrained consumption of energy resources and, in this regard, the transition to an intelligent economy based on digital transformation technologies is noted. The directions of innovative detailing of energy companies are considered on the example of PJSC “Rosseti Kuban” in the context of digitalization. Results: the digital network will provide a growth point for innovative and effective development of the industry, will help attract investment. The main trends are: government regulation (improvement of the regulatory framework), the introduction of new technologies (especially on the basis of domestic enterprises) and an increase in market dynamics.


E.V. Vologdin, O.A. Grazhdankina, E.V. Dyakova

Statistical analysis of the living standards of the population in the Altai territory for the period 2012 – 2019

Keywords: Altai Territory, per capita income, cash income, wages, purchasing power, price index, population, food products.

Annotation.

Purpose: on the basis of state statistics data, to conduct a comparative analysis of the level of socio-economic development of the Altai Territory over the past few years based on a study of the living standards of the population of the Territory and to assess its changes against the background of data on the Russian Federation and the Siberian Federal District (SFD). Discussion: in connection with a significant number of indicators characterizing the standard of living, the analysis was based on average per capita money income, average monthly nominal accrued wages, real accrued wages, purchasing power of average per capita monetary incomes. The authors leave room for further discussion on the formation of the definition of “living standards”, the uncertainty of which led to the emergence of a number of indicators and the results obtained when analyzing them to assess the well-being of the population are also controversial (for example, GDP per capita, etc.). Results: An analysis of the living standards of the population of the Altai Territory shows that its level has remained low for many years, it lags behind the main indicators both from the national average and in the Siberian Federal District, which leaves it in the ratings at the lowest places.


D.A. Gazarov, M.A. Chirkov

Modernization of leasing relations as a condition for increasing investment policy in the Russian Federation

Keywords: leasing, investments, economic course, direct effects, indirect effects, leasing effects, multiplier effect, investment policy.

Annotation.

Purpose: to study the actual impact of leasing on gross domestic product, to identify correlations with traditional economic indicators and to determine the direct and indirect effects of the leasing form of investment on the economy. Discussion: the economic course and economic decisions of the governments of the countries are aimed at increasing the rate and level of sustainability of economic growth, increasing real incomes of the population and achieving technological leadership of the economy. The main practical goals coincide with the theoretical ones, namely, the growth of consumption and production opportunities. Leasing, in turn, is a unique tool that allows you to achieve an economic effect that is multiples of the initial investment, due to the multiplier effect. Results: the relevance of the search for new instruments to stimulate the economic course is emphasized by new challenges, including non-economic ones (for example, COVID-19). Therefore, within the framework of this article, the hypothesis was tested: leasing as a form of investment is a factor in the economic course.


T.A. Dzhum, O.A. Korneva, E.G. Dunec, R.A. Zhuravlev

Game approaches to non-game processes for staff awareness of the values of the catering company and their active promotion in the market

Keywords: gamification, team spirit, synergy effect, brand values, enterprise rating, consumer loyalty, staff motivation, gastronomic events.

Annotation.

Purpose: to consider the use of playful approaches in the processes of personnel creation of value and brand of a catering enterprise and its active promotion to the market. Discussion: This article highlights the relevance of gamification, which consists in using game approaches to non-game processes that make up the production and trading activities of a public catering enterprise. All gaming technologies are aimed at increasing consumer interest in the offered products and services of this enterprise, the loyalty of guests, which is manifested in an increase in the average check in the halls and the rating of the enterprise. The success of a modern catering enterprise is determined by a strong system of personnel training in the workplace through gaming technologies with a high degree of motivation. Results: In order to grow, it is very important to understand the needs of people. In the restaurant business, there is a quick result from the invested effort: you can get instant feedback from the team, from the guests and from the management. Therefore, trust in the team and faith in what you are doing is relevant.


E.V. Ergalieva, E.V. Moiseeva, I.M. Kublin, A.A. Maksaev

Knowledge in the total driving factors of innovation activities

Keywords: innovations, processes, technologies, discoveries, ontology, approach, innovation activity, innovation model.

Annotation.

Purpose: to determine the role of knowledge and practical experience in various forms of innovation implementation, to analyze the structure and content of innovation processes in relation to the modern economy. Discussion: the article substantiates the types of innovations that differ depending on the application in the relevant sector of the economy. The development of innovative products and technological processes in collaboration with leading universities are considered. It is noted that the effectiveness of knowledge formation as an innovation process can be increased in a variety of ways by using the results of scientific research. Results: the article provides an analysis in order to correctly clarify the role and place of knowledge in the innovation process from the standpoint of epistemology. It is concluded that in order to analyze the models of creating innovations, it is necessary to apply models based on the principle of randomness. Success in a complex solution to a complex technical problem depends on the experience gained by the staff over time.


V.A. Efanov

Organizational support of the digital transformation of the enterprise based on process management

Keywords: business model, project management, process approach, reengineering, sustainable development, digital transformation, digital technologies, growth economics.

Annotation.

Purpose: to update the methodological approaches to the organizational support of the reengineering of business processes during the digital transformation of an enterprise. Discussion: the article discusses the issues of enterprise sustainability in the context of the digitalization of the economy, when one of the essential factors in increasing competitiveness is the ability to quickly transform the business model. To achieve this goal, the author solved the following tasks: a review of foreign and domestic literature was carried out for the purpose of systematizing the available information in the subject area; generalization and systematization of problems arising from the incorrect application of the principles of process management; recommendations for organizing a monitoring system for project execution of the stages of development of the enterprise, leading it to a digital state, has been carried out. Results: the direction of further research, the author assumes the development of a full-fledged methodological apparatus for digital transformation of enterprises in the real sector of the economy.


L.N. Zaharova, A.I. Shalagina, K.G. Gurbanova, I.V. Mishagina

Development of methodological approaches to hr management based on the marketing paradigm during the pandemic period

Keywords: methodological approaches, marketing paradigm, personnel management, marketing technologies, labor activity, telecommuting, companies, pandemic.

Annotation.

Purpose: to study the process of developing methodological approaches to personnel management based on the marketing paradigm during a pandemic. Discussion: The article discusses general methodological approaches to personnel management, which are based on three criteria methods of indicators of labor efficiency. Today’s HR professionals strive to become professionals in the development of employee talent and therefore of different developments and methods at all stages of their work. Results: in the modern HR-sphere there have been significant changes in connection with the transition to remote work of the domestic economy. The pandemic has accelerated the automation, development and improvement of digital HR tools, improved methodological approaches to HR marketing and reduced workload due to the shift to telecommuting.


N.N. Zubareva

Patient focus and customer service in healthcare marketing as the basis for the formation of loyalty of consumers of medical services

Keywords: healthcare marketing, patient focus, customer service, medical facility, medical service, consumer loyalty, quality assessment, service component.

Annotation.

Purpose: to isolate and characterize the components of medical services, to consider marketing tools for the formation of a client-oriented approach in the activities of medical institutions. Discussion: the article considers the essence of patient-orientation, its main goals, principles and criteria. All the facts indicate that such a direction as “patient orientation” is becoming one of the priority approaches in modern healthcare marketing. Results: the article presents data proving that today special attention is paid to the relationship between the medical institution and the patient, to the most attentive attitude to the patient, patient orientation has become a new principle of the health care system. Good service in medicine is the aspect of the marketing activity of a healthcare institution the proper quality of service, high moral and human qualities of people working in the clinic.


N.N. Zubareva, I.M. Kublin, E.D. Ryzhova, L.N. Hamzina

Internal marketing and staff motivation in implementing the diversification strategy

Keywords: diversification, diversified products, motivational mechanism, product development, enterprise, diversification strategies, personnel, products.

Annotation.

Purpose: to analyze the possibilities of the enterprise’s diversification in the context of the development and launching of new products for the enterprise, as a result of which bottlenecks in the production process will be identified. Discussion: The article discusses various strategies and motivational mechanisms for diversification. Analyzed the ongoing diversification transformations at industrial enterprises from the standpoint of the development of production and obtaining competitive advantages in various market segments, taking into account financial and material capabilities. It is emphasized that the diversification strategy involves the production of different types of products by the enterprise, in order to thereby diversify its own production in order to increase the competitiveness of production and profit from the sale of different types of products. Results: diversification is an optimization process of the existing infrastructure of an enterprise, which leads to an increase in the stability and dynamism of the production apparatus with a motivated release of products by an industrial enterprise.


A.N. Krivenko

Improvement of the mechanism for implementing diversification that impact on the socio-economic development of regions

Keywords: diversification, socio-economic development, key instruments, harmonization, production proportions, generators, defining core, region.

Annotation.

Purpose: to substantiate the improvement of the mechanism for the implementation of diversification and its role in the socio-economic development of regions. Discussion: the article discusses the systematization of the implementation of tasks that contribute to the development of the analysis of diversification and integration processes in the socio-economic space of regions, which leads to the conclusion that it is necessary to form a way of effective interaction of promising industries in the space of regions. Results: the author considers the possibility of the impact of diversification on the socio-economic development of regions due to diversification factors, key tools, orientation of activities and planned results and argues that the production structure of a certain region should be formed as follows: so that there are stable ties between its components as an economic one, and of a production nature. In practice, the diversification of the economic system of the region presupposes the implementation of an intensive policy of the regional authorities to change the structure of this system, its optimization based on a set of stimulating instruments.


YA.I. Kurinova

Questions of determining the conditional portrait of a russian entrepreneur

Keywords: Russian entrepreneur, early entrepreneur, established entrepreneur, identification, entrepreneurial activity, employment, age distribution, industry.

Annotation.

Purpose: to study the issues of defining a conventional portrait of a Russian entrepreneur. Discussion: The article examines the composition and characteristics of the modern entrepreneurial community in Russia, which is necessary for the formation of an average portrait of him (an entrepreneur) and understanding the effectiveness of the support measures taken. The author analyzes the gender composition, as well as the age distribution and representation in society, including the place of residence and educational level of early and established entrepreneurs in Russia. Conclusions are drawn regarding the trends that have emerged and the need to intensify support measures. Results: characterizing the conventional portrait of a Russian entrepreneur, we can say that he is rather heterogeneous and can hardly be reduced to a single “denominator”. As part of supporting entrepreneurship, it is necessary to raise the educational level, along with awareness of the available opportunities.


YA.I. Kurinova

Conditions for the development of entrepreneurship in Russia: assessment of the entrepreneurial community

Keywords: development conditions, entrepreneurship, economic efficiency, small business, medium business, entrepreneurial segment, infrastructure, assessment, financing, entrepreneurial communities, business.

Annotation.

Purpose: to consider the conditions for the development of the entrepreneurial community in Russia. Discussion: the article actualizes the understanding of the role and importance of small and medium-sized businesses for the regional economic system. The existing complex of efforts to support entrepreneurship in Russia is noted. The main conditions for the development of entrepreneurship are characterized. At the same time, the results of the perception of these conditions in the current realities by representatives of the business community were analyzed and the conclusion was drawn about the need to promote the popularity of this area of activity in society and build interaction with small and medium-sized business segments. Results: representatives of small and medium-sized businesses note a number of constraints in terms of general and specialized infrastructure, inclusion in support programs, availability of financing, market openness, barriers and the presence of bureaucratic procedures. The author believes that some of these problems are justified by insufficient awareness of the real opportunities available to entrepreneurs.


V.D. Lyubofeev

Russian auditing services as a marketing subject

Keywords: market, audit services, financial statements, statutory audit, audit organizations, audited entities, auditors, audit reform, government regulation.     

Annotation.

Purpose: to consider the directions of reforming audit in the Russian Federation in terms of modification and differentiation of audit services to ensure a macroeconomic balance of benefits and costs of participants in the audit market. Discussion: in the course of the study, industry legislation, publications in print sources and the Internet were studied, expert opinions of representatives of the audit community were collected. The study of trends in the development of the audit market was carried out on the basis of official statistics of the Ministry of Finance of Russia and the Federal State Statistics Service. Results: in world practice, audit services are an important institution that effectively supports economic development. In the Russian Federation, the audit services market is steadily shrinking and the main reason for this is the lack of clients’ need for audit in its current form. In order to further develop the Russian audit market, it is necessary to revise the content of audit services, taking into account the real macroeconomic need for it, to clarify the categories of persons subject to statutory audit. The author proposes a new conceptual approach to the modification and differentiation of audit services, as well as principles for determining the circle of persons subject to mandatory audit. The application of the approaches and principles proposed by the author in the practice of state regulation of the audit services market will give an impetus to its long-term development.


I.A. Naugolnova

Organizational and economic mechanism of the process approach to cost management at manufacturing enterprises

Keywords: cost management, process approach, costs, organizational and economic mechanism, KPI system, industrial enterprises, inflation, manufacturing industry.

Annotation.

Purpose: to develop an organizational and economic mechanism for a process approach to cost management at manufacturing enterprises. Discussion: the article reveals the positive aspects, problems and relevance of the introduction and implementation of a process approach to cost management at manufacturing enterprises. The main elements of the organizational and economic mechanism of process cost management are formed and presented. Results: the author’s organizational and economic mechanism of the process approach to cost management at manufacturing enterprises is structurally presented. Based on a retrospective analysis of the performance indicators of manufacturing enterprises, inflation and expert opinion, a KPI system for controlling the activities of enterprise employees is presented, systematized by management levels. Optimization of costs due to internal factors is the most economical method for identifying reserves for reducing costs and increasing the company’s profits.


S.M. Nikonorov, I.S. Mokryshev

Microgeneration in Russia: analysis of the economic and legal framework

Keywords: sustainable development, low-carbon economy, energy, micro-generation, distributed energy, renewable sources, solar generation, networks.

Annotation.

Purpose: to analyze the economic and legal structure of microgeneration in Russia. Discussion: sustainable development, low-carbohydrate economy and ecological restoration are the most relevant areas of human development in the modern world. It is difficult to imagine all these processes without reforming and changing the energy sector, since energy is one of the fundamental areas of our life. However, the transformation of energy does not have to occur from top to bottom and only concern large energy facilities. Results: we must not forget that consumers are the most important actor in energy activities and make a significant contribution. This article examines the current state of the transformation of Russia on the part of small consumers of the electric power industry and the issue of using microgeneration using renewable energy sources.


P.E. Ponomarenko, V.I. Chueva, L.N. Zaharova, S.V. Caava

Innovative and marketing approaches towards personnel management in an uncertain market environment

Keywords: personnel management, personnel marketing, marketing approaches, innovative approaches, market environment, pandemic, human resources, digital strategies, HR services, labor potential.

Annotation.

Purpose: to consider innovative and marketing methods of personnel management in the conditions of uncertainty of the market environment. Discussion: this article raises the question of the formation and application of marketing mechanisms to improve the efficiency of the personnel management process in an uncertain market environment. In the current economic conditions of development and the process of globalization, it is extremely important to ensure the effective operation of the leading industry and its subordinate enterprises. The timely and purposeful use of marketing mechanisms in the personnel management of enterprises is still the key to their gradual development. Result: the active transition to the digital economy and the rapid development of information technologies allowed us to solve the problem of finding a new model of personnel management for the company. The formation and development of a digital strategy in combination with a business and human resources strategy has become a necessary condition for ensuring a stable competitive position of the company.


O.E. Pochkin

Formation of human capital in the context of integration of economic and social development of the region

Keywords: human capital, regional development, economic growth, human potential, social infrastructure, key requirements, macroeconomic level, bilateral relationship.

Annotation.

Purpose: substantiate the formation of human capital in the context of integrating the economic and social development of the region. Discussion: The article discusses that state intervention in human capital and the expansion of human functioning are key requirements for economic growth to be more successful in reducing income differentials, and this intervention calls for the integration of social and economic policies. Results: the article provides an index of human development, which is used as a summary indicator of three dimensions of human well-being, these are: a long and healthy life; education and a decent standard of living; the quality of life. To advance any development agenda, emphasis must be placed on human potential, since policies that focus only on economic growth do not ensure sustainable human development.


V.V. Rublev, O.N. Larin

Problems of development of regional airports in island and peninsular territories

Keywords: regional airports, regional air traffic, regional air transportation, air transportation market, Republic of Crimea, domestic tourism, regional economy, crisis management, risk management, statistical analysis.

Annotation.

Purpose: to analyze the problems of managing regional airports in the island and peninsular territories. Discussion: the experience of France and Italy proves the possibility of affective development of airports (on the example of the islands of Corsica and Sardinia) through the development of low-cost airlines. With the development of European low-cost airlines Ryanair, easyJet and Volotea, the Italian airport of Cagliari takes a leading role in the structure of the airports of the island of Sardinia. A regional airline “Air Corsica” operates on the territory of the French island of Corsica, which allows France to avoid dependence on foreign air carriers. The presented concepts have their advantages and disadvantages. It is important to note that the European experience can be applied in developing a strategy for the development of regional airports in the Russian Federation using the example of the airports of Simferopol, Kaliningrad, Yuzhno-Sakhalinsk, Petropavlovsk-Kamchatsky. After the entry of the Republic of Crimea into the Russian Federation, the problem of the development of the regional transport infrastructure acquired particular urgency. Results: in view of the sanctions pressure from a number of foreign countries, as well as actions from Ukraine aimed at destabilizing the socio-economic life of the region (transport blockade, energy blockade and other illegal actions), the issue of the development of the air transport infrastructure of the Republic of Crimea is one of the key issues in the internal politics. The annual increase in the tourist flow of the Republic of Crimea proves the demand and prospects for the development of domestic tourism. With the development of European low-cost airlines Ryanair, easyJet and Volotea, the Italian airport of Cagliari takes a leading role in the structure of the airports of the island of Sardinia. The development of air traffic between the regions of the Russian Federation and the Republic of Crimea can serve as the basis for the development of the regional air transportation segment in the structure of the Russian air passenger market.


D.R. Sergeev

To the question of support measures for regional small businesses in the conditions of the pandemic

Keywords: small business, economic crisis, pandemic, lockdown, coronavirus infection, region, government support, economic sector.

Annotation.

Purpose: to study the impact of those measures to support small businesses in the regions that were provided to small businesses by the state in the context of the economic crisis that arose against the backdrop of the coronavirus pandemic and subsequent lockdowns. Discussion: the development and stable growth of the small business market in Russia is one of the most priority areas in the complex of stable socio-economic development of the regions. In the conditions dictated by the rapid development of the consequences of coronavirus infection around the world, the small business sector is subject to the highest risks, as a result, measures to support this business sector by the state must be adequate to the challenges posed by the economic crisis. Results: as a result of the study, the measures of state support that were provided by the Russian government to the small business sector during the pandemic caused by the new coronavirus infection were systematized and classified.


E.V. Sleptsova

Current aspects of the russian labor market development in the post-pandemic period

Key words: labor market, digital economy, forms of employment, professional competencies, gigonomics, pandemic, working hours, employers.

Annotation.

Purpose: to study the development trends of the Russian labor market in the context of overcoming the crisis caused by the COVID-19 pandemic. Discussion: the article analyzes the current trends in the development of the labor market in the Russian Federation, the conditions for the formation of supply and demand in the labor market, an assessment of the ongoing changes is given. Today the labor market has a large number of “age” applicants with unclaimed competencies. At the same time, many older workers find it difficult to master new areas of activity, acquire new competencies. The release of a large number of workers, the emergence of self-employed requires a revision of approaches to the formation and implementation of social protection measures. Results: the combination of unfavorable economic and demographic processes in the labor market, as well as the impact of technological transformations, determine qualitative changes in the structure of labor demand and supply, and set the directions for regulating employment.


O.V. Titova

Rational approaches for forming solutions for planning flexible production systems

Keywords: rational approaches, production systems, planning, dispatching rules, rational methods, vehicles, hardware, capacity.

Annotation.

Purpose: to substantiate rational approaches that allow to form decisions for the planning of flexible production systems. Discussion: This article discusses scheduling rules that make scheduling decisions (based on one or two attributes), they may not always make agile production systems work well in different situations. Heuristics are also discussed focusing on how to use the available load capacities on their predefined routes. Results: the article shows the development of an integrated flexible production system, taking into account rational methods and rules of scheduling, as well as the use of analytical approaches in solving planning problems. As simple approaches, scheduling rules can generate a consistent scheduling decision for production systems in real time without any assumptions about the configuration and operation of the systems.


I.V. Shackaya

Management of the digitalization of higher education based on the value model of the «digital university»

Keywords: educational organization, higher education, digital university, competitive advantage, consumer value, digitalization, value chain, education.

Annotation.

Purpose: to consider the content of the “Digital University” model, as well as to come to streamlining the processes in the activities of an educational organization, leading to an increase in its effectiveness. Discussion: the relevance of the study is due to many factors, including the need to find the best ways to solve the problem of increasing the effectiveness of education for the state and students, as well as potential employers in the context of the digital transformation of the economy and social sphere. Results: the article contains the author’s interpretation of the “Digital University” model – one of the leading trends. The author’s model is a variation of the consumer value chain for recipients of educational services, which is based on components that in the foreseeable future become additional sources of competitive advantage for the educational organization itself, and in the medium term – a tool for improving the quality of educational services and the effectiveness of educational activities.


A.V. Yashchenko

What hinders the appearance of a compromise model interactions of electricity and economy?

Keywords: reform, model, market, electric power industry, networks, tariff, price, economy, interaction, efficiency, reliability.

Annotation.

Purpose: to determine the role of the fuel and energy industry in the country’s economy, and to identify the tasks of its transformation. Discussion: the privatization processes could not bypass such an attractive industry for private interest as the electric power industry. This interest was based not on the ideas of developing the energy business, but on the opportunity to take possession of an asset that reliably generates personal income. Hence there were numerous attempts to “scientifically justify” in some publications the privatization and fragmentation of a specifically built and functioning system. In essence, they do not analyze the feasibility of privatization and denationalization of RAO UES, there is no comparative assessment of the effectiveness of the model of organizing the electric power industry based on private property and competition, instead of system integrity due to the type of industry, the specifics of production and consumption of electricity. and natural monopoly of functioning. Results: The article discusses some of the arguments for the benefits of market-based approaches to power management in a number of publications. And also on the example of the Altai Territory, the processes of chaotic privatization and equally chaotic corporatization are shown, where not the methodological principle of consistency of actions dominated, but the speculative interest of a group of “reformers” with the goal of seizing energy assets. The natural result of these reorganizations was a manifold increase in the cost of electricity for all groups of consumers.


A.A. Buhtayarov, A.I. Timchenko, P.V. Gorlachev

State regulation and management of the regional environment: industry and financial specifics and priority

Keywords: competitive environment, market environment, financial and economic activities, fuel and energy complex, digital economy, innovative technologies, industries, region.

Annotation.

Purpose: to study the issues of state and regional regulation of a competitive market environment, through the use of innovative technologies in state budgetary institutions, and their impact on the financial performance of industries and areas of the territories. Discussion: government regulation and management of the competitive market environment, by reducing the costs (costs) of the fuel and energy sector, directly affects the financial performance of industries and spheres of the region and the country as a whole. The model of information and technical support of innovation processes and the development of a competitive environment proposed by the authors will increase the efficiency of the activities of economic entities in various industries and spheres. Results: the main directions of state and territorial administration in the context of the development of innovative technologies in a competitive market environment depend on many factors (infrastructure, institutional composition, etc.) and measures applied by the executive and legislative authorities. The authors note that, despite the state and regional measures taken to save energy and develop alternative energy sources, they have not acquired a mass character in terms of territoriality. Moreover, the Krasnodar Territory in the fuel and energy sector is a recipient region, which is reflected in the cost of fuel and energy resources for consumers and producers, as a result, the financial results of industries and spheres of the territory decrease.


O.H. Zabun, O.V. Vaganova, N.S. Mel’nikova, N.I. Bykanova

Actual problems of credit risk in the Russian bank lending system

Keywords: lending, credit risk, banking sector, commercial bank, consumer lending, small business, loan portfolio, pandemic.

Annotation.

Purpose: to outline the urgent problems of credit risk in the system of bank lending in Russia. Discussion: The article examines the role of lending in the development of the domestic economy and the banking sector, and also assesses credit risk. The analysis of the main trends in bank commercial and consumer lending in the context of the global COVID-19 pandemic is carried out. The main problems and threats to the development of the bank lending market in Russia are considered, as well as a list of measures aimed at stabilizing them and reducing credit risks. Results: overcoming the existing problems will allow the domestic economy, in particular the banking sector, to overcome the consequences of the global pandemic. This is due to the fact that bank lending increases investment and consumer activity, allowing to increase productivity and intensify entrepreneurial activity in the country.


T.Y. Tarasova

Impact of innovation marketing on the banking sector of the economy

Keywords: banks, banking products, banking services, innovation, customers, competition, innovation marketing, market, digitalization.

Annotation.

Purpose: to determine the impact of specific results of marketing innovations both on individual credit institutions and on the banking sector of the economy as a whole. Discussion: in modern conditions, there is a significant increase in competition in the financial market. At the same time, the competition among domestic credit institutions is exacerbated by both foreign banks and an increasing number of various non-bank credit institutions. Therefore, in order to survive in the harsh market conditions, banks simply need to introduce innovations into their activities. In this regard, the development and implementation of a marketing strategy for the introduction of innovations, which can provide them with competitive advantages, is of particular relevance for credit institutions. The article examines and analyzes in detail the possible results of innovative changes in credit institutions, caused by the development of modern society, the emergence of new technologies and processes and having a direct impact on the banking sector. Results: based on the results of the study, a set of positive results from the implementation of the marketing strategy. This article emphasizes the importance and necessity of marketing innovations by credit organizations in order to meet the changing existing needs and growing potential demands of consumers, to provide their customers with the most optimal range of banking services and products based on the use of advanced digital technologies and high-quality service. It was confirmed that the marketing of innovations stimulates the development and contributes to the improvement.


I.L. Litvinenko

Managing the processes of digitalization, innovation and investment in the leading economies of the world

Keywords: digitalization, innovation, world economy, modernization, foreign experience, technological development, investment, business.

Annotation.

Purpose: to identify promising areas for the use of digitalization, taking into account the trends of this process in the global economy. Discussion: the article identifies the most significant, from the point of view of the spheres of influence of global key players, directions for the development of digitalization for the next decade. Considerable attention is paid to the development of digitalization of the economies of key countries of the world. Possible methods and prospects for using their experience in Russia are indicated. Results: the main trends in the development of the global digital space have been identified, which concretize the content of the innovation and investment process: outstripping growth of investments in digitalization; reorientation of global production towards functioning under the control of artificial intelligence in “smart” technology platforms, which are currently being developed in the format of digital ecosystems; increased competition for technological leadership, the aggravation of which will take place in the period 2025-2050.


O.V. Nikulina, T.D. Pahomova

Development of cooperation between russian companies and foreign partners in the fight against coronavirus

Keywords: international cooperation, development, epidemic, pandemic, virus, COVID-19, scientific community, companies.

Annotation.

Purpose: to reveal the prospects for the development of cooperation between Russian companies and foreign partners in the fight against coronavirus in the aspect of global global trends and building relationships between countries with different status and level of sanitary and epidemiological situation. Discussion: The article presents a study of concrete examples of mutual assistance during the COVID-19 coronavirus pandemic. The study is based on a review and analysis of empirical data, including reports and descriptions of cooperation programs. Results: as a result of the study, it was found that the interaction of states, large companies and the scientific community in the fight against the pandemic is the most important direction, since it is the pooling of all resources aimed at combating the COVID-19. At the moment, international cooperation has taken on new forms, which made it possible to quickly adapt and develop mechanisms for regulating and protecting against coronavirus.


G.G. Vukovich, K.O. Litvinskij, A.V. Nikitina, E.N. Basov

Profnavigasy in the youth segment of the labor market: problems and ways of solution

Key words: business, government, cooperation, competition, business projects, internship, young audience, employment.

Annotation.

Purpose: to consider the key aspects of interaction and attraction of potential employees in the company, as well as to identify weaknesses and find the best solutions to eliminate them. Discussion: the forum was attended by various companies aimed at getting new employees to their headquarters. As part of the forum program, representatives from educational, government agencies, as well as entrepreneurs prepared questions about the organization and proper interaction of all parties in attracting a new and young audience. Today it remains more relevant than ever and requires close attention from all directions. Results: the speakers discussed all aspects of training new personnel and their further cooperation with organizations and firms. Directional trajectories were identified for the successful interaction of all parties.


K.O. Litvinskij, G.G. Vukovich, A.V. Nikitina, V.V. Lobanova

The practice of personnel management in companies: features of the search and selection of remote employees

Keywords: personnel management, remote employees, companies, pandemic, recruiting, trainings, training, motivation.

Annotation.

Purpose: to consider the modern principles of the formation of personnel management policy during the coronavirus pandemic. Discussion: the participants of this conference received a lot of useful information related to the transformation of the HR role in modern companies, changes in key points in working with personnel and its training and retraining, touched upon the topic of personnel motivation as the main incentive in achieving maximum employee performance. At the event, speakers from leading Russian companies revealed the most significant and relevant information and presented many detailed practical cases. Results: the heads and directors of departments, represented by the speakers, spoke in detail about the specifics of the search and selection of remote employees, the organization of the process of their management, and proposed the practice of assessing the quality of work of field employees.


L.N. Hamzina, K.O. Litvinskij, A.V. Nikitina, G.G. Vukovich

An innovative approach to economic transformations: problems and solutions in the context of digitalization

Keywords: innovation, conference, economics, management, scientific activity, innovative economics, technology, computerization, economic system.

Annotation.

Purpose: to consider an innovative approach to economic transformations, as well as problems and solutions in the context of digitalization. Discussion: students from various universities and cities took part in the online conference. The main purpose of this event was the opportunity for participants to express themselves in research activities by writing an article within the framework of the conference areas: economics, management and finance. Thus, topics were raised related to the possibilities of an innovative economy, its development in modern conditions, as well as the introduction of digital technologies. Results: the speakers raised the issues and prospects of digital transformation in the Russian economy. All participants of the face-to-face tour were given certificates, and the winners were awarded with diplomas and gifts.


N.E. Petrovskaya

Transformation of personnel marketing in the conditions of transit to a polyaggregate model of human vitality

Keywords: employment, personal brand, personnel marketing, self-marketing, population, life models, multi-aggregate model, career.

Annotation.

Purpose: to consider the issue of personnel marketing transformation in the context of transit to a polyaggregate model of human vitality. Discussion: there is a systematic increase in the life expectancy of people, which leads to an increase in the duration of working life. Globalization has led to a shift from the “one job for life” model to the idea of career development in different ways. Demand for flexible forms of employment and work modes is growing. The demand for certain skills and jobs is changing, which leads to an increase in transition periods both in personal careers and in the labor market. Results: in the second or third decades of the 21st century, there is a transformation of life models, there is a transition from the traditional three-stage model to a polyaggregate model of vitality with a large number of transitions and prolongation of a person’s professional life. The individual’s personal responsibility for employment opportunities and the quality of his life increases.