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M.S. Arutunyan, A.R. Popov, R.A. Popov, E.V. Solov’eva

Motivational, economic and organizational mechanisms of low-story housing construction in the conditions of urbanization

Keywords: low-rise buildings, residential buildings, urbanization, ecology, housing economy, cottage settlement, metal frame, brick, construction mechanisms.


Purpose: to substantiate the motivational and economic-organizational mechanisms of low-rise housing construction in the context of urbanization. Discussion: culturally-historically and organizationally-economically, low-rise housing, which refers to one-three-story residential buildings, is the fundamental basis for the formation of settlements and their economic structure. Modern achievements in the field of housing and communal services technology make it possible to provide such houses with a level of comfort that is not inferior in technical and economic parameters to multi-storey housing. Along with this, low-rise buildings require increased infrastructure costs: increased length of power networks, water supply and sanitation pipelines, gas supply networks; the length of roads and sidewalks is increasing; the issues of providing the population with places in children’s institutions, polyclinic services, and public transport are becoming more complicated. A high degree of freedom in the design and construction of low-rise residential buildings, the lack of expertise for such objects and the associated limitations in architecture, the indifference of local authorities in this matter lead to a situation of lack of proper order in low-rise construction, which results in uneven and irrational development of territories, flaws in their arrangement and communication support. Results: proposals were formed on promising forms of financing and organization of the development of low-rise housing construction on the basis of complexity and consistency, taking into account the urban planning features of the territories.


A.N. Babakov, V.A. Bondarenko, M.A. Dubinina, T.I. Razinkova

Issues of updating the development of foodsharing in Russia

Keywords: food sharing, food waste, involvement, development, food, distribution, retail network, municipal waste.


Purpose: to consider the issues of updating the development of foodsharing in Russia. Discussion: The article examines the problems of environmental consequences from the growth of food waste in the world and in Russia. The authors note that this stimulates interest in the significance of the development of foodsharing and the growth of involvement in these processes among the Russian population. They study the existing experience in the development of foodsharing in foreign countries and the emerging projects in the regions of Russia. Results: conclusions were made about the advisability of improving legislation in terms of taxation in the charitable donation of food products. Also, efforts to involve the population in a socially oriented agenda are also considered no less significant. It is the involvement of the population that will expand the participation of citizens in the implementation of food-sharing projects and form a demand for socially responsible business behavior.


A.YU. Baranova

Development of the world-class scientific and educational center in the health-resort sphere

Keywords: scientific and educational center, sanatorium-resort sphere, consortium, competitive advantage, synergetic effect, partnerships, training of specialists, financing.


Purpose: to develop proposals for the implementation of the functions of a world-class scientific and educational center in the south of Russia in the sanatorium and resort area, which will serve the most complete fulfillment of the tasks of the REC. Discussion: in order to develop scientific and technological potential and ensure the competitiveness of domestic products in the world market, 15 world-class scientific and educational centers (RECs) have been created, including in the south of Russia, including the union of scientific, industrial and information technology initiatives and infrastructures of the Volgograd region, Krasnodar region and Rostov region. When studying the value orientations, tasks and activities of the REC, the insufficiency of measures to ensure the social development of the population was revealed. Results: since more than 30 resorts of federal, regional and local significance are concentrated on the territory of the Krasnodar Territory, it is proposed to create a consortium “Resorts of the South of Russia”, in which the participants are identified and activities are substantiated within the framework of the road map of the REC of the South of Russia. Thanks to the network interaction of the interdisciplinary nature of the participants, the tasks of the REC of the South of Russia to ensure social well-being and health of the population will be fully implemented.


E.V. Vologdin, O.A. Grazhdankina

Statistical analysis of industrial production in Altai territory for the period 2015–2021

Keywords: Altai Territory, industrial production, growth rate, production index, employees, food products, national economic complex, sustainable growth.


Purpose: to conduct economic and statistical analysis of industrial production of Altai Territory for the period 2015-2021 in dynamics and evaluate its role against the background of the Russian Federation and the Siberian Federal District (SFD). Discussion: changing legislation in the field of statistical accounting, on the one hand, expands the opportunities for analysis, on the other hand, makes certain information confidential, which makes it difficult to link statistical indicators.  Results: an economic and statistical analysis of the state of industry in Altai Territory with the use of a limited range of indicators that directly characterize the intensity of production was carried out. As a result, it is concluded that capital-intensive production in Altai Territory is losing its already low position. The next indicator, indicated in the territory’s development strategy till 2024 – the index of industrial production – has not been reached and differs from the actual one considerably.


S.P. Vorobyov, V.V. Vorobyovа, O.V. Titova

Income concentration and prospects for the development of agricultural consumer cooperatives in the region

Keywords: distribution of cooperatives, Altai Territory, forms of management, development of cooperation, dairy cattle breeding, beekeeping, production and sales cooperation, food markets, stages of commodity distribution, consumer preferences.


Purpose: to reveal income differentiation of agricultural consumer cooperatives and regional problems of their development in the Altai Territory. Discussion: the article reveals the stages of change in the number of consumer cooperatives in Russia at the present stage of their development: in 2006-2013. – increase in the number, in 2014-2019. – a decrease in the number, from 2020 to the present – an increase in the number with an increase in income per organization. Based on the construction of statistical groupings, a high concentration of income was shown in a relatively small number of agricultural consumer cooperatives – 10.0% of cooperatives concentrated in 2017-2021. 75.21-80.47% of the total revenue of the analyzed organizations. Results: the work carried out a structural analysis of current trends in the development of small forms of management in the agriculture of the region, including households: in this category of producers, the number of livestock and poultry is decreasing, the number of bee colonies is increasing; households remain the main producers of potatoes, vegetables, wool, marketable honey, milk and meat from livestock, poultry; the marketability of production tends to increase, but remains low. The distribution of municipal districts and cities of the region according to the potential for the development of cooperation of small forms of management in dairy cattle breeding was carried out. It is generalized that the reserve for the growth of sales volumes due to the development of production and marketing cooperation in the region is practically not used, since no more than 6 cooperatives actually operate.


N.A. Dadayan

Issues of assessing the priorities of economic, environmental and social development of the region, taking into account the concept of “green” marketing

Keywords: region, development, evaluation, approaches, environmental marketing, green marketing, environmental effect, resource-saving products.


Purpose: to consider the issues of assessing the priorities of the economic, environmental and social development of the region, taking into account the concept of “green” marketing. Discussion: the article examines the issues of revising the priorities of regional development, understanding the objective presence, in addition to the economic criterion, the criteria of social and environmental well-being in the region. The emphasis is on the consideration of existing approaches to such an assessment, taking into account the focus on building a “green” economy, identifying contradictions and difficulties in their implementation. The leading role in this issue of the concept of environmental marketing is emphasized, as well as the need for corrective measures to determine the economic, environmental and social development in the region. Results: an approach that makes it possible to assess the demographic well-being in the region, the composition of the population, the number of people with higher education, the number of young people working in the region, as well as the number of innovators and the number of industries using advanced developments is reasonable. In addition, it is advisable to assess the dynamics of spending on environmental initiatives, the criteria for landscaping, the availability of drinking water, the volume of emissions into the atmosphere and waste generation.


I.N. Ermakova, O.YU. Gavrilova

Dynamics and trends in the development of the Krasnoyarsk region fishery complex

Keywords: fishery complex, fishing, fish farming, resource development, fish resources, commercial fishing, fish consumption, fish products.


Purpose: to analyze the current state of the fisheries in the Krasnoyarsk Region, to identify the main trends of its development and current problems. Discussion: The article presents the results of a study of the fisheries current state in the Krasnoyarsk Region. The dynamics of commercial catches, volumes and structure of fishing are presented. The main indicators of the development of fish resources are analyzed. Trends such as a decrease in the percentage of development of the total allowable catch and a decrease in the number of commercial fish species have been identified, with the overall dynamics of the increase in catch volumes over the past five years. Over a number of years the main types of fisheries in the region are commercial catch and fishing to ensure the traditional way of life. The growth rate of consumption of fish and fish products per capita in the Krasnoyarsk Region over the past decade has outpaced the same indicator, both in the Siberian Federal District and in Russia. At the same time, a comparative analysis of the chain growth rates of the fish catch and other bioresources made it possible to conclude that the economic entities of regional fisheries are more vulnerable to the impact of systematic risks on the industry than the national average. Results: the article presents the main factors that determine the unstable dynamics of fishery development in the region – a low level of investment in the fishery complex, poor infrastructure and local products weak marketing, insufficient state support and the unattractiveness of the fishing industry for qualified professionals and young people.


V.A. Efanov, V.K. Chaadaev, A.S. Shlyakhov

Evaluation of the efficiency of the implementation of the import substitution program at high-tech enterprises (for example of federal state-owned enterprice «Russian television and radio broadcasting network»)

Keywords: import substitution, mathematical modeling, software, process approach, sustainable development, digital transformation, digital technologies, transport team.


Purpose: to assess the effectiveness of domestic software and hardware solutions implemented within the framework of the import substitution program at backbone industry enterprises. Discussion: the article presents a mathematical model of production and logistics route planning for crews serving a complex of geographically distributed complex engineering facilities, an economic assessment of the software application that implements it is given. The main characteristic of the Mobility digital platform (Russian development) is given, the operation of which makes it possible to reduce the operating costs for the maintenance of the television and radio broadcasting network and improve the quality of the services provided. Results: the results of the practical application of digital technologies implemented as part of the RTRS digital transformation project in accordance with the strategic directions of digital development in force at the enterprise are presented. The implementation of digital transformation measures focused on domestic solutions showed the need to complete the entire range of work.


M.YU. Kazakov, S.A. Fomichenko

Assessment of the readiness of the region – «pole of growth» to digitalization of the economy

Keywords: economy, digitalization, region, socio-economic development, strategic documents, innovations, technologies, digital technologies.


Purpose: to identify the period of appearance of references to digital technologies in strategic documents of the socio-economic development of the Krasnodar Territory as a region – a “growth pole” on a national scale, to compare the declared goals of digitalization and the actual digital progress of the region. Discussion: in the epistemological aspect, documents that are strategically important for the region are a component of an imitation vision of the future, including the nature of the work of regional management bodies to achieve their goals, while the introduction of advanced technologies to solve the socio-economic problems of territorial development must be carried out taking into account the readiness of localities and the demand for these technologies by the population and business. In addition, it is advisable to take into account the different levels of digital progress in the intra-regional socio-economic sphere, which is most clearly observed when comparing urban and rural areas: the first group is more adapted to the introduction of digital technologies than rural areas. Results: the key documents that influenced the course of digitalization in the Krasnodar Territory as a leading region were systematized, the subject’s progress in achieving a high rating level of digitalization on a national scale was considered, and “problem areas” for the effective implementation of planned activities were identified.


M.A. Kazanina

Digitalization of the oil and gas sector and its impact human resources in the industry

Keywords: Arctic zone, Russian Arctic, human capital, technological development, oil and gas sector, Norway, digitalization, human resources.


Purpose: to determine the role of digitalization of the oil and gas sector using the example of Norway and to study its impact on the personnel potential of the industry. Discussion: the paper explores the processes of technological development of the oil and gas sector on the Arctic continental shelf of Norway and specific innovative technological solutions related to “unmanned” technologies, the experience of which is useful in taking into account the personnel and technological development of the Arctic Zone of the Russian Federation. Digital solutions in the oil industry in Norway, as well as throughout the world, are being implemented in the field of remote control, automation and robotization of work on drilling rigs, the creation of offshore platforms with remote control, the development of automated drilling control, advanced analytics – with the prospect of creating fully digitalized production systems with minimal “human” current support. Results: the direct participation of human personnel as performers of technological processes is reduced to a minimum, but at the same time, the need for personnel setting the initial algorithms of such processes and exercising remote control over their progress and troubleshooting if necessary increases.


A.I. Kostennikov

Territorial marketing as a source of business activity activation in the border region (on the example of the Belgorod region)

Keywords: Belgorod region, territorial marketing, regional development, entrepreneurial activity, investment climate, geopolitics, support measures, state support.


Purpose: to consider territorial marketing as a source of revitalization of entrepreneurial activity on the example of the Belgorod region. Discussion: Regions are an essential part of achieving national goals. Of course, without regions, the state is nowhere. And when it comes to the socio-economic state of the border regions, the issue here is especially acute, since they occupy an important place in the national security system of the Russian Federation, which is associated with the peculiarities of its geopolitical and geo-economic position. The article will focus on the features of territorial marketing and those of its tools that the leadership of the Belgorod region (as one of the border regions) uses to maintain the investment climate, to maintain leadership positions in the ranking of the socio-economic “well-being” of Russian regions, to attract investors and increase image of the region in their eyes. Results: marketing practice helps to create a positive image of the Belgorod agglomeration and its administration at the federal level, including active work on creating a positive information agenda, systemic response to external influences, a systematic response to external influences, and an emphasis on large and significant projects for society and business and much more. Territorial marketing is considered in the article as a source of revitalization of entrepreneurial activity in the Belgorod region in those economically and geopolitically difficult realities that have developed today.



I.A. Ladygina

Models of formation of regional growth pole in the conditions of spatial differentiation of development of its innovative sphere

Keywords: spatial economy, economic space, growth poles, polarization, differentiation, innovation sphere, region, development of the region.


Purpose: to systematize the existing and substantiate our own conceptual additions to the organizational and methodological approaches to the formation of the region’s growth poles in the context of spatial differentiation in the development of the innovation sphere of its economic space. Discussion: In the course of conducting an experimental study on the development of model options for implanting growth poles in the economic space of the region, it was substantiated that such innovations can be implemented in three ways: “top-down” as an initiative of regulatory institutions of regional and federal authorities and management, “bottom-up” at the initiative of economic entities and as a mixed option, involving elements of both models. In addition, it is shown that when planning transformations in the sphere of formation of growth poles in the regional economic space, it is necessary to take into account the degree of its differentiation in terms of the level of innovative development. This determining factor influences both the choice of a model variant of spatial transformations and the range of tools used in the regional policy of spatial innovations. Results: organizational and methodological approaches, principles and conceptual provisions for the formation of growth poles in the economic space of the region with an uneven level of innovative development of its territories have been developed.


A.I. Lyubimenko, E.A. Fursova

Vectors of the concept of economy sustainable development in the sectoral segment of the industry

Keywords: global economy, sustainable development, footwear industry, innovations, digitalization, greening, environmentally friendly production, organization of production.


Purpose: to identify and objectively reasonably reflect the prerequisites for the formation and vectors of the concept of sustainable development of the world economy as a whole, to characterize the features of the implementation of this concept in the sectoral segment of the industry. Discussion: The article discusses the drivers that are characteristic of the model of economic growth in the sectoral industry on the international market, lean production and consumption, the impetus for the development of the domestic industry, structural shifts in the sectoral economy, taking into account the period of the COVID-19 pandemic, industry trends 3.0 and 4.0. It has been established that the use of information technology has allowed shoe manufacturers to increase the efficiency of design development, design and technological design of shoes through the computerization of these operations through the introduction of design automation systems. Results: the main factors that accelerate the sustainable development of the economy in the industry sector (in the footwear segment) are identified through the introduction of innovations, the digital transformation of the industry, and the greening of production processes.


V.V. Prokhorova, V.V. Shalatov, V.A. Teshev

Agro-industrial complex of the Russian Federation: possible consequences of the “sanctions tsunami” sample of 2022

Keywords: economic sanctions, “sanctions tsunami”, agro-industrial complex, sanctions risks, food products, import substitution, food security, supply chains, competitiveness.


Purpose: to consider the main problems of the agro-industrial complex of the Russian Federation, as well as the introduction of innovative technologies into it. Discussion: the article discusses the impact of sanctions pressure on the agro-industrial complex of Russia, assesses the risks of applying large-scale sanctions against agricultural enterprises, as well as the impact of Russian agricultural products on the provision of the world economy with food. There are also factors of sanctions risks, the implementation of which can have a negative impact on the enterprises of the agro-industrial sector. Results: some of these factors, such as a high share of imports in seed production, the provision of feed additives, plant protection products and others, are considered in more detail. Not only the stability of the Russian economy, but also the opportunities for its further effective functioning will depend on the effectiveness of management decisions in the agro-industrial complex.


D.S. Rakintsev

Economic evaluation of the ecosystem services of agriculture soil under the conditions of long-term radioactive pollution at the regional level

Keywords: ecosystem services, agriculture, radioactive pollution, soils, economic assessment, regional level, damage, nature management.


Purpose: to assess the ecosystem services of soils used for agricultural needs at the regional level under conditions of radioactive contamination. Discussion: The objects of study were agricultural areas in the Bryansk region, located on soddy-podzolic soils of different granulometric composition (sandy, sandy, loamy), which were exposed to radioactive contamination as a result of the accident at the Chernobyl nuclear power plant in 1986. An assessment was made of reducing the economic damage to soils due to self-purification and sorption of radioactive elements for the production of feed products (hay, silage, haylage, straw, green mass, and fodder beets), as well as food products (grains of winter and spring wheat, grains of winter rye and potatoes). Results: In the course of the work, it was found that soils, due to self-purification and sorption of radioactive elements in the period from 1987 to 2022, reduced the annual damage to the production of fodder and food agricultural products from 304.3 million rubles. up to 163.2 million rubles, i.e., by 46.4%. The total amount of the provided ecosystem service amounted to 3.4 billion rubles.


D.G. Sinitsyna, A.YU. Pleshkov, P.N. Ulyankin

Pricing within the framework of regional energy infrastructure and improving energy efficiency in the formation of growth centers

Keywords: pricing, energy industry, regional infrastructure, energy infrastructure, energy efficiency, energy market, exclave region, energy sources.


Purpose: to reveal the concepts of renewable and non-renewable energy sources, to study their essence, role in the development of the region and the formation of a growth center within it. Discussion: The analysis carried out by the authors allows us to identify the main problematic aspects of the development of regional energy infrastructure and energy efficiency. To identify the main trends in energy infrastructure pricing, the authors analyze data from programs and energy development programs established by the regions and the Government of the Russian Federation. In addition, the work also analyzed statistical data regarding the energy sector of the region. Results: in the conditions of an exclave region, the most important factor is the creation of an energy infrastructure within its boundaries, which will have a direct impact on its autonomy. According to the authors of the article, it is necessary to create alternative energy sources in the regions, which will allow “balancing” the consumption of non-renewable energy, and will also affect pricing in the industry. Among such alternative sources, the authors of the article distinguish solar radiation, the energy of small rivers and wind. In addition, the authors propose to introduce automation processes in the energy industry in the region in order to provide the population and the business community with better energy with minimal risks of power fluctuations.


A.A. Shestakova, E.V. Shubenkova

Problems of compliance with labor legislation of labor payment of the far north and equivalent status territories

Keywords: North, wages, coefficients, allowances, violation of the law, labor legislation, minimum wage, regions.


Purpose: analyze the impact of changes in the minimum wage on uphold labor legislation in the Far North and equivalent status territories. Discussion: the article highlights subjective and objective approaches to the study and development of the regions of the Far North. These approaches influenced on the formation of the wage system. The largest number of complaints about incomplete payment and delay of wages, dismissal in violation of labor legislation in 2020 per 100.000 employees was registered in the Murmansk oblast and the Khanty-Mansi autonomous okrug. Results: acquired data from electronic service онлайнинспекция.рф Federal service for labor and employment showed, that the speed and number of changes in legislation regarding remuneration in 2018 did not allow enterprises and organizations from Far North and equivalent status territories to find additional funds.


A.S. Buryak, N.I. Bykanova, V.V. Biryukov, S.S. Volkova

The use of digital technologies in the marketing activities of banks

Keywords: marketing activities, banks, banking marketing, digital technologies, digitalization, advertising, information footprint, financial market.


Purpose: evaluate the possibilities of using digital technologies in the marketing activities of commercial banks. Discussion: the article analyzes modern methods of promoting banking organizations and their products, assesses the degree of influence of information technologies on the popularity of a bank in the financial market, and identifies the main difficulties that a bank may face when using digital technologies. With the proper implementation of marketing activities, an organization can make high profits and significantly increase financial performance, which will further expand production and create new types of products and services. Results: this work helps to understand which banks in the Russian Federation became more successful after the introduction of new information developments into their activities, which greatly facilitated the work of the bank for consumers and new clients of services.


T.A. Gavrilova, K.V. Karpenko

Ensuring the financial security of the subject on the basis of the staff component

Keywords: personnel security, financial security, economic security, personnel policy, personnel risks, risks, organizational structure, personnel management.


Purpose: to study the provision of financial security of the subject on the basis of the personnel component. Discussion: this article discusses the personnel component as the basis for ensuring financial security. Security risk management allows you to better understand the nature of security threats and how they interact at the level of individuals, organizations or communities. In the process of setting the context for managing security risks, it must be emphasized that for the success of a security program, the process must be aligned with the key objectives of the organization, taking into account the strategic and organizational context. Results: describes and explains the importance of several organizational factors that affect the success of information security risk management both at the level of the organization and at the level of individual information systems. An analysis of personnel security was carried out on the example of an organization, possible risks to personnel security were considered, and measures were proposed to improve personnel security.


A.S. Kotov

The change directions for the active trading strategies usage on the russian stock market

Keywords: stock market, trading strategies, investments, technical analysis, volatility, liquidity, assets, financial market.


Purpose: updating the main trends in the movement of active trading strategies in the Russian stock market. Discussion: The article analyzes the main changes that took place in the Russian stock market in 2022, as well as its state at the beginning of 2023. The impact of the imposition of sanctions and the withdrawal of foreign investors on the investment attractiveness of Russian companies is considered. The dynamics of changes in a number of market characteristics is assessed, special attention is paid to market liquidity and volatility. The factors and features of the market that have the strongest influence on approaches to the formation of trading strategies in the new conditions of the Russian market are identified. Results: further prospects of the Russian stock market are considered, taking into account the trend that has formed on it. The possibility and prospects of applying strategies of various types, as well as using models for predicting the future movement of an asset’s price, based on the use of technical analysis methods, are assessed. The most promising strategies are identified, taking into account the changed market conditions.


I.S. Tolkachev

The portfolio investment specifics in the russian stock market in 2023

Keywords: investments, stock market, portfolio, securities, trading strategies, stock, investment, mutual funds.


Purpose: to consider a set of issues related to the specifics of portfolio investment in the Russian stock market in 2023 is considered. Discussion: in the article substantiates the position that the changes in relations between Russia and other countries that took place in 2022 led to severe deformations of traditional market characteristics, industry stock indices, the assets structure under brokerage services and in the portfolios of investment funds. There was a transformation of the risks associated with investing in securities of various types in the current market conditions, which immediately affected the effectiveness of investment strategies in various assets. Results: the way out of this situation is to find additional opportunities to develop portfolio investment strategies, to use new approaches to selecting stocks and issuers that are most suitable taking into account the current trends and prospects for the development of the Russian stock market, to greatly increase attention to political factors affecting the work of the country’s stock market, to change and complicate its relations with the global financial market.


V.A. Bolotin, N.G. Yankovskaya

Analysis of the effectiveness of logistics schemes for cargo delivery

in the direction of Chindao – Almaty under covid restrictions

Keywords: logistics, international logistics, pandemic restrictions, road transport, rail transport, container transport, piggyback transport, logistics costs, delivery efficiency.


Purpose: to analyze the implemented options for the delivery of goods from China to Kazakhstan through the Khorgos border crossing in the context of pandemic restrictions. Discussion: a comparison of delivery options was made based on the analysis of logistics costs. The possibility of using piggyback transportation in this direction is considered. Implemented supply chains are represented by delivery schemes. The structure of logistics costs is considered. The total value of logistics costs for the delivery of goods is taken as a comparison criterion. Results: a significant increase in logistics costs during a pandemic was revealed when transported by road. The most effective in these conditions was the option of transportation by rail. The proposed piggyback transportation in terms of the amount of logistics costs is comparable to rail transportation. Restrictive measures to a lesser extent affected just such a delivery scheme.


A.E. Vostrikov, V.I. Naidenkov, I.M. Kublin, V.A. Bespalko

Import of goods to Russia today: what do you need to know when looking for new suppliers abroad?

Keywords: import, audit, sanctions regime, development strategy, supplier market, material suppliers, import substitution, sanctions restrictions.


Purpose: to consider the structure of imports of goods to Russia and the problems associated with the conduct of foreign economic activity. Discussion: the changes that began in February 2022 have not yet been finalized, so the article discusses various aspects of their impact on the activities of enterprises, both from the side of business processes and from the side of regulators. The article deals with topical issues and problems facing business in Russia during the period of new challenges and restrictions. Despite the complexity of import issues, it is important to consider the answers to them deeply and systematically. Results: with a more complete monitoring, the problems of import substitution that have arisen can be partially resolved, taking into account the subsequent clarification of the requirements for the volume and output of products for the market for industrial, technical and consumer products.


E.A. Israilova, D.G. Ivanova

Traditional capital as a predictor of economy sustainability: statistical evaluation of dynamics

Keywords: economic stability, predictors, traditional capital, fluctuations, competitiveness, integrated assessment, pricing, economic development.


Purpose: to carry out a statistical assessment of the dynamics of traditional capital as a predictor of sustainable economic development. Discussion: Being a system focused on long-term external competitiveness ensuring, autonomous from the world economic situation fluctuations, a sustainable economy requires its own objective measurement, primarily in order to determine the stages and intermediate control of the strategy to achieve it. The paper analyzes role of traditional capital as a predictor of economic sustainability, presents the author’s methodology for determining the dynamics of the traditional capital stability in 50 countries of the world, offers conclusions regarding the traditional capital sustainability and the directions for modernizing state policy to achieve it in modern conditions. Results: geography, both historically and currently, remains important in the localization of economic systems, and, therefore, differentially affects the economic stability of geographic regions through the sustainability factor of traditional capital.


E.I. Kovaleva, YU.L. Rastopchina, YU.V. Boltenkova

Role, problems and prospective directions of BRICS development in modern conditions of transformation of world economic relations

Keywords: integration, integration model, BRICS, trade and economic model, cooperation, BRICS strategy, development directions, integration processes.


Purpose: The article aims to determine the role, problems and further prospects of BRICS in response to new global challenges. Discussion: The current geopolitical and economic situation in the world is discussed, while the further prospects of integration processes are outlined. The article focuses on the idea that recent integration model of the BRICS countries needs transformation. New integration scenarios for the BRICS member countries should strengthen trade, economic, investment and financial cooperation. The analysis is based mostly on the analytical research methods, the material of the study was the data of the National BRICS Research Committee (Russia), expert reviews of leading Russian scientists devoted to the assessment of the integration processes of the BRICS countries. Results: It results in finding further directions for the cooperation under the BRICS umbrella on many levels which will allow them to expand versatile mutually beneficial cooperation.


Syun’ Byan’

Marketing features, advantages and prospects of international trade (on the example of trade and economic cooperation between China and Russia)

Keywords: Russian Federation, China, geopolitical atmosphere, economic sanctions, international cooperation, international integration, international relations, international trade, export-import operations.


Purpose: to consider the dynamics of economic relations in the field of trade and investment, as well as the directions and problems of implementing mutual projects between Russia and China. Discussion: The directions and scope of the Russian Federation’s participation in international trade and economic relations and integration processes are of fundamental importance for the economic development of the country. The growth of the external openness of the economy and the liberalization of foreign trade are now being implemented as an important part of the agenda of economic transformations in Russia. The involvement of the Russian state in the sanctions confrontation with the United States and Western Europe had a noticeable impact on the country’s interaction with developed countries, but did not change the trend towards increasing the intensity of Russia’s trade and economic ties with the outside world. The article will consider the evolution, features, as well as prospects for the development of Chinese-Russian trade and economic relations. Results: concluded that China and Russia should firmly adhere to the originally set course in bilateral cooperation, maintaining strategic confidence and determination, strengthen strategic cooperation, mutually provide development opportunities and be global partners in order not only to create benefits for the peoples of the two countries, but also to bring even greater stability to the world.


Syun’ Byan’

International marketing: online-transition to the post-pandemic period

Keywords: international marketing, post-pandemic period, consumers, online sphere, customer loyalty, customized programs, digitalization, modern technologies.


Purpose: to analyze the process of changing marketing tools in the post-pandemic period. Discussion: the article clarifies that for objective reasons associated with pandemic restrictions and the post-pandemic period, the activities of companies in the field of international marketing have largely moved to the online sphere. From such a transition, in the end, both companies operating in areas that experienced growth, and those in whose economic directions there was a visible decline, received benefits. The main advantages are manifested in the possibility of remote operational analytical work, as well as the clarification of consumer preferences and the development of initially customized customer loyalty programs. Results: the online transition occurred due to the need, on the one hand, to save marketing budgets, on the other hand, due to the preferences of consumers who, due to professional interests, leisure and pandemic restrictions, have switched to the online sphere. No less significant in terms of interest in the online component on the part of business in international marketing is the trend towards the use of artificial intelligence and online analytics, which makes it possible to personalize consumer requests.


A.A. Fanyan, O.S. Soskova

Industrial policy of China

Keywords: industrial policy, China, five-year plan, industrialization, technological upgrading, economic development, new technologies, enterprises.


The purpose of this article is to identify the impact of industrial policy on China’s economic development. Discussion: the article explores the stages of development industrial policy of China, identifies the conditions for industrialization, and considers the role of the state of regulation in terms of increasing industrial potential. Results: it is determined that the development of industry is one of the priorities of China’s economic growth, the main trends of industrial policy are to increase innovation potential and industrial technological upgrading to develop an advanced industrial system and long-term successful international competition.


N.V. Belova

Modern problems of personnel management: features of minimizing negative consequences in the HR sphere at the stage of restrictions

Keywords: personnel management, sanctions restrictions, HR environment, anti-crisis policy, social technologies, employee training, staff turnover, unemployment rate, employee motivation.


Purpose: to identify trends in the HR sphere, formed under the influence of sanctions restrictions. Discussion: The article outlines the main failures of the HR environment and their consequences for top management. The most common mistakes of the enterprise management in the development of anti-crisis policy in the HR sphere are revealed. A model of the process of anti-crisis personnel management with a breakdown of the main stages is given. The content of the main types of strategies for anti-crisis personnel management and the algorithm for its implementation are disclosed. Results: it was determined that in order to improve the process of managing the HR sphere under the conditions of sanctions, the top management of the enterprise needs to develop an anti-crisis policy and improve the methods and mechanisms of communication and internal marketing in order to increase the interest, motivation, and productivity of employees. These measures contribute to the growth of the efficiency of the enterprise, which, in turn, ensures its multi-level competitiveness.


A.S. Belorusov, E.S. Yudnikova

Development of guidelines for improving the inventory management system at transoil llc in the digital economy

Keywords: supply, management system, inventory management, level, need, supply, parts, warehouse, software.


Purpose: to consider the inventory control system used and the stages of supply of the company, the parameters of the used model of inventory management of the SUMS, to identify shortcomings, to develop recommendations for improving the organization of the supply of parts to ensure the repair of cars. Discussion: the study used methods of comparative and statistical analysis, graphical analysis, systematization of results. Results: the need to optimize the stages of inventory management was determined, an approach was proposed to determine their optimal level, an alternative inventory management model for SUMS for Transoil LLC was considered, and the possibilities of automating the processes of generating requirements and ordering parts were described. The results of the study can be used to improve the organization of supply in order to reduce miscalculations in the execution of purchase orders, increase the speed of decision-making in the field of procurement, which will improve the quality of the formation of an application for the supply of parts and spare parts at the repair site of the company’s wagon fleet.


G.YA. Belyakova, S.D. Proskurnin

Concept of sustainable development of the city

Keywords: sustainable development, ESG principles, development principles, development indicators, corporate governance, welfare indices, standards, innovative economy.


Purpose: is to form additional principles of sustainable development to ESG, without which the sustainable development of cities is impossible. Discussion: the proposed principles expand the concept of basic ESG principles in terms of social, environmental and management principles. It is also proposed to expand the list by including spatial principles that have recently been relevant and mandatory for the sustainable development of the territory. An analysis was made of indicators and indicators of sustainable development used within the framework of the EU commissions, as well as indicators of the development of Russian cities. Results: as the main results, it is proposed to consider the basis of the mathematical model of sustainable urban development. The sustainable development of the innovative economy of a municipality (city) requires: the presence and successful functioning in cities of the necessary institutional, social, infrastructural and financial conditions based on the theory of self-organizing systems.


V.A. Bondarenko, V.N. Volnenko, A.I. Ladyga, YU.V. Solyanskaya

Updating the involvement of pharmacists in the implementation of additional sales of goods in pharmacies

Keywords: upselling, pharmacist, service, additional purchase, survey, customers, visitors, distribution network.


Purpose: to consider the issues of involving pharmacists in the implementation of up-selling of goods in pharmacies. Discussion: the article emphasizes that one of the most popular tools for increasing the average check for pharmacies and customer satisfaction with the quality of service should be considered upselling goods. It was clarified that the upselling itself contributes to the fact that the client is aware of the individualized approach to service and makes an additional purchase, being mentally prepared for it. Results: the study allows us to note that upselling has mainly become part of the practice of pharmacists, however, there are groundwork for intensifying this area. Comparison of our results with previous research done by others on upselling shows that efforts are needed to train pharmacy staff, since most of them currently need digital or paper reminders to apply this practice.


V.A. Bondarenko, A.A. Voronov, N.N. Zubareva, YU.V. Solyanskaya

Adaptive trends in the commercial medicine market

Keywords: adaptation trends, commercial centers, medical centers, market dynamics, paid services, personnel marketing, personnel motivation, client flow.


Purpose: to consider the current situation in the commercial segment of the provision of medical services. Discussion: Efforts to enter PPP projects, especially for the implementation of high-tech medical care, the direction of the implementation of projects within the framework of compulsory medical insurance, efforts within the framework of personnel marketing, are identified as adaptation trends for commercial medical centers, while shadow commercial medical services will tend to decrease and the transparency of processes in this market will increase. Results: in the future, the market for commercial medical services may continue to experience difficulties in attracting consumers, business success, especially in the regions and across the spectrum of multidisciplinary clinics, the operation of which requires significant investments in equipment, components, and various personnel.


T.A. Golovina, V.V. Tarnovsky

Institutional development of the sociocultural sphere

Keywords: socio-cultural sphere, institutional approach, public administration, public policy, institutional development, evolution, regions, state support.


Purpose: to reveal the institutional aspects of the current state of social and cultural policy in Russia, to substantiate the directions of its development. Discussion: the article determines that the socio-cultural sphere plays the role of a primary and determining factor in the evolution of world civilizations of today and the future. At the same time, the currently existing conceptual approaches to assessing the impact of the socio-cultural sphere on the development of the country and regions are fragmentary and superficial. In this regard, the development of the institutional framework of the social and cultural sphere, the formation of a balanced state policy aimed at the effective management and support of enterprises in the social and cultural sphere in the regions of the Russian Federation is required. Results: the fundamental importance of the socio-cultural sphere in Russia is substantiated and the role of institutions in its development is determined. The content of the institutional and organizational mechanism of state management of the socio-cultural sphere is disclosed.


E.V. Ergalieva, S.V. Zakharova, I.M. Kublin, O.B. Panteleeva

Some issues of the development of the concept of innovative systems in the economy

Keywords: innovation management, innovation activity, scientific and technical products, innovation, innovation system, production complex, innovation potential, digital networks.


Purpose: to clarify theoretical approaches and study the foundations for the development of the concept of innovative systems in a modern market economy. Discussion: The article discusses the problems of innovation systems, which for sustainable development require diversification transformations involving a significant amount of financial resources in order to expand their productive potential. To determine the factors of innovative development, the possibilities of innovative systems in the field of economic formation of a network of mutually beneficial relations and cooperation in the basis of the national economy are evaluated. Results: the article analyzes the main directions of the concept of the formation of an innovation system and factors that have a direct impact on the development of industrial enterprises. The authors define the basic principles for the development of innovative potential, which are designed to ensure the growth of industry and an increase in the living standards of the population.


L.V. Zaikina

Assessment of digital maturity of the marketing support system of scientific and innovative processes of universities

Keywords: digital transformation, digital maturity, maturity assessment, criteria, maturity matrix, integrated approaches, marketing, business environment.


Purpose: to select approaches in determining the criteria for assessing the digital maturity of the system of marketing support for scientific and innovative processes taking place in universities. Discussion: The article analyzes the processes that influence the “digital maturity”. Using the matrix, make a quantitative and qualitative assessment of “digital maturity” in the direction of scientific and innovative activities. To develop a quality digital strategy, it is necessary to analyze and study the context and the current situation. At the initial stage, it is necessary to identify stakeholders, types of work, products and services it is important to assess the competence of the team. Such a study in the formation of an assessment of “digital maturity” will allow us to find the starting point for the future strategy. Results: assessment of the digital maturity of the university, allows you to identify its potential in the field of digitalization, find areas of risk and development areas, develop a strategy for digital transformation. It helps to form tools that contribute to the improvement and promotion of marketing policy while accompanying the scientific and innovative processes of the university.


D.P. Kajfedzhan

Problems and prospects of digital transformation of the marketing system of transport and logistics services markets

Keywords: marketing system, service market, logistics services, market-forming factors, digitalization, service marketing, consumer value, transport systems.


Purpose: to identify the problems of digital transformation of marketing interaction processes in marketing systems of transport and logistics services markets. Discussion: the article considers the prospects for the development of the Russian market of logistics services in the context of digitalization. The author singled out market-forming factors influencing the marketing system, due to the internal and external environment of companies, as well as the features of marketing in the service sector. The volume and capacity, structure and dynamics of the Russian market of logistics services are analyzed. Results: it should be noted that, while improving modern marketing communications, it is worth maintaining a single level of technological development and logistics. An important aspect of the process of digitalization and automation of business processes in general can be considered their focus on optimizing costs and reducing the price of the finished product. Reducing the offer price while maintaining a certain level of quality or increasing it is a factor influencing the increase in competitive advantage.



E.V. Kletskova

Coordination of modern management decision-making in production organizations

Keywords: coordination, management decisions, cross-functional team, synergetic relations, interactive production, advanced technologies, production organization, production process, competitive price, flexibility.


Purpose: to consider how coordination is carried out in making managerial decisions, how the degree of its success is measured, who cooperates in the process of making these decisions, how to save the time of the product manufacturing cycle, achieve product quality, improve parallel design for the introduction of new products, combine information flows of the unit production organization. Discussion: Cross-functional teams are created in manufacturing organizations, which consist of the following specialists: researchers of structural development, finance, marketing and sales, production foremen. Summarizing the knowledge and production experience of these specialists, the head of the cross-functional team makes an agreed management decision on the implementation of new projects that will make it possible to bring the products manufactured by the manufacturing organization to the market at a competitive price. Results: With the advent of integrated manufacturing, the goals of cost, quality, delivery and flexibility can now support each other. The emphasis on reducing lead times results in improved quality.


O.A. Konogray

Information technologies as a tool for improving the quality of transport service

Keywords: transport services, quality index, service, criteria, transport infrastructure, information technology, digitalization, railway transport.


Purpose: to study and analyze the process of introducing information and innovative technologies in the field of transport services. Discussion: the article deals with the issues of improving the quality of transport services provided through the introduction of digital technologies in railway transport. The criterion for evaluating the activities of Russian Railways and customer satisfaction with the level of quality of services provided is the Quality Index developed by the Russian Railways-Partner magazine. Results: the use of innovative customer interaction technologies, artificial intelligence, digital twins, smart contracts will improve the level of service in the freight transportation market, attract new shippers and additional volumes of basic and auxiliary services, and increase the industry’s profitability. The development of transport also determines economic growth in general. The creation of a unified digital environment, the general availability of information, but at the same time, its confidentiality should also be ensured to strengthen the interaction of transport market participants.


H.A. Konstantinidi, E.YU. Yakovleva, S.N. Bobylev, S.V. Solov’eva

Assessment of development sustainability and prospects for ESG-transformation of the subjects of the Russian Federation

Keywords: economic constraints, development sustainability, prospects for ESG transformation, ranking, cross-border regulation, low-carbon development, environment, limited resources, ranking methodology, balance, natural resources.


Purpose: to consider the prospects for the development of the ESG-sphere of the constituent entities of the Russian Federation. Discussion: with inertial development, the prospective introduction of cross-border regulation creates significant risks for the global competitiveness of the Russian economy in the future. The Government of the Russian Federation is coordinating the adaptation of the Russian economy to the global energy transition. Adaptation of the national and regional economy to the global energy transition is part of the state policy in the field of sustainable development. In order to analyze the level of development sustainability and draw the attention of the constituent entities of the Russian Federation to the introduction of sustainable development mechanisms into the regional governance system, an ESG ranking of Russian regions was compiled. Results: The conducted ESG assessment leads to the conclusion that, even with high economic potential and experience in ESG transformation, regions need to pay attention to indicators of the efficiency of resource use.


S.S. Kusmin

The paradigm of corporate growth based onopen innovation

Keywords: growth paradigms, corporate growth, open innovation, firm strategies, crowdsourcing, network structures, population-ecological theory, investment.


Purpose: to identify and characterize a new paradigm of corporate growth based on open innovation, to determine the optimal strategies for using open innovation as drivers of external growth. Discussion: An analysis of various approaches and various definitions of open innovation allows us to highlight their common characteristics. This is the allocation of two streams of innovation – incoming and outgoing, the requirement to create an infrastructure in the organization for decryption, systematization, the creation of a system for assessing the validity of knowledge, building a hierarchy of their importance for solving the innovative tasks of the company. According to the specified parameters, a matrix of typologies of growth strategies is built, which includes four types of strategies: market, partner, network strategies and a strategy based on crowdsourcing. Results: The optimal conditions for the application of these strategies are analyzed. Market strategy means acquiring innovative technologies on the market and does not involve long-term cooperation between buyers and sellers of technologies. A strategy based on crowdsourcing is characterized by a low concentration on a single source of innovative knowledge, but on a large number of involved sources. The partnership strategy involves building sustainable relationships with one or a small number of external partners and characterized by a high concentration on the source of open innovation and a small breadth of coverage. The network strategy involves the creation of a network structure or inclusion in an existing one, uniting several organizations actively exchanging information about innovations. To understand the behavior of an organization in such a network, it is useful to use the methodology of population-ecological niche economics.


O.A. Medved’, A.A. Voronov, A.P. Badetskii

Changing consumer behavior in the commuter rail market in the digital economy

Keywords: consumer behavior, market, suburban transportation, passenger transportation, customer experience, digital transformation, investments, digital economy.


Purpose: to study the change in consumer behavior in the suburban rail market under the influence of digitalization. Discussion: in accordance with the parameters of the draft Transport Strategy of the Russian Federation until 2030, the demand for passenger transportation may increase by 1.8-2.1 times with a corresponding increase in passenger traffic. In value terms, the public passenger transportation market can grow 3.5-4 times. The most significant growth of the market in absolute terms will be associated with the development of the economies of the largest agglomerations of the country, in which socio-economic development will be concentrated. Results: according to experts, by 2030 the share of Russian agglomeration economies in GDP may reach 57-60% and they will be home to 35-37% of the country’s population, which will lead to a huge demand for suburban transportation, including rail. Under these conditions, the Russian Railways holding opens up unique opportunities to ensure business in the passenger transportation sector.


N.R. Molochnikov, T.A. Rovovaya

Management of the quality of health resort and the sustainability of the organization

Keywords: increasing competitiveness, health economics, Pareto diagram, cognition, health improvement, organization, rehabilitation, self-assessment, sustainability, economic efficiency, spa services.


Purpose: to analyze the quality management of health resorts in the Russian Federation and to identify the relationship with the sustainability of the organization. Discussion: in the conditions of global uncertainty of the external environment and sanctions restrictions, the problem of self-assessment of the quality of sanatorium and resort recovery is of paramount importance in the ongoing social policy. For the first time in the literature, an original technology is presented with the construction of a diagram of reserves for improving the quality of a sanatorium and resort recovery and subsequent monitoring, the innovative content of which is the cognition (competence) of an organization, which repeatedly leads to maintaining its high stability and reputation. Results: the development and attractiveness of the health resort complex have a positive impact on improving the quality of health tourism, i.e. organization sustainability. It is the development of methodological approaches to self-assessment of the quality of sanatorium and resort recovery in the face of increasing socio-economic challenges that can ensure the stability of the sanatorium and resort complex in the Russian Federation.


A.S. Molchan, N.IU. Naryzhnaia, E.G. Safronov, M.A. Brazhnikov

Features of choosing internet marketing tools

Keywords: Internet promotion, Internet marketing, contextual advertising, banner advertising, web analytics, SEO optimization, targeting, branding.


Purpose: development of scientific, methodological and practical recommendations for the selection and evaluation of Internet marketing tools to improve the efficiency of the company on the example of the light industry. Discussion: The concept, characteristics, features of various Internet marketing tools are considered, their capabilities, advantages and disadvantages are determined. The characteristics of promotion tools in the SMM system and the possibility of their adaptation to a specific company are given. SEO promotion, contextual advertising, banner advertising, video advertising, branding, social networks, bloggers, video games and applications are highlighted as the main tools. As additional – lead magnet, email marketing. Results: An analysis of the Internet environment of a textile industry enterprise, as well as a set of Internet promotion tools used, made it possible to select suitable tools, adjust the vector of use of existing ones and form an effective media plan that provides a net profit increase of 13.5%, a return on investment in 18%, payback of this campaign within 1 month.


S.M. Nikonorov, S.I. Huseynova

Institutional aspects of the transition of the RF economy to a low-carbon development model

Keywords: environmental economics, green economy, industrial safety, production facilities, damage compensation, natural resources, energy efficiency, environmental legislation, carbon neutrality, public investment, good governance.


Purpose: to study the greening of Russian legislation at the stage of transition to a low-carbon development of the economy. Discussion: the features of the formation of a green economy in Russia are considered through the prism of environmental legislation; clarified the principles of the green economy as a model focused on the sustainable development of the country on the basis of infrastructure that promotes socio-ecological balance; the main stages of the evolution of international environmental legislation are characterized; describes the specifics of environmental legislation in the Russian Federation; analyzed the functionality of regulatory state structures in the field of environmental protection; the instrument of the best available technologies (BAT) is substantively characterized as a modern method that ensures waste minimization in all technological processes. Results: Important results have been achieved in green chemistry through the use of practices that reduce or eliminate the use or generation of hazardous substances in the development, production and use of chemical products. Countries are applying green chemistry principles to determine BAT.


K.A. Novikov

Transformation of marketing in the context of digitalization

Keywords: marketing, digitalization, marketing tools, Internet, digital marketing, websites, content, trends, promotion.


Purpose: to consider the development of marketing in the context of digitalization of the economy. Discussion: The world of marketing is dynamic and flexible, is constantly being rebuilt, modifies, adapts to modern realities of business environment. To keep up with the times, knowing the latest marketing trends – this is important and economically profitable for the enterprise. Regardless of what size the company is, on which the business is concentrated or what the purpose of marketing, the use of “goods of digital civilization” entails positive consequences. Results: The development of digital marketing is primarily determined by the processes of integration and globalization, the improvement of existing technologies, the introduction of innovations that are required for the successful implementation and management of communication and marketing policies. Therefore, any organization in modern conditions should be prepared for all changes in the social, economic, legal sphere, constantly adapt to new trends and improve their activities, reaches the goals set on the way to digital business transformation.


D.A. Rudakov

Issues of digital transformation in Russia: industry differences and marketing and management features

Keywords: digital transformation, request, costs, trends, industry specifics, marketing, industry, digital technologies.


Purpose: to consider the issues of digital transformation in Russia in the context of industry differences and promising marketing and management opportunities. Discussion: the article examines the issues of digital transformation in Russia in a number of industries, compares Russian trends with global ones, analyzes requests for certain digital technologies by industry, as well as the costs of developing and implementing digital technologies. Results: it is concluded that industry, the fuel and energy complex, the financial sector and healthcare are currently leading in digital transformation in Russia. However, in the short term, a more active demand is placed on a prolonged digital transformation, which implies an increase in the corresponding costs, which will also manifest itself in construction and agriculture.


E.R. Samerkhanova, V.I. Naidenkov, I.M. Kublin, G.I. Palamarchuk

Innovative development of russian enterprises in an unstable external environment

Keywords: innovation activity, innovation development, sanctions, import substitution, enterprises, export, import, Russian manufacturers.


Purpose: to consider the innovative development of Russian enterprises in an unstable environment. Discussion: the article discusses the importance of innovative development of enterprises and identifies the problems that enterprises face in their development. The unstable political situation is considered as one of the acute problems for the Russian market. The problem of sanctions is highlighted. The problems faced by Russian enterprises due to the imposed sanctions restrictions are described. It is noted that there is an opportunity for the development of Russian business in an unstable situation. Examples of successful import substitution in the Russian market under sanctions are considered. Analogies with innovative strategies are drawn. Results: the directions in which Russian business should move in the current conditions are highlighted. Relief of sanctions oppression and removal of restrictions on exports and imports for our country will not be objectively soon, therefore, now Russian enterprises should actively develop in order to occupy the empty market.


I.A. Silchenkov

Implementation of an effective production strategy – the key to the competitive advantage of the organization

Keywords: production strategy, communications, management decisions, effective tool, competitive advantage, competition, performance, strategic planning.


Purpose: to consider the impact of the organization’s production strategy on its competitive advantage. Discussion: The overall manufacturing strategy refers to the specific alternatives selected during the implementation phase. Operational strategy communication is measured by how well the strategy is communicated to staff. Senior management must communicate openly in an atmosphere of honesty and mutual trust. Employees must understand what goals they are trying to achieve and what strategies are being implemented in the organization. They should also be involved in management decision making and production strategy development. Without an understanding of the manufacturing strategy at all levels, an organization cannot use it as an effective tool for making decisions over time. Results: the analysis of specialized literature has demonstrated the presence of gaps in the theory of the implementation of an effective strategy. Further scientific discourse will make it possible to correct the conceptual apparatus, which in the future will ensure the efficiency of managerial decisions.


E.V. Sleptsova

The concept of lean production as a tool for the development of entrepreneurship in Russia

Keywords: lean production, entrepreneurship, labor productivity, production management, industrial enterprise, economic benefit, creative atmosphere, business processes.


Purpose: to substantiate the effectiveness of the use of lean production tools for the development of entrepreneurship in Russia. Discussion: the article analyzes the experience of implementing the concept and tools of lean manufacturing at industrial enterprises in the Krasnodar Territory. Problems that reduce the effectiveness of the use of lean production tools at domestic enterprises are identified. Results: based on the basic principles of lean manufacturing, an algorithm for introducing lean manufacturing tools at industrial enterprises was developed and substantiated, the main tools of lean manufacturing and the expected results from their implementation were identified. Measures to implement lean manufacturing affect all areas of the enterprise: production, personnel management, cost management, inventory management, logistics. And as a result, they increase the efficiency of the use of enterprise resources and, in general, the functioning of the entire enterprise.


E.B. Strandstrem

Human resources management in health care: trends in development and increasing competitiveness

Keywords: personnel management, medical personnel, healthcare management, human resources, digitalization of medicine, Medtech, healthcare economics, medical services, medical work, competitiveness.


Purpose: to highlight the fundamental components of the medical personnel management system, taking into account the course towards maintaining social stability. Discussion: in the difficult current conditions, the issue of maintaining the key sectors of the Russian economy is becoming critical. Among the first of these should be the health care system, which is an integral part of the life of every citizen: from birth, a person is in interaction with medical personnel, whom he trusts with the greatest value – his own health. Doctors working in the zone of the special military operation are fighting for him, many of them have considerable experience in public and private medical organizations, but it can not always be regarded as positive. Results: an urgent task facing specialists involved in the field of medical personnel management is to ensure a balance of interests of staff and the employer in order to most effectively cooperate, as well as to develop the domestic healthcare system.


E.A. Fursova, A.V. Ostrovskaya, G.G. Vukovich, I.A. Silchenkov

Modern trends in the formation of sustainable trajectories for the development of domestic business based on HR navigation

Keywords: development trajectories, HR navigation, domestic enterprises, personnel management, personnel management, remote format, innovative trends, motivational system.


Purpose: to study modern trends in the formation of sustainable trajectories for the development of domestic business based on HR navigation. Discussion: in the article, the authors consider the tasks of HR-navigation at domestic enterprises with the transition to a remote work format; criteria for the effectiveness of organizing distance learning for employees; as well as innovative trends in HR management. It is noted that the main problem in the process of adaptation in a remote mode is the discommunication that occurs during online interaction, which leads to an imbalance in the team, as well as failure to pass the trial period due to the difficulty of assimilating a large amount of new information. Results: for effective personnel management in a remote format, the top management of the enterprise needs to competently approach the organization of HR management, developing a system for assessing labor productivity and restructuring the motivational and incentive systems.


E.L. Chechetka, E.A. Fursova, G.G. Vukovich, A.V. Ostrovskaya

Actualization of elements of HR management at the stage of diversification of uncertainty factors in the systems of economic security of domestic enterprises

Keywords: HR management, economic security, uncertainty factors, enterprises, personnel security, business entities, personnel risks, personnel management.


Purpose: to consider the elements of HR management at the stage of diversification of uncertainty factors in the systems of economic security of domestic enterprises. Discussion: in the article, the authors consider the main trends in threats to the economic security of enterprises; the personnel security of the enterprise is visualized, the basis of which is the personnel management policy, which minimizes and neutralizes the risks of personnel security at the micro level. It is noted that ensuring the personnel security of an economic entity depends on three factors, the control and analysis of the results of which is the responsibility of personnel department. Results: timely analysis and implementation of the necessary HR measures will help avoid dissatisfaction on the part of employees, increase their job satisfaction and the economic security of the enterprise as a whole. Effective personnel management has a positive effect on the economic security of the enterprise. The management of the enterprise needs to identify potential threats and risks in the HR sphere in time, develop and implement measures to eliminate them.


V.V. Yarovova

Enterprise development in modern conditions: features of investment management

Keywords: investment activity, investment strategy, investment climate, investment attractiveness, investment resources, investment portfolio, investment project, potential.


Purpose: to conduct a comprehensive analysis of ways to improve the management of the investment activity of an enterprise in the conditions of its development. Discussion: the article analyzes the essence and content of investment activity, shows the advantages of a value-oriented approach in managing investment activity. The main tasks of managing the investment activity of an enterprise, including the development of an investment strategy, i.е. determination of the main directions of investment activity in accordance with the enterprise development strategy (financial and general); analysis of the investment climate at the enterprise and assessment of the investment attractiveness of the investment object; determination of the volume of investment resources and optimization of their structure; formation of an investment portfolio, taking into account the acceptable risks and profitability of investment; assessment of the effectiveness of the implementation of investment projects. Results: investment management is an indispensable component of the overall enterprise management system and is considered at different levels, and they are closely interconnected. Evaluation of the effectiveness of the investment activity of an enterprise should take into account the strategic goals of development, ways to achieve them, provide the opportunity to choose the most effective option from among alternative investment projects. Implementing the main functions and tasks of investment management, it is necessary to focus on the basic requirements for the development of an enterprise in modern conditions, which provides for the development and implementation of investment projects in the social and environmental spheres.


E.E. Zykova, M.YA. Veprikova, A.V. Ostrovskaya, G.G. Vukovich

Staff motivation: trends and development prospects

Keywords: personnel management, motivation system, intangible factors, remuneration system, social policy, hybrid office, personnel bonuses, corporate culture, employee adaptation, personnel department.


Purpose: highlighting current HR practices in the field of corporate culture transformation, changes in personnel motivation and remuneration systems. Discussion: The article deals with the X HR Forum “Motivation 2022: Human-Centered in the Age of Digital Transformation”, which was attended by more than 200 representatives of the largest companies. The forum participants focus on topics that concern managers and personnel services of enterprises: the state of the labor market and changes in the organization of labor, systems of remuneration and motivation of personnel. Results: it is noted that the speakers discussed the main trends in the field of personnel motivation in Russia in 2022 in all areas, increasing employee loyalty and involvement through non-material motivation factors, and also covered the main forecasts in the field of personnel management for 2023.


I.A. Perhun, O.A. Konogray, A.V. Ostrovskaya, G.G. Vukovich

Personnel assessment: modern problems and solutions

Keywords: personnel management, personnel assessment, Digital Assessment, assessment tools, 360° assessment, benchmark, tool matrix, corporate culture, personnel psychometrics.


Purpose: to analyze the main tools and methods of personnel assessment. Discussion: the authors of the article consider the annual international forum “Personnel Assessment 2022. Best Practices 2022”, which was attended by more than 250 people, most of whom are representatives of the largest well-known companies. The forum was held in several sessions, divided into two days. The speakers of the event prepared various case studies on topical issues in the field of personnel assessment. Results: the authors note that the most relevant topics of this event were personnel assessment methods, trends in improving the employee assessment system, as well as the Assessment Center based on data. A case was developed, within which questions were raised about the benefits of a statistical benchmark for competencies, as well as assessment in accordance with an internal or external benchmark.


P.E. Sobolevskaya, V.A. Vorob’eva, A.V. Ostrovskaya, G.G. Vukovich

HR management: theory, methodology and practice of implementation

Keywords: personnel management, smart learning, mobile platforms, cost minimization, remote format, employee adaptation, chatbots.


Purpose: to analyze current issues in the field of personnel management, to study the theory and methodology for implementing personnel management tools. Discussion: The conference was attended by representatives of the largest companies with rich experience in practice. The conference speakers presented case studies to the audience, the solution of which was discussed at the end of the event. The conference was held in the usual offline format using digital technologies. Results: the authors touch upon topical topics today: the benefits of digitalization in labor relations, the introduction of mobile learning technologies in companies, digital recruiting for mass recruitment, mobile workflow in HR, smart staff training, the introduction of chatbots for HR purposes, etc. The result of the work of chat bots is the minimization of the time spent and the burden on the HR specialists and the increase in the involvement of personnel in the corporate culture.


A.I. Egorova

New opportunities for hydro-economic modelling for the development of strategic priorities of the state policy on the use of water resources in the Russian Federation

Keywords: sectors of the economy, water management, water resources, sectoral efficiency, water intensity of the economy, economic growth, wastewater disposal, management decisions, rational use, sustainable development, strategic priorities.


Purpose: to consider the possibilities of hydroeconomic modeling in the development of strategic priorities of the state policy in the field of the use of water resources in Russia. Discussion: the article explores the advantages of hydroeconomic modeling to ensure the rational use of water resources and effective management of the water sector of the Russian Federation; the architectonics and algorithm of complex modeling of water use, water disposal and water supply based on the reuse of water resources are characterized; recommendations are given, focused on the sustainable development of the sectors of the domestic economy that introduce water-saving technologies; clarified the strategic priorities of the state water policy as a key set of management decisions that ensure economic growth in Russia. Results: one of the main strategic priorities for long-term sustainable development is the rational use of water resources, maintaining a balance between economic growth and the accumulation of natural capital against the backdrop of a growing global shortage of water resources. It is proposed to introduce a set of key indicators, which will be based on the compilation of a large amount of data and the construction of complex interrelated models.