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V.V. Volnenko, N.A. Kireeva, I.M. Kublin, O.S. Prushchak

Competitiveness and marketing outlook of small and medium-sized businesses in the pharmaceutical services market: state, ways to improve

Keywords: pharmacies, coronavirus, medicines, pandemic, market, pharmaceutical services, commercial activities, pharmacy chains.

Annotation.

Purpose: to study the state and development trends of the pharmaceutical services market, due to the influence of factors caused by the Covid-19 pandemic; determine the directions of transformation of the economic behavior of pharmacy network structures and propose measures to improve their financial stability. Discussion: The article discusses the trends in the formation and functioning of pharmacy network structures in the country’s pharmaceutical market, and identifies promising areas for the development of the drug market. Trends in the change in the structure of the pharmaceutical services market are shown, factors determining the behavioral strategies of large and small companies are identified. Results: substantiated development targets and directions for improving the efficiency of the functioning of small and medium-sized businesses, aimed at increasing their financial stability, improving product and marketing policies. For this purpose, it is proposed to use an operational controlling tool – the ABC analysis method and IT technologies to optimize inventory and manage the assortment.


G.G. Vukovich, A.V. Ostrovskaya, N.A. Piven’, I.YA. Urazov

Update of the staff marketing elements in conditions of high uncertainty of the agricultural services market

Keywords: personnel marketing, market uncertainty, services market, agritourism, employment, recruiting, labor activity, enterprise image.

Annotation.

Purpose: to update the elements of personnel marketing in conditions of high uncertainty in the agricultural services market. Discussion: the article discusses the main directions of agrotourism, current problems of agrotourism development in the Krasnodar Territory, the main factors influencing the choice of a place of work in this area, as well as ways to create optimal working conditions for employees. It is noted that an important condition for the successful existence of companies in a competitive environment in the tourism services market is reputation and a favorable image, which are formed largely under the influence of customer experience from the service. Results: agritourism in the Krasnodar Territory today is a developing direction that can be considered as a promising one, corresponding to the trends emerging in the market of tourism products, and also allowing the development of rural infrastructure, preserving and popularizing the cultural and historical heritage of the Kuban, and increasing the level of employment in the region.


N.S. Grishkova, I.M. Kublin, S.V. Plekhanov, A.M. Tsarev

Ways to reduce the costs of the semiconductor industry during the pandemic

Keywords: costs, cost-killing, digitalization, pandemic, semiconductor technologies, products, crisis, global market.

Annotation.

Purpose: to substantiate the expediency of introducing the cost-killing system at semiconductor industry enterprises. Based on the analysis, to determine possible ways to minimize the consequences of the pandemic crisis, in particular, by optimizing production costs at the enterprise. Discussion: in the face of uncertainty, caused, among other things, by pandemic restrictions, semiconductor enterprises are forced to resort to optimizing their financial and material resources, as well as production processes, including by reducing production costs. Results: the coronavirus pandemic has demonstrated to all industrialized countries of the world the unpreparedness of modern enterprises to quickly and flexibly adapt to new conditions. Thus, in order to stay “afloat” given the limited applicable mechanisms, the semiconductor industry must take drastic measures, in particular, by introducing complex cost optimization systems, namely “cost-killing”.


N.S. Grishkova, O.V. Prushchak, N.A. Kireeva, I.M.Kublin

Transformation of value chains of socially significant food products: the effectiveness of the system of state regulation

Keywords: agri-food system, value creation, food security, government regulation, food, real value, retail prices, pandemic.

Annotation.

Purpose: to consider the effectiveness of the state regulation system in terms of creating the value of socially significant food products. Discussion: the article examines the conditions that cause food inflation in the context of the transformation of food chains. Both the factors of the global crisis associated with the Covid-19 pandemic and the specific factors caused by the agri-food policy pursued in Russia are systematized. The barriers that hinder the integration of Russian companies with competitive products into global chains are identified. The priorities for the development of the system of state regulation of the agro-food system are determined. Results: Recognizing the importance of foreign trade regulation in order to balance the domestic market, it should be noted that these instruments redistribute the rent from government intervention among participants (stakeholders) within value chains, but they are not regulators of the price of the final product.


T.A. Dzhum, E.V. Barashkina, V.Y. Karpenko, R.A. Zhuravlev

Rules of operation of the leading players in the food services market: respect the guests and demand respect for yourself

Keywords: highly competitive environment, consumer behavior, restaurant, development strategy, marketing, promotion, responsible consumption, author’s food, local products, profitability, business models.

Annotation.

Purpose: to identify the problem areas of the existing players in the catering services market and ways to solve them in the current difficult situation. Discussion: this article highlights the relevance of studying consumer behavior. It is necessary to constantly analyze your activities, taking the main indicators – the average check, the number of guests, active hours, the number of dishes in the check, as well as current marketing activities, the data received, and audit all media and representation in the digital space. The guests became really interested in the local cuisine. It’s time to change the business model of the restaurant business. Results: today the requirements for cooking have changed, the dishes need to be adapted – they should become lighter, more understandable, beautiful, modern, using local products, on which the entire regional cuisine is built. The time has come for innovations in the HoReCa segment, associated with a change in the business model, the merger of industries, a subtle and comprehensive knowledge of your guest.


T.A. Dzhum, O.A. Korneva, E.G. Dunets, E.S. Franchenko

Guest-centricity as a response of the restaurant business to the challenge of the market and time

Keywords: atmosphere, quality, service, organizational change, marketing, SWOT analysis, market, audit, guests, guest-centricity.

Annotation.

Purpose: to identify vectors for the development of the restaurant business, taking into account the problems of the catering services market in conditions of high alert against the background of the epidemiological situation and a decrease in the volume of guest traffic associated with economic instability. Discussion: this article highlights the relevance of hospitality in action, because successful operation of a public catering enterprise is impossible without a serious and thoughtful approach to the analysis of consumer demand and the target audience. Results: the consumer has become a strict critic of the services provided, openly expressing his opinions and impressions of visiting the enterprise in social networks, which are actively viewed by the guest market when making a decision on choosing a catering enterprise. This is a powerful impetus for all organizational changes in activities that require a professional and conscious approach on the part of top management and feedback from their team, orienting it in the right direction to achieve the desired results. The cumulative impact of successful change at the individual level leads to the success of the enterprise as a whole.


T.A. Dzhum, M.Y. Tamova, T.N. Poddubnaya, E.L. Zadneprovskaya

Promising business concepts in the restaurant industry

Keywords: strategy, tactics, budget, marketing, restaurant industry, innovations, corporate culture, business concepts, gamification, guest-centricity.

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Purpose: to consider promising business concepts in the restaurant industry. Discussion: this article highlights the relevance of the «price-result» ratio indicator in any business concept in the post-pandemic market, aimed at efficiency and cost optimization. The human factor is indispensable here. Now is the time for decisions that will help rebuild the approach and system of working with employees, agree with yourself and your team about the need for changes, about what exactly to revise in management approaches, in order to then consciously determine the trajectory of transformation. One of such systems of work with personnel is gamification, aimed at their maximum involvement and motivation for the result. Results: the main idea, guided by which you can achieve the maximum breakthrough, taking into account market dynamics – only action counts. The company should become a family for the employee. The main principles of the business concept in relation to personnel in conditions of extreme uncertainty are focusing on EVP (a set of benefits that the company as an employer offers employees), presentation for candidates, the desire to support their employees, which is dictated by the practical requirement of the time.


B.I. Istratov

Corporate security as an aspect of sustainable business development

Keywords: sustainable development, corporate security, risks, entrepreneurial activity, environmental uncertainty, business, organization personnel, partners.

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Purpose: to study the issues of corporate security as an aspect of sustainable business development. Discussion: corporate security is the state of an enterprise in which the probability of emergency situations and the influence of extraneous factors is low. The concept can be explained more simply: if the company’s management predicts the results of work and achieves its goals, then the organization is safe. To consider the mechanisms for ensuring corporate security, let us designate the sources of risks. Business faces financial, informational, legal and other risks. They are divided into external and internal. The enterprise does not control crises, natural disasters, social processes and other external risks. Results: if there is no way to manage unforeseen situations, you need to be prepared for them. Company needs competent forecasting analysts, regulatory mechanisms and a “safety cushion” for emergency cases. This article discusses the main approaches and tools for corporate security.


E.V. Kordonov

The impact of staff turnover on labor productivity and sustainable business development

Keywords: sustainable development, staff turnover, labor productivity, staff rotation, corporate behavior, dismissal, business, employees, personal management.

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Purpose: to consider the impact of employee turnover on labor productivity and sustainable business development. Discussion: Staff turnover is one of the key and painful problems for any organization. A high rate of staff turnover does not allow the formation of a permanent and well-coordinated team, does not contribute to its sustainable development. Typically, a high percentage of layoffs followed by the admission of new specialists is considered as evidence of the unreliability of the company. Therefore, in most cases, staff turnover is a stain on the company’s reputation. Results: an increased turnover of personnel, whatever the reason, reduces the staffing of jobs by performers, distracts highly qualified specialists who are forced to help newcomers, worsens the moral and psychological climate, reduces the productivity of those who are going to leave, which as a result causes economic losses.


S.S. Kuzmin

Strategies and business-models for open innovations

Keywords: open innovation, growth strategy, firm, competitive strategy, crowdsourcing, business model, business model structure, business model design.

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Purpose: to identify strategies for the effective use of open innovation technologies for the growth and competitiveness of the company, to formulate its requirements for a business model that provide optimal conditions for the implementation of the chosen strategy. Discussion: to achieve the goal, methods of building logical models were used to identify types of strategies for using open innovations, a hypothetical-deductive method to prove the need to coordinate the strategy chosen by the company and its business model. As a result of the study, it was determined that the whole variety of strategies for using open innovations can be reduced to four archetypes built on the basis of two variables – the degree of concentration on the source of innovations and the degree of openness in the search for sources of open innovations, i.e. breadth of coverage of sources, and the choice of a particular strategy requires such organizational changes that will ensure the compatibility of the strategy and the business model acceptable for its implementation. Results: the concept of the relationship between open innovation strategies and their corresponding business models, presented in the article, makes it possible to make the work of designers of open innovation strategies more rational and productive, and reduce the likelihood of strategy failure during its implementation.


A.J.E. Makhmetova, I.M.Kublin, N.V. Demjanchenko, N.N. Zubareva

Key operational and marketing aspects of staff training in a digital environment

Keywords: digitalization of HR, personnel, digital economy, HR trends, development, personnel processes, personnel, education.

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Purpose: to consider the key operational and marketing aspects of staff training in the digital environment. Discussion: the article presents important areas of training and development of digital competencies of personnel, the main trends in training as part of the implementation of the federal project “Personnel for the Digital Economy”, the issues of digitalization of processes are updated. The data of the conducted researches on the demanded trajectories of training are presented, the main tools of personnel training are revealed. Results: leaders of organizations should always be aware of modern innovations and technologies in order to be able to conduct staff training. According to the authors, in order to analyze and develop staff skills, it is necessary to develop personalized forms of effective training. And digital learning tools will help to identify how the technologies used can develop their creative, intellectual and other abilities.


A.V. Ostrovskaya, G.G. Vukovich, E.N. Danilevskaya, N.A. Piven’

Strategic positioning of HR-marketing in development projects of domestic rural tourism

Keywords: HR-marketing, rural tourism, agro-tourism facilities, out-of-town recreation, management, employees, tourism product, agro-tourism.

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Purpose: to consider issues related to the strategic positioning of HR marketing in domestic rural tourism development projects. Discussion: the article analyzes the current state of the tourism business market, identifies current trends, including from the point of view of management, and considers the main types of agro-tourism facilities in the Kuban. Ways to solve the problem of organizing effective activities of employees of rural tourism facilities at the stage of a pandemic lie in the plane of the integrated development of agritourism as a competitive branch of the local economy, which has positive effects on the infrastructure and social sphere of the region. Results: today there is an increase in interest in countryside holidays, which creates a high demand to the countryside. Emerging demand affects supply in the market, stimulating the owners of rural tourism facilities to develop business, strategies to attract financial resources, increase production capacity, and reassess human capital.


N.V. Poluyanova, A.S. Molchan, A.P. Anufrieva, A.SH. Dolgirev

Assessment of the impact of regional socio-economic policy on stability and economic security of the state

Keywords: economic security, social sphere, social policy, living wage, minimum wage, unemployment rate, income level, healthcare.

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Purpose: to consider the impact of regional socio-economic policy on the stability and economic security of the state. Discussion: the article reveals the content of social policy and its impact on the economic security of the state. The analysis of the main socio-economic indicators of the standard of living of the population was carried out. This made it possible to identify problems and develop directions for increasing the effectiveness of the socio-economic security of the state. Results: continuous diagnostics, monitoring and adjustment of the totality of social security indicators, which is carried out depending on the forecast and actual results of the socio-economic development of the state in order to bring all indicators of this system to a level at least not worse than its maximum dangerous values, will be able to provide the necessary level economic security of Russia, to preserve its sovereignty and integrity, to put the country on a trajectory of steady progressive growth of its economic, political, military and social power.


E.E. Ponomarenko, G.G. Vukovich, A.V. Ostrovskaya, E.N. Kamyshanchenko

Using HR tools to ensure stability and self-healing of regional economic systems

Keywords: personnel management, regional economy, sustainable development, personnel management, HR tools, human resources, self-healing, economic system.

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Purpose: to study the possibilities of using HR tools in the framework of ensuring the sustainability and self-healing of regional economic systems. Discussion: modern researchers in the field of economics and management pay special attention to the effective management of socio-economic processes: it is suggested that, among other factors, it forms the basis for ensuring the sustainable development of the region’s economy, with a special role given to the possibilities of using HR- tools. Results: in the process of studying the possibilities of using HR tools in the framework of ensuring the sustainability and self-healing of regional economic systems, the following results were achieved: existing approaches to the definition were analyzed and an alternative interpretation of the concept of a regional economic system was proposed: a set of links between elements of the economic system that exist within certain territorial limits ; a model of self-restoration of the regional economic system at the procedural level is proposed; describes the factors that determine the stability of the regional economic system; the typology of HR tools was considered; analyzed the successful experience of an organization using HR tools to support economic growth; the possibilities of using HR tools in the framework of ensuring the stability and self-restoration of regional economic systems are assessed.


M.I. Pshmahova, I.V. Mishagina, V.V. Lobanova, I.A. Pavlenko

Features of professional training of specialists of economic and management profile at the pandemic stage

Keywords: personnel management, COVID-19, vocational training, education system, competency-based transformations, distance education, competency building, economic and managerial competencies.

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Purpose: to consider the features of professional training of specialists in economic and managerial profile at the stage of a pandemic. Discussion: today, when COVID-19 is not losing ground, and society is forced to adapt to the new realities of life, for the scientific community, the impact of the pandemic on various fields of activity is becoming relevant. The article defines the features of training specialists undergoing professional training in economic and managerial programs related to the pandemic of a new coronavirus infection, and considers structural changes in training. Results: a study of the features of training economic and managerial specialists during the COVID-19 pandemic showed the following: pandemic-related transformations in the system of implementing programs for training economic and managerial specialists associated with the pandemic today exist mainly within two main components: content, including competence-based transformations, there are a number of problems associated with the implementation of educational programs remotely, including the lack of a regulatory framework adequate to the needs, changes in the workload of teachers, quality management of distance education, etc.; it is assumed that the development of professional competencies of economic and managerial specialists in the foreseeable future is associated with the development of three types of competencies: “soft”, professional and “digital”.


A.L. Rinchino, M.C. Budazhanaeva

Forecast and analytical study of the development of the mesosystem (by the example municipality)

Keywords: economic systems, spatial development, forecasting, suburban areas, strategic planning, municipal administration, social infrastructure, mesolevel.

Annotation.

Purpose: to conduct a predictive-analytical study of the development of the meso-level economic system. Discussion: the article presents a predictive and analytical study of the dynamics of indicators of economic and demographic development of a municipal district based on data contained in various information bases and resources. An assessment of the influence of the spatial factor on the dynamics of the population of settlements in a rural municipal district is given. Results: according to the results of the study, strategic priorities for the development of the municipal district were formulated, recommendations were given for improving municipal management. One of the conditions for improving the quality of municipal management is a predictive and analytical justification for the development priorities of all areas of the municipality, including social facilities. A set of measures for the development of the municipality should be of a compensatory nature, weaken the trend of accelerated departure of the population from remote settlements, based on the results of qualitative and quantitative research.


D.O. Skobelev

Developing the system of environmental and technological regulation of Russian industry: the next step

Keywords: accessible technologies, resource efficiency, industrial policy, rationing system, environmental and technological rationing, environmental efficiency, ecosystem services, sustainable development.

Annotation.

Purpose: to analyze the problems and determine the tasks of the next stage of reforming the system of environmental and technological regulation and issuing integrated environmental permits to large industrial enterprises of the Russian Federation. Discussion: the article shows that the difficulties of the transition to environmental and technological regulation of the Russian industry are due to a one-sided understanding of the principles of the best available technologies (BAT) and gaps in the decision-making system at the regional and territorial levels. International experience shows that the peculiarities of the economic development of regions, territorial planning, and the state of the environment should be taken into account when determining the conditions for the IEP and establishing requirements for specific enterprises. Results: the author proposes to focus on the development priorities of the real sector of the economy, increasing the resource efficiency of production through the introduction of BAT and the use of approaches to assessing environmental indicators of environmental quality to take into account regional and local characteristics. The article emphasizes that the window of opportunity for improving the system of environmental and technological regulation must be used without delay, ensuring the use of tools originally provided for by Russian legislation and tested both abroad and in Russia.


O.V. Titova

Options of effective tools for planning flexible production systems through digital technologies in organizations of scientific industries

Keywords: effective tools, flexible systems, production systems, digital technologies, knowledge-intensive industries, industry, jobs, production management.

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Purpose: to present options for effective planning tools for flexible production systems in organizations of knowledge-intensive industries. Discussion: A lot of effort is currently being put into developing effective task rules. Organizations today must be able to meet consumer expectations by providing a variety of high quality products in a short period of time. Obviously, traditional mass production systems are too inflexible. Results: Operations in manufacturing processes evaluate the work of the time stream in proportion to the number of operations required to complete the work. These rules have proven to be more beneficial than rules that ignore job characteristics. In addition to job characteristics, some job execution rules are proposed for execution in a queue that includes information describing the state of workload.


E.V. Chernyshev, E.I. Aksenova, G.D. Petrova, T.A. Tischenko

New trends in the development of the medical services market: a map of the patient’s positive path

Keywords: medical organization, patient, cost of services, medical services, pricing policy, consumer, clinic efficiency, consumer assessment.

Annotation.

Purpose: to form a map of the patient’s positive path, taking into account the interest, feelings, purpose, arguments and thoughts that appear in the patient from the moment of the first contact with the clinic, displaying the point of contact in a graphical form in order to minimize all possible obstacles in his route to obtaining a quality medical services and increase the economic efficiency of the clinic. Discussion: the relevance of the problem under study is due to the fact that any medical organization should be aware of the target patient: to know who he is, how and why he wants to receive a medical service, how he can pay for it, what forms of payment suit the patient, whether it is applicable to permanent customers pay with a loyalty card. Results: all the information received and its analysis will allow developing a real scheme of mutually beneficial communication, convenient and beneficial for each of the parties – the medical organization and the patient. The economic component plays no less a role than the quality of the services provided, because Many patients first of all pay attention to the cost of medical services. Pricing policy is the main tool in the competition for attracting customers and for the patient is a key motivator when choosing a clinic for medical services.


V.A. CHisnikov, A.S. Sagoyan, M.YA. Veprikova, I.YU. Lopatina

Management and marketing support for the activities of medical organizations in the context of digitalization

Keywords: marketing support, healthcare, medical organization, digitalization, marketing, economic trends, medical services, consumers.

Annotation.

Purpose: to consider the structure of management and marketing support for the activities of medical organizations in the modern world. Discussion: the article explores the problems of filling the marketing support for the activities of medical organizations. The authors studied the stages of the evolution of marketing in healthcare, the parameters for assessing the quality of medical services by consumers, and made conclusions regarding the impact of digitalization, the digital transformation of the industry in the context of a general trend in the serving of the economy. Results: despite the prevailing expected effects, target settings in the work and various difficulties in the marketing support of the activities of both public and commercial medical organizations, at the present stage, personnel decisions (associated with personnel marketing), as well as the communication component, based on opportunities for digital transformation in expanding patient coverage, exchanging specialist experience, convenient workflow planning, document management and customer-oriented online and offline contacts.


E.S. YUdnikova, A.A. Voronov

Customer orientation as the most important factor of competitiveness and economic efficiency of the transport and logistics business

Keywords: service economy, freight transportation, competitiveness, customer focus, loyalty, service quality, transport services, assessment methods.

Annotation.

Purpose: to consider the issues of increasing the efficiency of the organization of logistics supply chains by increasing the information integration of the competitiveness and customer orientation of the national economy. Discussion: the study substantiates the relevance of the concept of customer focus in the transport business, identifies problems in the quality of transport services, develops the stages of a methodology for assessing the degree of customer satisfaction with the quality of transport services. Empirical methods are used in the form of a description, experimental – theoretical methods, including analysis, synthesis. The stages of the methodology for assessing the competitiveness of transport organizations based on the indicators of customer-oriented business are presented. Results: the proposed methodological approach is an attempt to increase the effectiveness of the study of this problem, aimed at a systematic approach to the development of indicators of both the quality of service and determining the level of customer loyalty.


E.S. YUdnikova, A.A. Voronov

Digital transformation of purchasing strategies in transport and logistics supply chains: tools, economy and management

Keywords: supply chains, integrated logistics, management systems, methods, optimization, product matrix, marketing strategy, IT platforms.

Annotation.

Purpose: to consider the digital transformation of the procurement strategy in transport and logistics supply chains. Discussion: the article discusses the directions for the implementation of the Industry-4 program, the possibilities of introducing information systems into supply chain management, including the problems of implementing the VMI system, assesses the methods for optimizing the product matrix, proposes a procurement strategy methodology for introducing the VMI system into supply chain management . Results: in the context of the formation of the digital economy, the introduction of automated material flow management systems in the supply chain is of particular importance. The methodology proposed in the article allows, based on the use of a system of analytical methods, to optimize the product matrix, evaluate suppliers from the standpoint of their ability to work according to the VMI system, and identify risks when developing a supply strategy. Of particular interest are suppliers of products belonging to the groups AX, AU, BA, VU (results of ABC / XYZ – analysis), “Main” and “Strategic” (Kralic matrix), “Cash Cows” and “Stars” (BCG matrix).


O.N. Afanas’eva

Monetary policy: money supply and inflation in various countries

Keywords: monetary policy, inflation, money supply, М2, М3, consumer price index, modeling, economic growth.

Annotation.

Purpose: to investigate the impact of the money supply as an instrument of monetary policy on inflation in various countries. Discussion: the article defines the impact of the main monetary aggregate М2/М3 on inflation (CPI) for a number of countries and reveals the time lags of this influence. In this paper, the study is based on an original model that does not use complex mathematical tools, and whose algorithm does not require significant periods to form a conclusion. Results: A study of the relationship between the money supply and the CPI for all groups of goods revealed the presence of three management scenarios. First, the change in the money supply determined the change in the CPI (inflation), with violations of the response to management in certain periods; the second scenario is the lack of response to the control action. The first scenario of managing the money supply as an instrument of monetary policy in order to influence the macroeconomic goal “inflation” is presented in such countries as Russia, the USA, Brazil, Norway, India, China; the second – Germany and Japan; the third is observed in Denmark. The greatest influence of the money supply on the CPI for the countries under study is recorded after 19 months.


V.D. Lyubofeev

Segmentation of the audit services market as a basis for developing a competitive strategy

Keywords: audit, audit organizations, audited entities, services market, information interaction, types of markets, market segmentation, segmentation criteria, market positioning, competitive strategy, brand, marketing mix, ratings.

Annotation.

Purpose: to study the criteria for segmenting the audit services market as the basis for the formation of a competitive strategy. Discussion: The Russian market for audit services is permanently stagnant. The high level of instability in the marketing environment of the audit services market brings to the fore the task of determining and adjusting the competitive strategies of audit companies based on segmentation and defining the boundaries of target segments. Results: the study made it possible to clarify the needs of consumers in the audit services market, to characterize specific types of information and economic interaction between market participants, to identify segmentation criteria, to form and evaluate market segments. The competitive strategy of an audit company should be built on the basis of segmentation and market positioning, based on an understanding of the needs of the audited entities, the interests of competitors and the macroeconomic needs of the state as a whole, based on reliable and complete statistical and rating information.


S.M. Nikonorov, A.I. Egorova

ESG-strategizing as an opportunity for sustainable financing of water projects

Keywords: ESG investments, water projects, sustainable finance, ESG strategies, climate change, COVID-19, green finance, resources.

Annotation.

Purpose: to analyze the accumulated international experience in the development of ESG strategies to ensure effective supervision and risk management, as well as financial support for water projects in the development of ESG strategies for any public companies. Discussion: the article analyzes the methodological aspects of ESG investments and the benefits of this type of activity. There is also an increase in the development of ESG strategies in many large corporations of the world, in which separate divisions are being created related to the strategic possibility of external financing of “Water Projects” for companies. Results: the principle of responsible investment – ESG-investing has already proven itself in foreign countries and began to develop in the Russian market in accordance with the goals of sustainable development. International organizations, research and financial alliances, governments of different countries, companies and banks actively participate in the development of this area. In Russia, the ESG policy is being actively developed by the Government of the Russian Federation, the Central Bank of the Russian Federation and the State Corporation VEB.RF. Given the pace of development of financial reporting, ESG investments will become an integral part of the corporate world. Studies have proven that companies that focus on ESG projects have higher returns on capital and market stability. ESG investments are a strategic opportunity to finance water projects.


A.G. Ohremenko, E.S. Shol, A.V. Pahomov

Risk management of mortgage lending on the basis of introducing financial innovations

Keywords: mortgage, loan, banks, financial innovations, risks, application, online loan, real estate, shared construction, secondary housing.

Annotation.

Purpose: to consider the problems of mortgage lending faced by credit organizations. Discussion: mortgage lending, as a banking service, is aimed at acquiring housing, it is issued for only one purpose. Financial innovations are the main means of achieving results and improving lending with minimal risks for credit institutions. In this regard, the author identified the need to introduce financial innovations in order to improve mortgage lending and attract more customers. The introduction of financial innovations in the field of lending will simplify the application for a loan, which will affect the increase in the number of customers, as well as reduce the risk of mortgage lending institutions. Results: after analyzing the analytics of mortgage lending, the authors came to the conclusion that when providing a mortgage loan, credit organizations are most at risk. In order to manage risks, there is a need to develop new financial innovations and introduce them into the practice of providing mortgage lending. The introduction of financial innovations will increase the number of customers who will apply for the provision of mortgage lending services.


M.I. Pshmahova, V.A. Samsonenko, L.L. YAkovleva, E.E. Ponomarenko

Study of theoretical and methodological aspects of state financial control under a pandemic

Keywords: financial management, state control, COVID-19, finances, financial control, budget system, control and accounting bodies, budgetary federalism.

Annotation.

Purpose: to study the theoretical and methodological aspects of financial control exercised by the state in the dynamically changing conditions of economic activity of economic entities under the influence of the COVID-19 pandemic. Discussion: the role of state financial control in the financial management system of the Russian Federation cannot be overstated, since by optimizing control activities, the authorities receive high-quality feedback that allows them to evaluate the effectiveness of decisions made in the field of budgetary legal relations and ensure compliance with the provisions of legal acts in the field of budgetary regulation. The issues of managing the activities of control bodies have been studied by domestic economists for a long time, but the works of past years are losing their relevance due to a significant circumstance – the pandemic of a new coronavirus infection. Results: various aspects of the implementation of the activities of the subjects of state financial control during the pandemic were identified; substantiates the need to develop a legislative framework in the field of state financial control, the distribution of functions and powers assigned to the subjects of control; reviewed the organization of the work of the Accounts Chamber of the Russian Federation during the pandemic; the relevance of digitalization of state financial control is substantiated, taking into account the trends noted in the period preceding the pandemic.


E.A. Karelina

Imperatives of the strategic development of transnational corporations in the context of the global crisis

Keywords: transnational corporation, international management, international marketing, global crisis, foreign market, anti-crisis strategy, quarantine restrictions, brand management, marketing communications.

Annotation.

Purpose: the global crisis was the reason for the formation of a tendency to modify the corporate strategies of transnational corporations (TNCs), which was typical for many sectors of the world economy. The strategies of international marketing and approaches to international strategic management in general have undergone a significant change. Discussions: in this article, on the example of cases of specific companies, the goal of assessing the transformation of patterns of strategic transnational cooperation was set and solved. Results: using the example of particular TNCs, we showed in this article that the main factors of their development in a crisis are the next points: following the strategy of low cost innovation, optimizing financial planning, focusing on improving their global value chains (GVCs), and the increasing use of socially oriented methods of strategic development. Some of the TNCs, when operating in emerging markets use the strategy of localization of production, as well as a more flexible and adaptive marketing strategy.


D.V. Maksimov, N.R. Molochnikov, T.A. Rovovaya

Investment multiplier and the performance of the tourist and recreation system

Keywords: tourism, multiplier, investments, services, labor productivity, diversification, recreational system, employment.

Annotation.

Purpose: to consider the prospects for the development of investment policy and analyze the effectiveness of the tourist and recreational system. Discussion: The global tourism market is significantly dependent on new challenges leading to a rapid decline in tourism and income in foreign countries. In this regard, considerable attention is paid to the consideration of the contribution of tourism to the GDP of the countries of the world and the effectiveness of tourism and recreation systems (TRS) in order to develop domestic and behavioral strategies for the development of Russia in line with global trends. Results: a comparative assessment of the effectiveness of Russian and foreign TRS shows a fairly high business activity of Russia in relation to foreign partners. However, recently the external environment with high uncertainty has been manifesting itself very negatively for the Russian Federation. Nevertheless, the internal potential of the Russian TRS is quite sufficient for the development of inbound tourism and relations with many other friendly countries.


V.K. Onischuk

Global private investment in infrastructure projects and financial risks including COVID-19

Keywords: world market, infrastructure, investment in infrastructure, investment risks, pandemic, private investment, investment projects, financing.

Annotation.

Purpose: to evaluate the impact of the structure of investments in infrastructure projects while reducing investment risks. Discussion: based on the resource bases of the World Bank and databases on private investment of specialized and industry publications, the structure and volume of infrastructure investment projects in the world was estimated. Such an assessment is especially significant for Russia, because shows a large difference in the infrastructure investment market compared to the rest of the world. In Russia, the majority of infrastructure investment belongs to the state (70%). In most countries of the world, the state finances only 10% of infrastructure investments. The article presents an analysis of the structure of investment projects by region, as well as by the number of large projects by year in the world. Results: Four models were built in the article: a Pearson criterion evaluation model, two ARDL models with different lag values, and an OLS model. The variables were: the dependent variable – private investment (PI) and the explanatory variables – public investment (GI), total investment (AI), gross domestic product (GDP), number of projects (Q), conclusions were drawn about the policy of financing and participation of the state and private investors in infrastructure projects.


V.V. Yarovova

Investment support for the development of international activities of Russian enterprises

Keywords: investments, investment activity, investment mechanism, investment attractiveness, international activity, Russian enterprises, financing, sanctions.

Annotation.

Purpose: to explore the essence and role of investment support in the development of international activities of Russian enterprises. Discussion: with current trends in the transformation and development of international activity, new conditions are being formed for the functioning of its basic links – individual enterprises, the management of which in the international context requires not only the definition of strategic development priorities, but, above all, the search for sources that will ensure this development, will increase the effectiveness of international activities of the enterprise, opening a new level of international opportunities for realizing one’s own potential. Results: the article presents the theoretical foundations of investment support for the development of the international activities of an enterprise. The essence of investment activity, its role in modern conditions and the impact on the activities of business entities are determined. The paper analyzes the system of mechanisms for investment support, in which such main groups are identified as: mechanisms for mobilizing own funds, mechanisms for borrowed funds, mechanisms for attracted funds. A model of the functioning of the system of investment support for the international activities of Russian enterprises is proposed, which focuses on the need for investment support for research and development systems for export-oriented products and the creation of export-oriented industries on this basis. Proposed measures of economic assistance in the system of investment support, which are able to stimulate the international activities of Russian enterprises.


A.A. Akopyan, I.F. Arutyunova, E.V. Morozova, M.K. Agrba

Innovative approach to HR management at the pandemic stage: theoretical and practical issues

Keywords: corporate governance, Agile Manufacturing, incentives, staff encouragement, labor behavior, manager’s image, corporate identity, organization’s image.

Annotation.

Purpose: to consider theoretical and practical issues of an innovative approach to personnel management at the pandemic stage. Discussion: The V International Scientific and Practical Conference “Innovative Scientific Research in the Modern World” brought together speakers from various higher educational institutions and regions, as it was held online. On June 8, 2021, 14 specialized sections began to work simultaneously. In each of the sections, the most relevant issues for this period of the pandemic were raised. The most active discussion took place in the section “Economic Sciences”, in which 15 speakers actively participated. Results: the result of the conference was summing up the general results and awarding certificates to all participants and diplomas to the winners, materials of speeches are presented in the collection of scientific articles.


V.D. Gorshenina, A.A. Kochkina, M.H. Barcho, N.T. Pertaya

Current issues in the formation of digital competences: features of

HR management under the conditions of the corona crisis

Keywords: digitalization, pandemic, professional development, training, retraining, digital technologies, digital competencies, web quest.

Annotation.

Purpose: to consider topical issues of the formation of digital competencies, as well as the features of personnel management in the context of the corona crisis. Discussion: more than 700 people participated in the scientific conference of the Institute of Agricultural Engineering, lecturers and students of higher educational institutions spoke. All reports were presented in the form of presentations using the necessary technical equipment. The speakers also used various kinds of interactives for a more complete immersion and involvement of listeners in the topic of discussion. The event was held in a traditional offline format, as a result of which all participants were awarded certificates, and the winners were awarded certificates of honor and memorable prizes. Results: the final stage of the National (All-Russian) scientific conference was the presentation of certificates of participants and winners of the conference. The reports of the conference participants were published in the collection “Actual issues of socio-economic, technical and natural sciences” edited by the vice-rector for scientific and innovative work Nizamutdinova N.S.


E.V. Kleckova

Structure of production strategy in industrial organizations

Keywords: production strategy, industrial organization, structure, activity of competitors, marketing needs, competitors, product, integration.

Annotation.

Purpose: to present the structure of the production strategy in industrial organizations. Discussion: Operations strategy improvement activities are an action plan in which an organization invests to improve its structure and infrastructure. Activities are often seen as “ready to wear” sets of structural and infrastructural issues. The organization selects these activities in order to build the manufacturing capabilities needed by the market. Results: The traditional concept of competitive priorities as the main means of practical implementation is the basis of the production strategy. After all, operational competence is the degree of consistency between the importance attached to a particular ability and the strength of the organization in relation to competitive priorities. The strategy development approach places a strong emphasis on strategic integration, in particular the link between production and marketing. Most of these organizations do not have any clear operational strategy, so it is important to have a structure in place and implement a path to implement it.