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M.S. Arutunyan, R.A. Popov, E.V. Solov’eva

Arteries of urban planning in conditions of information and suburbanization

Keywords: suburbanization, social and economic agglomeration, BIM technologies, productive forces, TIM modeling, communications, settlements, low-rise construction, motivation.


Purpose: to study the features of the development of information support for urban planning activities in the context of digital transformation. Discussion: the problems of the formation of residential and economic agglomerations from the perspective of the location of productive forces and social progress are considered, relatively new for modern Russian urban planning practice. The thesis about the feasibility of BIM modeling in programming the formation of residential and economic agglomerations and corresponding monitoring is defended. The feasibility of a systemic-synergetic approach to the process of suburbanization is substantiated by programming the development of territories between closely located cities and towns with their transformation into integral socio-economic localities endowed with a specific production function. Results: the authors propose the option of forming a residential and economic agglomeration along the planning axis – the Novorossiysk-Krasnodar railway and the Don-4 highway parallel to it. Low-rise construction, implemented through the use of a motivational economic mechanism, is proposed as the main form of filling uninhabited areas along the route.



A.S. Astahin

Issues of using personnel marketing to increase the motivation of university employees

Keywords: personnel marketing, motivation, employees, university, HR brand, remuneration, labor processes, professional growth.


Purpose: to determine the role of personnel marketing in the activities of universities, taking into account the assessment of existing approaches to performance validation and employee motivation systems. Discussion: the article examines the differentiation of types of marketing of an organization’s personnel, the motivation system for university personnel, as well as difficulties in the management of universities that affect personnel policy. It is necessary to study the strategic directions of personnel marketing; it is this phenomenon that should be fully disclosed in the university development program, for example, within the framework of social policy and human capital development policy, and an appropriate master plan should be developed. Results: conclusions were drawn about the need for a comprehensive implementation of personnel marketing in universities, namely the simultaneous development of external and internal, as well as strategic and tactical personnel marketing within the framework of university marketing management to obtain the desired effect of increasing employee motivation.



A.S. Astahin

Demand for marketing tools in the market of additional educational services

Keywords: marketing tools, additional education, market, features, potential, target audience, educational programs, personnel training.


Purpose: to consider the current situation in the market of additional educational services for schoolchildren and to substantiate proposals regarding the justification of the use of certain marketing tools in the work of organizations offering these services. Discussion: the article analyzes the features that have manifested themselves in the market under study, related to the dominant presence of educational programs offered by state organizations using support from regional authorities. The difficulties in the use of marketing tools by private organizations and their low demand by public ones are analyzed. Results: conclusions are drawn about the promising demand for product, pricing, distribution and communication policies in this market with the expansion of the segment of private organizations in it, which are recommended to use trial marketing in the form of testing educational products and strengthening communications. While state organizations are also recommended to strengthen communications with consumers, rather than with state authorities and school administrations, as well as to offer new educational products that are of interest to schoolchildren and meet the socio-economic profile of the region and the priorities of its technological development.



K.A. Barmuta

Modernization of retail trade services in the modern consumer market of the region

Keywords: region, modernization, consumer market, services, retail, digitalization, online trade, innovation, synergetic effect.


Purpose: to identify key trends in the development of retail trade services in the context of socio-economic instability in the regions of the country, the presence of sanctions on imports of goods from a number of foreign countries, leading to a fundamental structural restructuring of regional consumer markets. Discussion: retail trade services currently provided to the public and organizations are undergoing radical modernization in the context of their digital transformation, which finds its manifestation in the widespread development of e-commerce based on network IT technologies. Fundamental restructuring is also taking place within the trading industry itself in the most significant areas: the growth of retail chains; the transition to omnichannel; the evolution of retail trading companies; increased individualization of the customer service process. The modernization of retail trade services carries obvious benefits for consumers, but also a number of problems that need to be solved in the near future. Results: the end-to-end penetration of new digital technologies is accompanied by profound, radical changes in the consumer market, increased requirements for the development of retail trade and modernization of its classical model. Digital commerce is becoming the most effective tool for retail trade, having as one of its results a synergistic effect of long-term action. In this situation, it is necessary to implement a set of measures to minimize the factors hindering the development of retail services and implement a trading risk management system using government support.



A.O. Bereza

Methodology and arrangement of capital reserves evaluation in accounting procedures

Keywords: accounting, reporting, capital reserves, assessment methods, accounting principles, formation of reserves, assessment methodology, recognition of reserves, depreciation reserve.


Purpose: analysis and disclosure of organizational and methodological approaches to assessing the capital reserves of an enterprise. Discussion: the process of reserving capital is important for maintaining the economic potential of an enterprise, ensuring financial and economic conditions for carrying out its activities during periods of uncertainty. Considering that the reservation in its economic content has turned into accounting procedures that ultimately do not provide for the formation of real assets and funds to cover future expenses, the allocation of any reserve of monetary or other assets, the methodology and organization of their accounting needs to be updated. The problem of assessing capital reserves is especially acute, since an insufficient volume of reserves neutralizes their protective function, and an excessive one limits the distribution of capital. Organizational and methodological approaches to the assessment of capital reserves are studied, based on existing types of values and taking into account accounting principles. The influence of accounting principles on the formation of capital reserves is revealed. The conditions for recognizing and reflecting reserves for future expenses in accounting have been systematized. Methods for assessing capital reserves are analyzed and ways to improve them are proposed. Results: organizational and methodological stages for the formation of capital reserves at an enterprise have been developed and the role of assessment at each of these stages has been determined. Based on a generalization of accounting theory and practice, three approaches to assessing capital reserves are identified – based on legislative requirements, taking into account the experience of past years, and also in accordance with the financial policy of the enterprise.



V.A. Bondarenko, D.D. Kostoglodov, L.V. Kucegreeva

Consumer preferences when choosing a private medical organization

Keywords: preferences, medical organization, private organization, government organization, solvency, competitiveness, consumer choice, healthcare sector.


Purpose: to study consumer preferences of medical organizations in the healthcare sector. Discussion: the article examines the issue of clarifying the factors on the basis of which consumers decide to choose one or another medical commercial organization depending on the specific situation, solvency, complexity of the case, requirements for the efficiency of service provision, etc. It is noted that a number clients actively use services in private medical organizations, the number of which has been steadily growing in recent years. Results: conclusions were drawn that in the current situation, when the total number of consumers of commercial medical centers shows a downward trend, it is advisable to focus on solutions to improve the level of service, friendliness of interaction, speed, cleanliness, etc. Comprehensive efforts in this direction will allow us to obtain digestible results in managing customer flow.



N.I. Bykanova

Marketing potential of biometric technologies in the credit activities of banks

Keywords: marketing activities, banks, digital technologies, biometric system, bank clients, lending, banking product, credit policy.


Purpose: to evaluate the possibilities of using biometric technologies in the implementation of marketing credit activities of commercial banks. Discussion: the article monitored the number of banks connected to a unified biometric system and people using a unified biometric system in banks, carried out a comparative analysis of the conditions for obtaining a loan in a bank branch and using biometrics, highlighted the advantages and disadvantages of using biometric technologies when lending in commercial banks . Results: this article is aimed at justifying the need to attract more potential bank clients to use biometric technologies in banking services, namely lending, because a unified biometric system allows not only to save clients’ personal time, but also to reduce bank costs, as well as increase speed and accuracy transactions.



B.A. Delenjan, M.V. Botnaryuk

Model of digital transformation of sea transport enterprise

Keywords: marine transport, digital transformation, enterprise, model, client centrism, process management, supply chains, digital infrastructure.


Purpose: to develop a model for digital transformation of a maritime transport enterprise. Discussion: the article discusses current trends and key features of the development of maritime transport enterprises. It has been established that the transition to Industry 4.0 requires the transformation of all participants in the process of transporting goods. The conditions of the new reality must be taken into account. For the practical implementation of the strategic direction in the field of digital transformation of the transport industry of the Russian Federation, it is planned to use a number of the latest technologies that will ensure this transformation in technical, economic, logistics and information aspects. Results: a model of digital transformation of a maritime transport enterprise has been proposed. The model is built on the principles of client centrism and process management. It takes into account industry peculiarities. The ultimate goal of the transformation is to create a digital ecosystem, which involves building and developing relationships with customers and business partners in digital format.



G.V. Deruzhinsky, V.E. Deruzhinsky, A.L. Boran-Keshishyan, A.V. Ignatenko

Methodological aspects of assessing the effectiveness of logistics container systems

Keywords: efficiency assessment, transport complex, container transportation, terminals, logistics systems, performance indicators, transshipment operations, container business, seaports.


Purpose: to analyze the theoretical and methodological problems of container transportation in maritime transport caused by sanctions restrictions. Discussion: a comparison of domestic and foreign methodological platforms was made, which made it possible to formalize the prospects of supply chains on the territory of the Russian Federation and abroad. Despite the multiplicity of participants in the process of processing and transporting a container, seaports play a key role in the efficiency of the international container system. Results: the possibilities of leveling the negative consequences of sanctions pressure have been proven by using the scientific achievements of domestic scientists, as well as foreign followers who have developed a number of promising concepts for the modernization of maritime container transportation within the framework of UNCTAD. There are prospects for increased competitive advantages for the national transport system in the implementation of transit potential and in building alternative transport links without the participation of Western container carriers subject to sanctions restrictions.



N.V. Dobaeva, M.F. Afanas’eva, V.E. Gar’kovenko

Planning, organization, management and modeling of the activities of a regional operator in the logistics of medicine supply to remote territories

Keywords: drug supply, remote territory, regional operator, pharmaceutical market, regional economy, drug delivery, information support, cooperation.


Purpose: development of methodological support for the activities of a regional operator of drug supply in remote areas. Discussion: development of theoretical and methodological foundations of regional pharmaceutical activities. the operator must create conditions for the implementation of functions new to existing drug supply systems – the formation of a personal system of interactions between suppliers and consumers of medicines, the development of market infrastructure. The article presents calculations of the necessary costs to attract distributors operating in the region to cooperate within the consortium and implement the functions of drug supply to remote areas. Results: the article substantiates that the creation of a system of regional drug supply operator will improve the quality of life throughout the region, ensure sustainable demographic growth and expand the opportunities for the formation of labor resources, the attractiveness of rural life, which in general will qualitatively improve the socio-economic situation.



O.A. Konograj, A.N. Babakov, M.A. Dubinina

Logistics as a factor of competitiveness of modern trade: state and development trends

Keywords: railway transport, sea transport, road transport, pipeline transport, port, infrastructure, logistics, logistics services, multimodal service, transportation, supply chains.


Purpose: to study the state and trends in the development of logistics services in terms of increasing the competitiveness of modern trade. Discussion: the article examines the current state of the logistics sector, all types of transport, performance indicators over the past 5 years, prerequisites and main directions of development in the context of sanctions restrictions, the growth of industrial production and the construction of new logistics supply chains. Results: it is possible to increase the reliability and efficiency of logistics chains in modern conditions by searching for alternative routes and developing multimodal transportation, optimal use of interacting modes of transport. Thanks to this, the speed of delivery increases, the safety of transportation and the safety of cargo are ensured. Transport and logistics centers operating on a single platform and single software will be able to provide seamless technology for the entire supply chain.



A.O. Kravets

Marketing activities in the higher education system: features and prospects for the development of educational services

Keywords: education, educational activities, marketing activities, marketing of education, higher education, additional education, consumer requests, source of financing.


Purpose: the study of the marketing paradigm in the activities of educational institutions, by identifying and disclosing the features of marketing in the higher education system and identifying areas and prospects for the development of the quality of educational services in the country. Discussion: The principles of competence approach, authenticity, in formativeness and complexity are applicable not only for general education organizations, but can also be adapted to the higher education system. In order to assess the quality of educational products and ensure the competitiveness of an educational institution, it is necessary to conduct marketing monitoring of the needs and requests of consumers of products and the labor market, changes in requirements for educational services in accordance with the needs of applicants and students. Results: marketing in education is characterized by a variety of approaches and types to educational services of higher education, which reflects its peculiarity and directly affects marketing and management decisions in the activities of an educational organization. The author notes that the increasing demands of consumers of educational services affect not only the increasing requirements for the activities of an educational organization, but also applicants and students of educational institutions.



L.A. Kravchenko, E.A. Fursova, V.V. Richkin

Logistics and marketing in export markets: problems and solutions taken into account of geopolitical transformation and national priorities

Keywords: international logistics, international marketing, export, foreign economic activity. geopolitical transformation, the world economy, government programs, economic sanctions.


Purpose: to present the results of researching of identified problems and workable solutions in the organizing of international logistics and marketing management of business entities in Russia under the influence of the geopolitical transformation of the global market space, the challenges of the time and structural shifts in the global economy. Discussion: based on the conducted research, directions have been formulated that require an integrated, systematic approach to the formulation of methodological aspects (the doctrine of the organization of theoretical and practical activities) of international logistics, marketing and foreign economic activity, taking into account the geopolitical transformation and national priorities of the country’s economic development. Results: general methodological aspects of conducting foreign economic, international logistics and marketing activities of domestic enterprises in the current economic conditions are formulated considering the national development priorities of the country. The proposed approaches are unified, have a scientific and methodological advisory nature, and suggest the feasibility of practical use in the activities of exporters.



M.A. Krasnova, L.S. Leontieva

Comparative analysis of the state of human capital by regions of the RF

Keywords: human capital, human resources, regional development, social infrastructure, comparative analysis, unemployment rate, education, regions.


Purpose: to analyze differences in human capital by region depending on the state of infrastructure. Discussion: this article provides a comparative analysis of differences in human capital depending on infrastructure development in the regions of the country. A comparative analysis of the features of infrastructure development in the regions of the country was carried out. In addition, the authors’ approaches to human resources as the main intellectual capital are considered, and the multidimensionality of factors influencing the development of human capital such as healthcare, education, etc. is revealed. The qualitative state of human capital is, on the one hand, a factor determining the development of socio-economic processes at different levels, and on the other hand, the goal of developing specific areas of social activity, such as education, healthcare, social security, etc. Each of these areas is based on a specific infrastructure, the development of which determines the provision of highly qualified human resources in each region. Results: the results obtained include the different degrees of manifestation of specific characteristics of human capital identified by the authors in the regions of the Russian Federation, which cannot but affect the differentiation of the socio-economic state of the regions. The problem in the development of human capital in the region can be used to adjust the socio-economic development strategy.



A.I. Lyubimenko, E.A. Fursova, I.F. Andresjan

Wave concept of changing consumer behavior models within economy cyclic development and marketing theories

Keywords: economic cycle, technological structure, behavior model, consumer behavior, marketing theory, demand factors, pricing, information technology.


Purpose: to present the results of the author’s research into trends in the development of consumer behavior models and the formulation of the wave concept, taking into account scientific theories of the cyclical development of the economy and marketing. Discussion: the market-shaping factors of demand, supply and pricing within each new technological structure are subject to qualitative and quantitative changes; the vector and intensity of the impact of ecosystem factors are variable. The alternation of phases of economic cycles is manifested in changes in a set of macroeconomic indicators, including indicators of consumption and savings. Cyclical changes in the spheres of production, distribution and exchange are widely discussed in the works of Russian and foreign scientists, but the sphere of consumption has not been sufficiently studied, which determines the relevance of this study. Results: as a result of a comprehensive system analysis of the provisions of scientific theories of cyclical development of the economy, as well as marketing concepts and theories of consumer behavior, it became necessary to streamline and systematize the conclusions in the form of the author’s formulation of the wave concept of changing consumer behavior models in the matrix form “Phase of the economic cycle – model of consumer behavior”.



K.D. Martynov

Peculiarities of integrated planning implementation in metallurgical companies

Keywords: metallurgical companies, integrated planning, types of planning, economics, business processes, competitiveness, production capacity, profitability.


Purpose: to explore the possibility of introducing integrated planning in companies in the metallurgical sector. Discussion: modern metallurgical companies are currently faced with a number of problems that are the result of the impact of anti-Russian sanctions, supply chain disruptions, etc. However, in many organizations there is inconsistency between different levels of planning, and the process itself is uncoordinated. This necessitates the introduction of integrated planning as an opportunity to increase their competitiveness and sustainability in the market. Results: firstly, negative dynamics of the main indicators of the metallurgical industry was revealed, which indicates the importance of increasing the efficiency of companies. Secondly, it has been determined that integrated planning consists of three levels that are interconnected and cover one or another area of the organization’s activities. Thirdly, indicators are proposed that can improve the efficiency of the company.



S.M. Nikonorov, A. Sardarly

Environmental safety in the construction sector of the economy

Keywords: resource conservation, environmental design, construction economics, construction market, green technologies, green construction, sustainable construction, environmental friendliness, certification systems, construction sector, economic efficiency, resource saving.


Purpose: to assess the environmental and economic efficiency of using “green” technologies in the design and construction process in Russia. Discussion: The article discusses the issues of “green building” and “sustainable construction”. The definition of “green” buildings is a complex concept that continues to evolve and has numerous interpretations. Experts and relevant international organizations interpret the term “green construction” in different ways. A modification of the concept of “green” construction is proposed, which is continuously developing. The widely accepted definition implies the creation of healthy, comfortable, energy-efficient buildings with harmonious architecture, while ensuring maximum savings of resources (energy, land, water, materials), environmental protection and pollution reduction throughout the life cycle. Results: the analysis of normative acts regulating environmental safety measures showed the important place of construction in the issue of environmental protection, land use, water resources, energy conservation, etc. Russian building certification systems give priority to the environmental aspect, but their use remains voluntary and is not mandatory.



E.A. Nosachevskaya

On the prospects for the development of the Russian economy in the context of the relevance of industrial robotization

Keywords: world economy, domestic economy, industry, robotics, artificial intelligence, technology, development, prospects.


Purpose: to study the prospects for the development of the Russian economy in the context of the relevance of industrial robotization. Discussion: high rates of development of new technologies, the emergence of qualitatively different technological solutions from existing ones change approaches to the implementation of socio-economic processes, stimulate the improvement of management tools. One of the important directions in ensuring the innovative development of the production complex today is robotization. In modern conditions, robots are an important part of automated production systems at enterprises in many countries of the world. The reasonable use of industrial robots in production allows organizations to reduce resource costs, increase competitiveness and improve the effectiveness of their work. In the context of the global trend in the development of robotics technologies, taking into account these advantages, the issues of accelerating the introduction of this technology in Russia are of particular relevance. Results: the article presents data characterizing the use of robotics in the countries of the world, information on trends in the robotization of certain industries, special attention is paid to the problems of the development of robotics in our country, including the implementation of appropriate measures at the state level. The author has developed a universal algorithm for the implementation of robotic solutions at domestic enterprises of different scales of activity and industry affiliation. The use of such an algorithm will allow, among other things, to structure the stages of work on technological improvement of production processes, to conduct a timely analysis of the prospects for the implementation of the developed plans, taking into account resource constraints, to make informed and effective management decisions.



А.S. Onufrieva, G.A. Plotnikova, О.А. Goranova

Sub-sovereign green bonds in government promotion of the financing for sustainable development: an institutional aspect

Keywords: green projects, green financing, behavioural economics, behavioural nudging, sustainable development, government regulation, green bonds, issuers.


Purpose: to develop recommendations for the sub-sovereign green bonds market regulation in the Russian Federation based on behavioural economics tools. Discussion: the article analyzes the factors that can influence the growth of the green bonds market. In order to scale up the successful issuance of the city of Moscow’s green bonds to the public, the data collected by the sociological survey conducted by the authors is analyzed in the article, with a view to identifying attitude and willingness of the residents of Russian cities to invest in green projects, including those funded by the green bonds. Results: based on the barriers to scaling up the sub-sovereign green bonds issuance identified in the survey, approaches and tools for working with the population to involve them in the financing of green projects have been proposed. It is noted that the innovative nature of the green bond instrument lies in taking into account the importance of the emotional component for purchasers of such securities: the opportunity to directly participate in urban environmental projects.



A.A. Ordynets, B.A. Thorikov

Classification of archetypes of alternative food buyers

Keywords: consumer segmentation, buyer archetypes, alternative products, food products, consumer behavior, manufacturer, market barriers, behavioral models.


Purpose: to conduct research and analyze the main consumer behavior models in order to develop their own typology and identify the characteristics of consumers of alternative food products. Discussion: due to the weak institutionalization of the alternative food market, along with the high rate of their penetration into store shelves, there was no centralized information support for the objective advantages and attractive characteristics of these products for humans. On the contrary, alternative food products have become targets for hoaxes, fakes and everyday misconceptions. As a result, a classic business problem has formed in the market – with the successful completion of the product lifecycle implementation stage, there was no further growth, since most buyers did not switch from the status of potential to actual users of the product, including due to insufficient awareness or accumulation of misconceptions about the product. Results: in order to successfully overcome this gap, it is necessary to focus managerial focus on consumer behavior, detect deterrents and identify the most relevant methods of correcting it. Based on the analysis of more than three hundred different classifications, it is necessary, taking into account the peculiarities of consumer behavior of the alternative food market, to develop its own typology that will solve the identified business problem – the introduction of a new product to the market and the attitude of consumers to this process.



L.N. Orlova, Yu Hu

State policy for sustainable development in the field of renewable energy: genesis of the problem

Keywords: state, state regulation, sustainable development, regulatory risks, development risks, renewable energy, infrastructure modernization, investment.


Purpose: to determine an integrated approach to the state policy of sustainable development. Discussion: The transition towards renewable energy sources has become a critical global concern for achieving sustainable development and mitigating climate change. This article investigates the genesis of the problem surrounding state policy formulation and implementation for sustainable development in the field of renewable energy.  Study and identification of historical context, political framework, social and economic factors made it possible to achieve goal. Through a comprehensive review of existing literature and empirical evidence, the article explores the evolution of public policy, highlights the key points that have influenced the trajectory of renewable energy development, as well as the threats and risks associated with renewable energy development. Results: a periodization of the development of state sustainable development policy has been proposed, relevant mechanisms and tools for its implementation have been identified. Further state regulation of the renewable energy industry and its effectiveness are the subject of debate.



O.S. Osadchaya

Marketing assessment of the selling ability of the website of an additional professional education organization based on the oculography method

Keywords: oculography, eye tracking, additional education, online education, behavior management, consumer behavior, website design, customer loyalty.


Purpose: to provide a rationale for the effectiveness of using the oculography method to solve the problem of increasing the attractiveness of online education in the segment of additional professional education based on classical universities. Discussion: the method is tested using the example of the Higher School of Management of the National Research University “BelSU”. The results of the conducted eye-tracking study are presented: analysis of maps of gaze movement, calculation tables. The calculation of the obtained data is carried out for three main types of clients of the market under study. Results: the viability of the hypotheses set at the initial stage of the study is tested. Directions for optimizing the website of the organization under study are proposed in order to attract clients of various types and increase the conversion of the sales funnel. Through a comparative analysis, it was revealed that the pages of the website of a higher educational institution with programs require optimization: reduction and structuring of information, adding visual objects and schematization, adding photographs of experts to the section with teachers, introducing elements of a personalized approach to working with clients.



E.S. Pereverzeva

Features of the development of economically safe principles for managing the implementation of support programs and projects of socially oriented non-profit organizations as a socially significant process in the context of global crises

Keywords: economically safe principles, management principles, socially oriented organizations, non-profit organizations, programs, projects, management, marketing.


Purpose: to develop effective methods of managing the activities of socially oriented non-profit organizations (SO NPOs). Discussion: a methodology for evaluating integral indicators of economically safe principles of management of the implementation of support programs and projects of SO NPO is proposed; a dynamic approach to managing the implementation of support programs and projects of SO NPO from the point of view of their investment attractiveness is considered; standarts for the effectiveness of management of the implementation of support programs and projects of SO NPO are established. Results: an algorithm has been developed for managing the implementation of support programs and projects SO NPO using economically safe principles. During the discussion, the marketing opportunities for promoting the region as a social territory were analyzed. It should be noted that the lack of territorial marketing activity in the region leads to a decrease in investment attractiveness indicators, and a weak focus on the formation and implementation of support programs and projects for SO NPOs leads to the prospect of degradation of the socio-economic development of the region.



I.V. Radko

Role and potential of social cause advertising in advancing contemporary family values and priorities

Keywords: non-profit sector, promotional campaigns, social cause advertising, family, family values, marketing, government support, society.


Purpose: To ascertain prevalent forms of social cause advertising, methodologies of marker promotion, and governmental backing extended to the non-profit sector through a sociological inquiry involving stakeholders engaged in activities bolstering family, children, and maternal welfare. Discussion: revision in the necessity to disseminate information tailored to the preferences of the intended audience via social advertising, suggestions for strengthening the existing domain through governmental sector, and exploration of novel marketing instruments conducive to broader audience outreach. This highlights the immediate need to reevaluate critical aspects of governmental support measures, as well as to reconstruct marketing strategies within the non-profit sector. Results: Conclusive findings delineated the developmental trajectory of the third sector concerning marketing and the promotion of its services to target demographics. Additionally, observations highlighted the inefficient or insufficient support from local and regional authorities towards crucial areas for the state, such as the promotion of large families and traditional family values. Furthermore, several initiatives within the non-profit organization (NPO) sector were identified, proposing legislative or regulatory amendments aimed at optimizing the quality promotion of modern family values and priorities through social cause advertising.



D.A. Rudakov

Content and effectiveness of marketing activities and strategies of organizations participating in the national underground construction market in 2022-2023

Keywords: underground construction, construction complex, marketing trends, benchmarking, image, reputation, consumer choice, domain.


Purpose: to study the development of marketing activities of the construction complex in modern economic conditions. Discussion: the article conducted a study of the presence, content of marketing strategies and the effectiveness of marketing activities of subjects of the national underground construction market, which is the result of industry segmentation. The key trends in market development are considered, the results of a benchmarking study of the competitiveness of the largest market entities according to the procedure for accepting and processing a project application are presented. Results: using the example of a market leader organization, a plan of image and communication activities for the formation and promotion of corporate reputation as a factor in the rational choice of a contractor in a competitive market was developed and justified. Expected results of the implementation of the image communication campaign: improvement of the main characteristics of the communication effectiveness of corporate brand perception in customer audiences; improving the perception of the employer’s corporate brand by company personnel; improving the perception of the corporate brand and reputation of the enterprise in target audiences of stakeholders in the government segment of the national and international underground construction markets.



Xi Fuyuan

Formation of an equilibrium basis for the economic development of the region

Keywords: regional economy, equilibrium basis, economic development, sustainability, balance, economic diversification, investment attractiveness, human capital, institutional environment.


Purpose: to consider the key aspects of achieving sustainable and balanced growth of the regional economic system; to identify factors contributing to the formation of an equilibrium basis for the economic development of the region, as well as to develop practical recommendations for their effective use. Discussion: the indicators of the gross regional product (GRP), the dynamics of investments in fixed assets, the level of employment and unemployment, as well as data on the development of key sectors of the region’s economy were analyzed. The methodological basis of the study was a systematic approach, methods of economic and mathematical modeling and econometric analysis. Results: key factors influencing the stability and balance of the regional economic system have been identified, including: economic diversification, development of innovative industries, increasing the investment attractiveness of the region, human capital development and improving the quality of the institutional environment; Practical recommendations have been developed on the formation of an equilibrium basis for the economic development of the region, including measures to stimulate investment activity, support small and medium-sized businesses, develop infrastructure and improve the efficiency of public administration.



O.L. Simchenko, I.A. Antonov, A.D. Vikharev

Application of a resource approach to assessing the efficiency of an industrial enterprise

Keywords: efficiency, resource approach, profitability, cost-effectiveness boundary, fractional-linear programming, oil industry, fields, oil.


Purpose: to analyze the use of the resource approach in assessing the efficiency of an industrial enterprise engaged in oil production and its production units – fields. Discussion: to achieve the goal, the study examines the essence and content of the concept of “effectiveness”, and also presents the main approaches to its assessment. Great importance is attached to the scientific approach to evaluating efficiency, which is directly related to the resources used by the enterprise and is an important component of its complex activities. Results: an example is given of using the resource approach to assess the efficiency of an oil production enterprise based on its units of production – fields. To assess the efficiency of such an enterprise and its production units, an integral efficiency index is proposed for calculation, formed on the basis of calculating resource intensity indicators. The results obtained during the study can be effectively implemented to develop resource conservation programs and strategies for companies engaged in oil production as part of their activities. The resource approach can also be applied to business entities in various industries.



A.S. Smolyakov, A.V. Gorbenko, K.K. Ilkovsky

Energy-saving strategies for improving the efficiency of the use of natural resources of territories and their sustainable development

Keywords: sustainable development, economic problems, industrial policy, hydrogen energy, energy resources, hydrogen storage devices, energy storage, fuel cells.


Purpose: to review promising areas of energy development related to the development and implementation of promising energy storage technologies to solve urgent problems related to climate change and ensure sustainable energy supply. Discussion: the article analyzes the possibility of using various types of energy accumulators in the system of generating facilities in order to increase the stability of their operation while ensuring the balance of power of the electric power system. The principles of energy accumulation and types of energy accumulators using physical and chemical principles of operation are considered. The issue of hydrogen energy, its advantages and disadvantages are considered, as well as the main components of hydrogen storage devices and types of fuel cells are analyzed. The types of hydrogen have been investigated and classified according to the criterion of the types of primary energy used in the process of its production. Results: the expediency of the development of technologies related to the use of hydrogen storage devices is substantiated. The conclusion on the feasibility of using green hydrogen as an energy source in order to ensure zero-emission energy generation is supported.



S.E. Trofimov

Methodology of theoretical research of economically sustainable development of the Russian oil and gas complex

Keywords: state regulation, oil and gas complex, theoretical research, methodology, specific scientific methods, system-functional approach, economically sustainable development, technological paradigm, advanced development.


Purpose: To investigate the third level of the structure of methodology for theoretical research of state regulation of the oil and gas complex – specific scientific methods at the current stage of economic relations. Discussion: The developed methodology for theoretical research of state regulation of the oil and gas complex includes the identification of causal relationships aimed at developing forms and tools of influence that have practical applicability. When making regulatory decisions are taken into account the internal specifics, accumulated experience of best domestic and foreign practices, which makes it possible to build a methodologically verified state energy policy. Results: Scientific methodology should organically fit into the existing realities of economics, combine both the causes and conditions of its emergence and its own exceptions. The structural levels of methodology are aimed at achieving the goal of scientific research, the development of new scientific results that deepen the existing provisions on the object of research. The selected methods of scientific research should show the suitability at the current stage of economic and technological transformations, be verified and justified in relation to their next application. The clarification of the initial theoretical and methodological provisions related to the identification of past patterns makes it possible to model scenarios for further development of research object, to identify key factors and methodological tools for regulatory impact.



A.K. Tulokhonov, S.N. Ivanova, I.G. Sangadieva

Economic assessment of damage  to the social sphere due to hydrological risks

Keywords: hydrological risks, assessment, damage, social sphere, healthcare, population morbidity, economics of environmental management, expert assessment


Purpose: to consider methodological approaches to the economic assessment of damage due to hydrological risks; justify the possibility of using the results of an expert survey in assessing damage to the social sphere due to hydrological risks; give an economic assessment of the damage to the social sphere due to hydrological risks in the Lake Baikal basin. Discussion: a number of dangerous natural processes and phenomena are widely manifested in the territory of Asian Russia, among which hydrological phenomena in the Lake Baikal basin are quite common. After the construction of the Irkutsk hydroelectric power station, the average long-term level of Lake Baikal began to exceed the natural level, and in this regard, the negative impacts on socio-economic and natural systems increased. The negative impact of water during hydrologically hazardous phenomena disrupts the process of normal life, leads to the destruction of the infrastructure of populated areas and poses threats, including to public health. Results: to practice effective management and make strategic decisions to minimize risks and potential damage due to hydrological risks in the Lake Baikal basin, research is needed to determine damage to economic and social facilities. The article substantiates the use of the results of an expert survey in the economic assessment of damage to the social sphere due to hydrological risks in the lake basin Baikal.



B.A. Tkhorikov, M.P. Klet

Framework for developing a platform for a fast-food restaurant brand

Keywords: consumers, advertising, regional economy, branding, brand platform, framework, competitiveness, economic stability, restaurants.


Purpose: to develop a framework for preparing a brand platform, as well as planning strategic and operational activities for its implementation, based on the theoretical approach of consumer orientation of fast food restaurant branding. Discussion: The article is devoted to instrumental branding of fast food restaurants and contains a description of the framework for preparing a brand platform, as well as planning strategic and operational activities for its implementation. The work presents the predicted features of the Russian fast food industry in the period 2024-2027, which will require reflection in restaurant branding. The characteristics of the theoretical approach proposed for priority use in the fast food industry are given. The proposed framework includes seven sequentially completed sections, grouped by two groups of motives (emotional and rational) of potential customers: the essence of the brand; positioning; general description of the target audience and its division into groups; product brand advantage and marketing attributes. Results: the framework was developed based on the adaptation of the probability model of conscious information processing, the theory of planned behavior, the brand personality construct, the marketing mix concept and the structure of the brand platform for small businesses. Particular attention is paid to the author’s 6’S model, which evaluates the brand according to six personal characteristics important for target audiences – “Sincere”, “Similar”, “Surprising”, “Specialty” “(“Special”), “Styling” (“Stylish”) and “Strength” (“Durable”); the possibilities and prospects for using the framework in practice are presented.



A.S. Khvorostyanaya

The key technological trends impact on the light industry and fashion industry enterprises strategic management

Keywords: strategic management, technology, fashion industry, strategic motivation, strategic planning, strategy, trends, entrepreneurship.


Purpose: to identify the best practices in the use of technology for the strategic management of light industry and fashion industry enterprises. Discussion: the light industry and the fashion industry have their own characteristics that must be taken into account when developing and implementing a long-term strategy. Strategic management is an integral part of the successful implementation of the strategy. From the point of view of strategic management, each stage of the enterprise’s production chain should be evaluated in terms of economic and social efficiency. Technology provides long-term competitive advantages. Results: strategic management allows an organization to be flexible and adapt to a rapidly changing external environment. It helps to identify and predict possible changes in the environment, as well as to develop strategies and tactics that will allow the organization to successfully cope with these changes. Studying global technological trends in strategic management helps to understand how modern enterprises of the light industry and fashion industry adapt to changes and form their management decisions in response to external challenges and market fluctuations. The study revealed that technologies such as automation, data processing, affecting various stages of the industrial process chain, improve business processes.



A.A. Cherepovitsyna

Carbon capture and storage: state regulation, world experience and the situation in Russia

Keywords: carbon capture and storage (CCS), greenhouse gas (GHG), world experience, CCS projects, state regulation, support institutions, carbon regulation, industry.


Purpose: to overview the global experience in the development of carbon capture and storage (CCS) projects, to analyze the key state regulatory measures and mechanisms for creating an institutional environment to support such initiatives in various countries, to estimate the situation in these areas in Russia. Results and discussion: the article provides an overview of world experience in the implementation of CCS projects, the results of the analysis of the main carbon regulatory measures in various countries, and an assessment of the current situation in Russia with the definition of basic prerequisites for the development of CCS in industrial sector. It is shown that the number of CCS projects around the world is increasing, and interest in such a complex of technologies as a promising decarbonization option is growing. It is noted that the main problem on the way to scale CCS projects is connected with economic factors, and certain conditions are needed for the introduction of a complex of technologies into industrial practice. The analysis of the main regulatory measures and mechanisms for CCS in different countries is presented. It is revealed that in the leading countries the policy in this area is complex, which determines the systematic development of the entire technological chain. The key prerequisites for the implementation of CCS projects in the industrial sector of Russia are outlined, and a review of the country’s experience in establishing state regulation measures for the development of low-carbon initiatives, including CCS, is conducted.



A.YU. Shamkov

Methodological approaches to the formation of socially responsible behavior of an industrial enterprise in the context of ensuring its sustainable development

Keywords: methodological approaches, social policy, social responsibility, industrial enterprise, sustainable development, environmental components, natural environment, long-term sustainability, social project.


Purpose: to consider methodological approaches to the formation of socially responsible behavior, to give an economic justification for sustainable development. Discussion: today, in the modern world, it is considered irresponsible to receive only profit from production and not take any action to improve the living conditions of workers. Social responsibility in a broad sense involves the participation of business in the development of methodological approaches to the formation of socially responsible behavior of an industrial enterprise. This is relevant for the state program of socio-economic development of the region, as well as corporate participation of the internal and external environment aimed at improving the quality of human life. Results: the interrelation of economic, social and environmental components within the framework of sustainable development is established, a conceptual scheme is described, which includes three components that demonstrate both their independence and interdependence with each other.



I.V. Shatskaya

Strategic competitiveness of Russian textile industry products

Keywords: competitiveness, competitiveness analysis, textile industry, competitiveness factors, strategic development, workforce, products, profitability.


Purpose: to analyze the factors contributing to and hindering the competitiveness of the domestic textile industry. Discussion: the relevance of the study is due to the fact that in the context of the introduction of numerous sanctions against our country, the need to develop our own textile production increases. This need is especially increasing due to the withdrawal from the domestic market of many foreign organizations – manufacturers of textiles, clothing, leather and leather products, as well as accessories. Results: The article is devoted to the issue of the expediency of developing the competitive advantage of the textile industry based on innovations. Based on M. Porter’s theory of competition and V.L. Kvint’s methodology of strategizing, the author concludes that the main factor in the strategic competitiveness of the textile industry is the elimination of financial problems, overcoming which will allow realizing the potential of opportunities opened up to domestic textile manufacturers in connection with the withdrawal of a number of foreign manufacturers from the Russian market.



A.I. Baksheev, L.I. Egorova, A.YU. Khokhlov

Problems and trends in improving financial instruments for the implementation of national projects in the territories of municipalities

Keywords: national projects, financing instruments, project implementation, municipalities, the role of national projects, socio-economic development, municipal territories, digital economy.


Purpose: identifying problems and determining trends in improving financial instruments for the implementation of national projects on the territory of the municipality. Discussion: The article provides a structural analysis of the sources of financing for national projects. Negative factors and problems associated with the flow of funds to ensure the implementation of national projects are explored. The authors make certain forecasts about the socio-economic development of municipal territories, ensured by the implementation of national projects of the Russian Federation. Results: the analysis showed that the most significant national projects for both the country and municipalities, such as “Economic Growth”, “Ecology” should have been financed first, so as not to slow down the process of their implementation, because this delays the receipt of significant socio-economic results by municipalities: an increase in human capital; effective use of resources available to the municipality, etc.



A.YU. Rumyantseva, R.SH. Agaev

The future of positive investing: a model for selecting investment instruments for sustainable development projects

Keywords: investing, sustainable development, investment instruments, risks, securities, labor productivity, employees, regions.


Purpose: To develop a model of investment instruments choice according to different types of projects in sustainable development. Discussion: Sustainable development is a direction influencing on the future of the society and therefore on the future of the world of investments. The role of investments to sustainable development is increasing each year; it becomes more attractive for potential investors. The grows of investments to ESG as well as the results of research companies to green projects prove this point of view. At the same time investors should have a clear understanding the directions for investments and choose investment instruments which will help to use financial resources, which are being used for investments, in the most effective way with minimum risks and losses. Result: In the publication the dynamics of investment volumes to sustainable development projects is analyzed, advantages of investments to ESG are systematized, perspective directions for investments to ESG are defined. The latter includes not only investments to reach the SDGs but from the economic perspective too. As the results the model to choose investment instruments for investing to sustainable development projects is developed.



A.O. Bereza

The concept of «world leadership» and it’s main theories

Keywords: world leadership, countries, leadership theories, international relations, institutional paradigm, world order, national interests, sustainable development.


Purpose: in-depth discourse analysis, generalization and structuring of the main theories that reveal the essential nature of global leadership. Discussion: we are witnessing a radical transformation of international relations, which is expressed in the radical disposition of economic agents, the decentralization of the process of making global management decisions and the “blurring” of the established contours of the country hierarchy along the line of changing the distribution of world economic power between the leading states and the new centers of the world economy. Meanwhile, the main mechanism for the distribution of global economic power remains unchanged – the economic interests of international capital and the dominant social groups, classes, nations and states in society. At all stages of development, their dominant social disposition has always made it possible to effectively use their monopoly control over the distribution of resources for civilizational development, and therefore to set key trends in the development of society, the economy, politics and even national security systems. It is precisely these trends that both individual countries and their regional associations, as well as the corporate sector and informal participants in international economic relations are forced to adapt to. Results: in our opinion, world leadership can be qualified as the ability of states to form a system of principles, norms, conditions and institutions of market exchange that dominate in international economic relations, which are formed under the influence of objective processes of social development as a result of the interaction of states and other participants in international economic relations.



Van Mejlun’, A.A. Voronov

Technologies and prospects for international logistics in foreign trade between China and the Russian federationduring the period of geopolitical transformations

Keywords: logistics, China, Russian Federation, cooperation, geopolitical transformations, sanctions influence, foreign trade, digital platforms.


Purpose: to identify the features and technologies of international logistics in the foreign trade of the PRC and the Russian Federation during the period of geopolitical transformations. Discussion: With the evolution of global supply chains, China has transformed from the periphery of the Asia-Pacific regional group to the center of the Asian supply chain. Russia, in turn, reviewed the logistics chain and formed a model that connects Europe and Asia. At the same time, Chinese-Russian trade and economic cooperation is facing a triple impact: the epidemic, geopolitical conflicts and global environmental politics. In this connection, the analysis of technologies and prospects for international logistics in foreign trade of the PRC and the Russian Federation during the period of geopolitical transformations is especially relevant. Results: the prospects for international logistics in the foreign trade of the PRC and the Russian Federation during the period of geopolitical transformations have been identified.



Gao Hui

The impact of ai on HR management in Chinese companies

Keywords: artificial intelligence, human resources management, HR technologies, recruitment, employee engagement, ethics, Chinese companies, hiring, human resources, satisfaction, recruiting.


Purpose: to investigate the impact of artificial intelligence (AI) on personnel management in Chinese companies. Discussion: the rapid development of AI technologies in recent years has opened up new opportunities for optimizing human resource management processes. China, being one of the leaders in the field of AI, is actively implementing innovative solutions in the HR sphere. The study analyzed data from 150 Chinese companies in various industries that implemented AI systems in personnel management for the period from 2018 to 2023. The study revealed a number of problems related to the ethical aspects of the use of AI and the need to retrain HR specialists. There is significant potential for AI in transforming human resources management in China, but further study and strategy development are required for effective implementation of digital technologies. Results: the use of AI in recruitment has reduced the time to close vacancies by 37%, and the accuracy of recruitment has increased by 24%. Using chatbots and virtual assistants to communicate with employees increased staff satisfaction by 18% and reduced the burden on the HR department by 29%. The introduction of AI systems to analyze employee engagement and attitudes has increased talent retention in companies by 42%.



A.V. Gololobov

Features and effectiveness of marketing support and promotion of non-commodity goods as the most important structural group of exports

Keywords: marketing support, product, international market, export, import, industry, government support, international cooperation.


Purpose: to study the features of marketing support and promotion of non-commodity goods as the most important structural group of exports. Discussion: the article examines the structure of industry initiatives to support competitiveness, implemented within the framework of the national project “International Cooperation and Export”, presents the dynamics of exports of non-resource non-energy goods of the Russian Federation, as well as product groups of the export classification of the Russian Export Center. Results: the author notes the fragmentary phenomenon of government attempts to stimulate export activity, complicated by both current geopolitical transformations and the low quality of the national business environment and the lack of competitiveness of the main non-resource non-energy export goods produced in the Russian Federation. It is noted that such activities cannot be effective in conditions of weak transparency of export activities, and there is a need to modernize the international infrastructure.



S.M. Nikonorov, Chzhan Shulin’, Syuj YUn’

Study of factors influencing china’s energy footprint based on net primary productivity method

Keywords: environmental potential, energy footprint, environmental problems, dynamic forecasting, Chinese development, factor decomposition, sustainable development, content analysis, economic growth, clean energy, energy intensity.


Purpose: to consider the evolution of China’s energy footprint; to study the factors determining its dynamics, to carry out a content analysis of the net primary productivity of the environment in the PRC. Discussion: The possibilities for China’s economic transition to even higher rates of economic growth based on low-carbon and clean energy have been explored. As an integral part of the carbon cycling process, net primary productivity (NPP) can not only be used to estimate the carrying capacity of the Earth, but also plays an important role in assessing the sustainable development of terrestrial ecosystems. Results: analysis of factors influencing China’s energy footprint was carried out; visualizes the changes in China’s energy footprint from 2005 to 2020. China needs to strive to achieve large-scale low-carbon energy by strengthening innovation in clean energy technologies, accelerating energy system reform, improving energy efficiency, and developing policies that will enhance the competitiveness of companies engaged in environmentally friendly energy.



Su Feiyue

Transformation of china’s ferrous metallurgy in a circular economy: experience and strategic analysis

Keywords: energy intensity, industry, ferrous metallurgy, China, circular economy, recycling, resource efficiency, energy efficiency, industrial symbiosis, sustainable production, greening, transformation.


Purpose: this article is devoted to the analysis of the experience and strategic directions of the development of China’s ferrous metallurgy in the framework of the transition to a circular production model. Discussion: the key strategic directions for further transformation of the industry are identified: technological modernization of production, digitalization and intellectualization of processes, development of inter-industry cooperation on the involvement of waste in production, stimulating demand for “green” steel. China’s experience demonstrates the possibilities and effects of the transition of ferrous metallurgy to a circular economy model, which is important for the sustainable development of the industry on a global scale. Results: the study shows that China’s ferrous metallurgy, being the largest in the world (steel production in 2020 amounted to 1064.8 million tons or 56.7% of the global volume), is actively implementing the principles of a circular economy. This is manifested in an increase in the level of recycling of steel scrap (from 11% in 2000 up to 22% in 2020), reduction of specific energy consumption per ton of steel (by 28% in 2000-2020), reduction of CO2 emissions per ton of steel (by 31% over the same period).



Tan Zhengyu

Profile and innovation of building structures in china: technological advances, sustainable practices and cultural influences

Keywords: modern materials, sustainable construction, architectural landscape, innovation, trends, infrastructural development, Chinese economy, green building.


Purpose: to provide a comprehensive understanding of the current state of construction practices in China, shedding light on the integration of innovative technologies, sustainable approaches and cultural factors shaping the industry. The study aims to identify key trends, challenges and opportunities in the field of building structures that form an understanding of how these elements combine to contribute to the development of the construction industry in the rapidly evolving Chinese context. Results: the paper provides an overview of popular sustainable construction practices used in China, analyzing the influence of Chinese traditional culture on current construction trends. The paper describes the challenges facing the construction industry today and how they can be addressed. It concludes on China’s contribution to sustainable urban development.



E.A. Fursova, M.S. Ivanov, D.S. Lomakina

Monitoring the dynamics, tracks and structural shifts of export cargo transportation: new realities of international logistics underthe influence of dominant factors

Keywords: international logistics, export, freight transportation, transportation, geopolitics, dangerous goods, cooperation, transport and logistics chains.


Purpose: to present the results of a study of the transformation of international logistics in new realities. Discussion: to achieve the set goal, the following tasks were solved: the argumentation of the influence of dominant factors was given, changes in export cargo transportation were monitored for 10 years – in periods before and during the complicated geopolitical situation, a comprehensive analysis of quantitative characteristics using the main modes of transport based on static data on dynamics, structure, directions of cargo flows. Considerable attention is paid to analytics and assessment of the export of dangerous goods transported by rail, as especially significant in the total volume of supplies. Results: Cooperation between states is a key factor for successful exports. It is necessary, first of all, to maintain a high level of trust and constructive cooperation with friendly countries in order to fill the gaps caused by sanctions actions.



T.K. Chernysheva

Evolution of the theoretical foundations of the formation and development of the ESG concept

Keywords: development concept, sustainable development, environmental agenda, risk management, global risks, competitiveness, development goals, globalization.


Purpose: to systematize and generalize the theoretical foundations of the formation and development of the ESG concept. Discussion: Responding to government regulation in the field of ecology, including reducing anthropogenic emissions, may become an important indicator of the competitiveness of enterprises soon, although this issue remains the subject of intense international debate. The paper also examines the evolution of scientific approaches to the problem of sustainable development since the second half of the twentieth century. Results: The ESG concept is an important tool for managing the implementation of sustainable development goals at the level of companies and organizations. This concept has evolved from the ideology of sustainability of economic policy towards the development of regionally (and globally) significant regulatory policies in the investment, financial, energy and macroeconomic space.


A.YU. Aleshina, A.A. Dzhussoeva

Risk-management for sustainable development of Russian mining companies

Keywords: mining industry, risk management, ESG risks, mutual insurance, ESG risk insurance, mining enterprises, metallurgical sector, corporate protection.


Purpose: to study the risks of sustainable development of Russian mining companies. Discussion: The article examines the key risks of Russian mining companies within the framework of the key elements of the concept of sustainable development (ESG risks). Based on the analysis of non-financial reporting of companies in this sector and other sources, a list of the most characteristic ESG risks of mining enterprises was compiled and specific examples of their management were considered. Results: as a prospect for the development of methods for managing the presented risks, it is proposed to consider the possibility of strengthening insurance protection, in particular, through the use of mutual insurance and the development of a corporate ESG risk insurance product. It has been established that through the use of innovative concepts, mining organizations reduce the volume of harmful emissions, increase the number and quality of jobs and working conditions, contribute to the optimal use of resources and improve the standard of living of the local population, which has a beneficial effect on the development of the country as a whole.



E.M. Akhmetshin, G.V. Meshkova, K.A. Barmuta

Competitiveness of organizations in the conditions of digital transformation of business processes

Keywords: competitiveness, competitive advantages, digital transformation, stages of digitalization, infrastructure, regions, digital technologies, business processes.


Purpose: to substantiate the main directions of increasing the competitiveness of organizations through digital transformation, their business processes. Discussion: in modern conditions of modernization of the national economy and its economic entities, the importance of solving the problem of increasing their competitiveness is significantly increasing. At the same time, it should be borne in mind that the decisive role in this is played by the business processes of companies where digital technologies are being introduced, which significantly reduce the time spent on servicing various groups of customers and increase the level of transparency of relationship marketing. Results: the main directions of increasing the competitiveness of enterprises through the digital transformation of their business processes include the following main components the formation of digital capital, intellectual resources that allow identifying key customer preferences, and creating a unique design of information systems. In the process of digital transformation of business processes of organizations, various risks may arise at all levels of management, which leads to a violation of their information security, long payback periods for investments in digitalization. Such negative consequences should be taken into account in the current and strategic development plans of companies in the form of preventive measures.



K.A. Barmuta, S.YU. Bakhvalov, M.P. Glyzina

Personnel controlling in the economic security system of the multimodal transportation sector

Keywords: economic security, multimodal transportation, personnel controlling, risks, threats, personnel, logistics, personnel security.


Purpose: to develop an algorithm for the implementation of personnel controlling in the multimodal transportation sector of the country’s general logistics system. Discussion: Economic security includes a number of functional components that ensure the company’s financial balance, systematic profit generation, as well as the achievement of current and strategic goals. The personnel component is a multi-level system of social and labor relations that arise between employees of an enterprise and are systematically aimed at minimizing threats to the external and internal environment through the use of various methods and tools, one of the leading among which is personnel controlling. Conceptually, it represents an innovative model of enterprise personnel management aimed at taking into account the interests of stakeholders represented by the state, the founders of the company, its creditors, shareholders and the local community as much as possible. Results: the internal essential content of personnel controlling is a concept of stakeholders in the development of the company’s personnel. The structure of the conceptual model of personnel management in the implementation of multimodal transportation is multidimensional and has as its main purpose the provision of relevant information to the management of the enterprise for making optimal management decisions in the field of its economic security. At the same time, minimizing the risks of personnel controlling is achieved through a set of measures, including collective staff education and outsourcing and leasing.



V.A. Bespal’ko, L.A. Vinskovskaya, A.V. Ostrovskaya, G.G. Vukovich

HR system as a reputational factor and an existential incentive for the development of domestic business

Keywords: existential incentive, HR system, reputation, socio-psychological climate, labor discipline, personnel strategy, destabilization of the team, motivation system, corporate culture, staff satisfaction, staff loyalty.


Purpose: to consider the socio-psychological climate as an existential incentive for the development of domestic business. Discussion: the experience of one of the domestic companies is considered, so, in the problem field of this study, there is a reputational factor associated with staff motivation, career prospects, working conditions, perception and understanding of fairness in matters of remuneration for work. The use of an automated system allows you to significantly save time for human resource management specialists, as well as move to a new stage of HR management, where it is possible not only to evaluate the qualitative characteristics of personnel, but also to manage them.  Results: a meaningful analysis of the sources showed that the integration of information and digital technologies served as a driver for the development and automation of HR processes related to the assessment of personnel characteristics that were insignificant in the early view of researchers, as well as the characteristics of the internal psychological environment of the organization.



V.A. Bespal’ko, A.A. Markushina, G.G. Vukovich, A.V. Ostrovskaya

The trend scenario for the development of personnel management: a study of adaptation to sanctions fluctuations

Keywords: human resources, optimization of HR processes, personnel adaptation, balanced indicators, economic efficiency, personnel management, remuneration, recruiting, SWOT analysis, STEP analysis.


Purpose: to consider issues related to modern human resource management practices and adaptation to sanctions fluctuations in the development of personnel management; in this regard, it seems legitimate and appropriate to turn to the advantages of strategic and operational management. Discussion: the article considers a trend scenario for the development of personnel management based on the use of the advantages of a balanced scorecard system; The key vectors of the development of the personnel management system of domestic enterprises and organizations (machine learning, blockchain, artificial intelligence) are reflected, the activation of the implementation of which helps the adaptation of domestic business to sanctions fluctuations. Results: the article presents a strategic map for HR services of domestic enterprises and organizations. A trend analysis of the development of personnel management based on the advantages of a balanced scorecard system allows us to draw several conclusions and recommendations.



I.YU. Vaslavskaya, E.P. Kochetkov, D.A. Denisova

Agent approach to modeling an intelligent system for managing economic entities

Keywords: intelligent system, control system, agent approach, modeling, proactive management, economic subject, information technology, information and economic space.


Purpose: to build a model of a multi-level proactive management information system, the creation of which is based on the integration of IAD, other latest IT and the use of an agent-based approach, which, through distributed intellectual decision support, allows for the development of informed, timely management decisions. Discussion: The article presents an agent-based approach to modeling an intelligent management system for economic entities; the prospects of the agent model of the intellectual system for managing economic entities are substantiated; The structure of this model is presented. Results: It is concluded that the proposed multi-level agent-based MIS model supports a mechanism for diagnosing the state of an economic entity as an “object-project-process-environment” configuration and is based on the integration of the latest IT data collection and analysis. The agent-based approach used in its construction ensures the parallel execution of operations at the project, process and environment levels, the distribution of decision formation between specialized agents, knowledge management, transitions between proactive management processes, as well as the integration of various information systems, methods, modes of data preparation and analysis within one model.



E.V. Kletskova

The concept of forming business models, taking into account the interdependence between ecosystem participants and the environment in which industrial enterprises operate

Key words: entrepreneurial process, concept of business models, ecosystems, venture enterprises, external environment, industrial enterprises, venture enterprises, duality, uncertainty, macro environment.


Propose: to consider venture capital enterprises developing business models in ecosystems; to provide an economic justification for the integrated activities of industrial enterprises and knowledge-intensive organizations capable of designing, manufacturing and marketing new products. Discussion: The concept of business models was considered as a tool for planning, experimenting and improving venture capital mechanisms. As a tool of reflection, it can contribute to the coherence of the planning processes of new enterprises, as well as in the form of consistent stories of business model development, which allows venture enterprises to gain legitimacy of power. Results: the evolution of theoretical ideas about venture enterprises and business models is described, the advantages and potential of industrial enterprises are identified, which allow us to gain a new understanding of the complex and complex process of developing a business model, where primary data is supplemented by secondary data.



S.A. Makushkin, S.M. Nizamutdinova, A.I. Baksheev, YA.I. Vaslavskij

Interdisciplinary and multi-conceptual approaches to HR discourse in new economic conditions: challenges, problems and solutions

Keywords: interdisciplinary approach, personnel selection, HR sphere, IT companies, HR services, technological solutions, personnel management, digital competencies, personnel selection.


Purpose: to consider the features of interdisciplinary and multi-conceptual approaches at the current stage of HR management development. Discussion: each organization solves a number of personnel tasks on an ongoing basis, the key ones include recruitment and selection procedures. HR solutions offered within the framework of the interdisciplinary agenda help to significantly optimize internal processes and consolidate the company’s resources in the search for professionally worthy employees. Within the framework of this article, polyconcetual technological solutions in the field of recruitment are described. The increased demands on HR services regarding the speed and productivity of their work determine the need for HR discourse at the intersection of economics, management and digital technologies to reassess the prospects for using the position profile. Results: the field of human resource management is not lagging behind in matters of digital transformation, new platforms, bots, artificial intelligence and cloud services are actively used.



T.B. Poltoratskaya

Study of a model of the relationship between financial market volatility and economic uncertainty as a source of irrecoverable risk in periods of instability

Keywords: economic indicators, bank credit, market, monetary resources, business, government programs, business environment, volatility.


Purpose: to explore and assess the level of economic uncertainty in the niche of small and medium-sized enterprises (SMEs). Discussion: to assess lending conditions, the author chose a dimensionless indicator – the coefficient of variation. The study is conducted from the point of view of volatility levels. The volatility of lending interest rates is calculated as a statistical measure of the sample standard deviation. The level of volatility is associated with an assessment of economic uncertainty. For business, uncertainty in any of its manifestations is an environment for the emergence of risk, and one to which it is very difficult to apply the classical methods of elimination and avoidance known in risk management. Results: in conditions of unstable economic development, for various reasons, a source of business risk, among other things, becomes uncertainty, as an assessment of which volatility can be considered, in this case the volatility of the financial market. Taking this factor into account and managing it will contribute to the achievement of strategic goals for the development of the Russian economy.



N.A. Tihomirova, I.M. Kuznecova, G.G. Vukovich, A.V. Ostrovskaya

Development of HR technologies for distribution of economic knowledge in order to increase the role of intellectual property of the university

Keywords: patent landscapes, HR sphere, higher education, intellectual property, personnel management, intellectual labor, innovation, effective work, intellectual capital, technological solutions.


Purpose: to provide an economic justification for HR measures to improve intellectual capital management processes; to consider issues related to personnel management in the context of university intellectual property management; to study the legal aspects of commercialization of intellectual property of employees of Russian higher education. Discussion: the development of absolutely any sphere of human activity is significantly determined by the results of intellectual work, and higher education institutions are the central link in the system of formation of the intellectual capital of the country. It is higher education institutions that are the leaders among business entities in terms of patent activity. Results: there are reserves for increasing the efficiency of work carried out in the field of competence development in the field of intellectual property capitalization. It is necessary to develop the skills and abilities of university staff related to the relevance of knowledge dissemination based on the activation of patent work of higher education.



N.V. Vahrusheva, G.G. Vukovich, N.A. Kol’cova, A.V. Ostrovskaya

HR concept: regulations, procedures and technologies in the context of sanctions risks

Keywords: recruitment, talent retention, employee motivation, candidate recruitment, career development, performance management, corporate culture, organizational culture.


Purpose: to share experiences and transfer best practices in the field of human resource management and personnel development, analyze employee motivation methods and create an environment conducive to their professional and personal growth. Discussion: Innovative approaches to recruitment: using technology, social media and analytics to attract the best candidates, understanding individual needs and motivational factors to increase efficiency and job satisfaction. Results: using data for decision-making in HR and L&D: analytics and forecasting to optimize HR management and employee development processes. Improving employee satisfaction by using modern HR concepts. Work-life balance support: programs to support employee health, well-being, and balance.



N.S. Govoruha, M.YA. Veprikova, L.N. Zaharova, I.A. Shumakova

Shifting the focus to the marketing tools of problem-critical HR dominant research at the stage of permanence and evolution of sanctions

Keywords: competence assessment, digital tools, skills development, career advancement, personnel management, labor market, human resources, HR community.


Purpose: exchange of experience and transfer of best practices between specialists and managers in the field of personnel assessment, research of current trends and challenges in the field of personnel assessment in the context of a rapidly changing labor market and technology development. Discussion: modern methods of personnel assessment, integration of digital technologies into personnel assessment processes, evaluation of employee performance and productivity. Results: experience was exchanged and best practices in the field of human resource management were transferred. The participants discussed the semantic approach to assessment, validation of criteria and implementation of the competence model, ways to assess burnout and stress levels of employees. Each participant of the conference contributed to the enrichment of discussions and discussions, making the event even more valuable and informative for all those present.



R.I. Dzhamalov, E.N. Stepashkina, N.YU. Egorova, A.V. Rachina

Improving the competitiveness of economic entities based on the activation of innovative activities

Keywords: competitiveness, domestic products, innovative development, industry development, Russian exporters, production personnel, infrastructure, foreign markets.


Purpose: to implement measures to increase competitiveness based on the innovative development of domestic producers. Discussion: The open scientific conference “Measures to increase the competitiveness of Russian exporters of agricultural products based on innovative development” was held on August 30, 2023 in Moscow. This annual conference is supported by the Ministry of Agriculture of Russia. The organizers of this conference are the federal center “Agroexport” and JSC “Russian Export Center. Results: According to the results of the conference, the speakers and the target audience received relevant experience from leading managers, directors and executives of large companies, as well as skills in implementing innovations in favor of increasing competitiveness. The active audience gained useful knowledge for their own startups and successful cooperation with large companies. By introducing innovations and using their potential, agricultural enterprises can navigate new economic realities, increase efficiency, sustainability and competitiveness in the global market.



N.V. Laktionova, A.V. Ostrovskaya, N.A. Kol’cova, G.G. Vukovich

HR agenda: the current pool of narratives and the prognostic vector of development

Keywords: globalization of labor, international standards, economic development, employment, employment management, labor markets, improvement of the HR sphere, HR technologies.


Purpose: discuss current trends and challenges in the global market, find solutions to increase employment and create decent working conditions, exchange experiences and transfer best practices. Discussion: Global labor market challenges, the role of technological innovation in changing the nature of work and skill requirements, labor migration, employment management and social policy. Results: the most promising and outstanding projects were identified, and their potential benefits for business were analyzed in the context of rapidly changing economic, social and demographic realities. Invited experts in the field of HR management evaluated and discussed as many as 7 presentations in a “crash test” format from technology startups involved in HR management, training, and personnel development.



A.G. Putyrskij, Z.A. Sharudina, L.N. Zaharova, E.N. Stepashkina

Integration of innovative technologies in HR processes: trends, problems and solutions

Keywords: personnel management, HR development, automation of HR processes, leadership, team diversification, effective recruitment, HR data analysis, advanced technologies.


Purpose: share years of experience in applying advanced HR technologies and consider the impact of innovative technologies on HR processes. Discussion: Leading experts spoke about the implementation of innovative HR technologies to improve the efficiency and quality of staff work, about managing change processes and adapting to a dynamic and productive working environment in the company, about creating a culture of continuous learning and development of employees at all stages. Results: participants of the HR conference “Technology and the Future of HR” received best practices from leading managers and general directors of leading domestic companies, useful connections and answers to pressing questions from HR specialists. The speakers were ready to answer all questions, exchange contacts for future cooperation and become part of a community to exchange experiences to combat the HR challenges of 2024.



K.S. Savina, G.G. Vukovich, N.A. Kol’cova, A.V. Ostrovskaya

Strategy for implementing a positive HR scenario: existential incentives at the turbulence stage

Keywords: digitalization, data analysis, personnel planning, personnel adaptation, workflow optimization, performance management, employee incentives, corporate training.


Purpose: to increase the competence of participants in the field of strategic thinking and decision-making based on analytics and data, exchange experience and transfer relevant information about the latest trends in the field of personnel management. Discussion: Transforming the role of HR in the digital era: challenges and opportunities. Developing analytical competencies in HR: using data to make strategic decisions. Implementation and use of HR technologies to optimize processes and increase efficiency. Results: The participants shared their experience in implementing the HRBP system, reported on successes in increasing staff productivity and efficiency, talked about their lessons and insights, discussed successful cases, and identified mistakes made in the process of creating an effective personnel management system.



R.O. Sharapov, A.S. Astahin, A.A. Voronov

Social advertising as a tool of socially responsible marketing

Keywords: social advertising, social responsibility, business, socially oriented marketing, image, loyalty, competitive advantage, propaganda, consumer behavior.


Purpose: substantiate the importance and feasibility of using social advertising by market entities. Discussion: social advertising is aimed at promoting the transformation of public behavior in a positive way. The main customers of such advertising are authorities at the federal, regional or local level, but commercial organizations can also resort to it in order to improve their image, although such promotion does not bring direct financial benefits. Many modern brands invest part of their profits in solving humanitarian and social problems, developing science, ecology, and medicine. The article examines social advertising as an element of the complex of marketing communications of modern organizations, emphasizing the possibility of studying social advertising in this context as a mechanism reflecting the content of the social and ethical concept of marketing. Results: it was determined that social advertising and its tools can perform image and reputation functions in the marketing communications system of commercial organizations.