Issue (66)

M.S. Abrashkin, M.YA. Veselovsky, M.S. Starikova

Influence of the innovation environment on the spatial development of industry in the subjects of the Russian Federation

Keywords: innovative environment, industry, regional development, spatial imbalances, drivers, industrial production, industrial policy, innovative goods.

Annotation. Purpose: to identify and substantiate the factors of the innovation environment that have the greatest impact on the development of industry in the constituent entities of the Russian Federation. Discussion: the study is based on panel data from 85 constituent entities of the Russian Federation for the period 2018-2024. The study found that the level of innovation activity, R&D expenditures, the share of innovative goods, and the number of students do not show the expected positive impact, or demonstrate a negative relationship. The identified spatial disparities require a transition from a unified to an adaptive regional industrial policy. Results: 10 factors of the innovation environment were selected and their influence on the level of industrial production per capita was assessed using correlation and regression analysis. It was found that the only statistically significant driver of industrial production per capita is investment in fixed assets, with a correlation value of r=0.9.

A.V. Aksenov

Issues of developing a marketing strategy for a foreign economic activities company

Keywords: marketing strategy, stages, foreign economic activity, tools, foreign markets, Russian companies, domestic marketing, international marketing.

Annotation. Purpose: to substantiate the stages of developing a company’s marketing strategy for operating in foreign markets. Discussion: the issues of building a marketing strategy that corresponds to the specifics of a company’s foreign economic activity for operating in a foreign market are even more relevant than in the domestic market, as the unpredictability in international marketing activities is significantly higher. Results: the proposed approach focuses on assessing the company’s readiness to conduct business abroad, taking into account its current position, which allows for a realistic assessment of the resource base and ensures that the exit is not premature. Priority is given to the economic justification as a necessary step for implementation, as well as to the iterative factor, namely feedback, in order to increase the adaptability of the implemented strategy. According to the proposed model, it is possible to take into account the possibilities of digital transformation, including digital marketing, big data analysis, e-commerce, and the implementation of CRM systems.

A.V. Aksenov, V.A. Bondarenko

Research of requests from foreign economic activities in the Rostov region for supportive marketing solutions

Keywords: marketing solutions, foreign economic activity, research, expert survey, request, monitoring, administrative marketing, international marketing, seamless customs.

Annotation. Purpose: to distribute the marketing support solutions of the participants in the sphere of foreign economic activity (FEA) by the managerial module on the example of the Rostov Region. Discussion: in the regions, including the Rostov Region, the participants in foreign economic activity are represented by small organizations, which actualizes the research to identify the request for marketing support. The development of the general infrastructure in the region becomes significant, contributing to the opportunities of companies and increasing their competitive advantages. Results: Security measures and strategic decisions can be ranked as those that are of critical priority and require immediate response, those that are of high priority and attract strategic attention, those that are of medium priority and involve planned work, and those that are of moderate priority and require monitoring and intervention as needed.

L.V. Achba

Analysis of industrial implementation and prospects for the development of artificial intelligence in the Russian economy

Keywords: artificial intelligence, digital transformation, Russian economy, sectoral analysis, implementation barriers, economic growth, global trends, technological sovereignty.

Annotation. Purpose: to conduct a comprehensive analysis of the current state, sectoral structure of implementation, as well as barriers and prospects for the development of artificial intelligence (AI) technologies in the Russian economy in the context of digital transformation and sanctions pressure. Discussion: the proposed systematization of economic, personnel, infrastructure, and regulatory restrictions comprehensively reveals the potential for applying new approaches to assessing the effectiveness of AI solutions in Russian companies. Results: special attention is paid to comparing the sectoral features of digitalization, identifying leading sectors (finance, retail, IT), and analyzing the reasons for the lag in the industrial and agro-industrial sectors. The article describes the features of building forecast models for market development and identifies promising areas: transition to industry-specific solutions, the spread of compact language models (SLM), the development of autonomous AI agents, and ensuring technological sovereignty.

I.V. Belinskaia, P.S. Kutepova

Study on the relationship between digital maturity and sustainability of industrial holdings in the Russian Federation

Keywords: digital maturity, sustainable development, panel regression, fixed effects, industrial sector, industrial holdings, management structure, digitalization.

Annotation. Purpose: to analyze the degree of influence of the level of digital maturity on enterprises in the industrial sector, and to form recommendations for integrating digital tools into the strategic planning processes of sustainable development of enterprises in the industrial industry. Discussion: Currently, the priority tasks of the management structures of enterprises in the industrial industry are the synchronous development of digital infrastructure and the strengthening of environmental, social, and corporate responsibility. In this regard, there is an increasing need to create mechanisms aimed at integrating the principles of digital transformation into the strategic planning processes of sustainable development of enterprises. The study of the degree of correlation between digitalization and sustainability serves as the basis for developing effective tools and methods for integration. Results: an integral indicator of digital maturity was formed, which aggregates 14 indicators by 6 sustainability factors. Its assessment proved the existence of a close relationship between the sustainability indicators within the framework of the ECG concept (ecology, personnel, state) and the level of digitalization. The analysis was conducted based on panel data from 24 industrial enterprises of the Russian Federation for the period 2022-2024.

YA.YU. Bondareva, N.S. Borzenkova, Martin Mwamba

Decomposition of differentiation: the impact of differences within and between federal districts of Russia

Keywords: regional differentiation, inequality decomposition, Theil index, federal districts, intra-district differences, inter-district differences, spatial development, socio-economic development.

Annotation. Purpose: to quantify the contribution of inter-district and intra-district differences to the overall regional differentiation of the Russian Federation using the Thiel index decomposition method. Discussion: the relevance of the study is due to the continued high differentiation of Russia’s socio-economic development, which poses a threat to the country’s economic security and territorial integrity. The methodology is based on calculating the Thiel index and its structural decomposition into inter-group and intra-group components using official statistics from 2014 to 2024. Results: intra-district differences contribute more to the overall regional differentiation than the differences between districts, with the highest intra-district heterogeneity being characteristic of the Central, Far Eastern, and North Caucasus Federal Districts. The findings allow for the identification of priority areas for regional policy to reduce territorial disparities.

V.A. Varfolomeeva, I.I. Arkhipova

Contradictions of digital transformation: from systematization to management decisions

Keywords: digital transformation, double loop, innovation strategy, innovative development, innovation management, external adaptation, internal development, end-to-end technologies.

Annotation. Purpose: to identify the contradictions in the formation of a company’s innovation strategy in the context of digital transformation, and to develop a mechanism for overcoming these contradictions. Discussion: The most essential element for managing the contradictions in a company’s innovation strategy is the implementation of a «double loop» model, which separates external adaptation and internal development. This model is based on the separation of two loops – the strategic (external) loop and the operational (internal) loop – which are connected by continuous feedback mechanisms. The work of the model is based on the example of the implementation of artificial intelligence in production logistics, where the overcoming of the technological contradiction between the potential of artificial intelligence and the lag of data-based management culture, as well as the associated resource and organizational barriers, is considered. Results: it has been established that digital transformation requires overcoming the gap between information technology and business units. End-to-end technologies are shaping a new reality, imposing fundamentally new requirements on the company’s innovation strategy. The systematization of the study allowed for the identification of four groups of contradictions: macroeconomic, organizational and managerial, resource, and technological. The identified contradictions are interconnected and form «vicious circles» that block innovative development.

I.A. Gokinaeva

Marketing research of higher school human resources potential: anti-fragile models of forming relevant competencies

Keywords: marketing research, personnel potential, higher school, anti-fragile models, competencies, personnel management, job satisfaction, educational marketing, adaptability, human resources.

Annotation. Purpose: to develop the theoretical and methodological foundations of marketing research of the human resources potential of higher education and to propose anti-fragile models of the formation of relevant competencies, ensuring the sustainability of the higher education system in conditions of turbulence. Discussion: the quality of higher education depends directly on the human resources potential of teachers and management personnel. However, modern challenges (digitalization, aging of personnel, turnover, changing requirements for competencies) make traditional models of university personnel management ineffective. Marketing research of the human resources potential of higher education allows us to identify areas of vulnerability and build anti-fragile systems that not only withstand stress, but also strengthen under its influence. The article proposes approaches to the diagnosis of human resources potential and specific models for the formation of competencies that are adapted to the current realities of higher education in the Russian Federation. Results: a step-by-step model of marketing research of the human resources potential of a university is proposed. A cycle of continuous collection and analysis of data on job satisfaction, competency deficits, and human resources risks is developed. General principles of anti-fragile competency formation that are not tied to specific types of models are formulated. Their implementation helps to increase staff adaptability and reduce the risks of staff shortages.

E.O. Goretskaya, A.S. Troyanovich

State regulation of spatial development of Russia

Keywords: spatial development, Russia, differentiation features, territorial structure, sectoral structure, Russian regions, regional development, socio-economic development.

Annotation. Purpose: to comprehensively study methods for effectively managing Russia’s spatial development. Discussion: spatial development relies on a network of core settlements, urban agglomerations, and geostrategic regions, the development of which is based on their specific characteristics and specific features. Spatial development of regions is aimed at ensuring sustainable economic and social development of the country, strengthening state, cultural, value, and economic sovereignty, increasing population, and improving the standard of living. Results: state regulation of spatial development in the Russian Federation is examined. A conclusion is drawn regarding the presence of territorial and sectoral differentiation among regions, which suggests the development of various approaches to equalizing the level of economic development of individual regions. Measures are proposed for reducing regional differentiation.

E.O. Goretskaya, A.S. Troyanovich

The current state of regional development in Russia

Keywords: regional development, economic sustainability, Russia, differentiation, territorial structure, sectoral structure, Russian regions, standard of living.

Annotation. Purpose: to examine the current socio-economic situation in Russia’s regions, identify territorial differentiation, and develop scientifically grounded approaches to regulating regional development. Discussion: The successful implementation of regional policy aims to achieve a balanced socio-economic development in Russia’s regions and reduce the differences between them in terms of key macroeconomic indicators. Addressing the challenges of equalizing the socio-economic development of Russia’s regions is crucial for enhancing their competitiveness, taking into account the diverse ethnic composition of the population, environmental management practices, and cultural and historical development opportunities. It is essential to preserve the unique cultural diversity of the regions within the Russian Federation. Results: measures aimed at improving the living standards of the regional population and reducing regional differentiation are proposed. The main directions of regional policy are described. The ranking of the ten leading regions in Russia’s socioeconomic situation for 2023-2024 is provided.

S.P. Guzij, D.M. Saenko, D.N. Beresnev, A.V. Ostrovskaya

Marketing technologies in higher education

Keywords: marketing technologies, higher education, digital transformation, marketing implication, educational marketing, digital tools, university promotion, target audience, communication channels, university competitiveness.

Annotation. Purpose: development and theoretical substantiation of an approach to the implication (embedding) of marketing technologies in the management system of higher education in the Russian Federation, as well as identification of directions for their transformation at the stage of digitalization, ensuring an increase in the competitiveness of universities. Discussion: the digital transformation of higher education requires a revision of traditional marketing approaches, which, in the context of digitalization, are becoming more personalized, operational and integrated into the educational process. At the same time, there is a lack of systematic research linking the technological capabilities of digital marketing with the actual practices of their implication in Russian universities. In this regard, the development of an approach that integrates marketing technologies into the management of an educational organization becomes a necessary prerequisite for the transition from passive promotion of services to active formation of demand and long-term relationships with target audiences in the context of digitalization and increased competition in the higher education market. Results: four key areas of transformation of marketing technologies in higher education have been identified (personalization of communications, automation of interaction with applicants and students, educational data analytics, digital university branding), a structural scheme for the implication of marketing tools in the educational process has been proposed, and an assessment of the potential effects of implementing the proposed approach has been carried out using the example of a typical Russian university.

S.P. Guzij, N.S. Shkil’, D.N. Beresnev, A.V. Ostrovskaya

Actualization of digital marketing elements

Keywords: digital marketing, multifactor uncertainty, updating, territory marketing, digital transformation, strategic planning, social media promotion, web statistics, consumer behavior, content strategy.

Annotation. Purpose: to identify the key elements of digital marketing that need to be updated in the context of multifactorial uncertainty. Discussion: digital marketing has faced challenges in recent years that were almost impossible to foresee at the beginning of the decade. The withdrawal of foreign platforms, the blocking of social networks, changes in search results and stricter rules for processing personal data are destroying previous schemes for attracting customers. Instead of following rigid annual plans, it requires constant updating of tools, from keyword selection to message formats. The article shows which elements of digital marketing are most sensitive to changes in the environment and how to adapt them in real time, based on the experience of Russian companies. Results: based on the study of open data on the dynamics of the Russian Internet market from 2021 to 2025, five turbulence zones have been identified that affect the effectiveness of digital marketing. A three-level model of updating marketing elements (operational, tactical, strategic) is proposed. A protocol has been developed for the regular review and adjustment of the content strategy, which is available for implementation by the full-time marketing team.

E.I. Danilina, I.V. Otteva, A.I. Baksheev, N.A. Kol’cova

Strategizing the functionality of HR marketing systems in the face of a labor supply shortage

Keywords: personnel marketing, strategizing, personnel shortage, labor supply, employee retention, HR brand, labor market, human potential, employee engagement, HR-system functionality.

Annotation. Purpose: theoretical and methodological substantiation of the strategizing of the functionality of personnel marketing systems in conditions of a shortage of labor supply and the development of practical recommendations for adapting marketing tools to a shortage of personnel. Discussion: the modern labor market is characterized by a steady shortage of qualified personnel, which requires a review of the functionality of personnel marketing systems. Traditional approaches to attracting and retaining employees are losing their effectiveness, and there is a need for a strategic rethink of the role of personnel marketing as a key tool for managing human capital in a labor-deficient environment. Results: in the course of our research, we have developed conceptual frameworks for strategizing the functionality of personnel marketing systems, adapted to the conditions of a shortage of labor supply. A system of priority directions for the transformation of marketing tools is proposed, as well as an assessment of the factors determining the effectiveness of HR marketing in modern conditions.

V.E. Deruzhinsky, M.P. Deruzhinskaya

Research of tariffs and prices in the sphere of housing and communal services

Keywords: social sphere, housing and communal services, public utilities, tariffs, pricing policy, housing and communal services reform, municipal economy, major repairs, apartment buildings, public utilities, management company.

Annotation. Purpose: to substantiate the role and place of housing and communal services in the Russian Federation’s economy. Discussion: housing and communal services are a key element of the municipal economy, based on subsidies from local authorities and the government. This is why this sector should be managed by the government and municipalities. However, the tariff policy in Russia’s housing and communal services remains one of the most sensitive issues for the population. On the one hand, the industry requires constant modernization of worn-out networks and investment, which leads to an increase in prices. On the other hand, the annual indexation of tariffs does not always correspond to the actual deterioration in the quality of services and the increase in the costs of resource-supplying organizations. Results: trends and patterns in the development of the housing and utilities sector have been identified, and recommendations for the housing and utilities sector in Russia have been presented.

G.V. Deruzhinskij, A.L. Boran-Keshish’yan, YA.G. Tokmazov, M.P. Deruzhinskaya

Education is a key factor in labor productivity growth

Keywords: scientific and technological revolution, education, knowledge, labor productivity, reproduction, labor force, intellectual capital, qualification level, higher education, job satisfaction, professional training, professional self-determination, labor functions.

Annotation. Purpose: to study the theoretical and methodological aspects of the relationship between education and the level of productivity of social labor and the expanded reproduction of highly qualified labor. Discussion: Education is a crucial socio-economic factor in the expanded reproduction of qualified labor. Today, educational activities are a multifaceted and multi-stage process of intellectual development of personnel, which is a fundamental factor in the efficiency of labor and production. The qualitative changes in workplaces, the automation of routine operations, and the emergence of new professions require the system of professional training to constantly adapt. Results: the arguments have been clarified to prove that the level of qualification characterizes the degree of staff training, as well as the skill and speed of the employee in applying their professional knowledge and skills. The deformation of the pyramid of professional education creates a risk of staffing shortage in those segments of the transport industry where higher education is not mandatory, and practical skills have a decisive impact on labor productivity and transportation safety.

E.V. Dorokhov

Analysis of the impact of geopolitical crises from 2014 to 2024 on the stability of the Russian stock market

Keywords: stock market, issuing company, company capitalization, company revenue, economic stability, economic cenosis, stability indicator, financial institutions, volatility.

Annotation. Purpose: to develop a methodology for assessing the stability of the stock market as a unified economic system of issuing companies in relation to their key financial and economic parameters (capitalization and revenue). Discussion: geopolitical crises from 2014 to 2024 have had a significant impact on the Russian stock market. Regulatory organizations and participants in the stock market face the urgent need to assess its stability. Results: based on the model of the economic system of issuing companies (economic coenosis), a dimensionless indicator of its sustainability has been proposed. From 2014 to 2024, the indicator of the stock market’s sustainability has been calculated based on data on the capitalization and revenue of the 100 largest companies listed on the Moscow Exchange. A significant correlation has been established between the indicator of the stock market’s sustainability based on capitalization and the inverse value of the Moscow Exchange’s volatility index.

G.E. Egiazaryan

Activation of the role of institutional factors in the development of economic space and increasing the efficiency of the spatial organization of productive forces in coastal regions

Keywords: economy, region, regional economy, economic space, spatial policy, institutional factors, coastal regions, productive forces, rational distribution.

Annotation. Purpose: to consider the institutional factors of economic systems development. Discussion: the processes of the formation of a unified economic space in the Russian Federation are in constant active mode. This is due to the ongoing global geopolitical and geoeconomic processes, as a result of which the spatial-economic landscape and the structural «palette» of the regions are changing. The seaside regions are the most important typological group of subjects, the significance of which is determined by the performance of the complex of sea-economic functions localized in their borders by the meso-level economic space. In this regard, the focus of the scientific and practical support for macro-regional economic policy should be on the inclusion of all growth-forming factors and conditions in the mechanisms for implementing spatial socio-economic policy for the development of seaside regions. One of these groups of factors is institutional, which sets the «rules of the game» for all economic agents within the regional economic space. Results: the article discusses the conceptual provisions, methodological aspects, and applied approaches for enhancing the role of institutional factors in the development of economic space and improving the efficiency of the spatial organization of productive forces in seaside regions.

G.E. Egiazaryan

Justification of the principles, substantive features and mechanism for implementing the regional policy of spatial and economic development of the Azov-Black sea microregion

Keywords: economy, region, regional policy, spatial and economic transformations, macroregional structure, Azov-Black Sea macroregion, implementation mechanisms, macroregional features.

Annotation. Purpose: to develop a set of scientific and methodological provisions that reflect the features and specifics of the seaside macro-region in the development of a comprehensive policy for its integrated spatial-coordinated socio-economic development. Discussion: regional spatial-economic development policy is one of the key instruments of public administration that ensures the territorial integrity, economic security, and social stability of the country. The article focuses on the development of scientific, conceptual, and organizational-methodological approaches to the formation of individual provisions of the regional spatial-economic development policy for the Azov-Black Sea macro-region, which is strategically important for national interests. Results: the principles have been substantiated, the substantive provisions have been formulated, and the elements of the mechanism for implementing the regional policy of spatial and economic development of the Azov-Black Sea macroregion have been developed. The logical sequence of the stages in the process of regional strategizing and goal-setting has been considered. It has been revealed that the goals of economic (and socio-economic) policy will differ in the coastal regions of the macroregion, as their implementation depends on the type of territory they belong to.

E.N. Eliseeva, E.A. Ermakov, D.V. Derbicheva

The economics of industrial resilience: a balance between digital transformation, ESG requirements and profitability

Keywords: economic sustainability, industrial enterprise, digital transformation, Industry 4.0, profitability, innovation stimulation, socio-economic development, information technologies.

Annotation. Purpose: to identify and describe mechanisms to achieve a synergistic effect from the simultaneous implementation of digital transformation strategies, compliance with ESG responsibility requirements and maintaining profitability in industrial enterprises. Discussion: the problem of achieving a balance between these areas of development is analyzed. The study is based on a systematic review and synthesis of thirteen key scientific sources indexed in international databases. The impact of Industry 4.0 technologies on the environmental, social and managerial aspects of an enterprise’s activities, as well as the impact of corporate governance and environmental factors, is analyzed. Results: a multifaceted positive impact of digital technologies on ESG indicators has been established. The key role of green innovation as a transmission link that converts technological investments into measurable improvements in non-financial results and economic benefits has been identified. A conceptual model of the interrelationships of the studied phenomena is proposed. The significance of the work lies in the formation of a theoretical basis for the development of integrated development strategies in the context of combining digital and ESG agendas.

O.V. Yemelyanova, I.P. Provorova, L.E. Karchin

Transformation of the regulatory framework of technical documentation in the context of the introduction of agile software development methodologies

Keywords: unified system, design documentation, software documentation, flexible methodologies, technical documentation, standardization, documentation, lifecycle, digital transformation.

Annotation. Purpose: to investigate the issues of integration of modern flexible software development management methodologies and processes of preparation of technical documentation regulated by the Unified System of Design Documentation and the Unified System of Software Documentation; to analyze the current GOST system and develop directions for improving the regulatory framework taking into account flexible methodologies. Discussion: the analysis of the standards of the Unified System of Design Documentation and the Unified System of Software Documentation is carried out, the differences between the iterative features of Agile and the cascade model are revealed. The typical difficulties of documentary support of software development are considered. A model of integration of flexible practices through the concept of «Documentation as Code» is proposed. An experimental comparison was conducted with the traditional «Documentation as a Service» model. The article identifies organizational, technological, and regulatory barriers to the implementation of the «Documentation as Code» concept in Russian IT companies. Based on the analysis results, it is argued that the current system of standards requires adaptation to accommodate flexible methodologies. The article provides suggestions for improving the standards of the Unified System of Design Documentation and the Unified System of Software Documentation to support iterative software development stages and integrate quality management principles. Implementing these measures will ensure that the documentation processes are aligned with the interactive changes in the product being developed.

V.A. Zhivotova, O.N. Beketova

Development of innovative and adaptive potential of the regional tourism and recreation ecosystem

Keywords: innovative and adaptive potential, tourism and recreation ecosystem, adaptive management, innovative development, tourism territories, three-level model, adaptive reactions, tourist flow.

Annotation. Purpose: to develop an approach to the development of the innovative and adaptive potential of the regional tourism and recreation ecosystem. Discussion: a theoretically substantiated and practically applicable approach to the development of the innovative and adaptive potential of the regional tourism and recreation ecosystem (TRE) based on the integration of adaptive management theories, innovative development, and the ecosystem approach is proposed. The developed principles and model of the TRE potential can be used in the development of tourism development strategies. Results: the integral nature of the innovative and adaptive potential of the regional TRE has been substantiated, which allows overcoming the fragmentation of existing approaches; a three-level model of the potential structure has been proposed, revealing the relationship between resource provision, management processes, and the systemic characteristics of the ecosystem; a classification of adaptive responses has been developed, including the identification of the absorptive type; three principles for developing the potential have been formulated and substantiated, including the portfolio configuration model of resources (70-20-10) and the principle of adaptive specialization.

O.YU. Zeveke, D.I. Chistyakov, M.S. Budilina

The genesis of the concept of overtourism and sustainable development of tourist areas

Keywords: overtourism, tourism, sustainable development, management models, tourist territories, tourist flows, capacity, tourist load.

Annotation. Purpose: to trace the evolution of scientific ideas about overtourism and systematize approaches to its definition in the context of the concept of sustainable development of tourist territories. Discussion: the study is based on a bibliographic and content analysis of scientific publications from 2001 to 2025, as well as an analysis of international documents on sustainable development. The study reconstructs the evolution from the theory of limits to growth and the concept of territorial capacity to the formation of the concept of overtourism. Five approaches to the interpretation of overtourism have been identified and compared: the load approach, the socio-perceptual approach, the critical (growth reduction) approach, the discursive approach, and the institutional-economic approach. Results: overtourism is interpreted as a systemic indicator of the discrepancy between the dynamics of tourist flows, the capacity of territories, and management regimes. A comparative analysis of the approaches revealed the lack of a universal solution and the need to transition from static limits to adaptive management systems that integrate quantitative indicators of load, resident perception assessments, and institutional analysis, taking into account the specific characteristics of destinations.

N.P. Ivashchenko, V.G. Popova, D.YA. Saraf

Empirical analysis of the labor cost structure of the development stages of an innovative project: the ratio of technical and auxiliary tasks (based on railway rolling stock development data)

Keywords: innovative project, labor costs, auxiliary tasks, PMIS, project planning, development stages, hierarchical structure, overhead costs, empirical analysis.

Annotation. Purpose: to present the results of the author’s empirical analysis of the labor costs structure of a major innovative project – railway rolling stock development, based on primary data from the project management information system (PMIS) at the engineering center. Discussion: managing large innovative projects raises the question of choosing the optimal methodology. For transport infrastructure mega-projects, the cascade model is a priority, but its effectiveness depends on the quality of labor costs assessment and distribution. The representation of technology development as a complex process of probabilistic changes allows us to describe the movement of an innovative project as an S-shaped logistic curve, which graphically reflects significant investments in fundamental and applied research, testing, and prototype development. Results: This article provides an empirical basis for further transformation of labor planning methods in innovative projects in the real sector of the economy. It describes the methodological limitations of binary task classification, the effect of nomenclature consolidation, and the problem of the «gray zone» between categories.

M.YU. Kazakov, KH.A. Mizaeva, M.A. Yusupov

The role of network structures in the implementation of regional equalizing economic policy and ensuring depolarised development of territories

Keywords: regional economy, regional policy, territories, economic space, depolarization, spatial and economic networks, territorial differentiation, regional development.

Annotation. Purpose: to systematize and detail the transformative potential of network structures in the implementation of an equalizing model of regional economic policy. Discussion: the initial methodological principles of the theory of spatial economics, the institutional nature of economic space, and the optimal allocation of productive forces were used to conceptualize the role of spatial-network structures and geographically dispersed economic, institutional, and infrastructure formations. Results: the starting point for the depolarized development of the economic space of the subjects is the imperative reduction of the degree of concentration of economic agents and structures in the centers of administrative-territorial division, as well as the infrastructural and institutional networking of peripheral territories and semi-peripheral zones. The initial conceptual and methodological provisions are formulated, revealing the features and specifics of the formation and implantation of network structures in the spatial and economic «fabric» of the meso-level organization of the economic space, the use of which is proposed to be considered in the context of reducing the center-peripheral gradients and the pronounced polarization of the economy.

Kang Chong

Electric vehicle industry of China and Russia: cooperation policy and prospects for sectoral interaction

Keywords: automotive industry, electric vehicle industry, vehicle, Russian-Chinese cooperation, battery systems, localization of automotive production, charging infrastructure, industry cooperation, transport electrification, technological asymmetry, commodity flows, production concentration.

Annotation. Purpose: to identify the structural parameters of the interaction between the electric vehicle industries in China and Russia; to determine the institutional and economic factors that shape the potential for bilateral cooperation in the context of the transformation of global value chains. Discussion: The study is based on a comparative analysis of the sectoral strategies of the two countries from 2020 to 2025, using content analysis of regulatory documents, structural decomposition of commodity flows, and statistical comparison of market parameters. The article examines the mechanisms of state incentives for the production of electric vehicles in China and the Russian Federation, assesses the scale of export and import flows of cars and battery systems, and typifies the forms of localization of Chinese automakers in Russia. The results show that the asymmetry of technological competencies and differences in the capacity of domestic markets determine the predominantly vertical nature of cooperation, from the supply of finished products to contract assembly.

S.V. Kashevskii, N.A. Shuvalova

Updating sustainable development indicators for pharmaceutical enterprises under external constraints

Keywords: pharmaceutical enterprises, sustainable development, external restrictions, import dependence, drug safety, import substitution, logistics, production processes, investment processes.

Annotation. Purpose: to analyze and justify the introduction of additional indicators that allow assessing the dependence of a pharmaceutical enterprise on external factors. Discussion: the article discusses theoretical and methodological approaches to updating the indicators of sustainable development of pharmaceutical enterprises in the context of external restrictions. The relevance of the topic is due to the increased sanctions pressure, the continued import dependence, the disruption of logistics supply chains, and technological limitations. To achieve the objective, the authors used comparative analysis, systematization, logical-structural analysis, and an indicator approach. Results: it has been established that the existing systems for assessing sustainable development sufficiently reflect the economic, production, innovative, consumer, personnel, and environmental results of enterprises. The definition of sustainable development of a pharmaceutical enterprise has been clarified; a classification of external constraints on pharmaceutical enterprises has been provided, and indicators that determine dependence on external constraints have been identified.

А.А. Kizim, M.A. Velikanov

Basic principles of logistics flow management in the field of radioactive waste management in nuclear energy

Keywords: cargo consolidation, route planning, logistics hubs, transport corridors, transportation method, logistics load, multimodal transportation, backup routes, logistical factors, nuclear energy, transport logistics, radioactive waste, transport infrastructure.

Annotation. Purpose: to investigate the transport logistics of nuclear energy as a specific subsystem operating under conditions of strict regulatory restrictions, increased safety requirements and continuous monitoring at all stages of the movement of radioactive materials. Discussion: the transport logistics of nuclear energy is fundamentally different from the generally accepted logistics schemes, since it is based not so much on economic and time-based efficiency criteria as on radiation and environmental safety requirements. The movement of irradiated nuclear fuel and other radioactive waste is regulated by a multi-level system of international and national standards, and requires special packaging, routes, transportation, and related documentation. Logistics chains in the nuclear industry include complex procedures for regulatory approval, physical cargo protection, and radiation monitoring along the way. Risk minimization becomes the main priority here, which requires the use of specialized containers and strictly defined routes that exclude passage through densely populated areas. Results: a general picture of the movement of irradiated nuclear fuel and other radioactive waste from electricity-generating nuclear facilities to their final destinations has been formed. These locations include temporary marina storage facilities, regional air conditioning centers, long-term storage facilities, and facilities for the processing or disposal of radioactive waste. The key stages of the logistics process have been identified: cargo preparation for transportation, route coordination, movement and intermediate storage.

H.A. Konstantinidi, N.YU. Belyakova, A.A. Ostrovskaya

Development of national methodological recommendations for the sustainable development of enterprises in the event industry

Keywords: sustainable development, event industry, congress and exhibition activities, methodological recommendations, event marketing, national standards, international strategy, managerial transparency.

Annotation. Purpose: to identify the trends of sustainable development of event industry enterprises. Discussion: the conceptual foundations, methodological prerequisites and results of the development of national guidelines for the implementation of sustainable development principles in the congress, exhibition and event industry of Russia are presented. The proposed structure of the guidelines allows an organization of any scale to conduct self-audit and implement changes in stages. Results: the authors substantiated the need for the industry to transition to the ESG (Environmental, Social, Governance) transformation model in the context of the formation of a new national system of standardization. The recommendations are developed taking into account the provisions of the international standard ISO 20121 and the specifics of the Russian market for three levels of stakeholders: event organizers, venues, and service providers. The proposed methodology integrates environmental, social, and economic-managerial aspects, offering an applied toolkit for improving the competitiveness and social responsibility of businesses in the events sector.

N.D. Krutikov, A.A. Voronov

Assessment of brand capital and its effectiveness in the JSC Russian railways

Keywords: marketing, brand, transport services, sub-brand, Russian Railways, logistics, logo, railway transport.

Annotation. Purpose: to determine the importance of a brand and its components in the transportation and logistics services market. Discussion: a brand is one of the most important parts of any company; it is a storehouse of trust, and its importance increases as the selection expands. Brand capital includes a significant amount of assets, but it must be used and applied correctly. With a strong brand, you need to compete for a larger share of the market. The wider the controlled market, the more inactive customers will use your product. A brand is built over years, based on the customer’s trust and confidence in it, and providing a poor-quality service destroys the brand capital that has been built over the years. Results: the article presents the results of surveys on the respondents’ awareness of the Russian Railways company; it provides a comprehensive analysis of the efficiency of using the brand capital assets of the holding company’s subsidiary in the field of transport and logistics services; it identifies the bottlenecks in using the brand power of the Russian Railways holding company; it develops recommendations for improving the effectiveness of using the accumulated brand potential in the future; and it determines the significance of the brand in the field of railway transport and logistics services.

S.A. Kucheryavenko, M.S. Starikova

National research universities in a competitive environment: an ecosystem approach and the creation of an independent strategic group

Keywords: marketing, strategic marketing, operational marketing, ecosystem approach, ecosystem concept, strategic group, knowledge economy, territory loyalty.

Annotation. Purpose: to substantiate the application of ecosystem marketing as an integrating concept of strategic and operational marketing activities of a national research university (NRU). Discussion: the article substantiates the concept of a national research university’s marketing strategy as an ecosystem, which represents a theoretical development of approaches to university management in the knowledge economy. The methods used were interviews and surveys of university marketing managers and employees, comparative analysis to compare marketing concepts and identify differences in tools, goals, and objects of research, a conceptual method to identify the key characteristics of the ecosystem approach and describe its structure, a systematic approach, generalization, and synthesis to justify the ecosystem paradigm. Results: The proposed concept views marketing strategy as a mega-strategy that integrates and coordinates all levels of university marketing activities around the creation and development of a sustainable network of multilateral interactions. This approach allows us to overcome the functional limitations of traditional marketing and bring it to the level of managing the development of a complex organizational system.

D.S. Likhachev

Assessment of the stability of socio-ecological-economic systems of the Vologda region and improving the balance of their development

Keywords: region, regional sustainability, socio-ecological-economic systems, indicators, sustainability index, integral index, level of balance, regional development.

Annotation. Purpose: to develop and test a methodological toolkit for assessing the sustainability of the regional socio-ecological-economic system in modern conditions. Discussion: assessing the sustainability of the socio-ecological-economic development of the region, identifying the key factors affecting the processes occurring in the subsystems, and determining a set of indicators is of particular importance due to the choice of the most constructive tools for managing territories and determining the promising directions for the development of regional systems. Results: a system of indicators and a methodology for assessing the sustainability of territories have been developed, based on which the sustainability of the development of the Vologda Region has been analyzed. The paper presents the results of calculating sustainability indices in the context of economic, environmental, and social blocks, as well as an integral index that characterizes the overall level of sustainability of socio-ecological-economic systems in the Vologda Region. The paper proposes measures that can increase the sustainability of the region’s development.

A.S. Lomat, M.A. Vetrova

Optimization of investment in oil-unsaturated fields

Keywords: investment optimization, APG utilization, emission reduction, greenhouse gases, financial modeling, data centers, oil-saturated fields, electricity generation.

Annotation. Purpose: development and comparative economic assessment of alternative scenarios for investment in the integrated development of oil-saturated fields with different strategies for the utilization of associated petroleum gas. Discussion: generation of electricity from associated petroleum gas at combined cycle plants with its sale to data centers is the only economically optimal option for utilization, surpassing alternative scenarios in all key performance indicators. A key trend in modern development is the growing global demand for electricity from energy-intensive industries. Results: an analysis of institutional, economic, and technological barriers to the utilization of associated petroleum gas (APG) in remote fields was conducted; the use of combined-cycle gas turbines for the production of electricity and its subsequent sale to a data center was justified; a comprehensive risk assessment was performed, and a sensitivity analysis was conducted for the project.

N.B. Lubsanova, I.L. Vladimirova

The environmental policy of the Russian Federation: status, problems, and challenges

Keywords: environmental policy, sustainable development, national project, efficiency assessment, adaptive management, program-target analysis, adaptive models, and environmental management.

Annotation. Purpose: to conduct a comprehensive assessment of the current state of environmental policy in the Russian Federation, identify systemic problems and challenges, and develop proposals for improving government regulation mechanisms in the field of environmental protection. Discussion: the stages of environmental policy formation in Russia are analyzed. Systemic problems in the implementation of the national project «Ecology» (2018-2024) are identified: fragmented management, weak coordination between federal and regional authorities, limited transparency of reporting, and the lack of resource-based efficiency assessment. It is shown that the formal achievement of quantitative indicators does not reflect the real environmental effect. Results: the necessity of transitioning to comprehensive efficiency assessment methods based on the «cost-effectiveness» approach is substantiated. It is proposed to develop adaptive environmental management models taking into account regional specifics, which will contribute to sustainable development and improve the quality of the natural environment.

I.L. Mityushina, O.V. Vaganova

Method for assessing the effectiveness of an enterprise in the context of digitalization, using the oil and gas industry as an example

Keywords: company efficiency, profitability, equity, asset profitability, revenue, net profit, digital technologies, DuPont model, innovation.

Annotation. Purpose: to study the methods of assessing the efficiency of an enterprise in the context of digital transformation. Discussion: in the context of the rapid development of digitalization of the economy, the efficiency of a company is largely determined by its ability to flexibly integrate digital technologies into business processes, which contributes to the automation of production, increased productivity, and improved competitiveness, as well as the relevance of the research topic. Results: the article examines the theoretical approaches of domestic and foreign researchers to assessing the efficiency of an enterprise. Using the example of Rosneft PJSC, the authors tested a methodology for analyzing the company’s performance, which includes studying the structure of financial statements, identifying key factors affecting performance using the five-factor DuPont model, assessing internal and external factors, and constructing a forecast scenario for the profit indicator. The results of the study provide insights into how to improve the company’s performance in the context of digital transformation.

C.M. Mishcheryakova, A.V. Skrebova

Transformation of theoretical and methodological approaches to «smart specialization» of the region: domestic and foreign experience

Keywords: innovation centers, cluster policy, spatial development, socio-economic development, smart specialization, sustainable development, transformation, digitalization.

Annotation. Purpose: to study the transformation of theoretical and methodological approaches to the «smart specialization» of a region and to identify the features of its practical implementation in the Russian Federation and in foreign countries. Discussion: the concept of «smart specialization» is one of the most sought-after tools for spatial development, but its theoretical and methodological support requires constant updating based on domestic and foreign experience. The transformation of theoretical and methodological approaches to «smart specialization» in Russia and abroad is interconnected through the adaptation of general principles to specific socio-economic conditions and includes the evolution from sectoral planning to decentralized, individualized strategies. Results: the author’s interpretation of the concept of «smart specialization» is proposed, and its basic provisions and principles established by the European Commission are systematized. A comparative analysis of foreign experience (based on the EU countries, the Smart Specialisation Platform, and the EDP process) and domestic practices for implementing RIS3 (the Spatial Development Strategy of the Russian Federation, the National Technology Initiative, and roadmaps) has been conducted. Special attention is given to cluster policy as a key tool for smart specialisation, and a comparative analysis of Russia’s and the EU’s approaches is presented.

G.G. Mustafina, L.F. Nugumanova

The role of economic agents in achieving environmental safety

Keywords: environmental safety, economic activity, economic agents, natural resources, clean technologies, environmental culture, environmental policy, environmental education.

Annotation. Purpose: to explore the role of economic agents in achieving environmental security of the state. Discussion: a favorable ecological environment is one of the main criteria defining national security of any state. Degradation of the natural environment as a result of high anthropogenic impact increases the environmental risks of the territory. Achieving environmental safety is relevant for all economic agents: households receive a favorable living environment that allows them to ensure a high standard of living for the individual; business entities, by using natural resources efficiently, have the opportunity not only to generate profits but also to implement environmentally friendly high-tech equipment; the state achieves a balance in the environmental and economic interaction of all market participants. Results: this study substantiates the need for cumulative interaction between all economic agents: the state, business entities, and households.

N.A. Nazarova, G.M. Burganova, A.V. Abramova

The practice of implementing and developing lean production in an electric grid organization (using the example of JSC «Grid company» of the Republic of Tatarstan)

Keywords: lean production, electric grid organization, management technologies, sustainable development, roadmap, production system, socio-economic development, labor resources.

Annotation. Purpose: to systematize and analyze practical data on the implementation and development of lean production technology in an electric grid organization. Discussion: Lean production is a management system focused on continuously eliminating all types of waste (overproduction, waiting, unnecessary movements, defects, excessive inventory, excessive processing, and unused employee potential), involving employees in continuous improvement processes, and creating value for the end consumer. The authors formulated conclusions based on the analysis of the practice of adapting and applying lean production technology from 2014 to 2025, using the example of the infrastructure territorial electric grid organization of the Republic of Tatarstan, Network Company JSC. The results include a systematization of the stages of implementing lean production and a presentation in the form of a roadmap with a description of the included stages. The article provides an analysis of the actual data on the application of the lean production system, as well as the areas for further development.

M.N. Orel

Strategic formation of marketing interaction in the higher education ecosystem

Keywords: strategic marketing, higher education, ecosystem approach, marketing interaction, university stakeholders, value proposition, partnership networks, digital platform, university brand, university competitiveness.

Annotation. Purpose: to identify and systematize approaches to the strategic formatting of marketing interaction between participants in the ecosystem of higher education, as well as to propose visual models for practical application in Russian universities. Discussion: higher education in Russia has found itself in a zone of falling turbulence: demographics, the growth of online platforms, and employers’ demands for «flexible skills». For universities, this means that the old methods of attracting applicants are no longer working. What is needed is not advertising, but building long-term relationships with different groups of stakeholders – employers, IT companies, the government, and students themselves. Results: based on the analysis of open sources, three levels of marketing interaction (micro-, meso-, macro-) have been identified. The following are proposed: a matrix of strategic roles of the university, a scheme of the cycle of value exchange and a roadmap for the transition to ecosystem marketing.

S.A. Oseev

Total marketplace financial exposure indicator for diagnosis of hidden liquidity risk in small and medium entrepreneurships

Keywords: platform dependence, liquid illusion, inventory immobilization, business model stress testing, credit scoring, aggregated indicator, platform shocks, platform economy, conceptual modeling, marketplaces, algorithmic shock, operational shock, cash gap.

Annotation. Purpose: to develop a concise quantitative tool for diagnosing latent liquidity risk in marketplace-dependent SMEs. Discussion: the paper shows why standard liquidity ratios and working-capital metrics miss a platform-driven «liquidity mirage» created by revenue concentration, settlement-cycle delays, and inventory immobilization under operator fulfillment (FBO). A PRISMA-guided review of 2021-2025 studies combined with conceptual modeling reframes marketplaces as systemic risk nodes where technical or algorithmic shocks can rapidly convert operational disruption into cash-flow distress. Results: a composite Total Marketplace Financial Exposure indicator is introduced and decomposed into three domains: Concentration Exposure, Settlement Exposure, and Inventory Exposure, with calibratable weights reflecting business-model specifics and environmental volatility. A demonstration case yields TMFE = 66.3%, indicating a mid-range exposure with pronounced dependence on platform payouts. The metric is positioned for SME stress testing and improved credit assessment in e-commerce.

S.P. Pavlenko, D.N. Beresnev, E.V. Asmus

Theoretical and methodological approaches to distinguishing between the concepts of «image», «brand», «reputation» of a modern university

Keywords: image, reputation, brand, university, selection factors, educational environment, brand management, target audience.

Annotation. Purpose: to reveal the role and features of the application of the marketing approach in the structure of product quality management of the enterprise. Discussion: the problems of product quality management on the basis of the marketing approach are investigated, as a system that ensures the alignment of product parameters with market requirements and consumer expectations. The content of the marketing approach is clarified in relation to product quality management, in which quality is considered as a result of the interconnected action of marketing, production, control, and analytical processes. Results: it is emphasized that product quality becomes a strategic factor of consumer value, trust in the manufacturer, and the competitiveness of the enterprise. The process structure of product quality management is described. The tools for implementing marketing-oriented quality management, such as Lean production, Six Sigma, TQM, quality management systems, conformity assessment procedures, and digital process monitoring, are summarized. The main areas for evaluating the effectiveness of the product quality management system are structured.

O.V. Platonova, O.V. Savina

Improving the efficiency of potato storage as a factor in ensuring the food security of penal institutions

Keywords: potatoes, potato storage, placement methods, storage of tubers, quantitative losses, penal system, food security, food products.

Annotation. Purpose: to compare the preservation of potatoes in storage with active ventilation when using two methods of placing tubers, to identify the most effective method of container storage in terms of technological and economic feasibility for institutions of the penal correction system (penal correction system). Discussion: the relevance of the topic is due to the fact that reducing the loss of food products and reducing the cost of organizing their storage processes leads to budget savings on food provision for medical institutions and directly affects the strengthening of their food security. The article examines the effect of the methods of placing tubers in nets and in box containers on quantitative losses and operating costs during the tare storage of potatoes in a specialized storage facility of the penal institution under conditions of active ventilation. It is shown that long-term storage of potatoes in nets in a storage facility with an automatic system for maintaining temperature and humidity conditions leads to a decrease in natural weight loss and losses from microbiological diseases, compared to container storage. Results: it is recommended to use the method of placing tubers in nets during tarp storage of potatoes in specialized storage facilities with active ventilation as the most effective method for institutions of the penal system.

R.A. Popov, I.G. Vyrodova, V.V. Volkovskaya

The phenomenon of the growth of Russian megacities

Keywords: urbanization, metropolis, urban planning, business center, high-rise construction, ecology, efficiency, employment, functions of a metropolis.

Annotation. Purpose: to study the process of intensive formation of Russian megacities, accompanied by new phenomena in urban planning, employment, and environmental protection. Discussion: modern megacities play a key role in the socio-economic development of any country. In recent decades, there has been a steady trend of growth in large cities in Russia. This process affects various areas, from the labor market and housing construction to transportation infrastructure and ecology. Results: the article substantiates the thesis about the crucial role of resource-saving and labor-providing factors in the Russian process of urbanization. New aspects of the planning and development of large cities and the organization of housing and communal services have been noted, and modern factors of urban development have been revealed. Modern approaches to the formation of urban cores and the construction of high-rise buildings are considered from an engineering and economic perspective.

S.G. Pyankova, E.A. Bikbov

Geoinformation systems as a way to influence the sustainability of a region: tracks and trends in the Sverdlovsk region

Keywords: regional sustainability, environmental problems, platform-strategic approach, interdepartmental cooperation, Sverdlovsk Region, knowledge-intensive product, environmental sustainability, environmental production, industrial specialization, geoinformation systems.

Annotation. Purpose: to describe the mechanisms of the region and the geoinformation system, designed to assess environmental factors; to consider the possibilities of integration and interaction of representatives of production, science and education, the authorities for monitoring the sustainability of the territory. Discussion: the platform-strategic approach is organized on the synthesis of two approaches: platform and strategic. The use of the platform approach is necessary to create a digital platform that meets the modern demands of society and allows to evaluate the change of indicators in dynamics, the analysis of indicators data and making objective decisions based on them. Results: one of the principles of noonomics is a horizontal model of coordination and decision-making. This principle states that consensus is more important than a management decree. It highlights the importance of coordination and collaborative decision-making between government agencies, industry, science, and education. By relying on knowledge-based products for analyzing situations and making management decisions, the region can ensure the sustainability and balance of its regional management system.

M.F. Ruban, I.M. Kublin, E.V. Asmus

Product quality management based on a marketing approach

Keywords: quality management, products, marketing approach, quality management, consumer value, competitiveness, quality compliance, marketing-oriented management.

Annotation. Purpose: to reveal the role and features of the application of the marketing approach in the structure of product quality management of the enterprise. Discussion: the problems of product quality management on the basis of the marketing approach are investigated, as a system that ensures the alignment of product parameters with market requirements and consumer expectations. The content of the marketing approach is clarified in relation to product quality management, in which quality is considered as a result of the interconnected action of marketing, production, control, and analytical processes. Results: it is emphasized that product quality becomes a strategic factor of consumer value, trust in the manufacturer, and the competitiveness of the enterprise. The process structure of product quality management is described. The tools for implementing marketing-oriented quality management, such as Lean production, Six Sigma, TQM, quality management systems, conformity assessment procedures, and digital process monitoring, are summarized. The main areas for evaluating the effectiveness of the product quality management system are structured.

V.A. Samarin, O.A. Novikova, N.V. Polujanova

Factors of shock resistance of regional economic systems

Keywords: regional economy, shock resistance, resilience, economic crisis, sustainability factors, industrial structure, digital transformation, regional adaptability.

Annotation. Purpose: to systematize theoretical approaches to identifying shock-resistance factors of regional economic systems. Discussion: the article provides a comparative analysis of foreign and Russian studies of regional resilience for the period 2009-2026. The evolutionary approach to resilience and the concept of regional agency are considered. Special attention is paid to the debatable issue of the dependence of the influence of the same factors (sectoral specialization, economic openness, and the share of manufacturing industry) on the nature of a particular shock. The article substantiates the thesis of the absence of universal determinants of shock resistance and the need for a separate analysis of different types of crises. The article systematizes the views of researchers on the role of digital transformation, economic complexity, and network interactions as factors that increase the adaptability of regions. The article provides a summary table of shock resistance factors, with links to specific authors and scientific schools. The article identifies a shift in the research focus of Russian studies in 2024-2026 towards analyzing the economic complexity and digital maturity of regions. The article identifies promising areas for further empirical research related to the development of a comprehensive classification of factors that cover business adaptability, population, the budget and financial sector, and the level of digital development.

D.V. Sevastyanov, I.M. Kublin, A.A. Voronov

On the intensification of innovative development in production

Keywords: agricultural sector, production costs, import substitution, innovative development, enterprise, resource-saving technologies, agricultural producers, competitiveness.

Annotation. Purpose: to determine approaches to the formation of an enterprise’s infrastructure, taking into account the implementation of innovative developments in the agricultural sector using robotic systems and information and digital technologies. Discussion: the innovative development of enterprise infrastructure creates new requirements related to the comprehensive use of information and digital technologies, as well as automated and robotic systems for the production of competitive products. Results: the article concludes that there is a need for innovative infrastructure development, which can lead to changes in the production capacity of enterprises. The article proposes directions that form an innovative path of development using information and digital support, automation, and robotization of production in order to achieve competitive advantage. The results of this research can be used by enterprises to modify their production apparatus in order to change their production and technological processes in order to produce competitive products.

D.V. Sekerin, E.I. Danilina, A.I. Baksheev, G.G. Vukovich

Optimization of the methodological framework of the remote personnel marketing system

Keywords: personnel marketing, remote work, methodological framework, engagement, internal communications, loyalty, HR analytics, digital culture, employee value proposition, employee retention.

Annotation. Purpose: to provide a theoretical and methodological justification for optimizing the methodological framework for a remote personnel marketing system and to develop practical tools for assessing its effectiveness in the context of the digital transformation of the economy. Discussion: the widespread transition of companies to remote employment formats highlights the need to transform traditional approaches to personnel marketing. Existing methodological frameworks focused on the office environment do not take into account the specifics of attracting, adapting, and retaining remote employees, which results in increased turnover, decreased engagement, and a weakening of the HR brand. There is an objective need to develop new methodological support adapted to the conditions of the digital environment. Results: in the course of the study, we developed an optimized methodological framework for marketing remote personnel, including target, instrumental, and evaluation blocks. A system of criteria for assessing the effectiveness of marketing efforts in the digital environment was proposed, and model calculations were performed confirming the economic feasibility of implementing the developed tools.

D.A. Serikov, N.V. Bogdanova

Segmentation of factors influencing commercial real estate prices using machine learning models

Keywords: commercial real estate, property valuation, cost factors, geoinformatics, spatial analysis, urban economy, valuation constraints, and machine learning.

Annotation. Purpose: to identify and systematize the factors of the cost of commercial real estate, as well as to specify the methodological limitations of their assessment based on the Moscow market. Discussion: a three-component system of cost factors is proposed, including object, location, and quality characteristics. The scientific novelty consists in the empirical refinement of the structure of price-forming factors and the specification of the methodological limitations of classical approaches to the assessment of commercial real estate. The practical significance is associated with the possibility of using the results in banking, valuation, development, and analytical practices. Results: the tasks of characterizing the empirical base, analyzing the price heterogeneity of the segment, identifying the role of key object, location, and quality factors, and clarifying the limitations of traditional approaches to valuation have been solved. The methodological framework of the work is based on approaches to real estate valuation, spatial urban economics, geoinformatics, and research on shopping streets. The empirical part is based on the analysis of a sample of 14,469 Moscow shopping properties, using descriptive statistics, correlation analysis, and visual analysis. It has been established that the market is characterized by high price heterogeneity: the median specific cost is 267.6 thousand rubles per square meter. The significance of the distance from the center (r = -0.369), as well as the height of the ceilings and the location of the property on the first floor, has been statistically confirmed.

R.G. Smelik

Key factors of regional economic development using the Kaliningrad region as an example

Keywords: region, exclave, outpost, economic development, Kaliningrad region, state program, tourism, economic regime.

Annotation. Purpose: to identify the main factors of regional economic development in the Kaliningrad region. Discussion: based on a review of scientific literature, the author presents their position on the essence of the concept of «regional economic system». The article examines the geopolitical and economic features of the modern Kaliningrad region using a historical approach. Special attention is given to the region’s exclave status and its hostile environment from NATO member states. Results: the article explores the main objectives of the State Development Program and analyzes the actual indicators of economic development in the Kaliningrad region. As a result, it was concluded that the main factors of regional economic development should be recognized as the State Program for the Development of the Kaliningrad Region, investment in infrastructure, industrial production, and retail trade. At the current stage, the development of the tourism industry, the Special Economic Zone, and the Special Administrative Region is of particular importance for the region.

V.V. Solovyov, M.G. Treyman

Methods and tools for managing the utilization of industrial waste

Keywords: recycling, industrial waste, waste management, circular economy, secondary resources, technologies, industrial symbiosis, environmental collection.

Annotation. Purpose: to systematize methods and tools for managing industrial waste disposal in the Russian Federation. Discussion: in the context of the transition to a circular economy model and the implementation of sustainable development principles, industrial waste disposal management is no longer solely an environmental issue and is transforming into a strategic direction of industrial policy. On the one hand, this is due to stricter environmental legislation, the introduction of extended producer responsibility (EPR) mechanisms, and growing environmental requirements from society and financial institutions. On the other hand, the inclusion of waste in economic circulation as secondary raw materials helps reduce dependence on primary resources, reduce production costs, and create new market segments. Results: regulatory, economic, organizational, technological, and informational-analytical tools are considered. Barriers to disposal are identified, and areas for improving the management mechanism in the context of the transition to a circular economy are proposed.

Su Fangyun

Methods for assessing the factors influencing the degree of integration of the economic system in frontier-type regions

Keywords: frontier region, barrier, contact, border region, cross-border cooperation, influencing factors, dynamic characteristics, methodology, indicators, matrix, correlation, frontierness.

Annotation. Purpose: to analyze the factors affecting cross-border cooperation, to consider its static and dynamic characteristics, and to provide methodological support for a comprehensive analysis of relevant parameters, revealing methods and tools for identifying the characteristics of interregional cross-border cooperation. Discussion: border areas are a key carrier of the potential for cross-border economic cooperation, as they promote the development of trade, investment, joint projects (for example, in logistics and tourism), as well as the exchange of resources, technologies, and human capital. To assess the indicators of influence factors in regional analysis, matrices of paired correlation coefficients are used. At the same time, factors with a high degree of integration into the economic systems of border regions also have higher values of indicators. Results: the study contributes to the scientific and methodological support of cross-border cooperation in border regions, as well as to the stimulation and regulation of economic development in Russia’s border regions.

B.F. Suleimanov, YU.V. Khodkovskaya

An integrated approach to assessing the investment attractiveness of promising oil and gas business technologies in the context of the energy transition

Keywords: technology, oil and gas business, sustainable development, investment attractiveness, model, company, energy transition, integration, competitiveness, assessment.

Annotation. Purpose: to develop a model for integrating the investment attractiveness of oil and gas technologies in the context of the energy transition. The model aims to overcome the limitations of traditional financial methods by taking into account environmental and social factors to balance short-term gains with long-term sustainable development goals. Discussion: the global energy transition is transforming the nature of investment risks. Traditional analysis, based solely on discounted cash flows, ignores the influence of climate policy and social impacts. This creates critical «blind spots» where the carbon footprint of a technology becomes a factor of direct financial risk, jeopardizing the strategic sustainability of a business. Results: the study substantiates the need to shift the investment analysis paradigm to a multi-criteria one. A modified discounted cash flow (DCF) model has been developed that integrates the carbon cost of capital, the cost of avoided emissions, the value of flexibility options, and prevented damage.

D.A. Tegin

Optimization of the framework of economic security of the banking industry based on modeling the stability of the distressed asset market

Keywords: economic security, distressed assets, restructuring, recovery, rehabilitation, loans, credit losses, loss of liquidity, economic shocks, regulatory circuit.

Annotation. Purpose: development and justification of an approach to assessing the effectiveness of the distressed asset market in the Russian banking sector, as well as identification of tools to ensure the stability of the regulatory circuit and minimize credit losses in the context of economic shocks in 2022-2024. Discussion: the management of distressed assets in the banking sector requires a revision of traditional approaches to restructuring, recovery and resolution, which, in the context of sanctions restrictions and loss of liquidity, become more flexible, predictive and integrated into the overall economic security framework. At the same time, there are no systematic studies linking specific tools for working with PA in Russian banks. In this regard, the development of an approach that integrates the assessment of repayment, capital burden and regional effect becomes a necessary prerequisite for the transition from reactive management of distressed assets to proactive formation of the stability of the banking system in the context of macroeconomic turbulence. Results: four key tools for managing distressed assets are identified, and a matrix of effectiveness measures is proposed that allows them to be compared in terms of speed, repayment, capital burden, and regional impact. Recommendations for scaling digital transmission circuits of PA have been formed.

M.G. Treyman

Management and development of hydrogen energy principles in the Russian Federation

Keywords: hydrogen energy, greening of technologies, hydrogen production, resource base, production processes, hydrocarbon, air environment, eco-friendly technologies.

Annotation. Purpose: to consider the features of the formation and organization of production and additional processes of hydrogen energy. Discussion: currently, the production of hydrogen is associated with the development of the oil and gas complex and the loss of interest in classical hydrogen energy. The exhaustibility of resources and the limited availability of resources are covered by the greening of technologies, the development of a modern technological complex, and the development of green technologies. Currently, the development of hydrogen energy has slowed down significantly, as sanctions restrictions and a lack of funding are hindering the development of sustainable principles for hydrogen energy in Russian regions. Results: hydrogen energy can be classified as an alternative energy source. This area is important for the state in terms of developing additional resources and focusing not only on the use of hydrocarbons, but also on creating comprehensive approaches to the use of various energy resources.

N.E. Tropynina, E.A. Fursova, V.A. Kolesnikov

Digital transformation of service industries: artificial intelligence in data analytics for marketing

Keywords: technologies, artificial intelligence, marketing analytics, services marketing, education marketing, predictive analytics, machine learning, personalization, segmentation.

Annotation. Purpose: to determine the extent of the impact of artificial intelligence (AI) technologies on data analytics in the field of service marketing and, in particular, education marketing. Discussion: the digital transformation of the service sector is not just about incorporating information technology into existing business processes, but rather about fundamentally rethinking value creation models, customer interactions, and internal processes based on digital platforms and AI technologies. Results: systematized modern ideas about the application of AI solutions in the analytics of marketing services and education; performed an assessment of the level of implementation of AI technologies in the field of higher education; proposed a model of integration of AI technologies in marketing analytics of services. Identified the main directions of application of AI technologies in marketing analytics (predictive modeling of consumer behavior, audience segmentation, content marketing, customer relationship management, personalization of educational offers, etc.).

N.B. Fedorova, T.B. Klimova, G.I. Palamarchuk, N.A. Kol’cova

Key barriers and drivers of forecasting and planning in the hospitality industry

Keywords: forecasting, planning, hospitality, sustainability, digital transformation, staffing, regional resources, strategic management, adaptation.

Annotation. Purpose: to identify and structure the factors constraining and stimulating forecasting and planning processes in the hospitality sector of the Russian Federation, as well as to propose ways to improve management practices. Discussion: the activities of hospitality enterprises in the Krasnodar Territory are facing contradictory effects of external and internal conditions. On the one hand, the proliferation of digital solutions and concepts of “smart” tourist areas creates opportunities for improving the accuracy of forecasts through the rapid collection and processing of information. On the other hand, there are still limitations caused by macroeconomic turbulence, personnel imbalances and weak integration of local tourism assets into a single planning system. The question of the applicability of classical forecasting methods to seasonal and event tourism remains controversial. Results: based on the processing of scientific sources and profile reviews, key barriers are systematized: macroeconomic instability, lack of qualified personnel, heterogeneity of digitalization of accommodation facilities, incompleteness of strategic planning at the municipal and regional levels. The driving forces for optimizing forecasting and planning in the hospitality industry have been identified: the introduction of smart technologies, the cluster approach, government measures to support innovation, and the expansion of human resources. A classification of forecasting and planning factors is proposed, taking into account the stage of development of hospitality enterprises and the specifics of regional management.

V.E. Fokin, N.A. Shuvalova

Features of anti-crisis management of forestry industry enterprises

Keywords: crisis management, timber industry, liquidity, liquidity recovery, scenario approach, economic efficiency, crisis model, vertically integrated holding.

Annotation. Purpose: to develop a model of crisis management, to carry out its empirical verification on reliable data of accounting reporting of LLC LKH Altaysles and to quantify the economic effect using a scenario approach. Discussion: the theoretical base of the research is based on the approaches to crisis management of E.A. Buranova, R.K. Ovcharenko and E.V. Khalambashyan, L.N. Brazhnikova and I.A. Myznikov, T.Yu. Nikolenko and L.V. Semina, T.Kh. Gasieva. The empirical base includes the accounting statements of LKHK Altayles LLC for the period 2021-2025. The methodological part includes the use of vertical and horizontal, coefficient analysis, Altman and Taffler models, the indicator of the self-financing interval and the scenario approach. Results: the main financial indicators of Altaysk Leskhoz LLC were analyzed, and a hidden liquidity crisis was identified. A model of anti-crisis management was developed, which, when applied in a realistic conservative scenario, provides a cumulative annual cash effect of about 229.4 million rubles and achieves 85-90% of the target financial indicators.

N.R. Khadasevich, A.N. Prikhodko, A.A. Tagibova, G.G. Vukovich

Transformation of staff marketing models at the staffing shortage stage

Keywords: personnel marketing, employer branding, talent shortage, labor market, value proposition, employee attraction, employee retention, digitalization of recruitment, HR communications, reputational capital.

Annotation. Purpose: to study the patterns that characterize the evolution of HR marketing. These changes are caused by a structural labor shortage and the digitalization of business activities in Russian enterprises. Discussion: this paper examines the key vectors of market shifts’ influence on the formation of labor attraction and retention strategies. The most pronounced dynamics of change are observed in innovative sectors and the manufacturing sector, where the shortage of qualified specialists reaches a critical level. In industries where labor supply exceeds demand, personnel changes occur much more slowly. The key driving forces shaping the corporate behavior of companies seeking to ensure personnel stability in the face of personnel shortages are identified. Results: the obtained data indicate the need to revise existing approaches to transforming the laws of HR marketing. This implies a fundamental overhaul of established HR practices and the introduction of innovative interaction standards encompassing both the external and internal environments. The targeted accumulation of employer status capital serves as an effective regulatory mechanism capable of minimizing the costs associated with the transition period. Competition for people and constant changes in HR communications dictate their own conditions. HR specialists are forced to master new competencies, without which it is simply impossible to work successfully today.

N.R. Chekashkina, A.N. Kostetsky

Analysis of the price behavior of the consumers of the network retailers such as Magnit and Pyaterochka

Keywords: consumer preferences, pricing policy, pricing behavior, consumer satisfaction, price promotions, loyalty, pricing strategy, online retail, motivational mechanisms, grocery retail.

Annotation. Purpose: To study the pricing behavior of consumers in chain retail and to identify the significance of price factors in their decision to choose a retail establishment. Discussion: Chain retail is the dominant form of retail organization in the modern economy. Major retail chains not only shape the supply of goods and services but also largely determine the “rules of the game” in the consumer market: pricing strategies, promotional formats, loyalty programs, and customer communication methods. Under these conditions, understanding how consumers perceive and respond to price signals becomes a critical resource for retailers and a key factor in their competitiveness. Results: The motivational mechanisms for choosing a retailer in the studied segment were clarified; recommendations for improving pricing strategies in the chains under consideration were developed. An analysis of the factors affecting chain retailer selection is presented, patterns are identified in response to changes in a store’s pricing policy or a decrease in consumer income.

YU.A. Chugaeva

Forecast of structural shifts in gross domestic consumption and export of primary energy resources of the Russian Federation in the context of global instability

Keywords: geopolitical instability, added value, decarbonization, forecast, raw material dependence, fuel and energy balance, economic development, and energy transition.

Annotation. Purpose: to develop alternative scenarios of structural shifts in the gross domestic consumption and export of primary energy resources of the Russian Federation in the context of global instability. Discussion: the dynamics of structural shifts in the energy balance, export policy, and depth of hydrocarbon processing are investigated. It is substantiated that the sustainable development of the oil industry is ensured not by increasing the physical volume of production, but by maximizing the added value through deep hydrocarbon processing, developing innovative technologies, and promoting renewable energy sources and petrochemical production. Results: various exogenous and endogenous factors influencing the sustainable development of the oil industry are presented. The paper reflects key measures aimed at reducing internal and external restrictions in this industry in the context of geopolitical instability. It provides a comprehensive analysis of various alternative directions for the development of the fuel and energy complex in the context of the global energy transition and the need to overcome dependence on raw materials. The paper proposes stabilization, modernization, and transformation scenarios for structural changes in gross domestic consumption and exports of primary energy resources in the Russian Federation.

A.R. Churzin

Labor market mobility and labor migration

Keywords: mobility, labor market, labor migration, Russia, migration policy, socio-economic development, cultural development, domestic economy.

Annotation. Purpose: to identify the main areas of impact of labor migration on the socio-economic and cultural development of the country. Discussion: In the context of the modern economy, labor market mobility and labor migration are of particular importance, acting both as an indicator of the flexibility of the economic system and as a mechanism for adapting to structural changes, as well as a source of quantitative and qualitative replenishment of labor resources. Labor immigration has a significant positive impact on the economies of host countries. This postulate is most relevant for countries that have an objective need for foreign labor resources due to a decrease in their own working-age population. Results: the article provides a classification of types of international migration and the dynamics of natural population growth in developing countries in 2024. The article identifies the reasons for the development of international labor migration.

A.R. Churzin

Problems of labor migration in the modern Russian economy

Keywords: labor migration, migration registration, regulation, control, migration policy, workforce, shortage of personnel, national economy.

Annotation. Purpose: to examine the problems of labor migration in the Russian economy, identify the regions where migrants are attracted, and provide statistical data. Discussion: in recent decades, Russia has become one of the largest centers of attraction for labor migrants. The influx of foreign labor helps to fill the shortage of personnel in several sectors, such as construction, agriculture, services, and housing and utilities. Results: the article analyzes the consequences of attracting migrant workers to the Russian economy. The authors conclude that there are challenges in attracting migrants to the domestic economy, which requires the development of various approaches to Russia’s migration policy. Measures have been proposed to reduce the negative impact of labor migration on the national economy, including the digitalization of monitoring and control of migration flows, especially for individuals at risk.

I.V. Shvartsman

Structure, priorities and determinants of human potential development in the young generation

Keywords: component model, development factors, human potential, national goals, regional economy, regional policy, transformation, digitalization.

Annotation. Purpose: to conduct a systematic analysis of the structure, priorities, and factors influencing the formation of human potential in the younger generation in the Russian Federation. Discussion: the article examines the impact of global transformations, digitalization, and demographic challenges, as well as the role of national development goals until 2036. It emphasizes the need to shift from a narrow economic understanding of individual resources to a broader concept of potential. Results: the study revealed a four-component development model, including cognitive, social, value-based, and health-preserving elements; a multi-level system of influence factors was identified, ranging from macroeconomic conditions to the family environment; critical age periods were identified for effective government interventions, and the need for a human potential development strategy was substantiated to integrate efforts and reduce regional disparities, which is a strategic investment in the country’s sustainable future. Special attention was given to the differences between the concepts of human capital and potential in the context of age dynamics.

I.V. Shuvalov

Corporate social responsibility in the innovation economy: current trends and Russian specifics

Keywords: corporate sustainability, responsible management, stakeholder approach, non-financial reporting, responsible innovation, labor market, innovative economy, high-tech sector.

Annotation. Purpose: to determine how the innovative economy changes the content of corporate responsibility in Russia and which areas of its transformation are the most sustainable in the context of digitalization, institutional heterogeneity, and macroeconomic instability. Discussion: the Russian economy is characterized by the following: a shift from fragmented social programs to more integrated management solutions; an increase in the importance of the ESG approach, with uneven sectoral implementation; an increase in digital responsibility related to data, algorithms, and employment; a complex environmental agenda; and an expansion of responsibility to ecosystems and value chains. In the Russian innovative economy, social responsibility is one of the mechanisms for maintaining corporate sustainability and the social acceptability of technological changes. Results: Russian publications on corporate social responsibility, sustainable development, stakeholder management, and ESG transformation are compared with classical foreign concepts of strategic responsibility, shared value creation, and the institutional specifics of national models of corporate behavior. Comparative, institutional, and structural-functional methods were used.

N.I. Bykanova, D.M. Shebelnichenko, S.S. Engel

Digital platforms as a tool for promoting complex financial products

Keywords: digital platforms, financial products, fintech, promotion, investments, online banking, financial ecosystem, customer journey.

Annotation. Purpose: to explore digital platforms as a tool for promoting complex financial products in the Russian market. Discussion: the current stage of financial market evolution is marked by unprecedented digitalization. It is not only penetrating distribution channels, but also reaching the very core of financial products and participants relationships. The driving force behind these transformations is digital platforms – ecosystems that serve as a meeting point for financial service providers and consumers, accumulating information and generating innovative interaction models. Results: the paper characterizes the category of «complex financial products», which includes investment life insurance, structured deposits, mutual funds, digital financial assets, and trust management. The paper analyzes the dynamics of transaction volumes on financial platforms and identifies the most effective digital promotion mechanisms, such as AI/ML personalization, educational content, and simplified onboarding. The paper also provides recommendations for the development of platform tools.

L.N. Drobyshevskaya, M.G. Kupin

Green financing in major Russian companies: problems and prospects

Keywords: «green» economy, «green» financing, environmental initiatives, economic efficiency, corporate finance, «green» bonds, investment attraction, financing.

Annotation. Purpose: to identify the current state, key problems and promising areas for the development of «green» financing in large Russian companies. Discussion: in conditions of an imperfect control and verification system, there is a danger of a formal approach to ESG reporting, when companies declare environmental goals without supporting them with real actions. This undermines investor confidence and reduces the efficiency of the market as a whole. Results: the role of «green» financing in modern global development is revealed. The impact of global climate change on the activities of companies in all countries of the world is characterized. Russian companies, as well as foreign ones, are not lagging behind in the development of the «green» economy and «green» financing. The analysis of the «green» financing of large Russian companies and its features in Rosatom has been carried out. The promising areas of cooperation are highlighted in the context of the development of the company’s Asian area of cooperation.

M.G. Kupin, L.N. Drobyshevskaya

The role of the state in the development of green finance in the Russian Federation

Keywords: «green» bonds, social bonds, sustainable development, climate transition bonds, taxonomy bonds, financial market bonds, financing bonds, environmental impact bonds.

Annotation. Purpose: to identify the factors contributing to the development of «green» financing in the Russian Federation. Discussion: Russia’s economic well-being is inextricably linked to its natural resources, which serve as a key source of income. Thus, the future of macroeconomic growth directly depends on how effectively the government will manage environmental protection measures and ensure the rational use of these valuable assets. In recent years, the «green» economy and, as part of it, «green» financing have been actively discussed and developed. Results: the main forms of state support for the implementation of «clean» investment projects are revealed. The dynamics of securities issued in the Russian Federation in the sustainable development sector («green», social, climate bonds) is analyzed. The factors constraining «green» financing are highlighted. A system of measures aimed at further development of «green» financing in Russia is proposed.

D.A. Serikov, S.S. Mozhogin

Early forecasting of financial assets and industry markets based on multidimensional market factors using machine learning technologies

Keywords: financial markets, machine learning, forecasting, time series, capital flows, asset strength, classification, housing market, demand forecasting.

Annotation. Purpose: to consider the combination of disparate information – time series, industry data, macroeconomic indicators – in order to identify the movement of financial flows relative to a market benchmark at an early stage. Discussion: Hybrid ML models can subtly capture changes not only within a single market, but also in the relationship between currencies and indices of related markets. By tracking capital migration or market turnover phases at an early stage, it becomes possible to adjust strategies in advance, such as financial investments or housing planning. Results: an ML architecture is proposed that integrates temporal and cross-market features to early detect changes in the relative strength of assets. The classification approach is used as a form of representation of «early signals» that replaces the traditional price forecast. The applicability of structural and cross-market factors for modeling market capital rotation without direct flow data is demonstrated. This means that even without direct capital flow statistics, it is possible to successfully model market rotation using structural and cross-market indicators, as they indirectly reflect capital behavior.

V.V. Panin, K.R. Yanishin

Analysis of stablecoin A7A5 usage in cross-border settlements in Russia based on blockchain data

Keywords: stablecoins, cross-border settlements, sanctions restrictions, blockchain data, financial infrastructure, exports, digital currencies, tokens.

Annotation. Purpose: to assess the extent and nature of the use of the A7A5 stablecoin in cross-border settlements related to the foreign economic activity of the Russian Federation, based on the analysis of blockchain network data. Discussion: the study is based on the analysis of on-chain data from the Tron network from April 2025 to March 2026, including indicators of the number of holders, active addresses, and the number and volume of transactions. The economic significance of the transactions was assessed by comparing the transaction volumes with the export figures of the Russian Federation, converted into rubles. Results: a steady growth in the token’s user base was identified, accompanied by heterogeneous transactional activity dynamics. The ratio of the total volume of token transactions to the volume of exports (R ≈ 29.6%) indicates that the token’s usage is comparable to foreign trade flows. The activity dynamics are characterized by short-term spikes followed by stabilization, indicating the formation of stable token usage practices. These results highlight the inclusion of A7A5 in cross-border settlement operations and its role in facilitating liquidity flows in environments with limited access to traditional financial infrastructure.

S.YU. Grigoryeva, N.G. Kobozeva, V.E. Garkovenko

Economic justification and prospects for managing the global chemical industry: Russian Chinese cases

Keywords: foreign trade relations, chemical industry, development trends, trade turnover, transportation, increased demand, logistics, export, import.

Annotation. Purpose: to outline the trends in the development of Russian-Chinese foreign trade relations in the chemical industry. Discussion: the chemical industry is one of the key sectors of the global economy, providing the production of a wide range of products: from large-scale materials (mineral fertilizers, polymers, plastics) to high-value-added, science-intensive goods (pharmaceuticals, electronic components, and special chemicals for high-tech industries). Today, there is a high rate of growth in the chemical industry, which complements the volume of coal and petroleum products. The economic cooperation between Russia and China has great prospects, which are supported by a well-developed transport infrastructure. Results: the dynamics of exports and imports, the share structure of exports and imports by general commodity nomenclature, the nomenclature of chemical industry products, and the options for transporting chemical products from China to Russia have been analyzed.

A.S. Afonin-Terzijski

Management of remote staff of contact centers: relevant trends in the development of the humanization of labor ecosystem

Keywords: personnel management, human resources management, manager’s role, personal management, staff shortage, contact center, remote format, humanization of labor, working conditions, staff adaptation.

Annotation. Purpose: to clarify the role of remote work policies that protect employees, as well as the principles for establishing humanistic interpersonal relationships in a contact center. Discussion: a humanistic approach involves voluntary participation in additional activities, respect for personal boundaries, and regular emotional support from management. This system of rules and relationships increases loyalty and reduces turnover. Furthermore, humanizing work promotes increased intrinsic motivation, strengthens trust in management, and fosters long-term employee engagement, which is especially important in the context of staff shortages. Results: it has been proven that humanizing interpersonal relationships as an integral part of remote workforce management processes requires special responsibility and increased attention from mentors, managers, and contact center supervisors. Remote work policies also act as a protective mechanism: they limit overtime, establish channels and availability times, and reduce the risk of burnout.

A.V. Ashmarin

Transformation of competitiveness management mechanisms for industrial enterprises in the digital economy

Keywords: enterprise competitiveness, digital transformation, competitiveness management, innovation activity, industrial enterprises, digital economy, innovation performance, Samara region.

Annotation. Purpose: to identify the features of the transformation of the mechanisms for managing the competitiveness of industrial enterprises in the digital economy, using the example of the Samara Region as one of the leading industrial regions in Russia. Discussion: in the context of accelerated digitalization, traditional tools for managing competitiveness are undergoing significant changes. According to researchers, the digital economy has altered the nature of competitiveness factors, emphasizing the ability of enterprises to adapt to a rapidly changing environment. The development of a theoretically sound mechanism for ensuring sustainable competitiveness in the digital transformation remains an underdeveloped area. The empirical base of the study is based on the materials of the innovative activities of industrial enterprises in the Samara Region for the period 2022-2025. Results: it was found that the level of innovative activity of organizations in the region increased by 3.9 percentage points to 21.8% over the analyzed period, the volume of innovative goods and services increased by 93.6% to 407.8 billion rubles, and the priority of process innovations over product innovations reflects the strategic focus of enterprises on improving operational efficiency. A set of directions for transforming the mechanisms of competitiveness management is proposed, taking into account the sectoral specifics of the region’s industrial complex.

K.A. Barmuta, I.O. Bogdanova, O.V. Dymchenko

Key performance indicators as the main tool for assessing staff performance

Keywords: performance indicators, staff assessment, human capital, performance, labor efficiency, digital economy, strategic management, and staff engagement.

Annotation. Purpose: substantiation of the role of key performance indicators (KPI) as a strategic tool for managing and evaluating the performance of personnel within production organizations, as well as identifying ways to modernize this system. Discussion: one of the most effective tools for implementing a strategy is a system of key performance indicators, which allows the organization’s mission to be transformed into specific, measurable goals for each employee. The transformation of the approach to personnel management from a service function to a strategic asset is considered. Innovative directions for developing assessment systems are proposed, including predictive analytics, the use of Big Data for analyzing soft skills, and adaptive weighting of indicators. Results: a conceptual model of cascading goals from employee competencies to the company’s market and financial success has been developed. Practical recommendations have been formulated to minimize risks during the implementation of the KPI system, ensuring transparent assessment and increasing staff involvement in achieving the organization’s strategic goals.

K.A. Barmuta, M.P. Glyzina, E.A. Ivanova

Modern methods for assessing the performance of staff activities of an organization

Keywords: personnel assessment, performance evaluation, digital competencies, human capital, labor efficiency, digitalization of assessment, working conditions, assessment methods.

Annotation. Purpose: to analyze existing approaches and develop an improved methodology for assessing employee performance that integrates objective indicators, digital competencies, and psychophysiological monitoring of employees. Discussion: The transformation of working conditions, the spread of hybrid employment formats, and the implementation of artificial intelligence tools necessitate a review of traditional approaches to employee assessment. Static methods that focus on analyzing biographical data or formal presence at the workplace are losing their effectiveness, giving way to dynamic performance monitoring systems. Results: the proposed improved methodology shifts the focus from analyzing static socio-demographic characteristics to dynamic indicators of performance and psycho-emotional health. The implementation of this system not only objectifies the process of bonus-based KPI and OKR, but also minimizes the risks of losing valuable personnel through timely diagnostics of burnout. Digitalization of assessment and the use of HR analytics tools transform the certification procedure from a formal control into a strategic tool for developing the organization’s human potential.

P.V. Blagodatskiy

Cultural and behavioral contour of organizational development management in a national infrastructure organization

Keywords: organizational design, organizational development, infrastructure organization, JSC Russian Railways, cultural-behavioral contour, change management, organizational culture, behavioral mechanisms, digital transformation, sustainable development, behavioral economics.

Annotation. Purpose: to substantiate the cultural-behavioral framework as a mechanism for translating the proposed organizational design into the actual actions of managers and employees. Discussion: designing an organizational configuration cannot be limited to changing the structure, functions, regulations, or digital tools, since formally developed solutions become effective management practices only when they are behaviorally reinforced. Results: a diagnostic and corrective model of the cultural-behavioral framework is proposed, linking change leadership, trust, motivation, readiness to learn, a culture of responsibility, and a culture of working with data with the levels of adaptive organizational design. An empirical specification of the model is performed using a documentary mini-case of JSC Russian Railways. It is substantiated that the cultural-behavioral framework acts not as external support, but as an internal mechanism for sustainable organizational transformation. The proposed model can be used to diagnose and correct behavioral gaps during any organizational changes, regardless of their scale and industry affiliation.

T.B. Brikota, E.N. Kamyshanchenko, D.A. Legkodymov, G.G. Vukovich

Assessment of the maturity of planning, forecasting and marketing processes of small and medium entrepreneurship in Russia

Keywords: process maturity, planning, forecasting, small enterprises, medium enterprises, assessment, maturity levels, hierarchical model, SMEs, assessment model.

Annotation. Purpose: to develop and theoretically substantiate a model for assessing the maturity of planning and forecasting processes at small and medium-sized enterprises, as well as to test this model using available statistical data and industry reviews. Discussion: in Russian SME management practice, the level of formalization of planning and forecasting processes varies greatly: from complete absence to the implementation of digital systems. However, there is no generally accepted methodology for diagnosing the “degree of maturity” of these processes and determining development directions. Most existing approaches are focused on large businesses or Western standards, which reduces their applicability to the Russian SME sector. Results: the study developed an original five-level model of planning and forecasting process maturity, identified key assessment criteria (horizon, formalization, revision frequency, digitalization), tested the model on a conditional enterprise, and proposed a graphical tool (hierarchical ladder) for visualizing the results.

N.V. Vahrusheva, L.A. Vinskovskaya, V.G. Agibalova, N.A. Kol’cova

Forecasting business processes based on smart production in the Russian machine-building industry: tracks of technological learning

Keywords: forecasting, business processes, smart manufacturing, machine building, digital transformation, industry, technological advancement, industrial enterprises, digital twins, artificial intelligence.

Annotation. Purpose: development and theoretical justification of an approach to forecasting business processes in the Russian engineering industry based on the concept of smart manufacturing, as well as identification of technological advance tracks that ensure the sustainable development of the industry. Discussion: the digital transformation of mechanical engineering requires a revision of traditional forecasting methods, which are becoming more dynamic and interconnected in the context of smart manufacturing. At the same time, there is a lack of systematic research linking the technological capabilities of smart manufacturing with forecasting practices at Russian enterprises. In this regard, the development of an approach integrating predictive models into the smart manufacturing circuit becomes a necessary prerequisite for the transition from reactive management to proactive planning in the face of market turbulence and sanctions restrictions. Results: four tracks of technological advance for the Russian engineering industry have been identified, a structural scheme for integrating forecasting into the smart manufacturing circuit has been proposed, and the effects of implementing the proposed approach have been assessed using the example of a conditional enterprise.

M.YA. Veprikova, I.YU. Lopatina, V.G. Agibalova, A.V. Ostrovskaya

Strategic planning in small business: antifragile models for developing the recreational industry

Keywords: strategic planning, small business, antifragility, recreational industry, uncertainty, resorts, adaptation, tourism, recreational business, informal network.

Annotation. Purpose: to clarify and theoretically substantiate antifragile strategic planning models for small businesses in the recreational industry of the Russian Federation. Discussion: instead of rigid plans, it is proposed to use flexible scenarios, a variety of recreational services and feedback systems to quickly adapt to changing conditions. This approach strengthens the position of small companies in the market and makes them less vulnerable to unforeseen events. To implement it, entrepreneurs need to pay attention to risk analysis and be prepared to experiment. Results: it is proved that the use of antifragile business development models in the recreational industry is an important responsibility of small business managers. Antifragile strategies serve as protection by reducing dependence on a single source of income, identifying key indicators for different scenarios, and minimizing the risk of bankruptcy in an uncertain environment.

G.V. Deruzhinsky, A.L. Boran-Keshishyan, YA.G. Tokmazov, A.V. Ignatenko

Research of key factors in the development of the northern sea route

Keywords: cargo flows, icebreaker fleet, transport infrastructure, transport and logistics hub, port infrastructure, shipbuilding industry, fleet renewal, civilian vessels, dock facilities, ship repair cluster, commercial shipping.

Annotation. Purpose: to explore the key factors in the development of the Northern Sea Route, as well as to characterize the mechanisms that hinder its development. Discussion: ensuring cargo transportation on the Northern Sea Route requires the construction of a new fleet. The ongoing large-scale fleet renewal poses a challenge for the shipbuilding industry to ensure their repair and maintenance. The development of port infrastructure, the creation of modern logistics centers, and the implementation of digital navigation systems are also important factors. Among the hindering mechanisms, harsh climatic conditions and the high cost of building and operating ships stand out. Results: the paper provides a description of the main vectors of the Northern Sea Route’s development through the lens of minimizing and eliminating factors that hinder the optimization of economic mechanisms for solving the problems of regular commercial shipping in the NSR water area. Overcoming the identified barriers is considered as a necessary condition for increasing the competitiveness of the NSR.

A.B. Dolgushin

Peculiarities of regulation of consumer waste management in the arctic zone of the Russian Federation

Keywords: waste, circular economy, waste management, Arctic zone, consumption, climate conditions, socio-ecological-economic model, climate map.

Annotation. Purpose: to analyze geographical, climatic, ecological, and socio-economic features affecting socio-ecological and economic mechanisms for regulating consumer waste management in the Arctic zone of the Russian Federation and the Far North. Discussion: the current system of consumer waste management, which has not yet proved its effectiveness in the main part of the Russian Federation, does not take into account the peculiarities of hard-to-reach and inhabited territories. As a result of the lack of infrastructure, climatic factors and low population density, the cost of work at each stage of waste management is many times higher than similar costs in the main part of the Russian Federation. Results: a study and analysis of the territories of the Arctic zone and the Far North have been carried out, socio-ecological and economic differences have been identified and systematized to take into account the peculiarities of waste management.

E.L. Evmenchuk

Management of marketing in healthcare: theoretical and methodological aspects

Keywords: marketing management, healthcare, medical organization, socio-ethical marketing, medical sciences, medical personnel, medical services, medical assistance.

Annotation. Purpose: to conduct a theoretical analysis and systematize the conceptual framework of marketing management in healthcare, taking into account the specifics of medical organizations as a special object of management. Discussion: based on the synthesis of scientific knowledge from the fields of management, sociology, psychology, law, and medical sciences, the key factors that determine the uniqueness of marketing in medicine are examined. Significant differences in marketing management between public and private medical organizations are identified, based on funding sources, pricing policies, and target audiences. Results: based on the analysis of Russian and foreign studies, the author proposes a multi-level model of the conceptual field of marketing management in healthcare, which includes five interconnected levels: normative, market, managerial, instrumental, and effective. It is shown that the dominant management paradigm in modern medical organizations is patient-oriented and socio-ethical marketing, which requires the integration of classical, interactive, and value-based approaches. The quality of medical services and the creation of health value for patients are at the core of strategic and operational management decisions, which distinguishes healthcare marketing management from other service sectors.

D.V. Evtyanova

Cybernetic approach to management

Keywords: public administration, economic cybernetics, strategic planning, economic policy, intersectoral balance, government regulation, digital platforms, digital economy.

Annotation. Purpose: based on a cybernetic approach, to overcome the limitations of both rigid command-and-control models and uncoordinated market mechanisms; to reduce the imbalances arising from the information gap; to harmonize intersectoral proportions. Discussion: The cybernetic approach to planning is relevant in the context of structural instability, technological gaps, and digital transformation for the balanced development of the economy. Traditional static models lead to an increasing gap between strategic goals and operational decisions. The cybernetic approach is based on a closed loop of «measurement – comparison – adjustment», in which information plays a key role, and sustainability is ensured by continuous feedback and consideration of the time parameter. Results: the structure of cybernetic planning as a continuous process is revealed, which includes the formation of an information base, analytical modeling using dynamic intersectoral models, goal-setting with setting of indicator trajectories and constraints, implementation through institutional and digital mechanisms, as well as control and adjustment based on the comparison of actual and target parameters.

L.V. Ermolina, D.A. Melnikova, A.K. Adgizalova

The use of digital innovation as a crucial direction for enhancing the educational sector

Keywords: digital innovations, digitalization, digital technologies, education, education development, educational sphere, quality of education, digital reality.

Annotation. Purpose: to identify the features and promising types of digital innovations as areas of improvement and optimization of the modern education sector. Discussion: digital innovations are one of the most priority ways to develop the education sector, which is due to both the general trends in the development of socio-economic systems and the transition to the digital economy and the data economy, as well as the high level of effectiveness of this tool. It is important to note that in order to achieve a positive effect and improve the education system, the application of digital innovations must be carried out comprehensively, taking into account not only the effectiveness and advantages of digital transformation, but also possible barriers. Results: digital innovations in education are becoming more widespread every day in improving the educational sphere, due to their wide variety and numerous opportunities. Digital innovations are designed to achieve the goals of improving the educational sphere by increasing the level of accessibility and quality of education, as well as by increasing indicators such as student engagement and teacher effectiveness.

S.A. Kozlovskaya, N.V. Vahrusheva, V.G. Agibalova, G.G. Vukovich

Strategic planning of small businesses in the face of new challenges: integration of scenario analysis and forsight methods

Keywords: strategic planning, small business, scenario analysis, foresight, new challenges, adaptation, uncertainty, regional economy.

Annotation. Purpose: to substantiate the applicability and propose a methodological framework for integrating scenario analysis and foresight methods into the strategic planning system of small enterprises in the context of high uncertainty in recent years caused by the pandemic and sanctions pressure. Discussion: small businesses (tourism, trade, agriculture, and services) are currently operating in an unstable environment. Since 2022, the usual planning methods have stopped working: demand is constantly fluctuating, the key rate changes several times a year, and logistics restructuring and staff shortages make forecasts based on past data useless. In such a situation, entrepreneurs need not just a plan, but a flexible strategy that is ready for different scenarios. Results: based on the analysis of macroeconomic statistics, industry reviews and regulatory documents from 2021 to 2025, five key areas of uncertainty for small businesses in the region have been identified. To account for these factors, a three-scenario matrix has been constructed that integrates the dynamics of effective demand and the availability of credit resources. For practical application, a lightweight foresight protocol has been developed, which includes four consecutive stages and does not require the involvement of external consultants. The use of a scenario approach makes it possible to increase the accuracy of forecasts because the estimated variance of errors in operational indicators is reduced by 25-30% compared with traditional budget planning.

V.A. Kolesnikov, N.S. Shkil’, D.M. Saenko, A.V. Ostrovskaya

Systemic approaches to enhancing the implementation of marketing technologies

Keywords: systems approaches, marketing technologies, implementation activation, critical situations, difficult forecasting, risk management, environmental uncertainty, adaptive strategies, decision making, sustainable development.

Annotation. Purpose: to clarify the methodology of a systematic approach to enhancing the implementation of marketing technologies in enterprises operating in difficult-to-predict critical situations, as well as to determine the hierarchy of management decisions that ensure the adaptability of marketing systems. Discussion: the modern market environment is characterized by a high degree of uncertainty – geopolitical shocks, pandemics, logistical collapses and sharp fluctuations in demand are becoming regular phenomena. Traditional marketing strategies focused on extrapolating past trends are no longer effective. In this regard, there is a need for systematic approaches that allow not only to adapt to critical situations, but also to step up the implementation of digital marketing technologies in real time. Results: four levels of the hierarchy of management decisions to enhance the implementation of marketing technologies are identified. A block diagram is proposed that includes the stages of diagnosis, tool selection, implementation, and monitoring. A matrix of compliance of marketing technologies with the types of critical situations has been developed, as well as an assessment of the effectiveness of the proposed approach using the example of a conditional industrial enterprise.

N.A. Krivov

Transformation of the management decision-making system in an enterprise in the context of digitalization: a multi-agent approach

Keywords: enterprise management, digital technologies, artificial intelligence, digital transformation, organizational efficiency, AI agents, management decisions, multi-agent approach.

Annotation. Purpose: to analyze the transformation of the enterprise management system in the context of digitalization; to develop an author’s model for making managerial decisions. Discussion: in today’s reality, digital transformation encompasses production processes, logistics, marketing, finance, and human resources management. It affects individual business processes and the functioning of enterprises, leading to the emergence of new business models, organizational structures, and approaches to making managerial decisions. Results: the developed multi-agent model of the enterprise management decision-making system includes three levels (data, data processing and analytics, and decision-making). The model processes are carried out with the participation of AI agents. This ensures the integration of the problem-solving process into a continuous single cycle, which contributes to their learning and improvement. The proposed approach provides automation of big data processing.

A.S. Kuznetsova

Interaction between the state, science and business in the development and market launch of technical rehabilitation equipment: a model of managed cooperation

Keywords: rehabilitation tools, assistive technologies, rehabilitation industry, institutional gaps, managed cooperation, import substitution, technological sovereignty, technological gap.

Annotation. Purpose: to investigate the problem of the development of the technical means of rehabilitation market, which manifests itself in multiple institutional gaps between the research, industrial, and public sectors. Discussion: as a key condition, the necessity of transition from isolated actions to a model of controlled cooperation, synchronizing the resources and targets of the state, science, and business, is substantiated. Specific mechanisms for implementing such cooperation are considered through the creation of specialized scientific and production consortia, the adaptation of public support tools to the tasks of long-term partnership, and the active involvement of end users in the development process. Results: The implementation of a socially-oriented rehabilitation industry model creates institutional conditions for Russia’s consistent achievement of technological sovereignty in the field of assistive technologies. The proposed model of managed cooperation aims to enhance the efficiency of market participants.

A.S. Legkobyt, V.P. Samarina

Architectural model of toir business process with digital double integration

Keywords: maintenance, technical repair, business process, industrial equipment, digital twin, mining and processing plant, architectural model, warehouse stock.

Annotation. Purpose: to develop a four-level architectural model of the maintenance and repair (M&R) business process integrated with a digital twin of a mining and processing plant, aimed at increasing equipment reliability and optimizing enterprise costs. Discussion: the proposed model combines physical assets (sensors, controllers), a data acquisition and transmission layer (IoT, SCADA), a digital twin with 3D models and diagnostic algorithms, and a repair planning layer based on an EAM system. It is shown that the closed digital-physical repair cycle ensures continuous information exchange – from raw sensor data to failure predictions and feedback for updating the digital twin. This enables a transition from scheduled maintenance to condition-based maintenance, identifies hidden defects, and forms adaptive M&R schedules. Results: implementation of the architectural model yields the following effects: reduction of equipment downtime by 20-30% through early fault prediction, reduction of M&R costs by 15%, and optimization of spare parts inventory by 25% using ABC analysis. The model serves as a basis for the digital transformation of repair management, improves the operational efficiency of the mining and processing plant, and can be replicated across mining, metallurgical, and engineering enterprises.

E.S. Petrenko, S.S. Vinogradova, A.E. Oshchepko

Methodological approach to managing the performance of digital content projects using artificial intelligence

Keywords: artificial intelligence, digital content, performance management, audience engagement, key performance indicators, efficiency, digital media, sustainable development, management diagnostics.

Annotation. Purpose: develop a methodological approach to managing the performance of digital content projects using artificial intelligence by aligning reach, engagement, audience growth, and key performance indicators. Discussion: A diagnostic approach is proposed that allows for categorizing projects by their performance and identifying discrepancies between reach and engagement. The proposed diagnostics form the basis for preventing situations in which increased reach is achieved at the expense of reduced content engagement. Results: It has been demonstrated that digital content management using artificial intelligence is associated not only with achieving short-term media performance but also with long-term audience value, reputational sustainability, and the organization’s social responsibility. The practical significance of the result lies in the ability to use the proposed approach to adjust content strategy, reallocate resources, and fine-tune key performance indicators.

A.E. Plakhin, T.V. Kochergina, M.V. Selezneva

Key models of state policy in the field of industrial automation

Keywords: technological modernization, industrial enterprises, government programs, investments, robotization, investments, industrial base, economic development.

Annotation. Purpose: to analyze key models of public policy in the field of technological modernization in countries with the highest rates of automation and robotics implementation. Discussion: the choice of a specific model of industrial modernization is determined by the structure of the national economy, the level of institutional development, and the prevailing socio-economic conditions. Currently, the Russian model of technological modernization reflects a trend towards convergence with the Asian model, which involves large-scale government investments. Results: the results indicate the existence of two dominant models of technological renewal: the market-based model, which is characteristic of developed economies in Europe and the United States, and the state-oriented model, which is prevalent in Asian countries. The European and American approaches focus on creating institutional conditions and incentives for businesses, which aligns with the theory of technological modernization, which suggests that innovation spreads in a competitive and market-driven environment. The Asian model, exemplified by China and South Korea, implements a strategy of accelerated technological development through large-scale government investments and subsidies.

K.S. Savina, S.B. Babichev, E.A. Tagirova, N.A. Kol’cova

Adaptability of forecasting small and medium-sized enterprises Russian enterprises to market turbulence market conditions: trends and relevant cases

Keywords: forecast adaptability, small enterprises, medium enterprises, market turbulence, conjunctural risks, digital transformation, scenario analysis, short-term planning, business processes, cases.

Annotation. Purpose: to clarify the theoretical and methodological aspects of forecasting mechanisms for Russian small and medium-sized enterprises (SMEs) in a volatile market situation; to identify sustainable trends and develop practical tools based on the analysis of real business cases. Discussion: forecasting methods based on past trends turn out to be ineffective in case of sudden market fluctuations. This is becoming a serious problem for SMEs experiencing resource scarcity. Therefore, it is necessary to rethink forecasting approaches, making them more flexible through short-term forecasts, the development of alternative scenarios and the use of inexpensive digital analysis tools. Results: the study identified the key adaptive strategies of Russian SMEs. An approach to the formation of hybrid predictive models combining rapid analysis of the current market situation with benchmarking of industry indicators is proposed. It is proved that the implementation of the proposed tools makes it possible to reduce the error of short-term forecasting by 15-20% without a significant increase in operating costs for a small enterprise.

I.I. Staroverova

The role of marketing assets in ensuring conditions to forming customer brand loyalty

Keywords: antecedents, customer experience, loyalty, marketing assets, transition, gap, loyalty chain, logical implications.

Annotation. Purpose: analysis of forming customer brand loyalty with the decomposing this process into four stages, systematizing logic implications for transition to each subsequent stage along the positive gradient of customer brand loyalty and identifying role of marketing asset alignment at each of transitions between stages. Discussion: methodologically, the study is based on an inductive-interpretive approach and is based on content analysis of two sets of empirical data obtained from 20 in-depth interviews and 104 respondents’ responses to open-ended questions. Results: a typology of transitions is proposed, the gaps in the loyalty formation chain are identified, and it is shown that they are caused by a mismatch between the essence of the loyalty chain stage and the type/method of marketing assets used. The contribution of the study is the development of a conceptual model of a four-stage chain of logic implications for transitions between the client’s mental states (Si) corresponding to his/her attitude towards the brand. This allows us to systematically determine at each stage the role and relevance of the marketing assets used in ensuring the truth of the implications depending on the cumulative composition of the antecedents of brand loyalty.

V.M. Kurikov, S.V. Guryev, N.A. Zharina, D.V. Sekerin

Optimization framework for digital finance tools at the stage of increasing sanctions restrictions

Keywords: high technology, digital finance, artificial intelligence, manufacturing companies, financial functions, company competitiveness, lean manufacturing, algorithm testing, operational activities, financial report, financial institution, financial leverage, financial irregularities, sanctions restrictions.

Annotation. Purpose to describe the optimization framework of digital finance in a discourse format. Discussion: Due to the active development of the digital environment, digital finance and artificial intelligence are becoming key drivers of innovation and transformation. This factor plays a significant role for manufacturing companies, as the challenges they face can be overcome with innovative and effective solutions. Special attention is paid to generative artificial intelligence, which optimizes the financial and economic activities of companies (generation of financial reports and analytical reviews, identification of customers’ needs and interests, their willingness to purchase products, etc.). Results: the speakers considered financial functions and ways of their transformation, identified the tools of digital finance and its development at the stage of sanctions strengthening, key aspects automation and digitalization of business processes.

A.N. Prihod’ko, A.A. Tagibova, M.F. Osmanov, A.A. Petrik

Compliance with the communicative culture as a key element of strategic personnel management

Keywords: corporate culture, human potential, HR efficiency, employee retention, personnel management, staff motivation, non-material motivation, communications, corporate values, communication culture.

Annotation. Purpose: to clarify the idea of corporate culture in modern conditions in the format of a discourse. Discussion: Well-being programs can make the company’s employees more cheerful and satisfied, as they unlock human potential, take care of the moral and physical condition of the staff, and ensure the social and professional well-being of employees. That is why Well-being and corporate culture are mutually complementary, as the latter creates an atmosphere in which employees feel valued and involved. Results: the speakers discussed the features of non-material motivation and the role of corporate values. The conference was attended by representatives of the following companies: SIBUR, Alfa-Bank, Robusta IT holding, Autopiter, AVIATECHLAB, Sitronics Group, PSB, Baucenter, Russian Post, JADRAN, DNS Retail, Havale Motor Rus, Ecom.tech, Crosslife, Lemana Pro, Beeline, SmartValues, Inbalansy, Settlement Solutions, DNS Retail, FM Logistic, Gazprombank, etc.

L.M. Khabibullina, V.E. Baltin, V.M. Kurikov, S.V. Guryev

Drivers and incentives for strategic configuration of digital financial services

Keywords: artificial intelligence, cybersecurity, cloud technologies, technological sovereignty, software import substitution, digital accessibility, regulatory technologies, business processes, large banks, risk management, digital divide, foresight, digital literacy, anti-fraud, consumer behavior.

Annotation. Purpose: to analyze the current state of AI and key vectors of transformation of the Russian financial sector, to assess the dynamics of the transition from pilot projects of major financial players to the introduction of digital technologies. Discussion: within the framework of the scientific event, two main areas of financial services development were identified. The first is the import substitution of software, which is actively used by large financial organizations to modernize business processes. The second is the IT scaling of artificial intelligence–based solutions, moving from the pilot project stage to full-scale implementations. The problem of deepening digital inequality between leading market participants and regional companies was also considered. Results: the financial sector is leading in terms of digitalization. Banks are actively replacing foreign software and digitalizing business processes. The conference has become a platform for dialogue between government agencies, banks and IT developers.

O.V. Kondrashova, I.M. Kublin, A.A. Voronov

Management of quality of railway passenger transportation using marketing support

Keywords: consumer preferences, consumer of services, passenger service, system, management, quality of services, marketing support, passenger transportation, JSC Russian Railways, NPS, carrier competitiveness, service level, marketing tools.

Annotation. Purpose: to substantiate the status of marketing as a toolkit for identifying discrepancies between passenger expectations and actual service levels. Discussion: identifying five key quality factors and defining the main objectives of marketing support will improve the efficiency of minimal management decisions. The empirical part is based on data from Russian Railways and the Ministry of Transport for 2023-2025, as well as open passenger feedback. Results: Russian Railways’ feedback collection practices are analyzed. The main negative passenger reviews are systematized. Recommendations for improving the quality of passenger rail transportation services using marketing support are proposed. A hypothesis is put forward and confirmed that the systematic use of marketing tools allows for the identification of problem areas and improvement of service quality.