Issue (62)

A.V. Abramova

Development of a corporate training system for lean manufacturing in an electric power company

Keywords: corporate system, training system, lean production, sustainable development, electric power industry, training, labor resources, electric power organization.

Annotation. Purpose: the article provides information on the development and development directions of a corporate training system for lean manufacturing in an electric power company. Discussion: the creation and replication of such a system ensures the sustainable development of the organization. Results: the system develops the skills of optimizing production processes and creative thinking among the staff. The stages of achieving maturity of the life cycle of the lean manufacturing system, the target audience of consumers and the directions of development of the corporate training system for lean manufacturing are presented. A roadmap for the development and development of a corporate training system is provided. The positive synergetic effects of the prospective replication of the system to other organizations of the electric power industry and the region are positioned. The task of forming an industry–wide system of end–to–end training of labor resources in the field of lean manufacturing is substantiated.

M.S. Abrashkin, O.E. Ivanova, S.I. Polskaya

Keywords: diversification of production, industrial enterprises, competitiveness, industry, resource constraints, economic environment, level of knowledge intensity, products.

Annotation. Purpose: to substantiate approaches and conceptualization of strategic diversification of production of knowledge-intensive industrial enterprises in the context of resource constraints. Discussion: theoretical and empirical methods of cognition were used, which were based on methodological techniques of abstraction, generalization, formalization and economic and mathematical modeling. Based on the identification of the economic nature of production diversification, its goals and place in strategic planning were set. A conceptualization of the diversification of production of high-tech industrial enterprises is proposed, which takes into account their high innovative properties, the dominant role of the state in its implementation and the specifics of the domestic economic environment. Results: through the prism of organizational and economic efficiency, the advantages and disadvantages of production diversification were identified. Based on the specifics of the high-tech industry, the authors have developed a dynamic economic and mathematical model that allows assessing the feasibility of implementing diversification projects, taking into account the level of high-tech products, the degree of government interest in their production, the level of competitiveness and export orientation of production.

A.G. Bezdudnaya, Li Shuobing

Environmental risks from the impact of industrial waste in the region

Keywords: environmental risks, industrial waste, sustainable development, spiral of risks, recycling, waste hazard, socio-economic development, waste recycling.

Annotation. Purpose: to analyze the environmental risks associated with the accumulation of industrial waste in the region. Discussion: based on the data obtained, the key problems of the region under study, the Chelyabinsk Region, one of the industrial centers of Russia, such as the dominance of waste disposal and storage, a low percentage of recycling, and the growth of unauthorized waste disposal sites, which is a consequence of the effectiveness of the regional policy. Results: the calculation of the integral environmental risk index was carried out and the result of the analysis through the rose «spiral» of risks was visualized, measures to reduce their impact on the region were proposed. It is concluded that environmental risks caused by the accumulation of industrial waste create barriers in the socio-economic and environmental policy of the region and require prompt measures to reduce the likelihood of their occurrence.

A.O. Beryoza

Development of cost information reflection in accounting and reporting of crop production enterprises

Keywords: cost accounting, agriculture, accounts, reporting, primary document, crop production, financial statements, crop production enterprises.

Annotation. Purpose: to evaluate the composition of primary documents on accounting for the production of crop production, to clarify the forms of primary documents on stocks, as well as the register of accounting for agricultural enterprises in terms of reflecting the reasons for exceeding the actual costs compared with their normative value and specifying the performers. Discussion: in the context of computer processing, it is proposed to keep records according to a working chart of accounts using subaccounts of the 2nd and 3rd order, which will increase the efficiency of cost accounting, increase their level of detail and strengthen control over the reliability of accounting information. Results: financial and statistical reporting indicators have been expanded. The necessity of forming notes to the annual financial statements and the management report is substantiated. The proposed changes make it possible to expand the disclosure of information on agricultural activities in the reporting of crop production enterprises.

O.V. Vaganova, R.M. Tamov

Formation of system-building measures to support industrial policy in regional systems

Keywords: industrial policy, region, municipalities, support measures, institutional environment, methodological approaches, priority map, industrial enterprises.

Annotation. Purpose: to study the process of formation of system-forming measures to support the industrial policy of the region through the generation of measures for the development of municipalities and to develop proposals for improving this process. Discussion: Singling out the municipality as a key level of government regulation really requires the introduction of a methodological approach that allows not only to integrate various initiatives, but also to create a unified action plan to stimulate the industrial development of the region. Results: a system-forming set of support measures is proposed, which represents a systematic approach to the development of industry at the municipal level. It was suggested that the system-forming measures to support the industrial policy of the region should be based on the approach of economic zoning, highlighting priority sectors, defining their role and the industry specifics of each municipality.

V.N. Vasilyev, I.V. Yakhneeva

Establishing the marketplace logistics performance indicator system

Keywords: logistics, marketplace, e-commerce, productivity, logistics system, online trading, fulfillment, sorting centers, delivery network, pick-up points.

Annotation. Purpose: to study the formation of a system of indicators of marketplace logistics performance. Discussion: the active development of marketplaces in the online trading market has led to an increase in demand for logistics capacities, including fulfillment warehouses, sorting centers, delivery networks and order pick-up points. At the same time, consumer requirements for the conditions of order fulfillment are increasing, which creates the need for a systematic analysis of the performance of marketplace logistics. To solve this problem, a system of indicators is proposed, based on which the efficiency of logistics support for the marketplace is assessed. Results: the article considers the approaches used to assess the performance of the warehouse system in online trading logistics, proposes a system of indicators for the performance of the trading platform and the logistics infrastructure of the marketplace, the practical application of which is shown on the example of one of the universal Russian marketplaces.

A.A. Vereteno

Enterprise greening management: problems and prospects

Keywords: sustainable development, greening of enterprises, responsible business, environmental transformation, self-sufficiency policy, small business, medium business, roadmap.

Annotation. Purpose: to substantiate the need for environmental transformation of SMEs in Russia and to develop a roadmap for implementing this transformation. Discussion: the study is aimed at developing a methodological basis for the environmental transformation of small and medium-sized businesses (SMEs) in the context of sanctions pressure, self-sufficiency policies and focus on sustainable development. The paper analyzes the key barriers and challenges that hinder the implementation of environmental practices in the SME sector, including institutional, economic and technological limitations. The paper substantiates the need to move from fragmented initiatives to a systemic approach in the form of a “roadmap” covering the stages of diagnostics, pyritization, digitalization and assessment of sustainable changes. Results: special attention is paid to the potential of sustainable artificial intelligence as a tool for increasing the environmental responsibility of business. As a result, a roadmap for the greening of SMEs is proposed, which can be applied within the framework of regional and federal programs to support the green transformation of entrepreneurship in conditions of limited resources and a high degree of uncertainty.

E.A. Gureeva

Methodology for assessing the potential for the development of mass sports at the regional level

Keywords: mass sports, development potential, matrix of factors, regional strategy, ecosystem approach, monitoring, strategic potential, public health.

Annotation. Purpose: to develop and test methods for assessing the potential for the development of mass sports at the regional level. Discussion: the information base of the study includes statistical data from Rosstat, the Ministry of Sports of the Russian Federation and regional authorities for 2019-2023. To structure the factors, a matrix model has been developed in which all the parameters affecting the development of mass sports in the region are grouped into five broad categories: situational, value-based, conceptual, formative and normalizing. Results: a methodology is proposed that takes into account structural and institutional factors, as well as integrating quantitative and qualitative indicators. The conducted testing of the model proved that the matrix model is applicable for assessing strategic potential at the regional level. The methodology was developed on the basis of five categories of factors: situational, value-based, conceptual, formative, and normalizing.

R.E. Gusev

The essence and mechanisms of spatial interaction infrastructure development in the regional economy

Keywords: regional economy, economic development, transport networks, communication systems, logistics centers, government regulation, private investment, public-private partnership, regional integration, sustainable development, technological innovations.

Annotation. Purpose: to study the essence and mechanisms of the development of spatial interaction infrastructure in the regional economy. Discussion: The key elements of infrastructure at the regional level, its importance for economic development, the main mechanisms and factors contributing to or hindering its development were discussed. An important aspect of the spatial interaction infrastructure is the concept of «distance resistance», which reflects the cost of overcoming the distance, measured in real economic terms of time or transportation costs. Results: the study highlights the key role of a well-developed spatial interaction infrastructure in stimulating economic growth, increasing investment attractiveness and living standards of the population, and also offers recommendations for its further development in the regions. Examples of successful projects in various regions of the world were given, existing problems and challenges were considered, as well as possible trends and development prospects in the future were predicted.

V.E. Deruzhinsky, G.V. Deruzhinsky, A.L. Boran-Keshishyan, Y.G. Tokmazov

Organization of technical training of ship repair production

Keywords: ship repair, technical training, management, efficiency, marine equipment, fuels and lubricants, maintenance, economic indicators, physical wear.

Annotation. Purpose: to study the theoretical, methodological and practical aspects of the technical preparation of ship repair production, floating cassettes, modular vessels. Discussion: A modern transport vessel is a complex engineering structure with a significant initial cost. A decrease in the output parameters of marine equipment due to physical wear affects the economic performance of the vessel, for example, the wear of the main engine components leads to a loss of power and, as a result, to a decrease in the speed of the vessel, a decrease in carrying capacity and overspending of fuel and lubricants. Results: under extreme conditions of wear, conditions may occur that violate the safety of navigation and operation of shipboard equipment. Therefore, the restoration of operability and serviceable condition during maintenance, repair of the vessel and its individual elements are an objective necessity, which makes it possible to restore the technical and economic parameters of the vessel or close to them.

V.E. Deruzhinsky, G.V. Deruzhinsky, A.L. Boran-Keshishyan, Y.G. Tokmazov

Organization of technological preparation of production

Keywords: technological preparation, technological processes, technical documentation, calculation of works, cost of repairs, operational map, shipbuilding, mechanical engineering, route maps, defecation, installation.

Annotation. Purpose: to study the process of organizing technological preparation of production together with working technological documents on machine-building works. Discussion: when designing technological processes, the most rational ways of performing work are established and the technical and economic information necessary in the future for the organization of production is determined. Such information includes time standards, prices, material consumption, the need for technological equipment, the sequence of work performed by production units, etc. Results: the main working technological documents on machine–building works were identified – maps, namely: route maps; process maps; operational maps. The paper discusses the main provisions, terms and definitions of the organization of technological preparation of production, the procedure for designing technological processes of production, labor and material standards, technological schedules for ship repair, technological control of drawings.

L.V. Dmitrieva

Sociocentricity in the management of small towns: new horizons of the ecosystem approach

Keywords: small towns, ecosystem approach, sociocentricity, public administration, social development, economic development, regional development, economic resources.

Annotation. Purpose: to develop the conceptual foundations of an ecosystem approach to the development of small towns in the system of state regulation, to substantiate the expediency of its application and to introduce the concept of «sociocentricity» as one of the key factors for the successful development of small towns. Discussion: the application of the ecosystem approach, taking into account the principle of sociocentricity, makes it possible to strengthen the socio-economic sustainability of small towns, strengthen their role in regional development, and improve the quality of life of the population.  Results: the development of small towns in Russia is considered through the prism of an ecosystem approach, taking into account the specifics of small territories. Special attention is paid to the integration of the principle of sociocentricity, which emphasizes the importance of social factors and the involvement of local communities in management processes. The research is interdisciplinary in nature and is based on methods of systemic, structural and functional analysis, systematization, generalization. The theoretical basis is based on the work of domestic and foreign researchers in the field of urban studies, regional economics and public administration. The paper substantiates the expediency of applying an ecosystem approach to the development of small towns, and suggests mechanisms for integrating the principle of sociocentricity into regional development management processes. Recommendations on the implementation of the ecosystem approach in public administration have been developed.

V.V. Zhokhova, P.V. Dorozhkina, K.E. Alekseeva

Marketing tools for influencing consumer behavior of subjects of the regional tobacco market (using the example of «RA» KVATRO» LLC, Vladivostok)

Keywords: consumer behavior, marketing tools, tobacco products, SWOT-analysis of the organization, customer habits, quantitative research, online survey, tobacco companies.

Annotation. Purpose: to study marketing tools that influence consumer behavior within the framework of the regional tobacco market, in particular, using the example of «RA» KVATRO» LLC, located in Vladivostok. Discussion: Marketing allows you to consider the impact on purchase motivation through various marketing channels and materials, information delivery methods, the use of triggers and other tools. This article presents a study of the impact of marketing tools on the consumer behavior of customers of tobacco products, including IQOS products. Results: the analysis of the research results revealed the key consumer motives that determined the choice of tobacco products, the main reasons for their purchase, highlighted the formation of new customer habits and helped develop measures to improve marketing tools to influence consumer behavior of subjects of the regional tobacco market.

N.A. Ivanova, I.M. Kublin, A.A. Voronov

Markering features and solving the problem of withdrawal of foreign partners from the domestic market of gas equipment

Keywords: import substitution, localization, industrial boilers, turbulators, thermal technology market, gas regulator, domestic market, cost minimization, competitive advantages.

Annotation. Purpose: to analyze the consequences of the departure of foreign partners of Russian industrial enterprises using the example of LLC Thermotechnika Engels. Discussion: the article discusses the challenges faced by Thermotechnika Engels LLC in the context of the need to transform the supply chain, stabilize the customer base and maintain the quality of products at a high level. Special attention is paid to the measures taken by the organization to minimize costs and negative consequences, including the diversification of production and the development of a new unique product that is not represented on the market by local manufacturers. Results: the directions of increasing the efficiency of the production of energy equipment have been identified and the directions for strengthening competitive advantages in the domestic market have been proposed. The processes of product renewal are investigated and the requirements of import substitution for the production of competitive products corresponding to the best world analogues are determined.

К.А. Kalmykov

Evolution of the concept of sustainable development of enterprises in the metalworking industry

Keywords: metalworking industry, sustainable development, enterprise, digitalization of production, economic uncertainty, innovative and digital development, economic stability, competitiveness.

Annotation. Purpose: The aim of the study is to identify patterns in the evolution of scientific views on the sustainable development of enterprises in the industry and to clarify the economic content of this concept under modern conditions. The relevance of the research is due to increasing external and internal economic uncertainty, which requires a reassessment of approaches to ensuring the sustainable development of enterprises in the metalworking industry. The methodological basis includes chronological and comparative analysis, as well as a system approach. The discussion covers a comparison of Russian and foreign approaches, along with an analysis of traditional (financial-economic) and modern (innovative-digital) models of sustainability. The advantages and limitations of each model are identified, taking into account industry specifics and the current economic situation. The need for integrating strategic resource management, digital solutions, and a system-based approach to ensure long-term sustainability is substantiated. As a result, four stages in the evolution of scientific views on sustainable development were identified: financial-economic, strategic, system-adaptive, and innovative-digital. The economic content of the modern concept is revealed as the enterprise’s ability to adapt to uncertainty through the use of digital and innovative solutions. Universal and industry-specific components of sustainable development are also identified, providing strategic adaptability and enhancing the competitiveness of enterprises in the sector.

A.V. Karanda

Regression analysis of socio-ecological and economic development of the regions of the southern federal district in the context of the green economy agenda

Keywords: socio-ecological and economic development, SFD, region, regression analysis, correlation analysis, sustainable development, green economy, public administration.

Annotation. Purpose: to form a reliable regression model combining social, economic and environmental indicators in order to substantiate the interrelation of the components of sustainable regional development of the subjects of the Southern Federal District (SFD). Discussion: The research examined the approaches of scientists who, in their publications, linked various socio-economic indicators with each other in order to form strategic vectors of regional development. The formed model demonstrates a high degree of reliability based on the calculated criteria and the presence of close relationships between the indicators of the blocks: «Society», «Ecology» and «Economy». Results: a regression model was formed that includes social, environmental, and economic indicators of the Southern Federal District regions. The calculation of the coefficients of paired and multiple correlation, determination, Student and Fisher criteria demonstrated a high degree of reliability of the obtained regression equation.

S.A. Kozlovskaya, O.V. Bogatyreva, N.A. Kol’cova, A.V. Ostrovskaya

Organizational mechanisms for optimizing the configuration of economic security patterns of domestic companies

Keywords: economic security, financial security, financial risks, sustainability, financial transparency, economic crime, financial losses, liquidity maintenance, debt management, financial control.

Annotation. Purpose: to consider the genesis of theoretical and methodological ideas about financial security management at the micro level. Discussion: at the stage of evolution and strengthening of sanctions restrictions caused by geopolitical threats and risks, micro-, meso- and macro-level financial systems are subject to the destructive effects of difficult-to-predict critical conjuncture. It is these circumstances that provoke the close interest of the business and academic community in the remaining theoretical and methodological gaps. Results: a verbal-graphical management model of the company’s financial security has been developed and proposed, taking into account the prospects for integrating machine learning, blockchain, and artificial intelligence technologies into the processes and procedures for forming a financial security ecosystem at the micro level. It is concluded that a universal financial security management system at the micro level should be complete and comprehensive with interconnected, balanced and optimized solutions.

S.A. Kozlovskaya, N.YU. Kucenko, A.V. Ostrovskaya, N.A. Kol’cova

Digital navigation in the economic security system of an enterprise as a factor of adaptation to sanctions fluctuations

Keywords: digital technologies, economic security, sanctions restrictions, software, business processes, competitiveness, automation, security technologies, artificial intelligence, production process, automation.

Annotation. Purpose: to explore the theoretical and methodological basis of digital technologies and their implementation in business processes; to consider practical aspects of the economic security of corporations and solutions for the successful implementation of digital technologies in the ecosystem of economic security. Discussion: Key aspects of the relationship between digital technologies and economic security are considered, as well as mechanisms that help reduce the risks of digital technology adoption. Results: a structural and logical model of systematization of digital technologies that ensure the economic security of organizations has been formalized. Digital technologies and their implementation represent complex and dynamic processes that not only change business, but also the national economy. Success in the digital environment requires companies to be flexible, adaptable, and innovative in their approach to learning. Digital transformation technologies open up new horizons for improving the efficiency of the economic security ecosystem at the micro, meso, and macro levels.

A.V. Kondrakhin

Marketing stimulation development of the market environment for the territories

Keywords: marketing, marketing activities, socio-economic development, programmatic method, agrotouristic business, geoinformation systems, geomarketing, market environment.

Annotation. Purpose: to adapt the capabilities of the program-targeted support method within the framework of the implementation of the geomarketing concept for the purpose of promoting joint projects of subjects of tourism-oriented agribusiness and agrarian-oriented territories. Discussion: the joint development of agrotourism market entities and rural areas as an environment for its functioning requires, in addition to targeted solutions, integrated approaches and promotion measures within the framework of local marketing activities. Given the relatively small scale of market activity and the volume of agricultural and agricultural space in rural areas involved in turnover, as well as the market effects potentially derived from this activity, we consider it justified to use geomarketing tools and tools to support and promote joint tourism projects within the framework of joint activities of tourism-oriented agribusiness entities and rural areas as an environment for the development of local markets travel services. Results: organizational and methodological provisions are presented for the development of measures for geomarketing support for agribusiness as a participant in the agrotourism services market using software format tools aimed at forming consumer-oriented parameters of the functioning of the market sector of agro-oriented territories, increasing the demand for agrotourism programs and projects by various categories of consumer audience.

I.V. Kuptsova, Qu Xinmiao

Experience of managing interregional cooperation in the people’s republic of China

Keywords: public administration, municipal administration, interregional cooperation, PRC experience, regions, central government, regional development, management model.

Annotation. Purpose: to analyze the experience of the People’s Republic of China in the management of interregional cooperation (MRC). Discussion: The research objectives of this article are aimed at understanding the concept of managing interregional cooperation in China, analyzing the stages of formation, governance and regulation of mechanisms of interregional cooperation at the national and provincial levels. Results: The concept of managing interregional cooperation in China identifies two key models: the presence of a strong central government as the core for coordinating and directing the joint development of various regions, and flexible decision-making through joint experiments in different regions. The presence of two models allows you to direct the interaction between different levels of government and regions. The formation of the modern management model of the MPC in China has consistently passed through four stages from 1949 to the present, from a highly centralized management model to an integrated one. Effective management of the MPC is achieved by coordinating the activities of strong governing institutions, including various organizations and institutions at two main levels: the central government and the regional one. Interregional organizations, consisting of several local authorities that are geographically close or have strong economic ties, play an important role in the Chinese model of management of the MPC.

N.A. Margackij, G.I. Palamarchuk, G.G. Vukovich, A.V. Ostrovskaya

Theoretical and methodological framework for improving economic security at the micro level: possibilities for balancing criteria

Keywords: economic security, digitalization, enterprise development, risks, advantages, anti-Russian sanctions, effective operation, sustainability.

Annotation. Purpose: to monitor the economic security of enterprises in the face of anti-Russian pressure. Discussion: The economic security system is multifaceted. During the period of sanctions pressure, a number of risks and threats arise, which enterprises are actively fighting. Two groups of risks were considered – internal and external. The external ones include: economic crises, economic uncertainty, technical modernization, etc. Internal ones include: cyber attacks, fraud, staff shortages, etc. This proves the relevance of ensuring the economic security of the enterprise. Results: the criteria of economic security of enterprises are highlighted: financial stability; minimizing risks; increasing competitive advantages; compliance with legal norms; building human capital. Scientific methods of cognition were used: synthesis, analysis, logical conclusions, comparison, description, abstraction, etc. The advantages of forming economic security at the micro level are described in detail.

N.A. Margackij, G.I. Palamarchuk, A.V. Ostrovskaya, G.G. Vukovich

Formation of a digital contour for managing economic security mechanisms as a condition for balanced corporate strategy

Keywords: economic security, anti-Russian sanctions, sustainable development, digital transformation, efficiency assurance, positive effects, negative effects, strategizing.

Annotation. Purpose: to determine the importance of economic security in the context of developing digitalization. Discussion: economic security protects several areas at once: financial, social, industrial, foreign economic, technological, and environmental. The economic security ecosystem identifies possible threats, develops strategies to overcome them, increases competitive advantage, promotes business sustainability, etc. In the context of digital transformation, many economic security processes can be transformed. It all depends on the speed of decision-making, organization and rationality. Results: it is concluded that economic security in the era of digitalization is capable of optimization. The authors identified: types of economic security; positive and negative effects of digitalization on the economic security of business structures; strategies that ensure the effective development of economic security in the digital age.

A.B. Meshcheryakova

The evolution of approaches to evaluating the effectiveness of the franchising business development model

Keywords: franchising, performance evaluation, franchising model, restaurant industry, corporate governance, assessment metrics, methodology, integrated indicators, business model, effectiveness assessment.

Annotation. Purpose: to develop and test new approaches and indicators for a comprehensive assessment of the effectiveness of the franchise business development model. Discussion: the article explores the theoretical and methodological foundations for assessing the effectiveness of the franchising model as a form of corporate governance and entrepreneurial development. Particular attention is given to the limitations of existing evaluation methods and their applicability in the restaurant industry. Results: within the framework of the study, a set of new integrated indicators is proposed to enable a more accurate assessment of the economic, managerial, and marketing performance of franchising partnerships. The proposed indicators were tested using successful and unsuccessful franchising cases in the restaurant sector. Conclusions are drawn regarding the applicability of the suggested approach and its advantages in the strategic analysis of franchising project performance.

A.S. Mitina

Main areas of activity for ESG transformation of Russian pharmaceutical companies: foreign practices and trends in the Russian market

Keywords: ESG transformation, sustainable development, pharmaceutical market, ESG practices, pharmaceutical companies, green chemistry, social responsibility, corporate governance.

Annotation. Purpose: to identify the main directions of ESG transformations in the pharmaceutical market, as well as the adaptation of foreign experience to Russian realities. Discussion: the ESG transformation process should be carried out in stages, taking into account the specifics of the company and priority areas of development. The gradual transition to sustainable business models will ensure effective risk management, minimize financial and operational costs, and enable the company to integrate its ESG strategy in the most organic and efficient manner. Results: the key stages of the value chain are identified, where the introduction of AI and «green» chemistry contributes to reducing emissions; successful social practices are highlighted, the need for transparency of reporting and ethical interaction with stakeholders is justified. The importance of phased implementation of ESG principles was emphasized, which allows companies to minimize risks, increase competitiveness and strengthen the trust of stakeholders.

T.S. Nazarenko

Improving strategic tools for the digital transformation of public administration in the sectors of the national economy: innovative economics

Keywords: strategizing, strategic tools, innovative economy, innovation, R&D, digital transformation, public administration, technological leadership, sovereignty.

Annotation. Purpose: to predict innovation processes in the Russian national economy, their impact on strategic development, digital transformation of public administration and the achievement of technological leadership and sovereignty. Discussion: Russia’s innovative economy based on digital transformation requires the improvement of strategic public administration tools that can maintain a balance between government regulation and market self-regulation, public and private financing of R&D and innovation, as well as adaptation to technological challenges and the formation of a national innovative digital ecosystem as a space for achieving technological sovereignty and leadership of the country. Results: strategic trends in the development of the innovative economy have been identified; The strengths and weaknesses of the digital transformation of public administration have been identified; an alternative amount of R&D financing in Russia has been established in comparison with the leaders (USA, China, EU); measures for the development of state innovation policy and the national innovation system have been proposed.

M.G. Napalkova, G.G. Vukovich, A.V. Ostrovskaya, N.A. Kol’cova

Economic security of business structures: new vectors of coherent fluctuation development

Keywords: economic security, domestic business, development mechanisms, state protection, risk analysis, innovation, protection, sustainability, balance.

Annotation. Purpose: to characterize the mechanisms of economic security of domestic business at the current stage of the country’s development. Discussion: The creation of an economic security system is associated with continuous and significant amounts of information. Russia is facing new challenges in the face of sanctions pressure and growing cyber threats. It is possible to maintain the economic security of business structures through the use of a number of mechanisms. They are aimed at mastering innovations and applying digital technologies. Results: the mechanisms contributing to the growth of economic security in the context of geopolitical challenges are described and classified: protective, preventive (preventive), social, regulatory (normative), innovative. The mechanisms increase the level and effectiveness of the economic security system. That is why, during the analysis of the state of business processes, entrepreneurs determine a set of necessary tools to ensure the prevention of internal and external threats.

K.A. Novikov

Instrumental capabilities of mobile internet marketing channels for promoting market participants

Keywords: marketing activities, digital technologies, agricultural market, Internet marketing, marketing policy, mobile marketing, agribusiness, digital format.

Annotation. Purpose: to draw attention to the problems of marketing and communication disconnection of participants in agricultural markets in the implementation of marketing activities and the use of digital mobile marketing promotion technologies to expand sales markets and search for potential business partners. Discussion: high intra-industry competition in the agricultural sector motivates to look for new ways to attract attention by implementing the full range of marketing activities and opportunities provided to agricultural market participants at the national and regional levels. Results: mobile Internet marketing tools were presented, adapted to the peculiarities and specifics of the agricultural market and taking into account the requests of agribusiness entities in terms of activities and areas of interest of market participants. The use of digital format tools is justified, and an organizational and methodological procedure for the implementation of a package of digital Internet marketing technologies and options for solving organizational and methodological problems at each stage of implementation are developed, which will reduce the risks of marketing lack of demand. A pilot version of the roadmap for the introduction of tools for promoting agricultural market participants is of practical importance, indicating the timing and forecast values of the expected effects, supported by expert opinion obtained as part of the survey.

S.M. Osadchaya

The impact of social and ethical marketing on public opinion

Keywords: socio-ethical marketing, public opinion, consumers, marketing, social responsibility, social networks, greenwashing, cultural peculiarities, ethical dilemmas.

Annotation. Purpose: to study the impact of socio-ethical marketing on public opinion. Discussion: the definition and key principles of socio-ethical marketing, the mechanisms of its impact on the values, beliefs and behavior of consumers are studied. Mass media and social media play a key role in spreading and strengthening the influence of social and ethical marketing by providing brands with platforms for interacting with consumers and shaping public discourse. Results: successful and unsuccessful examples of socio-ethical marketing campaigns, potential risks and ethical dilemmas associated with using this approach are analyzed. Special attention is paid to the influence of the socio-cultural context on the perception and effectiveness of socio-ethical marketing in shaping public opinion. The conclusion presents key findings and practical recommendations for companies seeking to use social and ethical marketing effectively and ethically.

S.M. Osadchaya, A.N. Kononov, V.A. Kraevskiy

Digital transformation: new horizons of marketing activities and strategies

Keywords: digital transformation, marketing, marketing strategies, artificial intelligence, big data, marketing automation, digital technologies, traditional marketing, content marketing, targeting, search engine optimization, search marketing.

Annotation. Purpose: to emphasize the importance of a customer-oriented approach and the need for constant adaptation to the rapidly changing digital landscape in order to achieve success in modern marketing. Discussion: the concept of digital transformation in marketing is considered, its impact on traditional marketing approaches and new strategies made possible by the development of digital technologies. Currently, digital transformation is radically transforming marketing activities, opening up new opportunities for interacting with consumers and achieving business goals. This process, based on the integration of digital technologies into all aspects of marketing, leads to profound changes in approaches, tools and results. Results: the advantages and problems associated with the implementation of digital transformation in the marketing activities of companies are highlighted. Special attention is paid to future trends in this area and their potential impact on marketing strategies.

M.V. Pirogova, B.A. Tkhorikov

Features of communication and animated advertising in the B2B segment

Keywords: animated advertising, B2B communications, visual content, animation formats, advertising effectiveness, CRM platforms, economic effect, sustainable development.

Annotation. Purpose: to consider the features of using animated advertising in the B2B sector as a means of effective communication between companies. Discussion: the article analyzes the functions of animation in the context of business interaction, including informational, educational, emotional-representative and image. The authors highlight the key formats of animated advertising adapted to the goals of B2B communications and formulate the principles that ensure its effectiveness. Results: based on empirical data and an analysis of the practices of companies using animation in promoting technological and complex products, a conclusion is made about the growing potential of this format as a tool for simplifying perception, enhancing involvement and increasing trust in the professional environment. Animated advertising in B2B is effective for decomposing complex information (technical specifications → simple analogies), increasing involvement due to dynamics and storytelling, multichannel use (social networks, website, email newsletters).

A.E. Plakhin, T.V. Kochergina, M.V. Selezneva

Adaptation factors of Russian industry to the conditions of sanctions

Keywords: sanctions, industrial enterprises, sanctions regime, adaptation, resources, investments, personnel, industrial development, scientific and technical potential.

Annotation. Purpose: to assess the factors contributing to the adaptation of Russian industrial enterprises to sanctions pressure measures. Discussion: at the present stage, scientific research on the factors of adaptation of industrial enterprises is aimed at determining the effectiveness of methods and tools for adapting enterprises to the conditions of sanctions pressure. Statistical processing and analysis of information on indicators characterizing innovative, technological and resource factors of adaptation of industrial enterprises were used as a research method. Results: it is proved that the use of the mobilization model of resource allocation contributes to the formation of a sufficient set of economic and imperative measures to maintain industrial production. The centralized direction of investment resources makes it possible to solve the tasks of updating production assets in accordance with current needs and ensure the reorientation of the workforce to work in industries.

V.V. Richkin

Behavior of consumer organizations as a factor in the development and implementation of marketing strategies in industrial markets

Keywords: industrial markets, industrial marketing, supplier reliability, supplier reputation, national market, fire extinguishing system, automatic fire extinguishing, marketing activities.

Annotation. Purpose: to present and substantiate the results of the author’s scientific research in terms of studying the model of behavior of organizational consumers as a factor in the formation of marketing activities and the strategy of the supplier in the national market of automatic fire extinguishing systems. Discussion: the theoretical value of the author’s approach in terms of developing the theory of behavior of organizations as consumers consists in modernizing the paradigm of relationship marketing, which is quite relevant in modern industrial markets and allows realizing the synergistic effect of long-term and mutually beneficial relations of subjects of industrial value chains. The use of supplier reputation reliability criteria in competitive selection procedures is a new stage in the development of marketing mechanisms for the functioning and development of industrial markets, takes into account the actual history and quality of marketing interactions as a significant intangible marketing asset of modern industrial manufacturers. Results: the provisions of the author’s approach to modernizing scientific concepts in terms of the model of behavior of consumer organizations are formulated, a meaningful marketing characteristic of the national market of automatic fire extinguishing systems is given. Specific recommendations have been developed to improve the effectiveness of marketing activities and strategy of the leading national manufacturer of automatic fire extinguishing systems in the coming years.

N.V. Sedova, I.V. Derevcov

The role of digitalization of the banking sector in regional economic development using the example of the implementation of the fast payment system

Keywords: regional economics, digitalization, banking digitalization, payments system, economic development, small entrepreneurship, individual entrepreneurship, spatial development.

Annotation. Purpose: to analyze the impact of digitalization of the banking system in Russia on the economic development of the regions using the example of the implementation of the Fast Payment System (FPS) in 2019. Discussion: the main idea of the empirical study is that digitalization of the banking sector has a positive impact on small entrepreneurship, which, in turn, is considered as one of the factors contributing to regional economic growth. To identify the experimental and control groups, data on the number of bank accounts per capita in the regions of Russia were used, while it was assumed that only regions with a high level of penetration of banking services would be sensitive to the implementation of the FPS. Results: data on the number of people engaged in individual entrepreneurship were used as an indicator of business activity of small and micro enterprises. Regression analysis showed that digitalization of the P2P payment system had a positive impact on individual entrepreneurship in the regions of Russia, which indicates that digitalization of the banking sector does contribute to regional economic growth of the country.

A.K. Semenikhin

Potential and features of oil exports to China

Keywords: oil, energy transition, China, export, international trade, energy structure, petroleum product, Chinese economy.

Annotation. Purpose: to assess the possibilities of oil exports to China at the stage of transformation of its energy structure. Discussion: the main trends in the development of oil exports to China are considered, taking into account the policy of decarbonization, as well as internal and external influences. Results: based on a comprehensive analysis of the state and prospects of the Chinese economy and taking into account the decarbonization policy, as well as external factors, the potential of the Chinese market for oil exports was assessed. It is concluded that, despite the importance of renewable energy and decarbonization measures, strategic issues of China’s economic and industrial security should be taken into account first. That is why China is interested in stable oil suppliers, opening up opportunities for their steady development and providing a large sales market.

V.N. Serbina, O.I. Antipina

Industrial region’s labor market in 2024: dynamics and forecasts

Keywords: regional markets, labor markets, structure of unemployment, employment, self-employment, unemployment, labor force, sustainable development.

Annotation. Purpose: of the article is to identify the factors of transformation of the Chelyabinsk region labor market in 2024 and predict its further development. Discussion: an important condition for the sustainable development of the economy is to achieve a balance between the supply and demand of labor in the labor market, and therefore studying the situation on regional markets is relevant and in demand for all subjects of economic relations. The shortage of labor resources and their redistribution between different sectors of the economy against the background of the need to maintain the level of economic activity in the manufacturing sector determines the need for employers to find new ways of production and attracting staff. Results: the article identifies current trends and problems related to the specifics of the region and the activity of migration flows. A decrease in the activity of job seekers, a decrease in the level of registered unemployment, an increase in the number of self-employed citizens and an increase in migration flows from neighboring countries were revealed. The challenges associated with the current situation in the labor market of the region and the redistribution of labor resources within the region are described. The forecast of development in the near future is presented, taking into account the influence of macroeconomic and social factors. The industry specifics of the region make it possible to extrapolate the results obtained to similar regions. Forecasts of the Chelyabinsk Region’s labor market development as an industrial region will be useful for both regional authorities and the business community.

E.S. Sergeeva, G.I. Palamarchuk, G.G. Vukovich, A.V. Ostrovskaya

Economic security of domestic business at the stage of evolution of sanctions restrictions: the need for formalization a new theoretical and methodological platform

Keywords: economic security, enterprise, entrepreneurial activity, methodological basis, theoretical basis, sanctions regime, sustainable development, protection of the state, protection of the economy.

Annotation. Purpose: to describe the theoretical and methodological foundations of economic security in the context of sanctions pressure, to characterize the methods of ensuring the protection of the economy at the macro level. Discussion: doing business in modern conditions is impossible without the use of an economic security system. Businesses are increasingly facing geopolitical challenges, so minimizing threats is becoming a top priority. Successful risk management is possible with the help of thorough market analysis, strategic planning, forecasting, formation of financial and personnel reserves, as well as economic diversification. Results: the main tasks of the economic security system, its types and methods at the macroeconomic level are described. Improving economic security has shown that ensuring the protection of national and corporate interests, information data and reducing negative effects contributes to the development of the Russian economy and business.

D.A. Serikov

Analysis of the influence of the quality state of the housing stock of the largest regional residential real estate markets on the marketing concept

Keywords: housing stock, socio-economic environment, regional market, secondary market, primary market, housing, urban environment, dilapidated fund, emergency fund.

Annotation. Purpose: to analyze the volume of dilapidated and dilapidated housing stock in the largest cities of Russia and assess its impact on the development of regional residential real estate markets. Discussion: dilapidated and dilapidated housing stock is a significant problem for many regions. The dispersion of the area of substandard housing stock in large regional markets is significant. The difference between the volume extremes is almost 10 times. This affects the arrhythmic development of regional residential real estate markets. Results: the share of housing stock in the total area of housing in the Russian Federation in 2022 was 2.4%. During 2019-2025, it is planned to resettle 614.1 thousand people. Housing affordability for the population is an important economic indicator, as it directly affects the standard of living of the population and the economic stability of the region.

Si Fuyuan, Van Si

A new theory of qualitative productivity in the context of Marx’s economic theory

Keywords: qualitative productivity, economic theory, alienation of labor, digital capitalism, human capital, classical Marxism, Marxist theory, qualitative growth.

Annotation. Purpose: to develop a new theory of qualitative productivity within the framework of Marx’s economic theory, relevant in the context of labor transformation under the influence of digital technologies and post-industrial economic models. Discussion: the necessity of rethinking classical Marxist categories such as labor, value and alienation through the prism of qualitative aspects is substantiated. The research methodology is based on a dialectical analysis of Marx’s writings, modern interpretations of his theory, as well as empirical data on the transformation of labor in the digital age. New forms of exploitation are considered, such as the appropriation of intellectual products, cognitive and emotional alienation, as well as the role of the platform economy in the redistribution of surplus value. Results: the conclusion is formed that high-quality productivity cannot be fully realized within the framework of the capitalist system, where the alienation of the employee from the results of labor persists. It is shown that creative and intellectual labor, despite generating high value, continues to be exploited through the mechanisms of corporate control and patent law. The discussion emphasizes that the transition to high-quality productivity requires systemic changes: the democratization of production management, a review of property relations and a focus on the public good.

A.V. Skrebova, G.G. Kasyanova

Formation of an interregional innovative medical scientific and educational cluster in the central chernozem economic region

Keywords: interregional cluster, cluster development, integration links, Central Chernozem region, education, healthcare, innovation, social sphere, strategic priorities.

Annotation. Purpose: to form an algorithm for selecting the trajectories of cluster development of the economic region; to analyze industry specializations and existing clusters in the Central Chernozem Economic Region. Discussion: the requirements for an interregional innovative medical scientific and educational cluster are presented, as well as a statistical analysis of the fields of education, science, innovation and healthcare. An organizational chart of the emerging innovative medical scientific and educational cluster has been compiled, which describes the cluster as a single, complex whole consisting of many interacting elements. The coefficients of assessment of conditions for the creation of an interregional innovative medical scientific and educational cluster are presented, and factors that have a significant impact on the viability and development of the cluster are identified. Results: The Central Chernozem region of Russia has good conditions for the formation of a large interregional cluster combining medical research, education and innovation. The creation of such a cluster will strengthen ties between the regions within the economic region and create a favorable environment for the effective solution of strategic tasks in the field of training qualified healthcare professionals.

S.V. Solovyeva

Economic assessment of ecosystem services as a basis for sustainable forest management in the leningrad region

Keywords: biodiversity, ecosystem functions, economic value, forest value, direct cost, indirect cost, forest use, deferred alternative, cost of existence, ecosystem services, paid forest use.

Annotation. Purpose: to conduct a cost ecological and economic assessment of the forest ecosystem to justify the sustainable use of forest resources. Discussion: the concept of total economic value of forest is presented, reflecting the multifunctionality of forest, combining economic, ecological, social functions. Calculations of ecosystem services carried out within the framework of the general concept based on current market prices, modifications of cost approaches, and alternative cost provided the total economic value of the forest ecosystem of the Leningrad Region model territory. Results: the composition and structure of the economic assessment confirms the importance of the regulatory functions of the Leningrad Region Forest ecosystem. Improving the regulatory framework at the regional level, considering the principles of the ecosystem approach, will allow diversifying the income of the forestry sector and stimulate sustainable forest management.

V.P. Suyts, S.N. Sapronov

On methods of measuring errors and data distortions in the information support control model

Keywords: audit quality, parameter asymmetry, control, data, information, business process, case gap, control model, financial reporting, reliability, reliability.

Annotation. Purpose: an analysis of current trends in scientific and technological progress shows that modern financial and business activities of companies are characterized by increasing demands on the quality of information. Poor-quality information has been the biggest problem for accounting and finance, control and audit specialists lately. Discussion: The possibility of a «black swan» event can never be completely excluded or unmistakably detected in a quality control system. Today, the role of a reliable, stable control function is too important in the capital markets. Concerted and joint efforts by all participants in various business processes will be required to create a control model suitable for the 21st century. Results: the issues of the relationship between the characteristics of information quality are considered, and methods for measuring errors and data distortions in the information security control model are determined.

I.O. Teplov, O.I. Klimenko

Methodological context of clusterization of regional economic systems for sustainable development

Keywords: economic systems, sustainable development, economic clusters, clusterization criteria, clusterization principles, regional development, region, cluster policy.

Annotation. Purpose: to develop separate methodological provisions for clustering economic systems at the regional hierarchy level to ensure the sustainability of their development. Discussion: the need to solve the problem of ensuring the sustainability of the development of regional economic systems is due to the continuing differentiation of this process, the reduction of which requires the search for internal sources of development through the clustering of the regional economy, methodological argumentation of the interdependence of economic dynamics and cluster building. The scientific novelty of the research consists in the methodological substantiation of the causal relationship between economic clusterization and the sustainability of regional economic systems. Results: the substantiation of methodological differences between cluster building and the construction of territorial production complexes – prototypes of clusters is given; the essential provisions of structural, functional and process approaches to the creation of economic clusters are outlined; the compositions of criteria and principles of clustering of regional economic systems that ensure the sustainability of their development are formed.

M.S. Tretyakova

Methodological toolkit for assessing the marketing attractiveness of an educational organization

Keywords: educational marketing, strategic analysis, performance indicators, reputation management, stakeholder engagement, communication strategy, competitive environment, analytical model.

Annotation. Purpose: to develop and test methodological tools for a comprehensive assessment of the marketing attractiveness of an educational organization in a competitive educational environment. Discussion: the paper provides a critical analysis of existing approaches to measuring the attractiveness of educational institutions, and identifies their methodological limitations. Based on the systematization of empirical and theoretical data, the author’s assessment model is proposed, which includes four blocks: image, satisfaction, communication effectiveness and competitive positioning. The methodology includes quantitative and qualitative methods – questionnaires, SWOT analysis, expert assessment and the formation of an integral index. Results: the approbation of the proposed model using the example of regional schools revealed the relationship between the level of marketing attractiveness and the degree of engagement of target audiences. The developed toolkit has proven its applicability for management diagnostics and can be used in strategic planning of educational organizations’ development.

V.A. Fedorov, M.A. Vetrova

Assessment of the cost of steel products by main production routes

Keywords: low-carbon economy, active gases, sustainable development, metallurgical enterprises, decarbonization, carbon footprint, production and technological processes, investments.

Annotation. Purpose: to assess the cost of steel production using traditional and low-carbon technology routes using the example of the metallurgical industry in the largest producing countries. Discussion: the article is devoted to the issues of decarbonization of production and technological processes of steel production as one of the key carbon-intensive sectors of the Russian industry. The article systematizes steel production processes, including traditional and innovative low-carbon technologies, including an assessment of the cost of producing one ton of products, and substantiates the most promising areas of modernization of the ferrous metallurgy industry, taking into account carbon-neutral economic development. Results: emphasize the need for an integrated approach to the modernization of the ferrous metallurgy, including the transition to low-carbon technologies, such as electric arc furnaces, as well as the improvement of traditional production and technological processes, taking into account the increase in recycling volumes and the introduction of low-carbon energy sources.

N.A. Khovrin

Analysis of factors influencing business processes of organizations in the design and survey sphere and their territorial distribution

Keywords: business process, design and survey sphere, territorial distribution, factor, technological equipment, financing, digitalization, production infrastructure.

Annotation. Purpose: to analyze the factors that determine the activities of design and survey organizations and identify those that have a significant impact on the territorial distribution of business processes. Discussion: particular attention is paid to the study of the relationship between external environmental conditions and internal characteristics of the companies themselves, carrying out design and engineering surveys. The most important aspects of the work were the territorial location of the organizations themselves, which are the object of the study, the territorial distribution of their business processes, regional differences in the levels of business activity and availability of professional personnel, as well as an assessment of the degree of influence of information and communication technologies on the success of entrepreneurial activity in the field of design and engineering surveys. The scientific novelty of the work is in the identified reasons for the territorial uneven distribution of business processes in the design and survey sphere. The main research methods were analysis, synthesis and generalization of information from scientific sources, case-study. Results: the author offers recommendations for increasing productivity and improving the quality of services of the companies under consideration.

YU.V. Khodkovskaya, D.M. Kurochkina

Innovative decarbonization technologies as a factor in sustainable development of oil and gas companies

Keywords: technology, economic effect, carbon footprint, sustainable development, algorithm, energy efficiency, regulation, management, company.

Annotation. Purpose: to conduct a study of the production activities of oil and gas companies in relation to the volume of harmful carbon dioxide emissions for 2015-2024, identify less environmentally intensive technologies, analyze their advantages and disadvantages in application, and propose approaches to optimizing the cost of carbon dioxide capture and storage. Discussion: the effectiveness of using innovative decarbonization technologies depends on the level of financing and government support and is determined by the degree of implementation of these technologies in production and the readiness of businesses for sustainable transformation. Results: A study conducted on the use of carbon capture, Utilization and storage (CCUS) technologies by oil and gas companies has highlighted differences between countries, despite the economic feasibility of greening the oil and gas industry, reducing carbon payments and access to “green” financing in a number of countries. The authors note that the introduction of CCUS technologies requires a scientifically sound approach to managing the economic activities of oil and gas companies, taking into account the principles of sustainable growth and development.

Juntao Wang

The impact of interregional cooperation in the field of education on the development of human capital

Keywords: interregional cooperation, education, development, influence, human capital, educational initiatives, competitiveness, regional development.

Annotation. Purpose: to analyze the impact of interregional cooperation in the field of education on the development of human capital, considering it as a key factor for sustainable socio-economic growth. Discussion: strengthening interregional ties in the educational sphere can serve as an effective tool for overcoming socio-economic imbalances, as well as ensure the competitiveness of regions in the global knowledge market. Results: interregional cooperation contributes to improving the quality of educational services, stimulates innovative development and promotes a more even distribution of knowledge. This, in turn, has a positive effect on the formation of qualified personnel, the expansion of labor opportunities and an increase in the competitiveness of the region. It is noted that the integration of educational strategies and experience exchange programs serves as a kind of catalyst for the formation of new educational initiatives that contribute to the growth of human capital.

Zhao Anran

Enterprise boundary reconfiguration in digital transformation – integrated theoretical model based on synergistic asset specificity

Keywords: enterprise boundaries, SAC, algorithmic technologies, transaction costs, platform economy, digital technologies, development of digitalization, key competencies.

Annotation. Purpose: to substantiate the relevance of the theory of specific asset complementarity (SAC) in the context of digital transformation. Discussion: the need for flexible adaptation to the demands of the modern market and the widespread use of algorithms in the activities of modern companies leads to a significant transformation of traditional theories. The innovative nature of the study lies in the proposal of the theory of «specific asset complementarity», which reveals a synergistic mechanism by which the specificity (unique applicability) and complementarity (mutual complementarity) of assets form a closed cycle, ensuring a nonlinear expansion of boundaries. Results: short-term equilibrium is determined by the balance of transaction and management costs, long-term development of the company is stimulated by the synergistic effect of combining specificity-complementarity, the use of algorithmic technologies increases the elasticity of the company’s boundaries by reducing coordination costs. SAC theory not only provides an analytical basis for studying modern business models, but also offers new approaches to antitrust regulation and data governance, combining theoretical depth with practical applicability in the context of digital transformation.

A.A. Churekov

Strategizing the innovative development of companies in the industrial cluster

Keywords: cluster, strategizing, innovative development, management methodologies, industrial cluster, economic and innovative opportunities, innovation initiative, cluster theory.

Annotation. Purpose: to conduct a comprehensive analysis of the methodology of innovation development strategization by industrial cluster companies and to improve the methodology of management and development of industrial cluster companies. Discussion: the changing geopolitical situation in the world has contributed to a change in both long-term and short-term strategies for the innovative development of companies in the industrial sector due to their reorientation towards creating solutions for domestic production due to the introduction of unilateral economic measures by Western countries and the need for import substitution. The ultimate goal of strategizing the innovative development of companies in the industrial sector is to ensure both technological and information technology sovereignty of the Russian Federation in the long term by creating unique domestic solutions and developments. Results: it is revealed that clusters can potentially have a greater impact and the reasons for the current state of cluster activity are indicated. The methods of analyzing the economic development and economic and innovative opportunities of the companies that make up the cluster were considered. A unified system of innovation initiative indicators has been formed, which is based on the theory of increasing the productivity of a cluster company and their interrelationships with functional areas have been identified.

N.A. Sheveleva, N.YU. Titova

Directions for improving the climate regulation system to reduce the carbon footprint of oil and gas companies

Keywords: carbon footprint, climate regulation, greenhouse gases, oil and gas companies, GHG emissions, climate projects, emissions management, energy efficiency improvement.

Annotation. Purpose: to identify the main development vectors and tools for optimizing carbon regulation. Discussion: The carbon footprint is a multi-component indicator that depends not only on the absolute mass of greenhouse gas (GHG) emissions of a company, but also on what organizational boundaries are set, the scope for determining these emissions, which categories of direct and indirect GHG emissions are subject to accounting, which also depends on the volume of products produced. Despite the fact that the carbon footprint, as a specific indicator, is the most informative when comparing similar companies in terms of climate parameters, managing this indicator is time-consuming, requires a large number of influencing factors to be taken into account uniformly for all analyzed companies, and in fact is not carried out in full, with a large number of reservations and assumptions. Results: an analysis of the existing practices of public administration, accounting, calculation, reporting, and GHG emission reduction of oil and gas companies in Russia and abroad has identified possible areas for the development of regulatory climate practices at the national and corporate levels that will ensure the low-carbon development of oil and gas companies.

O.O. Shlyakhova, V.A. Kirij

Economic assessment of the effectiveness of planning and forecasting the maintenance of retail equipment in the machine learning loop

Keywords: economic assessment, work efficiency, retail, quality of services, cost reduction, repair, budget, expenses, equipment, breakdown, retail, failure analysis, machine learning, random forest, forecasting.

Annotation. Purpose: retail with its stores and warehouses is highly susceptible to equipment failures, which leads to massive food spoilage, reputational and material losses. Effective maintenance planning and resource allocation depends on early detection of possible malfunctions and accurate forecasting of equipment replacement dates. Discussion: The main method of ensuring operational stability, limiting failures and improving preventive maintenance processes is fault analysis. Results: this study analyzes equipment failures and makes a forecast of breakdowns for the coming year using the «Random Forest» machine learning method based on the Python language. A set of data on equipment failures for 2024, provided by a major Russian retailer, was taken for analysis. When making a forecast, the program divides the types of breakdowns into specified clusters, which helps identify similar groups of breakdowns. Next, the data is divided into a training and a test sample and the random forest classifier is trained to predict failures. This data can help companies reduce failure rates and improve overall operational efficiency through the use of statistical analysis, machine learning, and optimization strategies.

A.YU. Shtezel, A.S. Astakhin, D.M. Saenko

Promising marketing trends on a strategic and tactical scale

Keywords: marketing trends, strategic marketing, tactical marketing, artificial intelligence, hyperpersonalization, metaverse, voice marketing, interactive content, sustainable marketing, ROI marketing, digital transformation, customer experience.

Annotation. Purpose: to study marketing trends on a strategic and tactical scale, to analyze and draw conclusions. Discussion: The conducted research is based on the analysis of industry reports from leading analytical agencies (Kantar, Gartner, McKinsey), expert assessments and a comparative analysis of corporate practices. The material is relevant and used by marketers, business leaders, and digital transformation specialists seeking to adapt strategies to a rapidly changing environment. Results: the key marketing trends influencing strategic and tactical business development are considered. The main focus is on technological innovations (AI-first approach, hyperpersonalization, metaverse), changing consumer behavior and new communication formats (voice marketing, interactive content, video dominance). A special place is occupied by the analysis of sustainable marketing and social responsibility as factors of competitive advantage.

L.V. Achba

Assessment of the impact of an increase in the income tax rate on tax revenues to the federal budget

Keywords: income tax, corporate profit, tax revenues, federal budget, tax rate, factor analysis, elasticity coefficient, percentage.

Annotation. Purpose: analysis of the impact of a 5% increase in the income tax rate in 2025 on the tax revenues of the federal budget of the Russian Federation. Discussion: based on statistical data covering 2024 and 2025, a structural analysis of budget tax revenues is carried out, the contribution of income tax and value added tax to the increase in tax revenues is considered, the nominal coefficient of elasticity of tax revenues is calculated, and the coefficient of elasticity adjusted for inflation and changes in corporate profits is calculated. Results: the analysis revealed a 14.35% increase in budget tax revenues, with corporate income tax receipts making the main contribution to the increase. The calculated nominal and adjusted elasticity coefficients indicate a high sensitivity of tax revenues to changes in the tax rate.

L.N. Drobyshevskaya, M.G. Kupin

Development of «green» financing tools in the Russian Federation

Keywords: Green finance, green economy, ESG, green bonds, economic growth, sustainable development, investing, program financing.

Annotation. Purpose: to explore the origins of “green” financing, to elucidate the significance of “green” bonds in contemporary growth, and to examine the present practices of “green” financing in Russia. Discussion: currently, there are many environmental problems in the world that are caused by both natural causes and the human factor. As a result of human activity, a huge amount of waste is released into the world around us, which humanity has not yet learned how to recycle or properly destroy, as a result of which our planet, animals are dying, the oceans and the atmosphere are suffering. Current environmental challenges are exacerbating interest in “green” finance. Interest in the “green” economy and finance arose in response to global environmental and natural problems that require a comprehensive solution using financial instruments, the formation of a set of measures in the development of “green” infrastructure. Results: the author evaluate the current state of “green” financing in Russia and proposes avenues for its advancement.

V.A. Nechoroshev

Modern market of sustainable finance in the Russian Federation: functioning features

Keywords: sustainable development, sustainable finance, ESG concept, principles, private capital, external factors, paradigms, financial market, non-financial reporting.

Annotation. Purpose: to review the current paradigm of the sustainable finance market in Russia. Discussion: Russia’s lack of opportunities to use foreign financial assets forces institutional investors in the domestic financial market to look for additional sources of private capital, while developing new standards for sustainable investment. The functioning principles of sustainable development have been identified, ensuring the circulation of financial instruments for responsible investment. Results: the main types of sustainability reporting by companies have been identified as an incentive to attract a pool of investors to the ESG business. PJSC Rosneft, as one of the companies in the oil and gas industry in the Russian Federation, has the status of a leader in the framework of sustainable development in the territory of the Russian Federation. The concept of adaptive markets, which takes into account the constant changes in external factors affecting the business of sustainable development, reflects the greatest efficiency in the market.

E.SH. Shtanchaeva

Strategies for increasing companies’ revenue through optimizing sales processes

Keywords: sales analytics, revenue, customer path, cognitive loop, optimization, behavioral modeling, sales, strategies.

Annotation. Purpose: the objective is to substantiate and structure strategies for increasing company revenue based on a profound transformation of sales processes, with an emphasis on their adaptability, analytical controllability, and customer-centric orientation. The discussion unfolds as a critical assessment of traditional approaches to revenue growth, which are predominantly focused on extensive expansion; it underscores the necessity of shifting toward flexible managerial frameworks embedded into the operational “fabric” of commercial units. The object of the study is sales processes as a systemic mechanism for revenue generation, where cognitive, technological, and behavioral variables converge – each amenable to targeted optimization. The results: demonstrate that stable revenue growth is attainable only when a sales system is operationalized and capable of self-adjustment. The key directions of such optimization are characterized as follows: reconfiguration of client interaction architecture, integration of analytics into deal management, mechanisms of micro-segmentation and personalized offerings, reduction of transactional losses, rethinking of KPIs and incentive structures for the sales team, and digitalization of feedback loops. An original vision of a structured cycle for implementing the cognitive loop is presented, positioned as a mechanism for continuous revenue growth without relying on extensive expansion.

E.V. Kletskova, Huang Li

The current state of trade and economic cooperation between Russia and China

Keywords: trade and economic cooperation, Russia, China, trade relations, economic integration, economic unions, common market, investment cooperation, trade preferences, trade structure.

Annotation. Purpose: to characterize the trade and economic cooperation between Russia and China, which has now reached a new level. Modern trade and economic relations have changed the models of domestic production in China and Russia. Discussion: Russia’s trade structure is becoming more diversified. For more than three decades, trade cooperation between Russia and China has been showing a tendency to expand and deepen, this is felt in the process of exchanges, which are gradually forming into a single and complementary trade structure. China exported toys, clothes, and other low-value-added goods to Russia. Today, China’s share in Russian exports of machinery, equipment and electrical equipment has increased significantly. Results: recommendations aimed at ensuring the sustainability and balance of Russian-Chinese cooperation are given. Trends, contradictions, triggers and drivers of cooperation between Russia and China have been identified.

Liu Chang

Research on some directions for sustainable product design development under the influence of renewable energy sources

Keywords: renewable energy, ecological footprint, sustainable development, circular economy, eco-design, energy transition, environmental efficiency, green energy.

Annotation. Purpose: to develop economically sound principles for the design of energy-efficient products that combine functionality, environmental friendliness and low cost. Discussion: problem analysis (ecology, globalization) and research methodology (classification review, innovation analysis). In the context of sustainable development, it is necessary to take into account the impact of ecosystems, restructure commodity systems and integrate renewable energy sources into the design and practical application of products. This will reduce environmental pollution at the stage of using the life cycle of consumer goods, preserve the ecological balance and protect the common home of humanity. This article uses the following research methods: an overview of definitions and classifications of renewable energy sources, analyzes the possibility of their application to stimulate innovation in product design. Results: an analysis of existing renewable energy use models in industrial design was carried out, their life cycle was assessed from the perspective of circular economy, and mechanisms for reducing CAPEX/OPEX through modular solutions and cross-industry synergies were found.

E.V. Tolkacheva, A.A. Voronov, P.I. Lukashchuk

Development prospects of the international north-south transport corridor amid contemporary geopolitical challenges

Keywords: transport corridor, international trade, sanctions, geopolitical challenges, MTK North-South, diversification, logistics, international arena, development prospects.

Annotation. Purpose: to study and analyze the prospects for the development of the International North-South Transport Corridor in the context of sanctions pressure. Discussion: The implementation of a set of strategic, institutional and infrastructural measures is necessary for the development of the North-South MTC. At the same time, it is necessary to cooperate with all the participating countries of the project in order to increase its reliability and competitiveness on the world stage. Results: strategic opportunities, key problems of functioning and expansion of the International Transport Corridor «North-South» (MTK «North-South») in the context of modern geopolitical factors (international sanctions, regional conflicts and changes in political alliances) are considered. The author provides an overview of the current state of infrastructure and logistics solutions offered by various participating countries of the project. The article defines the prospects for the development of the North-South Transport cooperation and scenarios of cooperation in the context of geopolitical challenges in the international arena.

D.V. Yanukovich, V.V. Zabolotskaya

Cross-country express analysis of the management efficiency of transnational corporations in the oil and gas sector

Keywords: Russia, USA, Saudi Arabia, oil and gas sector, multinational corporation, model, corporate governance, performance indicators, express analysis.

Annotation. Purpose: to develop an algorithm for qualitative and quantitative rapid assessment of the management effectiveness of multinational corporations (TNCs) in the oil and gas sector. Discussion: the identification of the management features of foreign and Russian TNCs made it possible to determine the key problems related to maintaining the target level of their international competitiveness in the global energy market. Scientific methods were used: cross-country and express analysis, retrospective and statistical analysis, methods of comparing and summarizing tabular and graphical visualization of analytical information, methods of rating assessment and thermal matrix. Results: the largest players in the global oil and gas sector market (USA, Saudi Arabia, Russia) have been identified and key financial and economic indicators and management models of the leading multinational oil and gas corporations of these countries have been analyzed. Based on the experience of the Saudi Arabia, recommendations are proposed for adapting advanced operational management systems and asset integrity to the practice of Russian TNCs.

I.V. Agafonova, O.I. Popova

Fast fashion as a phenomenon of consumer society: strategies, business modeling and sustainability prospects

Keywords: fashion retail, retailers, strategy, business model, consumption model, consumer behavior, fashion industry, brands.

Annotation. Purpose: to conduct a comprehensive analysis of the phenomenon of fast fashion as a strategic business model that defines current trends in the fashion industry. Discussion: the genesis and evolution of the concept of fast fashion are considered, attention is focused on the ambivalence of the phenomenon. On the one hand, fast fashion plays the role of a growth driver for the market segment, demonstrating economic efficiency, adaptability to demand and democratization of fashion, on the other hand, its negative environmental consequences, low social responsibility and the formation of a culture of hyperconsumption are noted. The scientific novelty of the research is to expand the understanding of fast fashion as a multilevel system by synthesizing theoretical and practical aspects, developing a classification of the fashion retail market, and integrating the Osterwalder model to describe the industry’s business processes. Results: it has been proven that fast fashion retains market leadership through optimization of processing, frequent product range updates and digitalization. Achieving a balance between profitability and eco-social responsibility is essential for long-term sustainability.

E.N. Alexandrova, M.I. Braky

Management of modern technologies in the agricultural sector

Keywords: agricultural sector, digital technologies, innovations, agricultural technologies, management approaches, business processes, artificial intelligence, investment, precision farming.

Annotation. Purpose: to study the role and dynamics of digital technologies development in the agricultural sector, as well as to identify the distinctive characteristics of their management. Discussion: the integration of digital technologies into the activities of agricultural firms allows not only to mitigate the risks and threats of macroeconomic instability, but also to increase the efficiency of their functioning. In order to ensure the benefits of introducing digital solutions into agriculture, the article proves the importance and necessity of an innovative approach to management in companies in this sector. Results: the distinctive characteristics of the innovative management approach in agriculture in comparison with the traditional one are considered. Using the example of specific digital technologies in the business processes of agricultural companies, the advantages of digitalization in the industry are shown. Special attention is paid to the problems accompanying this process, as well as recommendations on how to overcome them within the framework of a multi-level approach.

A.V. Ashmarin

Genesis of the development of competition concepts and approaches to competitiveness

Keywords: evolution of competition, approaches, assessment of competitiveness, rivalry, market, determinants, competitive advantages, strategic planning.

Annotation. Purpose: to consider the main factors of enterprise competitiveness and methods of their enhancement. Discussion: the article forms a definition of enterprise competitiveness, presented by specialists in a narrow and broad sense. The main factors of enterprise competitiveness and methods of their enhancement are considered. The objectives of the study include: to study the essence and concept of enterprise competitiveness; to analyze and identify the factors of enterprise competitiveness; to characterize the methods of enhancing the factors of competitiveness. Research hypothesis: modern factors of enterprise competitiveness should be used only in a systemic relationship with each other. Research methods include analysis and comparison. Results: the achieved results include a list of the proposed factors of competitiveness and methods of their enhancement. The author proposes a definition: the competitiveness of an organization is its ability, in a given period of time, to produce and sell products that meet the requirements of the population, at a price not lower than the average market price, using external factors and internal financial and economic resources more effectively than competitors.

I.N. Belskii, T.B. Klimova

Application of project management principles in the implementation of government initiatives in tourism

Keywords: domestic tourism, tourism industry, project activities, project management, project approach; process approach, government initiatives, Altai Territory.

Annotation. Purpose: to identify the relationship between the application of project management methods and the effectiveness of the implementation of the tourism development program using the example of the Altai Territory. Discussion: the issues of the implementation of state programs in the tourism industry were studied through the prism of project management methodology. It was found out that projects aimed at developing the internal infrastructure of the Altai Territory were accompanied by a large investment of funds. Detailed analysis of the implementation of the Altai Territory State program «Tourism Development in the Altai Territory» for the period from 2020 to 2024 It revealed the relationship between the application of project management methods and the effectiveness of the tourism development program. Results: it was found that the use of project management tools has a positive effect on the indicators of tourism development in the region: the tourist flow, the volume of investments and paid services exceed the planned values.

Bohua Xu, V.V. Zabolotskaya

Corporate social responsibility management in companies in the conditions of transition to esg standards: experience of China and Russia

Keywords: China, Russia, CSR, company management, sustainable development, ESG standards, management, business development.

Annotation. Purpose: to develop recommendations on corporate social responsibility management of companies in the context of the introduction of ESG standards in the Russian Federation, taking into account the best practices of China. Discussion: CSR plays an important role in the management activities of large corporations and companies not only in China, but also in Russia. The Russian paradigm of the formation of the CSR mechanism is still at the stage of development. Results: it is shown that the majority of large companies and corporations in various industries and sectors of the PRC economy have continuously integrated CSR into long-term business development strategies and are initiating the implementation of CSR activities within the ESG in practice. The inclusion of CSR and ESG in the business development strategy of various categories of enterprises in the Russian Federation can become a driver contributing to the transformation and modernization of their business models and achieving their long-term sustainable development both on the national and global markets.

E.N. Guba, M.F. Ruban, I.M. Kublin

Russian quality management models: prospects in the framework of achieving technological sovereignty

Keywords: quality models, quality management, management systems, international standards, Russian standards, quality control, technological sovereignty, geopolitical challenges.

Annotation. Purpose: to identify the features of Russian quality management models, analyze the Soviet experience in this area, study the modern experience of working with quality management standards and provide recommendations for optimizing and improving Russian quality management systems in the context of achieving technological sovereignty. Discussion: the article is devoted to the development and implementation of quality management models in Russia. The historical stages of development of Russian quality management models, as well as their key characteristics, are considered separately. Examples of successful application of these models in various industries are given, and the problems and challenges facing Russian companies are discussed. Results: the relevance of the topic is due to the fact that in light of modern geopolitical challenges and the sectional policy of the collective West, domestic enterprises are experiencing an increasing need for their own technological solutions and quality management models adapted to Russian specifics. The development and implementation of their own quality management models, as well as accelerated adaptation of international standards, are becoming important elements in achieving technological sovereignty.

E.A. Gureeva

Differentiated management of the subjects of the mass sports ecosystem: concept, model, indicators

Keywords: mass sports, digital transformation, behavioral approach, engagement, interaction management, ecosystem, competitions, training process.

Annotation. Purpose: theoretical substantiation and design of a model of differentiated management of subjects of mass sports. Discussion: today, modern mass sports includes many actors: athletes, coaches, event organizers, equipment manufacturers, media, etc. Unified management models are ineffective in conditions of heterogeneity of motivations and channels of interaction. Results: the concept of the ecosystem of mass sports as a socio-economic environment with many factors and various behavioral strategies is introduced. The author’s scheme of interaction of subjects through key elements – «training» and «competition» is presented. A model of role distribution and interaction in the ecosystem of mass sports is proposed, as well as a system of behavioral and digital indicators of engagement. The necessity of applying a differentiated approach to managing the interaction of participants in the ecosystem of mass sports is substantiated.

L.I. Egorova, A.A. Safronov, M.YA. Veprikova

On some approaches to system optimization of business processes of the energy complex as a basis for minimizing the risks of their activities in the conditions of exponential growth of renewable energy sources and climate challenges

Keywords: business process optimization, risk minimization, economic efficiency, global energy balance, solar energy, decarbonization, energy sources, energy transition, flexibility of the energy system, electric power sector, electrification.

Annotation. Purpose: to explore key trends in the global energy transition based on the Ember Global Electricity Review 2025 report. Discussion: Special attention is paid to the growing share of renewable energy sources in the global energy mix. Methods of comparative analysis, statistical aggregation, and growth rate estimation were used to visualize and interpret the data. Results: the analysis of the factors that led to the increase in demand for electricity, including weather anomalies and the growth of new consumers, such as data centers, electric vehicles and heat pumps. The regional features of changes in the generation structure are considered, as well as the prospects for a steady decline in fossil fuel generation in the countries with the largest consumption. The results obtained allow us to conclude that, despite a temporary increase in emissions in 2024, the global trajectory of decarbonization remains                                                          positive.

KH.A. Konstantinidi, N.YU. Belyakova, A.A. Ostrovskaya

Formation of approaches to the implementation of the principles of sustainable development for the Russian convention and exhibition industry

Keywords: sustainability agenda, economic dimension, environmental sphere, social interaction, responsible enterprises, convention and exhibition industry, ESG-factors, business strategies.

Annotation. Purpose: to develop recommendations based on integrated approaches and practical recommendations for the implementation of the principles of sustainable development and ESG transformation in the Russian convention and exhibition industry. Discussion: the growing attention to corporate social responsibility (CSR) and ESG principles from the government and society creates new expectations for business, demanding from it not only economic efficiency, but also social and environmental responsibility. Results: an analytical study of the concept of the «convention and exhibition industry», its meaning, role and impact on the economic, social and environmental spheres has been conducted. The dynamics of the interaction of sustainability factors and business strategies on investment decisions in the global paradigm is substantiated and analyzed. The current aspects of the development of the convention and exhibition industry, its adaptation and interaction in a sustainable manner with various companies are highlighted.  A conclusion has been formed demonstrating the importance of a new sustainable demand for the modern convention and exhibition industry and the urgent need to take further steps in this direction.

N.К. Kremlev

Improving the efficiency of intangible asset management based on neurotechnology

Keywords: intangible assets, neuromarketing, neurotechnology, eye tracking, customer loyalty, goodwill, menu design, family cafe, visual attention.

Annotation. Purpose: to develop and test a comprehensive assessment model that demonstrates how the targeted use of neurotechnology (eytracing) in the process of adapting the menu of a family cafe contributes to improving management efficiency. Discussion: Effective management of intangible assets (IA) such as customer loyalty, brand reputation and goodwill are a key factor in competitiveness in the HoReCa sector. Neurotechnologies, in particular eyetracking, open up new opportunities for the objective measurement of unconscious consumer reactions and for improving the efficiency of IA management through the optimization of interaction points such as menus. This research is aimed at developing and testing a model for the use of neurotechnologies to improve the effectiveness of customer loyalty management as a key element of a family cafe. Results: it has been proven that the use of neurotechnologies, in particular eye tracking, can improve the efficiency of IA management (customer loyalty, brand perception) in the restaurant business.

O.A. Lymareva, A.S. Kovinov

Strategic modeling and tactical balancing of elements of a new hybrid management concept projects in the context of intellectual operating with bifurcation trajectories real estate development

Keywords: project management, developer, ergonomic location, strategic modeling, intelligent operation, bifurcation trajectories, tactical balancing, hybrid concept, real estate, project activity, project management.

Annotation. Purpose: to study the basics of project activity in the context of intelligent management of bifurcation trajectories of real estate development, to identify the advantages and disadvantages of the hybrid concept. Discussion: in modern conditions, project management is relevant, since the development of the domestic real estate industry largely depends on it. Understanding the principles of project activity in the field of construction and modern approaches to project management ensures the achievement of positive results in the implementation of business processes at the stage of turbulence. Results: the advantages and disadvantages of hybrid project management, key areas of AI use in project management, features and specific characteristics of real estate project activities, etc. were identified. The authors identified methods that simplify the project development process: optimizing resource management; forecasting deadlines and budgets using machine learning; automation of reporting and data visualization.

D.A. Polunin, E.A. Karlovskaya, N.I. Bykanova

Development pathways of the asset securitization institution for small and medium-sized enterprises: international experience and Russian practice

Keywords: financial infrastructure, institutional development, asset pool, loan provision, refinancing, investment attractiveness, digital platforms, risk assurance.

Annotation. Purpose: to develop and substantiate the directions of development of securitization of assets of small and medium-sized businesses in Russia based on foreign experience and identified institutional constraints. Discussion: the mechanism of securitization is analyzed, the key participants and stages of transactions are considered, the classification of types of securitization is presented, and the specifics of using the tool in the segment of small and medium-sized businesses are disclosed. The structure and dynamics of securitization markets in countries with developed financial infrastructure are described, and support institutions, including government guarantees, standardized platforms, and regulatory relief, are identified. The analysis of the state of the Russian securitization market for 2019-2024 has been carried out, and the main institutional and regulatory barriers to market development have been identified. Results: the author’s strategic model for the development of securitization of small and medium-sized businesses in Russia is formulated, which includes three stages: regulatory adaptation, infrastructural consolidation and institutionalization. The implementation of the model will increase the availability of loans to small and medium-sized enterprises, expand the securitization market and increase the stability of the financial system.

V.F. Tibilov

The innovation environment as a factor of managing the competitiveness of an organization based on the development of its human capital

Keywords: intellectual capital, social capital, human resources, innovation environment, competitiveness management, human capital, innovation potential, significance of criteria, innovation process, employee potential, direct methods, indirect methods, assessment methods, personnel qualifications.

Annotation. Purpose: to identify the factors of the formation of an innovative environment that contribute to the creation of a competitive organization’s management structure. The management structure of a competitive organization includes human capital. In order for an organization to increase its competitiveness, it is necessary to develop human capital. Discussion: the assessment of human capital provides an opportunity to develop the innovative activity of employees by introducing innovations in labor, production and management. Results: in a modern innovation-based economy, it is not so much the level of education or qualifications of employees that is of key importance, but rather the correspondence of their personal and professional qualities to the future demands of the employer. In the process of analyzing human capital, it is important to differentiate between its realized and unrealized components. The first component is actively used in the economy, while the second, although formally present in the labor market, does not provide the expected return from employees due to inconsistencies in their positions.

A.V. Aleshkov, L.V. Kutsegreeva, K.S. Savina, Z.A. Sharudina

Theoretical and methodological narratives of the transformation of Russia’s economic security ecosystem

Keywords: uncertainty conditions, economic security, turbulence, protection, challenges, domestic economy, security methods, efficiency, threat minimization, optimization of business processes.

Annotation. Purpose: to identify economic security trends caused by anti-Russian sanctions and global challenges. Discussion: Economic security is a central priority of the domestic economy. Its transformation significantly affects the formation of sustainable business development. In conditions of turbulence, one should be guided by a certain set of methods to ensure the protection of the state. The types of risks and strategies for minimizing them were discussed. Results: The conference was attended by well-known scientists of the VolSC RAS: Mikhail Konstantinovich Malyshev, Evgeny Vitalievich Borisov, Danila Sergeevich Goncharuk. The development of the regions and the economy of the country as a whole depends on the effective functioning of the economic security system. In modern realities, it is necessary to create financial reserves, optimize business processes, improve the skills of employees and invest in digital technologies.

A.I. Baksheev, N.V. Vakhrusheva, L.A. Vinskovskaya, A.A. Markushina

Economic security in theoretical and methodological discourse: trends, tracks, cases of the new reality

Keywords: economic security, business protection, financial stability, strategy development, entrepreneurship risks, entrepreneur, cybersecurity, threat prevention.

Annotation. Purpose: to provide recommendations on ensuring economic security under the sanctions regime. Discussion: The speakers discussed current strategies needed to protect businesses, the introduction of workflow automation, and the impact of digital technology. Financial stability has been identified as the main vector of economic security development. In modern conditions, a set of measures should be applied to support it. Results: the conference was attended by representatives of companies: GC «Airplane», GC «Rosatom», PJSC «Rosneft», PJSC «Gazprom», «GlavStroyEkpertiza», Norilsk Nickel, «Rusal», «Eurasian Commercial and Industrial Union», En+ Group, etc. The entrepreneurs studied trends, tracks, cases and received recommendations. Risk analysis and assessment, further development of an economic security strategy and its implementation generate positive business results. The conference ended with a summary and networking session.

A.A. Beloglazov, V.E. Gar’kovenko, A.A. Tsygankova

A systematic approach to transformation of the personnel management ecosystem in the conditions of personnel deficit

Keywords: personal management, staff shortage, digitalization, HR strategy, global challenges, sanctions restrictions, ecosystem, labor market, and personnel management, artificial intelligence, neural networks, machine learning, business process optimization, big data, speech recognition, and pattern recognition.

Annotation. Purpose: to describe and visualize a systematic approach to the transformation of the ecosystem of personnel management in the context of the sanctions regime, to identify the problems and prospects for the development of companies in the labor market. Discussion: The All-Russian scientific conference was attended by students, professors, HR specialists, directors of the country’s leading companies, heads of recruiting agencies. The speakers discussed the impact of personnel shortages on the effectiveness of domestic organizations, prospects and problems of HR development at the stage of anti-Russian sanctions. Results: experts shared their experience on successful practices to improve the ecosystem of personal management, gave recommendations on maintaining the sustainable development of the HR sector; continuous training and retraining of personnel, the introduction of HR technologies into the production process, the sustainability and flexibility of organizations in the face of challenges. Ensuring the development of theoretical and methodological approaches to understanding the structure of the ecosystem of the country’s leading companies in the context of sanctions restrictions opens up new opportunities for maintaining and increasing the competitiveness of the organization in the market.

YA.I. Vaslavskiy, I.M. Kuznetsova, K.S. Savina, E.A. Tagirova

The genesis of theoretical and methodological ideas about the architectonics of economic security of the national reproductive complex at the stage of the evolution of sanctions restrictions

Keywords: economic security, technological sovereignty, adaptation, economic development, scientific and technological development, innovation, scientific activity, digitalization.

Annotation. Purpose: to assess the level of economic security of the Russian Federation under the sanctions regime, to identify problems and prospects at the macro level. Discussion: the international scientific and practical conference was attended by students, Doctors of Economics, graduate students, representatives of friendly countries. The speakers discussed the impact of human capital on the efficiency of the economy as a whole, prospects and problems of economic security development at the stage of anti-Russian sanctions. Results: experts gave recommendations on maintaining the sustainable development of business processes: the introduction of automation to increase labor productivity; investing in digital technologies; achieving a high level of economic security; developing integrated strategies. Ensuring the development of theoretical and methodological approaches to understanding the economic security structure of the national production complex in the context of sanctions restrictions opens up new horizons for improving the efficiency of this ecosystem.

A.V. Kondrakhin

Metamorphoses of the paradigm of social and ethical marketing in the era of artificial intelligence

Keywords: socio-ethical marketing, artificial intelligence, digital technologies, social responsibility, digital ethics, ethics, transparency, algorithmization, personalization, privacy, data protection, consumer behavior.

Annotation. Purpose: to study the impact of the metamorphoses of the paradigm of socio-ethical marketing in the era of artificial intelligence. Discussion: In today’s digital landscape, artificial intelligence is fundamentally changing marketing approaches, creating both opportunities and new ethical challenges. An analysis of current research shows that the successful integration of AI into marketing strategies requires a balance between technological efficiency and ethical principles. Results: the key aspects of socially ethical marketing in the context of the use of AI are ensuring the transparency of algorithms, preventing bias in systems, protecting user data and maintaining authentic communication with the audience. Companies that build marketing practices based on responsible artificial intelligence gain a competitive advantage in the form of increased consumer trust and strengthening brand reputation in the long  term.